Chapter 228 He is a talent, how to brag!

Perhaps because he made the most important decision in his life last night, Zhou Lingyu felt that his relationship with Jiang Yang was one step closer, a little closer than before.

Therefore, at night, when Jiang Yang called her to sleep in his room, she only hesitated for a while and then agreed.

Anyway, Jiang Yang has already agreed to do what he wants to do at home when he returns for the National Day.

So, sleeping in one room seems to be nothing now.

Moreover, Jiang Yang has always kept his promise and never made a breakthrough, so she doesn't have to be so defensive.

After watching Zhou Lingyu leave, Zhang Mengnan looked at the empty bed next to him and could only sigh helplessly.

The farthest distance in the world is when the person you like sleeps next door to you with someone else.

More than a week later.

The decoration site of the Ziroom headquarters building.

Pan Shijiao came to Jiang Yang with a pile of organized information.

She originally contacted Zhou Lingyu and planned to communicate with him.

However, Zhou Lingyu said that she should come to Jiang Yang directly.

Regarding the company's operational aspects, even if Pan Shijiao told her, Jiang Yang would still have to make the final decision.

In this case, it would be better to meet Jiang Yang for an interview from the beginning.

Looking at the Ziroom headquarters building being renovated, Pan Shijiao felt a little dazed.

The gap between people is sometimes bigger than that between people and dogs.

It's also a business, and most people are like her, working hard to raise funds and talking hard to find cooperation.

After going through many hardships, he could not escape defeat in the end.

I started my business in my freshman year, but within a year, I have already rented a building?

This fund is so abundant!

Pan Shijiao became more and more certain that Jiang Yang was a wealthy second generation. With such financial resources, the project had a high probability of success.

This thigh must be hugged.

You can't succeed in starting your own business. Now that you have the opportunity to realize your ambitions with this young master, you have to seize it.

After withdrawing his thoughts and calming down again, Pan Shijiao found Jiang Yang and handed over the documents.

"Boss, I visited each store during this period, and then compiled some of my personal thoughts and opinions based on the sales reports of each store. Please take a look first."

Jiang Yang flipped through it casually and said, "I'll go back and read the document later. You can just tell me."

Pan Shijiao thought for a moment, and after condensing what he wanted to say in his heart, he said: "I have four general ideas. First, I think there are not enough Cha Yan Yuese stores in Hangzhou. I have seen the existing ones. Currently, stores are basically located on commercial streets near schools. Although there is a lot of traffic in schools, the traffic will drop sharply during the winter and summer vacations. I think next we need to enter various shopping malls and scenic spots."

"Large-scale comprehensive shopping malls are very popular, especially during holidays. Not to mention scenic spots, the passenger flow is huge. And many tourists who visit scenic spots come from other places, and they can be found all over the country. If our milk tea shop Opening it in a scenic spot will make it easier for tourists to access it.”

"Once they like our milk tea, the casual praise and publicity after they go back will bring a huge improvement to our brand. This is a very good advertising effect. As the brand's reputation ferments, it will be more conducive to our promotion to Stores are being laid out across the country.”

Jiang Yang nodded: "Yes, you are right about this part. What else is there?"

Pan Shijiao continued: "Second, Cha Yan Yuese has gained a market position in Hangzhou and the brand has been recognized. If we want to expand to other urban areas next, I think we can open up the franchise model, which can help the company become more We can expand our business in a good way. However, in order to get better bargaining power, I think we have to open a store in each city first to prove that we can be successful outside of Hangzhou."

"Third, store decoration and the style of milk tea cups are currently following the national style. I think we can continue to deepen this concept. In the past two years, patriotic sentiment has gradually gained momentum. For example, the Hanfu movement has begun to gain some popularity. initiative. If we can tie the milk tea brand to national style elements and hype this topic in subsequent promotions, it should be able to enhance the tone of the brand and make us stand out from the competition with our peers."

Jiang Yang smiled: "Okay, continue."

He had thought about what the other party said.

There is indeed something about Pan Shijiao.

From this point of view, the previous entrepreneurship was not very successful.

"The fourth one involves financing issues. If you want to open milk tea shops all over the country, then this process naturally requires financing. The higher the valuation during financing, the more profit the company will make. And what determines the valuation is the price-to-earnings ratio , price-to-sales ratio, order volume, number of users, etc. The order volume and number of users are there and can only increase with the expansion of the business. But in terms of price-to-earnings ratio, we can do better."

