This director needs to apologize

Chapter 124 Cost-reduced movie viewing party

Ma Yunteng was filled with questions about Chen Yiming's "Internet thinking". He thought about it several times before hesitatingly asked.

"Yiming, Weibo subsidizes 20 yuan, and sells tickets to get 10 yuan back. How can it reduce costs? These 30 yuan are the theater's money."

This poor kid has been stunned. Such an obvious bug, he is so unconfident to ask.

Chen Yiming laughed loudly, "Of course the 30 yuan belongs to the theater, and the ticket booking website has to rebate it. After all, it costs money to operate and labor. We, the film studio and the theater chain, are not responsible for these expenses."

Saying this, Chen Yiming felt very sad in his heart. Things would never be so cheap in the future.

The first law of the Internet is that the most expensive ones are free.

Once the ticket booking platform carves up the market, it’s time to take action against film studios and theaters.

"I just said that the cost has been reduced by half. It is true, but the cost reduction itself is true, but it is the financing cost that is reduced.

Once the merger is completed, Weibo's tens of millions of strategic investments will be temporarily decoupled from this cooperation. Not only will it be decoupled, but it will also be able to obtain a certain amount of advertising revenue by providing promotional services for "1951" and the ticket booking platform.

These tens of millions are put into the ticket booking platform account and become Weibo's shares and the ticket booking platform's own funds. The latter uses this money to expand theater partners through ticket reimbursement of varying amounts. First The first test subject is the Cannes hit movie "1951".

The ticket booking platform used an extremely low customer acquisition cost of 20 yuan to acquire millions of users and tens of millions of cash income. This is reflected in the report, which means that the number of users and revenue have increased several times or more than ten times.

With this data, the financing PPT on Weibo and ticket booking platforms is not easy to make.

Weibo used a strategic investment to increase its number of users by one million, expand its advertising business into a new field of online ticketing, and gain considerable influence in the highly focused film industry.

The ticket booking platform has introduced top strategic investors in the industry and has established a firm foothold in the movie ticketing field. Combined with the explosive market of commercial real estate in China, a unicorn is rising.

Well, isn't the prospect I described very exciting?

The valuation of the next round of financing will be doubled from the original basis. Isn’t it wishful thinking?
Look, how much has been done with these tens of millions, and is the cost low enough?

Do the four Weibo companies have tens of millions of spare cash?There must be some. If you look at their latest quarterly report, which one does not spend hundreds of millions on marketing expenses? "

Ma Yunteng's mood today can be described in one word: ups and downs, extremely exciting.

After finally straightening out the logical relationship, his mood was cheered up again, but when he reviewed it from the beginning again, he suddenly dropped like a deflated balloon.

"Master Zhu, there is still no way to solve the difficulties I presented at the beginning.

The connection between theaters and ticket booking websites is really difficult to do. It has to involve all the way up to the film bureau. It cannot be completed in three to five months.

Unless this problem is solved, there will be no way to roll out online ticket booking on a large scale before August, and pre-sales of 8 million will still not be possible. "

Chen Yiming spread his hands, "You also said that the film bureau is behind you. How can I, a young director, speak for myself? But it doesn't matter if you can't do it with me. You can find someone who can.

When Deputy Director Sun and the Second Uncle made requests to me before, they didn't say they didn't care about us.

We had a lot of pressure on "1951", so wouldn't it be less stressful for Mr. Han's "The Founding of the People's Republic of China"?
This thing was done, and "The Founding of the People's Republic of China" benefited more than us. After all, we were there to help them.

There are also film bureaus that will cancel Hollywood blockbusters in the second half of the year. Are they under a lot of pressure?Probably much bigger than us!We only started building theaters last year, and this year we have made theater owners lose money. Who will listen next time?
Regardless of the gimmicks above, hundreds of new multiplex cinemas built last year will not resist the launch of online ticketing platforms, because this is the time when they are under the greatest financial pressure.

Those bosses are all close relatives in the real estate industry. As soon as you talk about pre-sale, they will understand immediately. How can they not be willing to speed up the payment? "

Ma Yunteng's heart felt a little more stable, but what Chen Yiming said was still a bit far from his usual thinking, so he still had an uneasy look on his face.

Chen Yiming said with relief, "Dazhuang, there is no all-rounder in this world. Everyone has their own areas of expertise. Your advantage is to deal with chess players such as theaters, movie bureaus, and Moying Diying. You can handle other things." To someone better at it.

There must be some investors among your friends. Ask them to introduce you to the venture capital institutions behind Weibo and explain the operations I just mentioned to them. Then you won’t need to be deeply involved in the venture. The vote is definitely more positive than yours.

Don’t worry, you have the core resources, so you don’t have to worry about Weibo leaving us alone.

This set of operations can be copied continuously. They will not be so short-sighted and risk offending both Emperor Shadow and Demon Shadow at the same time, just for the sake of a small profit.

As for the connection between theaters and ticket booking platforms, you overestimate the difficulty of this operation. As long as the film bureau nods its approval, the ticket booking platform has a hundred ways to bypass the original system and get things done.

