This director needs to apologize

Chapter 121 Hospitalization to solve doubts
There is no need to go into details about the "battle situation" that night. Anyway, when Chen Yiming regained consciousness, he found himself lying on the hospital bed.

He endured a splitting headache, raised his body and looked around, and found Da Zhuang lying on the bed next to him, snoring loudly.

I took my phone from the bedside table and turned it on. It was 5 o'clock in the morning!
Only then did he realize that there was still tape on the back of his stretched out hand.

Not disturbing his good brother's deep sleep, Chen Yiming lay back on the bed and tried his best to fall asleep again.

While counting sheep with his eyes closed, he vowed to himself that he would never drink alcohol next time, otherwise he would be like a dog.

When he woke up again, it was already bright. Chen Yiming opened his eyes and found that besides Da Zhuang, there was a nurse in white beside the bed.

The little nurse wore a mask and said crisply, "Bed 28, injection!"

Chen Yiming was speechless. He was just drunk. Is it necessary to be so exaggerated?
Stretching out his hand to the nurse, he asked Ma Yunteng, "Dazhuang, when did you arrive? Have you gone through the discharge procedures for me?"

Ma Yunteng was also helpless towards his brother, "Master Zhu, do you know what day it is today?"

Chen Yiming thought for a while and said, "On the 19th, right? I'm telling you, I was fucked badly by Lao Duan and the others last night. By the way, who sent me to the hospital yesterday? Also, why did you come to the Imperial Capital?"

Ma Yunteng's next words shocked Chen Yiming, "What's the 19th? Today is the 21st. You were in a coma for two days and one night, and you almost ended up in the ICU. Did you know that?"

"Huh? Didn't you discover some terminal illness by chance?" Chen Yiming didn't know the physical condition of the peer, and his mind was already wandering to the point of wondering whether he could take the opportunity to travel back in time.

The young nurse who finished the IV drip complained angrily, "It's electrolyte imbalance caused by excessive fatigue and improper diet. You can just stay in the hospital and rest for a week. You can really ruin yourself, drinking so much wine when your body is exhausted."

Chen Yiming smiled sheepishly at the nurse girl, who ignored him, rolled out a cute white eye on the two big eyes above the mask, and pushed the car away.

Ma Yunteng sat down next to Chen Yiming's bed and said, "My dad told me to let you rest in peace and recover completely before returning to the Magic City. Later in the movie, he will ask Lin Xiao to help keep an eye on it.

Also, this is Hospital 301, arranged by Deputy Director Sun. "

Chen Yiming nodded and asked, "Why are you here? Aren't you running for the cinema?"

Ma Yunteng waved his hand and said, "We are already familiar with this. You don't have to worry about this. I came here this time because of Lao Jia's business.

The ticket sales website job you assigned to Lao Jia, he can't handle it here in the Imperial Capital. Lao Tang was frightened when he heard that it involved Di Ying, so I can only do it myself.

Why did you suddenly think of doing this?As you know, the digital transformation of theaters has not yet been rolled out, and online ticket booking is missing. "

Chen Yiming patted the pillow and stuffed it behind his waist. After leaning on it for a while, he felt it was not comfortable enough, so he asked Ma Yunteng to take the pillows from the next bed, stack them two together, and then leaned back comfortably.

"This summer is going to be Domestic Protection Month. Did the second uncle tell you about it?"

Ma Yunteng nodded.

"Those Hollywood blockbusters have been promoted for two or three months, but they were suddenly withdrawn collectively. All the real money thrown at them was wasted. Can you bear it?
The public opinion field is very deep, and there will definitely be a big backlash. Do you think "1951" can withstand it? "

Da Zhuang's face immediately became serious. His father was in charge of the Demon Shadow, and his mother was at the Magic City TV Station. He knew nothing about public opinion, so he naturally knew that Chen Yiming's speculation was accurate.

Chen Yiming stretched out his right hand and spread it upward, then clenched his fist and said word by word, "So, this time when playing "1951", we still have to follow the same path as the original "Holiday in Magic City", where the countryside surrounds the city.

We are definitely at a disadvantage in the early stage of public opinion. Even if we can win a few small awards at Cannes, I am afraid it will not be enough to completely change the direction of public opinion.

After all, Hollywood blockbusters are the victims, and "1951" is the beneficiary. No matter how we publicize and market it, in the eyes of the outside world, there are no tigers in the mountain and the monkey is king.

Put yourself in their shoes, if you were an ordinary viewer, would you have a favorable impression of a movie with the main theme that crowds out imported blockbusters? "

Ma Yunteng first shook his head like a rattle, and then asked, "Is your plan to book tickets online? Let me tell you, Lao Jia has checked it out, and it really hasn't materialized yet.

The best company in the city can only sell 4000 tickets for a single film. 12 box office is not enough to do anything, but it is a drop in the bucket. "

After hearing this, Chen Yiming's eyes lit up, "Well done, there are actually 4000 of them?"

Da Zhuang was speechless, "Tie Zhu, please speak clearly. Your behavior makes me look like a retard."

Chen Yiming did not show off, and explained to him, "Dazhuang, remember how we upgraded the film schedule of "Holiday in the Magic City" and screened it on a large scale.

