Who is reborn and still has sex?It’s better to make money!

Chapter 195 Jiang Yang’s plan, am I a tool?

After some selection, Jiang Yang found a few photos of Zhang Mengnan that were in the best condition and suitable for use in promotional posters.

Then, I sent it to Liu Jun and asked Liu Jun to help me slightly edit the picture.

All photos need to be retouched, even if they are the most beautiful girls.

If you shoot straight with the original camera, there will eventually be flaws.

For external publicity, we naturally strive for perfection.

Celebrities in the entertainment industry, regardless of gender, are all glamorous in front of the public. Each leaked photo is prettier than the last, and all of them have been edited.

Once some unmodified live broadcast footage is shown, everyone's true colors will be revealed.

At first glance, it looks a lot different from the perfect photos you usually have.

Therefore, Jiang Yang must also edit Zhang Mengnan's photos.

He spent a little money to find a design student from the opposite school of communication, and then asked him to make different promotional posters based on his ideas and requirements, combined with Zhang Mengnan's photos.

"Is this the advertisement you designed for me?"

Zhang Mengnan looked at Jiang Yang's design and felt it was ordinary.

First picture, yellow background.

The left half is text, and above it are two lines of large characters, which says that she saw the stars for the first time, and the stars were in her eyes.

Here's to living comfortably, every first time together.

Ziru Apartment, the first time you rent an apartment, you pay a monthly deposit of 0 and move in for free.

The first time, it was easy.

Then, on the right, is a beautiful photo of her, eyes sparkling as if there were real stars.

Second poster.

Blue background, the same layout as the one just now.

The left half is text and the right half is photos.

For the first interview, I didn’t know whether to “contact again” or “no contact”.

After all, not everyone is as sincere as us.

Ziru Apartment, the first time you rent an apartment, you pay a monthly deposit of 0 and move in for free.

The first time, it was easy.

The accompanying picture shows Zhang Mengnan holding a job resume in his hand, looking like a newcomer who has just entered the society, innocent and innocent.

The third picture.

The first salary was paid and I bought gifts for my parents.

You can be brave, we will support you...

The first time I fell in love with Hangzhou was when I decided to leave.

It's better to just stay...

Zhang Mengnan looked at a few more posters and found that they all had the same tone.

They all say something in words, plus a corresponding picture.

To be honest, that's all she felt.

Moreover, why doesn’t it seem to be consistent with the positioning style Jiang Yang mentioned at the beginning?

"Yes, we will launch it next." Jiang Yang replied.

Zhang Mengnan couldn't help but said: "Didn't you say that we were going to take the petty bourgeoisie white-collar route? This promotion seems to be different. We pay 0 deposit meters per month and move for free. Doesn't it make us look cheap?"

In addition, she remembered that Jiang Yang was talking about quarterly payment, semi-annual payment and annual payment. Why add monthly payment now?

In the rental market, where is the monthly payment?

Jiang Yang explained: "Our positioning is like this, but you can't promote it like this when you promote it. Otherwise, we will alienate most tenants, which will only make people feel that we are superior and look down on ordinary tenants."

"So, in terms of publicity strategy, we have to be down-to-earth. Because what we need to do now is to build our reputation first, so that we can attract tenants. Things like monthly payment and so on. It is my first time to rent a house. , which means that you can only pay monthly when you sign the contract for the first time. From now on, you won’t be able to enjoy it. To put it bluntly, it’s just a gimmick.”

"Of course, the advertising will not be limited to these. The characteristics of the house that are different from other houses on the market must also be reflected. Therefore, I also made other preparations."

Jiang Yang said and opened another poster.

This composition is relatively simple.

Comfortable apartment, quality life.

The background picture is simple and elegant, looking like a clean and warm interior of the apartment.

In addition, there is a photo of Zhang Mengnan showing a heart with her hands and a smile on her face.

"Later, we will find a few more apartments and shoot a short video to truly present the interior decoration and furniture facilities to the public. In this way, we will have both down-to-earth publicity and quality promotion."

After hearing this, Zhang Mengnan asked: "Make a short film and submit it to a TV station? This advertising fee is very expensive."

Jiang Yang shook his head: "No, no, no, our current business is still limited to Xiatang District. To be honest, it is a waste to invest in TV stations. My idea is that the promotional posters are divided into two parts. One part is placed on the bus stop, and the other part is printed On the bus. As for this short video, it can be played on the bus. Nowadays, these buses have a small TV, which is very suitable for playing this kind of advertisement."

