This director needs to apologize

Chapter 132 Firepower covers thousands of miles
It was already 1 a.m. when the group left the Palais des Festivals and returned to the hotel.

After taking a shower but unable to rest, Chen Yiming came to Ma Yuteng's room to attend the video conference at the preview venue in Huaguo.

After Chen Yiming sat down, he yawned profusely and quickly asked Xiaomei to help make the strongest green tea, otherwise he would have to fall asleep in the middle of the session.

The local time in Gaul is 6 hours later than that in China. At the end of the video, it is 8 a.m. on August 13, which is exactly the time for work.

This was the last video conference before the preview, so there was a lot of representation from all parties involved.

Ma Yunteng presided over the meeting remotely, while Tang Xiaoniu was temporarily in charge of the Chinese side.

The Phantom Distribution Department is still the main distributor, with the Golden Shield Distribution Department and Lao Tang assisting. This area mainly focuses on offline efforts, and the core task is to connect with major theater chains.

Therefore, the managers of the two movie theater chains, Magic Movie Theater and Imperial Movie Theater, also joined today’s video conference.

The biggest difference between the announcement and release of "1951" this time and the past is the introduction of an online ticket booking platform.

The business logic of the "ticket replacement market" that Chen Yiming described to Da Zhuang did receive responses from the four major Weibos, but the responses were not uniform.

Inspur Weibo is the most powerful and quickest in action. With the help of Da Zhuang, it took only one week to negotiate the merger and acquisition cooperation with the Shanghai Film Academy in Shanghai.

Of course, the rewards are also amazing. "La Film Academy" quickly reached a cooperation intention with two movie theaters, which means that "La Film Academy" has achieved coverage of more than 400 cities across the country and as many as [-] theaters. Amazing expansion.

With the promotion of various parties, three theater lines under Imperial Cinema have also reached preliminary cooperation with the "La Cinema Academy", and will have early access to no less than 3 mid-to-high-end multiplex theaters located in first- and second-tier cities.

Fox Weibo, which ranks second in terms of number of users, was slow to respond. The best target for M&A has already been acquired by Inspur, so it had to settle for the next best thing and choose to negotiate M&A with the nearest "60789" ticket booking website in the imperial capital.

The positioning of this website is not a single movie ticketing platform, but a comprehensive ticketing platform covering multiple fields such as trains, planes, performances, tourism, etc. Online buying of movie tickets is only a small part that is not taken seriously.

The body is not big, but the ambition is not small.

The cognitive difference in positioning brought huge communication and time costs to the cooperation between the two parties. After more than half a month of tossing, "60789" still did not agree to Fox Holdings and only reached an intention to participate in the stock.

As a result, there are different opinions within Fox. They feel that 20 Dayang’s customer acquisition costs are somewhat insufficient. At the same time, they also doubt the promotion efforts of “60123” and are skeptical about whether they can obtain enough users.

The various entanglements between the two parties during this period need not be detailed. In the end, Fox Weibo and “60789” only reached a limited business cooperation.

The discounts on Fox's Weibo have also been reduced, from 20 yuan to 2-12 yuan in a stepped manner. The more movie tickets "60789" sells, the more subsidies Fox will receive.

The three most popular ticket booking platforms, Inspur and Fox, each took home one. Penguin Weibo and Yiwang Weibo, both in Guangdong Province, could only compete around Suicheng's "Taopiao.com".

As a result, Penguin spent a lot of money and Yi.net collapsed. In this secret commercial war between the four major Weibo companies, it was the first to become the lost outsider.

After the land enclosure movement ended, as "1951" began to carry out large-scale publicity, three Weibos also simultaneously launched online pre-heating.

The slogan he used was exactly the one used by Chen Yiming to fool Da Zhuang, "You watch the movie and I pay for it, Cannes blockbuster movies for ninety-nine dollars."

Of course, this is the tide and the penguin who are not short of money. The fox is a little constrained when it comes to burning money, and the maximum price is 19 yuan and nine.

Entering August, promotional materials for "8" began to be released in large quantities. Ma Er and Han San gave orders, and all the top five theater chains in China invested excessively in promotional resources.