"As long as costs are reduced, profits can be increased. The way to reduce costs can be from raw materials and packaging, such as packaging, which is the cup of milk tea. I have thought about it, if we can acquire a factory or become a shareholder , you can further lower the cost. In this way, the store's profitability will naturally be better. The change in one store is indeed not big, but when so many stores are added together, the amount is quite considerable."

"Boss, what do you think?"

After Pan Shijiao finished speaking, he looked expectant.

She asked herself that during these days, she was trying her best.

When you first join a company, you must come up with something to impress your boss.

Jiang Yang replied: "The opinion is very good, but I don't have the money to buy shares now, let alone talk about acquisitions."

What Pan Shijiao said about reducing costs was something he had seen on the Internet before he was reborn.

Some milk tea shops will indeed invest in or acquire factories that manufacture packaging and raw materials, which can indeed further reduce store costs.

After all, simply giving money to place an order and becoming one's own with shares are completely different things.

In addition, there are even cases where several milk tea brands have joined forces to jointly hold shares in a factory.

Although everyone is a rival in making milk tea, packaging and manufacturing are not.

It is not easy to get milk tea on the market, but it is different for a manufacturing factory.

If the order volume is very large and is second to none in this industry, the difficulty of IPO listing will be much easier than that of a milk tea brand.

Anyway, the ultimate goal of doing business is to go public and go to the stock market to make money and cash out.

Since it is not easy for milk tea to be listed on the market, it is better to take a shortcut and work together to bring a factory to the market. When the time comes, the shares in hand can be used to make money.

Pan Shijiao can think of investing in the factory, which is pretty good.

Jiang Yang felt that this person was indeed capable, and the things he had done before to start a business seemed to be of little value.

"Are there not enough funds?"

Pan Shijiao was surprised.

Isn’t the boss a super rich second generation?

Acquisition may be difficult, but the money to invest in shares shouldn’t be a big problem, right?

Jiang Yang replied: "Absolutely. Ziroom is so profitable. Now all the money earned from the milk tea shop is invested in this project. Where can I get the money to invest in the factory?"

"Oh, that's how it is……"

Pan Shijiao nodded slowly.

I understand, the financial support that the boss’s family should provide is limited.

If you start a business, your family will definitely not have unlimited support.

She said: "Then we can only wait until the first round of financing is completed before investing in the factory. As long as the first round of financing goes well, we will have money."

Jiang Yang asked her: "Well, when do you think it's better to start financing?"

Pan Shijiao answered easily: "With the current momentum of Cha Yan Yuese, it is definitely better to wait a little later. The more stores we open in the future, the better the business will be, and the more say we will have in financing negotiations."

Jiang Yang said: "I will go back and look at the documents tonight. The ideas you mentioned are all fine, just do what you want. Anyway, you have to organize the location and opening of the new branch and send them to Lingyu and me. Just one portion will do.”

"Okay!" After hearing Jiang Yang's words, Pan Shijiao smiled and felt much more at ease.

It seems that the boss still approves of her. This level has been successfully passed, and the next step is the specific actual operation.

As long as she can achieve good results, she will be able to pass Jiang Yang's inspection completely.

In this regard, she is still very confident.

Cha Yan Yuese has already started doing it, and the difficulty is much less than when she started her own business and engaged in group buying.

If she couldn't even handle this, she wouldn't have the nerve to stay any longer.

After Pan Shijiao left, Zhang Mengnan said: "It feels like she is the most capable among the new recruits."

Ziroom's middle management recruitment has ended. She finally hired two more people a few days ago, which can be regarded as setting up Ziroom's infrastructure.

Judging from Pan Shijiao's vigorous and resolute style, she looks quite satisfied.

It's a pity that the person was poached by Jiang Yang until he looked happy.

Jiang Yang smiled and said: "Preliminarily, it is indeed possible."

With Pan Shijiao helping Zhou Lingyu with work, Zhou Lingyu can have a good rest.

"Senior Pan is very powerful."

Zhou Lingyu also said.

She had always been worried that she would not be able to shoulder the heavy responsibility Jiang Yang entrusted to her. Now that Pan Shijiao has joined, she is relieved.

At least, I don't have to be so stressed anymore.