This time we will not only continue to expand screenings, but also add two insurances, and strive to catch all seed users on the Internet before the official release.

I told Lao Jia about these two insurances, one is Weibo and the other is online booking. "Dazhuang still looked confused. Apparently he didn't think these two new things could create much of a stir.

This is normal. If Chen Yiming had not seen the standard answer, he would not have imagined what kind of changes it would bring to the Chinese film market after the three-in-one screening + Weibo + online booking.

After all, even in Chen Yiming's previous life, these three killer weapons had never worked together to show their power.

The "on-demand + ticket subsidy" merger that claims to change China's film industry is already as late as 2017.

By that time, the Weibo war had long been settled. The victorious Sina Weibo was collecting rent and became the largest landowner in the entertainment industry.

The film industry in the previous life was very closed-minded, and filmmakers were extremely insensitive to the emerging tool of the Internet. The so-called embrace of the Internet was limited to hooking up with troll leaders during publicity.

In 2013, the film producers were still cheering for the ticket replenishment war on the Internet platform. Just five or six years later, they became meat on the chopping board, and were rounded up and flattened by the Internet giants who had completed the market segmentation to get whatever they wanted.

Want box office?Okay, bring me the money to buy the road!
The film industry considers itself an artist. It has tried to trick coal bosses and real estate developers, but it finally failed when it tried to trick Internet tycoons.

When Chen Yiming traveled through time in his previous life, whether he was working on movies or TV series, he had become a part-time worker for Internet giants.

The Internet's domination of the world is an irreversible trend. Chen Yiming has no intention of trying to control the world with his own hands. He is not that arrogant yet.

However, this does not prevent Chen Yiming from using his foresight to make a fortune when Internet giants are still in their infancy. Anyway, Internet giants spend money without shaking hands or blinking, so why not burn it in "1951" It's on this hot stove.

Chen Yiming broke down his idea and explained it to Da Zhuang. He didn't have the energy to take care of this situation, and Mr. Ma still needed to take action.

He raised his right index finger and said, "Each of the four major portals has a Weibo. They are all using their brains to attract users, right?"

Da Zhuang nodded like he was pecking at rice.

Chen Yiming popped up the middle finger of his right hand again and said, "The expansion of online ticket booking websites is too slow for two reasons. The first is very simple, there is no money, and the second is even simpler, it doesn't matter if we can't negotiate cooperation with theater chains."

Da Zhuang pecked the rice even more vigorously.

Chen Yiming continued to pop up his right ring finger, "If "1951" wants to break out from unfavorable public opinion, it must establish user reputation before it is released. Most media and film critics will be very picky about this reputation, so we need to directly connect with a large number of ordinary audiences. .”

Chen Yiming held up his left hand and pressed the three fingers of his right hand together, "You see, each of the three families has its own strengths and needs, and "1951" just serves as a bridge to connect the three families.

We Chinese people are the most realistic people. If we want them to enter the theater, no matter how bragging we are, we might as well give them money directly. Now a movie ticket is 30 yuan. If we directly charge 9 yuan and 9 yuan at the test screening venue, do you think they will come? Come?
The difference in price is 20 oceans per ticket. Of course we don’t pay for this.

Of the three companies I just mentioned, Weibo has the most money and is willing to burn money, so they pay for it.

The ticket booking platform has sales channels and seed users, but its expansion is weak. Let’s solve this problem for him.It doesn’t matter if there is a big Weibo blogger without money, doesn’t it happen to be Mr. Ma like you?

More importantly, after connecting Weibo with the ticket booking platform, you can directly engage in pre-sales and continue the popularity of screenings until the official release.

By then, we won’t need more. If the first-day pre-sale box office exceeds 5000 million and the first-week box office exceeds 1 million, our film’s reputation will be completely established and we will no longer have to worry about some media and film critics having ulterior motives.

1 million pre-sales is equivalent to more than 300 million moviegoers. To point out that the movie is brainless is to call these more than 300 million people stupid. Do you think public opinion will reverse?

We can even use Weibo to create some reverse hype. Black and red are also red! "

The more Ma Yunteng listened, the wider his mouth opened. By the time Chen Yiming finished speaking, he was completely stunned.

Swallowing back the saliva that was about to drip, Da Zhuang slapped his thigh and shouted, "Although I don't fully understand it, I think it's going to be great. At least this pre-sale box office champion is very interesting.

By the way, the four major portals all have Weibo, which one should I talk to first? "

Chen Yiming grinned, "Children only make choices, of course adults want them all.

Da Zhuang, you need to correct your thinking first. This cooperation is not that we, "1951", are begging Weibo, but Weibo is begging us. We are using a phenomenal movie to help them attract users.

Put away your disapproving expression, and before you talk about cooperation, find someone in the Internet circle to understand the market situation, so as not to make us become the masters.

The customer acquisition cost is 20 yuan per customer, but any Internet tycoon who knows how to burn money will only have one reaction, and that is, take as much as you can!
Moreover, "1951" is a movie that appeals to all age groups, especially middle-aged and elderly users who are difficult to reach on the Internet. This marketing opportunity is hard to buy, and you will make money if you spend it. "

(End of this chapter)