Suddenly, shopping malls, buildings, televisions, radios, landmarks, everywhere that could be used for advertising was covered with advertisements for "1951", and the advertisements for "[-]" were piled up more than once before the screening.

Once Hollywood blockbusters fell off schedule, there were no more eye-catching films to be released in August. So, taking advantage of the Cannes opening film, entertainment media across the country also joined in the promotion of "8".

By this time, not only movie fans who have been paying attention to entertainment news, but also ordinary people who don't usually watch movies, are familiar with "1951" and know that such a movie will be released in mid-August.

If the announcement of "Holiday in the City" was made by Chen Yiming with precision guidance tactics, then the announcement of "1951" was all about bombing me.

……

Chen Yiming said he would be a hands-off shopkeeper, but this time he really did it. He only listened but did not talk, and only talked but did not do anything.

In the past month or so, Ma Yunteng has been busy contacting many parties.

But judging from the way he is giving orders now, he should have found his rhythm.

"Lao Gong, you must send someone down to the theater to contact the theater manager directly, and sit at the ticket window if necessary.

Let me tell you, not only you, but Uncle Zhang and Uncle Fang are also the same. There will definitely be bugs in the ticket booking platform. It is impossible to expect that the system will not make mistakes.

I went to Inspur and Penguin to see it live, and the internal environment trial runs were stumbling, with delays, packet loss, error reports, duplicate orders, system crashes, and all kinds of errors.

Therefore, the theater chain must ensure that each theater has a dedicated person in charge. Anyone who can get a ticket booking voucher must let people enter to watch the movie. Why do 2 people reserve 1 seat, and a hall of 80 people sells 100 It doesn't matter if you get a ticket.

Remember, no matter what kind of troubles there are on Weibo and the platform, it essentially has nothing to do with theater chains and theaters. You just need to arrange for the audience to enter the theater to watch the movie. If one hall is full, open an extra hall. Anyway, we will reconcile the accounts later. , Weibo will fully reimburse based on the number of attendees.

We have only one goal in distribution, which is to have the highest box office at the test screening of "1951". "

"Old Jia, the sooner the points are opened on Broad Bean, the better. The naval forces should not enter the game in the early stage and let public opinion ferment naturally.

Except for broad beans, online comments should be confrontational and never one-sided. If there are too many people praising you, then arrange for trolls to scold you. Wear your vest and don’t let it fall off.

A lot of people scold you?Are you confused by your sleep? If that's the case, why should we bother you? "

After Ma Yunteng complained, Lao Jia himself was a little suspicious, and shouted to Chen Yiming, "Yiming, do you think someone will deliberately hack us? I remember you said that soon, hacking and hacking in domestic movies will become the norm. "Chen Yiming smiled. It was rare that Ma Yunteng was so thoughtful that he had already thought of guarding against the Blackwater Army.

"I don't think it should be so fast. The navy has not yet been industrialized, and it is easy to be caught if you act rashly.

Everyone in the industry knows that "1951" is a movie with the main theme led by Mo Ying, and it is also connected to Golden Shield Film and Television. No one will touch Tiger's butt.

However, the power of public knowledge should not be underestimated. They will definitely jump out to find fault after the film is released. However, this kind of confrontation is a difference of opinion, not a deliberate smear, and to some extent it is not entirely a bad thing, so let them be. "

As soon as Ma Yuteng heard that it was okay, he immediately put the matter aside and started the next agenda, road shows and interviews.

The reason why these two are discussed together is because before the mobile Internet era, the power of movie roadshows could not be achieved without the strong cooperation of local media. The coverage of spontaneous communication by movie fans alone was still too narrow.

There are only a few actors in "1951", and their market appeal is inherently insufficient. Although they can run more shows separately, the effect may not be good.

Therefore, at least for the first round of road shows, Chen Yiming and the main actors need to work together.

In this way, specific itinerary arrangements and contact with local media are very critical.

The itinerary planned by the Magic Film Distribution Department is to perform road shows in 7 theaters in 14 cities during the first week of release, that is, one in the afternoon and one in the evening, with media interviews interspersed at the same time.

