This director needs to apologize

Chapter 141 Background board presence

At 9 o'clock in the evening, Chen Yiming came back from the official reception of the film festival. After washing up, he walked into Ma Yunteng's suite again.

As soon as he opened the door, he saw a scene of chaos and chaos.

There were scattered papers everywhere on the chairs, the carpet, and the bed.

The desk that was originally placed against the wall has been moved to the center of the room. Several power strips start from the desk and extend towards several plugs in the room.

The power strip is surrounded by a mess of power cords for computers, cell phones, printers, projectors, and even razors and hair dryers.

The desk was extremely messy. In addition to the usual papers, pens, computers, and mobile phones, there were also hamburger boxes, drink cups, and wads of tissues that had not been thrown away.

Da Zhuang was standing in front of the window with his back turned to him, talking hoarsely on the phone to someone he didn't know.

"Is there a BUG? Isn't that normal? Besides, what's the point of calling me? I can't write code.

Add a motor court?Didn't every theater add an extra show? There are only a few halls in their theaters. Can you take them all?
What a fart!There are a maximum of two rooms for the evening show, whether you like it or not. "

Da Zhuang put the phone down angrily, turned around and saw Chen Yiming, and immediately changed his face and walked over with a hahaha smile.

"Master Zhu, you are this!"

He gestured with a thumb as he spoke, "The first test screening in China was an overwhelming success, and almost every small hall reserved in the theater was put to use."

Da Zhuang lowered his head and scratched on the table. After searching to no avail, he raised his head and shouted, "Xiao Mei, where are the aggregated data of the theaters? Where did you go?"

Xiaomei rushed out from the next room after hearing the sound, rummaged around on the carpet and bed, found a few pieces of paper, put them in a pile and slapped them on the table, and then complained angrily.

"Who said just now, don't clean it up for me or you won't find it when you look back. I didn't clean it up this time. Have you found it?"

Da Zhuang ignored her at all and pointed to the data on the paper for Chen Yiming to interpret one by one.

"A total of 5 theaters were arranged for the first test screening, all of which are theaters owned by Moying and Diying. There are 3 in Didu, 3 in Modu, and 2 in Suicheng, a total of 8 cinemas.

Except for the Imperial VME, which directly replaced the 170-seat hall, the other seven theaters have added an additional small hall with less than 7 seats, so the total number of screenings is 15.

Generally speaking, the situation is very good. The original show is basically full, and the number of people attending the extra show ranges from 30 to 50. The lowest attendance rate is more than [-]%.

The theater manager has already given the first round of survey feedback. You can listen to it during the video conference later.

There is a new problem every day on the ticket booking platform. Anyway, there are constant troubles. However, the three backers on Weibo have no objections to the extra show. They have added a few additional requirements. I am a little unsure. I will hold a meeting later and you will give me some advice.

I don't have time to pay attention to online marketing. I'll let Old Tang report remotely later, and you can listen to it too. "

Da Zhuang finished talking about today's situation in a flurry, stopped talking, then remembered, and asked with a smirk on his face.

"Didn't you go to the reception? Why did you come back so early? I even asked them to postpone the meeting to 11 o'clock. This is really unpredictable."

Chen Yiming rolled his eyes and said, "You can hold me back, this is an official reception, a serious occasion, okay?

To be honest, it's boring.

I originally went because of the permission, thinking that I would at least have a family member I could talk to if I was unfamiliar with the place, but when I entered, I found out that the jury members collectively avoided the meeting before the closing ceremony.

Since I couldn't meet the judges, I thought it would be okay to meet my peers, but in the end not many directors went. I met three directors on site, one was a native and the other was German. After chatting for a few words, I found that communication was painful, and they were all friendly to each other. torture.

In the end, I chatted with the director of Little Days for half an hour. Only his British dialect was enough for my level 1 level to cope with. "

Ma Yunteng had an incredible expression on his face, "No, I heard from Paul that at the entrance of the hotel at the official reception, the red carpet was full of flowers, black, white, yellow, and gray, everything was colorful, and he was so envious that he let out half a foot of tears.

Then you told me that you were just chatting with a director from Little Life? "

Chen Yiming spread his hands and said, "There are indeed those that Paul mentioned. Most of them are carpet stars with invitation letters from sponsors. I heard that they are clearly priced at 2 euros each.

Since people have spent money, they have to make it back twice as much.

If you don’t have the ambition to catch the good guys, I, a small director from China, is not in the eyes of others. If you have the ambition to mess around with the draft, just take a photo with me and finish the material.

If it were you, would you like to poke it there and use it as a human background? "

Da Zhuang put on a distressed expression, stamped his feet and said bitterly, "I have fallen, Da Da has fallen. I didn't expect that Cannes, known as the film art festival, would also become smelly of copper.

Must criticize!Criticize harshly! "

Chen Yiming looked at him with stern eyes and answered calmly, "I also have an invitation letter to the closing ceremony cocktail party. It's a benefit for Tony's Master Lecture. You don't need to win an award to go there. You can take it and criticize it."

But it's already the end of the film festival. I'm afraid your legs will be weak by then and if you fall on the red carpet, it will be big news. "

Da Zhuang laughed a few times, turned around decisively and shouted, "Xiao Mei, please contact the domestic video conference immediately to advance to 10 o'clock. Don't let these trivial matters bother Director Chen. It's too late and too hard for him to sleep."