She felt that she was not good at business, and she did not expect the things Pan Shijiao said.

Therefore, professional matters should still be left to professionals.

Everyone's talents are different.

Zhou Lingyu feels that her talents are more in learning and cooking.

After graduation, she wants to be an ordinary teacher and teach and educate people well.

Back at the hotel in the evening, Jiang Yang took Zhou Lingyu and Zhang Mengnan to the gym for jogging as usual.

After a period of exercise, the two of them were able to jog with him for more than half an hour.

However, he adjusted the speed faster, while Zhang Mengnan and Zhou Lingyu were slower.

After that, go back to your room and take a shower.

After everything was done, Jiang Yang looked at the documents Pan Shijiao gave him.

After all, Pan Shijiao is a person who has started a business and been his own boss. Pan Shijiao's thinking is indeed clear and multi-faceted, and the documents are detailed and comprehensive.

Jiang Yang felt that Pan Shijiao had basically passed the inspection.

Whether there is anything in the stomach can be seen now.

With the further establishment of the organizational structure of Cha Yan Yuese and Zi Ru, the operations of the two companies have become more formalized.

end of August.

Pan Shijiao reported on the location selection of several new stores, and displayed the reasons for the selection and specific rents.

After Jiang Yang read it, he approved them all.

The renovation of the Ziroom headquarters building and the Ziroom apartment are also coming to an end.

By early September, you can definitely get it all done.

Before the start of school, Jiang Yang took Zhang Mengnan to meet with Guo Hanfeng and communicate about the press conference.

For example, where will the press conference be held and how many media should be invited?

The two of them didn't have many connections in Hangzhou. The most they could do was rely on the school's connections to see if they could attract some people to support them.

Therefore, it is best to approach Guo Hanfeng.

He has been in the business world for so long and has a lot of connections in Hangzhou.

After discussion, Guo Hanfeng said that he would secure the venue for the press conference and also bring people from major media over.

This time, not only the media from Hangzhou must be brought in, but also some media from other urban areas and even neighboring provinces.

Ziroom's first press conference is of great importance.

Naturally, a press conference cannot establish a brand name, but by building a reputation, you can attract some investors from the business community.

To become bigger, Ziroom needs a lot of money.

Guo Hanfeng, an angel investor, has no ability to say that he can support Ziru.

Therefore, subsequent financing is very important.

Then, you have to brag about your awesomeness first. Calling the press conference a bragging show is not an exaggeration.

"I don't know what I'm going to say at the press conference yet."

After leaving Guo Hanfeng, Zhang Mengnan looked at Jiang Yang in confusion.

Let her go to a press conference, and it would be a lie to say she is not nervous.

"It's okay, I will help you make the PPT."

Jiang Yang replied.

Bragging, he can.

In his previous life, he had seen a lot of press conferences by great people. Among them, Rebus was the most boastful. No wonder he was known as the King of Marketing. Even Dongzi could only sigh: Don't play marketing with Rebus. You can't do this. .

The so-called marketing is actually bragging, and it is a way of saying something that makes people sound unclear but comfortable and admirable.

What Jiang Yang admires the most is Rebus's speaking skills. He can describe an ordinary, not very powerful thing using various numbers, percentages and other adjectives, making people feel like this thing. Super awesome.

Unlike Yu Dazui, he stumbles when he is not allowed to speak TMD and is not fluent at all.

To some extent, it's a bit like Wong Kar-Wai's lines.

I obviously don't understand it, but it just makes people think that Plath is awesome.

For example, generally speaking of making something to eat, that means when and where you made it.

But if Rebus was doing PPT, he would say this: After 365 consecutive days of big data research by our company’s employees, we found that 79% of people will have obvious hunger around 7:26 in the morning. Compared with 6:30 in the morning, hunger has increased by 47%.

In order to solve this problem, our employees repeatedly researched and compared to find out, what is more filling than what, where did we find a place, who joined forces with industry giants to do it, and how much money was spent , come up with something, and then name it...

In short, a series of numbers, coupled with a variety of dazzling and mind-numbing terms, create an extremely high-end atmosphere.

Jiang Yang felt that he could learn this too.

Bragging is indeed a technical job.

When the time comes, I will make a PPT like this for Zhang Mengnan. If Zhang Mengnan, a beautiful woman, speaks it out, people should be stunned for a moment!

(End of this chapter)

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