Okay, I've said enough, my headache is killing me, let me sleep for a while.You don't need to stay with me here, just go and do your business. "

……

Because of Deputy Director Sun's strict order, Chen Yiming was detained for a full week by the doctor in charge of 301. When he returned to Shanghai, it was already June.

While he was hospitalized, all aspects of work on "1951" were also in full swing.The first version of the rough cut has been released, and once Chen Yiming approves it, it will be fine-cut.

Over at Jushishi Workshop, the time-freezing part of the opening scene has been completed, and the special effects of the airplane scene are about to be completed, and are also waiting for Chen Yiming's review.

Teacher Ge Jiming has completed the theme song "Never Forget", and the Magic City Symphony Orchestra currently in charge of performing it is rehearsing.

He recommended his students, Xiao Xiao, the champion singer of the previous year's Youth Song Competition, and Deputy Director Sun strongly recommended Tang Wei from the General Political Department's Red Flag Singing Group.

Chen Yiming said that he would not get involved in this matter, and he would be fine with it no matter how it was decided to be discussed between Moying and the General Secretary.

Shen Pengfei was more proactive about the overseas distribution of "1951" than Chen Yiming. Because she could not wait for Chen Yiming, she went directly to the Malaysian director.

Not only has the subtitle production been implemented in three languages: British, Gallic, and Germanic, but a professional dubbing team has been appointed in Britain to add dubbing as soon as the finished film is released.

However, this time Shen Pengfei had a competitor. Warner China knew through Paul that the production of the film had been finalized, so the business representatives first traveled to Magic City and then to Imperial City, just to meet with Da Zhuang as soon as possible to discuss cooperation in the overseas distribution of "1951".

Obviously, Warner Bros., which made a lot of money through "Holiday", still maintains confidence and expectations for Chen Yiming's work, even though it has long been known that this is a Chinese-themed movie with a nut as the main villain.

Chen Yiming told Da Zhuang early on that he was only responsible for the production of "1951", and the subsequent publicity and copyright operations were completely left to Da Zhuang. He was only responsible for cooperating with facial recognition.

He is very clear about this aspect. No matter how good the relationship between brothers is, their boundaries must be clear, especially when they are working together in a business.

Da Zhuang didn't care. He said more than once during the meeting that if he had any suggestions, he should tell Xiao Mei and Lao Jia directly. Why bother to transfer a hand to him? It was simply unnecessary.

Chen Yiming smiled and shook his head every time. Whenever he spoke, he always spoke at formal company meetings, and he only made suggestions and never said a word about follow-up implementation or task assignments.

Xiaomei, Lao Jia and Lao Tang are so clever. They understand it after two or three times and will never look for Chen Yiming across Da Zhuang again, unless Da Zhuang is on a business trip or it is inconvenient to contact him.

Chen Yiming successfully achieved his goal, cutting off from the company's daily business and focusing on film production.

After he returned to Shanghai, the post-production of "1951" accelerated again.

On June 6, the first edition was finished.

The next day, the Boulder Workshop completed all the special effects and began post-production synthesis.

On June 6, the second version without sound effects was finished. Chen Yiming personally took the samples to the Bayi Factory to start producing post-production sound effects.

On June 6, the sound effects synthesis was completed.

Cruelly rejecting Lao Duan's request for a sneak preview, Chen Yiming returned to the Magic City on the same day and added the ending theme song, cast and crew, and the producer's LOGO at the Magic Film Studio.

On June 6, the internal review meeting of Magic Film Studio passed and was officially submitted to the Film Bureau for review.

In fact, passing the review is just a process, because when the sound effects were being done at the Bayi Factory, Deputy Director Sun had already accompanied the General Secretary to visit it. That day, even Han Sanye, who was busy with "The Founding of the People's Republic of China", came to the scene.

The big bosses watched the entire film without making any substantive comments. They exchanged brief greetings with Chen Yiming and left one after another.

Of course, Deputy Director Sun would not tell anyone, but before leaving, he patted Chen Yiming on the shoulder with a smile and gave him a thumbs up, which already represented a certain signal.

The smoothness of post-production is partly due to Chen Yiming's meticulous storyboards, and partly due to the in-depth involvement of sound effects, special effects and other post-production departments in the early stages of the project.

For example, An Xiaofeng and Zhao Lu have been stationed in the crew for a long time and can immediately communicate the changes in the crew's needs to the rear.

After the experience of "1951", Chen Yiming's overall control ability of the crew has improved.

On Saturday, June 6, the Magic Film Distribution Department came forward and held an internal viewing party of "19" in the group's large screening room.

The three producers of the movie, especially the top executives of the distribution departments of Phantom and Golden Shield, were all present.

The top ten theater chains in China have all sent their own movie viewing managers. If we zoom in to the top ten, the number of theater chains coming to the scene will be close to 20.

Also invited were some actors and actresses and those behind the scenes. Basically, everyone who time allowed came, and everyone was full of curiosity about the finished film.

Chen Yiming specially told Liu Dongjun that he must come with his parents.

Of course, Shen Pengfei and the director of Warner China are also indispensable.

(End of this chapter)