……

The meeting was held very quickly. Even though it was 4 o'clock in the morning China time, in fact, the various parties involved in "1951" were not sleeping at all.

In order to fight this big battle well, everyone has collectively adjusted their biological clocks, which is exactly the same as the work and rest schedule of headquarters at all levels during the war years when they worked in the early morning and slept during the day.

Because the time logic of both is the same.Before 11 pm on the night before, the theater must submit screening data and feedback, such as the highest grass-roots unit group headquarters.

Around 12 o'clock, the theater completed the day's summary and sent copies to all relevant parties. This is the division headquarters.

Before 1:[-] the next day, the ticket booking platform completed the background booking trend analysis based on the data provided by the theater. This was the column headquarters.

Before 3 a.m., Weibo completed the data comparison and summarized the published data to submit a final report. This is the field army headquarters.

By analogy, the final video conference is the headquarters.

In fact, the workload of commanders during war times is doubled, because they not only have to send reports, but also wait for reports to be received despite sleepiness. When all the information links for the day are completed, they may have already gone up to three hours a day.

Lao Tang was in charge of gathering information from all sources, so he was the first to speak at the meeting.

“The first is the various data from the test screening.

昨晚7点到8点，在8家影院安排了15场放映，入场观众共1547人。

The three ticket booking platforms issued a total of 3 tickets, of which 1622 were invalid due to platform bugs and 115 were delayed or rebooked due to repeated orders.

Based on this data, the number of scattered spectators who bought full-price tickets yesterday was about 130, accounting for 8.5%.

According to the data tracking of the ticket booking platform, the proportion of additional bookings for the same IP or account with the same ID card that purchased tickets today is 17%.

Considering that online reservations are currently only open until the first day of the official release, and there are not many tickets left for the preview screening, this reservation ratio is not low, and can even be said to exceed expectations.

On the second day of the trial screening, the number of eight theaters remained unchanged, but the scale of the trial screening was expanded.Because it was Saturday afternoon, four of the theaters scheduled an extra afternoon show. At the same time, the theater chain agreed to continue to retain the flexible extra shows in the evening.

Tickets for all 12 games on the ticket booking platform have been sold out, but due to frequent technical problems, the exact number of attendees cannot yet be estimated.

Next, let’s talk about the feedback from all parties at the scene.

In accordance with our requirements, offline investigators were arranged for all five theaters, and a total of 5 questionnaires were distributed, with 100 valid questionnaires containing complete information.

We adopted a 4-star scoring system consistent with the Cannes catalogue, and the final score was 3.3.

According to Director Chen's suggestion, the tour guide specially recorded the number of spectators who left midway. There were 15 people in 17 games, accounting for 1.1% of the total audience.

Here, I would like to add that the rangers discovered and stopped more than double-digit number of stolen photos, including the use of professional equipment as many as 7 times, far exceeding the number of "Holiday in the Magic City" during the same period.

This situation has been reported to all theaters that have cooperated with us, and copies of the reports have been sent to Moying and Golden Shield simultaneously.

The feedback from theater managers is relatively positive, because according to their observation, there are not many viewers who come to the theater to buy tickets directly without going through the ticket booking platform, and many viewers who buy tickets for other movies ask about "1951".

This shows that our early publicity coverage is more effective and has begun to attract the attention of people who are susceptible to the film.

Still based on Director Chen's suggestion, the tour guide recorded the proportion of audience members who stood up and left after listening to the entire ending song. It was roughly estimated to be over 80%.

An interesting gossip, more than one theater manager reported that after the show of "1951", the cleaning task increased and the trash can burst with paper towels.

Director Chen, you are the reincarnation of Shenying’s Attendant, and you have come down to collect the Tears of Jiangzhu. "

There was a burst of laughter at the scene, and Chen Yiming couldn't laugh or cry.

Old Tang solemnly waited for the laughter to stop before continuing his report, as if what he just said had nothing to do with him.

“In terms of publicity and distribution, since it will take some time for the audience’s word-of-mouth to ferment, the media docking work is temporarily on hold.

Broad Bean will also take some time to score. According to the other party's evaluation, it is expected that it will take until the third day of the trial screening to meet the minimum number of people to score.

The three Weibos are promoting very hard. Among them, Inspur Weibo has launched a hot search list function, so the changes in popularity are more intuitive.

"1951" once entered the top ten of the entire blog, peaking at sixth place. The key word is watching movies for ninety-nine yuan.

At 11 o'clock last night, "1951" became a hot search keyword, ranking ninth, and there has been no change so far.

After their evaluation, Lao Jia and the others believe that the current popularity is in line with expectations, and there is no need to end the show before the number of moviegoers reaches a certain scale. "

Old Tang finished his report, and everyone in the meeting looked much more relaxed.

Ma Yunteng took over the conversation and made a summary, "In short, the situation is now good and the future is promising.

It is foreseeable that the attendance rate of the 10-day trial screening will most likely be stable, and more than half of the booking target for the premiere day has been achieved.

Comrades, what does this mean?
Does it mean we did a good job?

Big mistake!The current good situation can only mean one thing, that is, Yiming has laid the foundation very well.

Movie quality, trial screening rhythm, and discount marketing are all strategies proposed by Yiming.

We simply win!

Everyone here is a manager, and they must all know what it means to have a lack of presence in a team. "

(End of this chapter)