"In terms of price, it won't be very expensive. I have roughly consulted. For example, advertising at bus stops can be rented on a monthly basis. Large-scale station advertising costs about 5,000 per month. Compared with the city center, our Xiatang District is still more expensive. Cheaper.”

"If it's that kind of small sign, it will be cheaper to get a package. 20 yuan for a small sign only costs about 900 yuan a month, which is equivalent to 30 yuan per piece. If it's a stop sign light box, it's even cheaper, yuan each It’s only yuan per month. As for the service fee for publishing and publishing, it’s only a few thousand yuan at a time, which is fine.”

"Advertising on bus body media will be more expensive, but it is still much cheaper in Xiatang District than in the urban area. For example, the annual cost of double-sided banners on a single-decker bus is about 80,000 for the A++ level. Cars The smaller one is cheaper, about 40,000 yuan. If you put it on the back of the car, you can probably get it for 20,000 yuan."

"In addition, there are voice broadcast advertisements, full-body creative advertisements, etc. There are many modes to choose from. At present, the subway has not been opened for operation, the taxi body area is small, and the ride cost is relatively expensive. Most people who usually travel choose public transportation. Therefore, it is best to find public transportation to get a lot of exposure."

The white-collar petty bourgeoisie looks glamorous on the surface, but it is impossible to fight every day.

Living expenses are only so much, and the more people appear to be well-off on the surface, the more they save in places that others can't see.

Only in this way can you show your dignity in front of others and show how beautiful your life is.

"I understand." Zhang Mengnan nodded slowly. Traveling by bus is the choice of most people.

Putting it on buses and at stops is indeed a good idea.

After hearing the price Jiang Yang mentioned just now, she thought it was indeed pretty good.

As a rough estimate, the advertising costs may be one or several hundred thousand a year.

This fee is not much.

Jiang Yang chuckled: "The school has chosen our Zuru as a big project in the future. When the time comes, I will go to Director Fan and ask if we can ask the school to come forward and contact us about advertising. Maybe, we can also I can get some discounts!”

It is said that there are people in the DPRK who are easy to do things. In the human society, if you want to do things beautifully, you have to look at the relationship. He came forward to negotiate the advertising expenses himself and negotiated the money through a relationship with the school. Naturally, the effect was completely different.

At least, I can give you a small discount.

Even if it’s only 10% off, you can save over ten or two hundred thousand in a year!

As a businessman, you have to save when you need to.

Since the school wants to use Ziroom to select a national-level Daiso, then at this critical moment, it’s not too much to assist him!

Zhang Mengnan couldn't help but smile: "Director Fan is probably going to have another headache."

Jiang Yang replied: "When he talked to me before, he said that the school would give us more resources and help. Now that I ask for help, it's not too much."

Zhang Mengnan added: "However, there is no need to put me in your advertising, you can just find someone else."

Jiang Yang replied: "No matter what other people do, you are the only one who can do it. Your appearance alone is enough to attract attention. The most important thing is your identity!"

"What do you mean?"

Zhang Mengnan couldn't help but ask.

Jiang Yang answered: "Everyone has a love for beauty. According to the communication efficiency of advertising, you should be popular."

The Internet era has witnessed the rise of many school beauties, and some have even entered the entertainment industry and become stars.

For example, Duling Chen.

Even more awesome ones are like Sister Milk Tea, who directly married Dongzi and became a wealthy wife.

With Zhang Mengnan's appearance, she can deserve the title of the beauty of the University of Science and Technology.

Therefore, he judged that based on this investment, Zhang Mengnan had a good chance of becoming famous.

After hearing this, Zhang Mengnan said: "Why is it popular? I don't want to be a star."

Jiang Yang smiled and replied: "That's wrong. In the Internet age, traffic is sometimes not limited to celebrities. Entrepreneurs are also needed. If you become famous, everyone will pay attention to you. When the time comes, we will Make some manipulations, add fuel to the flames, and make your status as the beauty of the University of Science and Technology and the founder of Ziroom become popular. Then, through this topic, more people will pay attention to Ziroom Apartment, which is more effective than spending a lot of money on sky-high advertising. many!"

"Moreover, once you become famous, many of your actions in the future will be noticed by others, which means you can advertise for Ziru for free. For example, if you have a large number of fans on Weibo, then you can By promoting Ziroom, many people across the country can learn about Ziroom, which will play a big role in promoting Ziroom in the future.”