Ma Yuteng felt that it was not enough, so he directly added 10 theaters in 20 cities without asking Chen Yiming, that is, a total of four events a day in two cities that are close to each other.

After Da Zhuang made his decision, the video conference ended. When the black screen turned off, he remembered to ask Chen Yiming.

"Master Zhu, are you okay with the road show plan?"

Chen Yiming laughed angrily, "Director Ma has already made the decision, who dares to object? Anyway, I don't dare!"

Da Zhuang said with a playful smile, "Master Zhu, you are the number one director in China. You are the biggest selling point of "1951" now. How can you hide and watch the excitement like you did in "Holiday in the City"?

If you don’t believe me, ask Duan Xiaoliu if they would panic if you weren’t there during the road show. "

Chen Yiming was too lazy to look at his flattering face, yawned and stood up, "I have nothing else to do and I'm going to bed. I have an interview tomorrow afternoon and a cocktail party in the evening. It's another day in a row."

When Chen Yiming wakes up, eats and drinks, and goes out to run his schedule, the second screening of "1951" in Cannes, which is also a media screening venue specifically for journalists and film critics, will be held in the Debussy Screening Room of the Palais des Festivals. start.

Pollack Jackson walked into the Palais des Festivals on time with a copy of "Screen" magazine. He is a columnist for "The Hollywood Reporter" and was dragged to Cannes this year by his friend Tony Tarantino.

Tony serves as the chairman of the jury for the main competition unit of the film festival. He accepted the invitation from the Cannes Film Festival program "Screen" and became a member of the media jury.

When we had breakfast together in the morning, he had already listened to Tony's "sermons", calling this Chinese movie "the best war movie in recent years."

He disagreed with this. Have the Chinese made any outstanding war movies?

It was not the first time for him to come to Cannes, nor the first time to watch Chinese films here. In his memory, those films were full of ignorance, absurdity, grotesqueness, and insensitivity. It might be refreshing to watch them at first, but after watching too much, it would definitely not be so. What a great experience.

When Pollack took his seat in the Debussy screening room, it was already dusk in China, thousands of miles away.

At the ticket counter of Suicheng Xinghui Cinema, conductor Li Hong is issuing tickets.

Today was the first time the online ticket booking and seat selection system was put into practical use. Although only one hall was open, it still made her so busy that she was sweating profusely.

Every audience member who has made a reservation for "1951" needs to check the voucher, enter the seat number, mark the seat as black, and print out the ticket. A complete set of procedures is indispensable.

Although she was careful enough, the wrong number or duplicate number still happened more than once. Fortunately, the manager was there to help guide the audience who made the mistake to the next hall, so that she did not have to fall into a distressed situation.

She has already given out 120 tickets for a screening room with 144 people. It’s so nonsensical.

Seeing that the long queue gradually shortened and disappeared, and the time came to 6:55, she finally took a long breath, straightened up and kept twisting her sore neck and shoulders.

At this time, two people approached the counter, and the young woman walking in front said, "Two copies of "1951."

Li Hong sighed helplessly, making another mistake.

"Please show your booking voucher."

The woman was stunned, "What kind of voucher? Can't I buy it directly?"

Li Hong was also stunned. Today was a preview screening. The people who came to the counter were all discounted tickets booked online. This was the first time that people came directly to the counter to buy full-price tickets.

She hesitated for a moment, could she issue the ticket at the original price?But Hall 5 is already full.

At this time, a voice sounded behind her, "Give them tickets for the show in Hall 8."

Li Hong didn't know the man behind her. She only knew that he came with the manager and sat there like a supervisor, making her feel awkward all night.

Following the man's instructions, Li Hong printed out two movie tickets for Hall 8 and handed them to the young woman along with two pieces of 20 yuan change.

Li Hong watched the woman walk up to the old man and said, "Commissar Li, let's go in."

political commissar?Why aren't you wearing military uniform?Li Hong was just confused for a moment. As soon as the manager came back, she put the matter away.

(End of this chapter)