"Of course, I'm talking about a situation where you become famous. In fact, we don't need to get to that point. Moreover, the success of a company ultimately depends on strength, not hype. So, at this stage, As long as we can use your topic to promote the reputation of Ziroom Apartment based on the current starting point in Hangzhou, then it will be considered a success."

"As long as the first shot is fired and the Ziroom promotion operation is successfully launched throughout Hangzhou, then it is only a matter of time before we expand to other cities. We only need to continue to open up the market and place advertisements. Of course, Then there will be no need to post your photos.”

Jiang Yang had planned it from the beginning to promote Zhang Mengnan.

He doesn't need Zhang Mengnan to be so popular that people all over the country know her. As long as she can be famous in Hangzhou, it is enough. When the time comes, she can use Hangzhou's media and newspapers to interview Zhang Mengnan and Ziru's brand can be launched.

This effect, converted into marketing expenses, is immeasurable.

After listening to his words, Zhang Mengnan completely understood.

She said: "I understand, on the surface it is to make me famous, but in fact it is to use me to promote my freedom. Was this your plan from the beginning?"

"Yes." Jiang Yang nodded.

"Great!"

Zhang Mengnan gave him a thumbs up. His mind and thinking were so clear.

Looking back now, she felt like she was a prey and had been targeted by Jiang Yang a long time ago.

Not only did she provide money, but now she also provided herself.

How does she, the second boss of the company, look like a tool?

Of course, even though I felt like I was being plotted by Jiang Yang.

However, she was still grateful to Jiang Yang.

Although Jiang Yang is the one who takes advantage, at least Jiang Yang can help her make money.

If she were really allowed to start her own business, there would be a high probability that it would be useless.

As for the threesome, she thought well at the beginning, but when it came to the execution stage, she was blinded and didn't know where to start.

Jiang Yang guided Ziru in everything she did. It could be said that she was taught step by step.

The advantages she let Jiang Yang take advantage of were considered as tuition fees.

After the publicity plan was finalized, Jiang Yang took Zhang Mengnan with him to talk to Fan Zhicheng about advertising and see if he could get the school to help him network and get some discounts.

Regarding this matter, Fan Zhicheng agreed quite readily.

It had little to do with him anyway, he was just conveying his thoughts.

As for what the leaders above said, it has nothing to do with him.

Jiang Yang went back and waited for the news. He had this idea anyway. It would be the best if it didn't work. It didn't matter if it didn't work. It was just a matter of spending a few more dollars.

At the same time, the free membership card for milk tea shops was officially launched and went very smoothly.

As soon as they heard that you can get a new membership gift by applying for a card, plus every Saturday is a membership day and you can buy at discounts, and the points can be exchanged for money, customers were very interested in applying for the card.

Anyway, it doesn’t cost a penny to apply for a card, and you can enjoy various benefits.

How can you miss such a good thing?

Do it, must do it!

Pluck the boss's wool hard.

At the two stores of Normal University and HKUST, people come to apply for cards every day. There is an endless stream and there are queues.

In comparison, the business of other nearby milk tea shops is much worse.

Except for chain stores such as Throbbing Shaoxiancao, which have already built their brands, and can withstand it for a while, other milk tea shops without brand tone and fan base are basically in a state of retreat.

Jiang Yang has asked Zhou Lingyu to start inspecting the store locations in other campuses, and is planning to open more than five branches at once to dominate the university town as soon as possible.

Sometimes he accompanies Zhou Lingyu to visit in person and meet on dates. Sometimes Zhou Lingyu feels that it is not good to disturb him all the time, so he takes Wang Shiyu out to look for suitable shops.

The revenue of the first month of the "Yang Shen" web game is expected to be similar to that of ordinary people.

As for mortals, the running water is still falling, and there is a high probability that it will be over 300,000 this month.

Fortunately, Jiang Yang didn't care, that's what junk web games are like.

At the end of the month, Jiang Yang and Zhang Mengnan, as entrepreneurial stars valued by the school, met with the leaders of the hospital.

There are also clear hierarchies in universities. The main campus is larger than the branch campuses, and the colleges are larger than the departments.

Jiang Yang and Zhang Meng had only contacted Fan Zhicheng before, but now after making certain achievements, they were finally able to meet with the hospital leaders.

　New Year's Day is coming. I wish everyone a happy Gregorian New Year and hope that everyone will be better in 2024!

　　

　

(End of this chapter)