This director needs to apologize

Chapter 152: Dilemma at the box office on the first day
Sitting on the plane returning home, the team members were all taking the time to catch up on sleep because they had to start their schedule again after landing.

The first-class seats can be folded down, making them more comfortable than those in economy class or business class. However, Chen Yiming was not sleepy at all.

He was lying on his back in his seat, thinking wildly, and suddenly a question came to his mind.

What does a Palme d'Or mean to Chinese films?
The previous Chen Yiming didn't have much real feeling about this, and even thought he didn't take it seriously.

Perhaps because he is in the middle and lower levels of the film and television industry, it is difficult for him to have actual contact and understanding of the small group of "elites" at the upper levels. All his knowledge comes from their personal interviews or hearsay.

Especially the latter.

In the past, there was only one Palme d'Or winner in Mainland China, and he was the poetry-reciting master of the film "Farewell My Concubine".

It was this master figure who made Chen Yiming lose his envy and awe of the Palme d'Or.

Although at the time of his time travel, the ecological environment of global film festivals was extremely bad, and even the king of Oscars had lost its past halo.

However, the collapse of the poetry director still made Chen Yiming unforgettable, and made him extremely convinced of a fact.

The so-called film art is all false. It has always been profoundly affected by political, cultural, national, commercial and other factors, and has fluctuated with the trends of the times.

In China in 1993, movies were still a decoration for the elite. A 4 yuan movie ticket was considered a luxury for many ordinary people.

"Farewell My Concubine" was able to get 4800 million at the box office nationwide at that time, which was indeed outstanding.

However, once the two figures are divided, the number of moviegoers is only 1200 million. At that time, China had a population of 12 billion.

In other words, the Chinese audience who have watched "Farewell My Concubine" only accounts for 1% of the total population.

At that time, most Chinese people were insulated from movies, and they were never included in the movie evaluation system.

What is even more tragic is that China’s own cultural elites also lack the right to speak in evaluation, so they have to turn their attention abroad.

So one wave after another, Chinese filmmakers turned into climbers and charged one after another along foreign film festivals of different levels.

After climbing Montreal, then climb Locarno. After building up enough resume, continue climbing Berlin. If you can win an award, climb Venice, then Cannes, until the Golden Globe and Oscar.

The poet is the one who has climbed the highest and furthest among them. He is regarded as a "national treasure" in the Chinese film industry and a "cultural master" who does nothing but should be preserved and supported by the country.

Filmmakers are responsible for going abroad to climb mountains, and the media are responsible for reporting and publicizing. As for ordinary Chinese audiences, they only need to watch and applaud quietly, and are not qualified or necessary to comment.

This system has been working well until the "Massacre of Steamed Buns", which made ordinary viewers realize for the first time that they have rights within this chain, and they are not small.

A poet who is famous all over the world can also be vilified all over the world overnight because of the backlash of the audience's reputation.

Has the media switched sides?

of course not!

Didn't the media spray "Hero" to death?

That didn't stop "Hero" from breaking box office records.

Ultimately, times have changed.

The country is developing, technology is advancing, and movies are returning to the origins of popular culture.

It is now 2010, Weibo with short pictures and texts has been launched, the revolution of smartphones is coming, and the ecological niche of movies is about to change again.

Perhaps only someone like Chen Yiming knows that 2010 is just the beginning.

In the next 10 years, the general environment will change faster and faster until the entire industry is completely turned upside down.

Chen Yiming looked at the Cannes trophy in his hand and felt ridiculous.

Who would have thought that in just a few years, division and confrontation would cause the world to turn to the right, and that international film festivals based on openness and freedom would, without exception, encounter a severe test.

At that time, the film festival had become a show for brand display. Compared with trophies and honors, the red carpet was the real highlight.

At that time, China was already the world's largest film market, and local audiences and box office alone were enough to support many filmmakers.

Therefore, for Chinese people, is it still necessary to focus on Europe’s top three and the Golden Globe Oscar?
Chen Yiming returned his thoughts to the original question. What does the Palme d'Or in his hand mean to Chinese movies?
Unfortunately, there is a high probability that it will not be of any use, and even for himself, the halo effect may not last long.

If we use an analogy, it is probably equivalent to defeating the BOSS and getting a top-notch item on the last day before the game version is updated.

It was an end to a lingering thought, but it was of little use because it was out of date the day after I got it.

……

The plane landed in Shanghai on Sunday night. Da Zhuang was still a human being and did not drag Chen Yiming and the others directly to the cinema.

Bo Jue booked a hotel for Duan Yining and the others in the Magic City, and after a day of rest, they started the roadshow schedule.

Chen Yiming simply stayed in a hotel. His kennel had not been cleaned for several months, and now it could not be occupied at all.

And after finishing the promotion of "1951", he also has to think about buying a house and settling down.Although he is not picky about food, clothing and housing, with his current status, living in a one-bedroom rental house will not make people feel down-to-earth, but will instead be questioned as pretentious and artificial.

After arriving at the hotel and washing up, Chen Yiming threw himself on the bed and finally had a peaceful sleep.

Before his eyelids even closed, there was a loud knock on the door. Chen Yiming resigned himself to getting out of bed and opened the door.

It sounded like Da Zhuang's style of knocking on the door was disturbing people's dreams. When he opened the door, it turned out to be the case, and he was followed by Xiao Mei.

"Yi Ming, there are two things that may be involved in tomorrow's road show, you'd better know about it.

One is the box office after the release. Xiaomei, please talk about it in detail. "

Xiaomei opened the folder in her hand and read, "On the opening day on Saturday, the pre-sale box office of 3500 million yuan was 3430 million yuan.

The overall film arrangement rate of the seven major theater chains is around 42%, and the film arrangement rate of the provincial theater chains further down is only higher than low.

According to our preliminary data, the box office on the opening day was over 7800 million, and the figures released by the exclusive office will only be higher, not lower.

The pre-sale box office on Sunday was 4700 million, and the actual receipts were 4550 million. The specific data on Sunday’s box office is still being compiled, but the overall trend of reversal is already certain.

Adding the two days together, it will definitely exceed China’s first-week box office record of 1.35 million. "

Chen Yiming said with a smile, "So the discounted pre-sales will continue. After all, the three major Weibos have deep pockets and can spend money without blinking an eye."

Ma Yunteng added with a smile, "I still blinked a few times, at least I felt relieved when I paid for it and didn't have a test screening.

Starting next week, the three major Weibos will launch group buying functions at the same time. The more unregistered users attracted by the audience, the greater the discount on movie tickets. "

Chen Yiming was so shocked that he couldn't close his mouth. Good guy, isn't this the evil chicken version of "Chopping with a Knife"?
Could he have opened a Pandora's box? This kind of killer weapon has appeared in advance.

Da Zhuang ignored him and went on to talk about the second thing.

"Starting from yesterday evening, a large number of negative comments about "1951" began to appear on major domestic media platforms.

Currently, the Broad Bean score has dropped to 8.7, and a large number of one- and two-star movie reviews have exploded.

On Bhoo, Weibo and blogs, many big Vs have posted comments of varying lengths. The overall content is neutral to negative, but there are also many big Vs who support it. Fans on both sides have begun to argue.

By the way, Yangma’s 1951 o’clock news tonight reported the news that “[-]” won the Cannes award. You also appeared on the scene, using video footage of the Sixth Princess interviewing you. "

After Da Zhuang finished speaking, he led Xiao Meirun neatly. Chen Yiming lay back on the bed, but couldn't fall asleep.

He simply took his laptop, opened the page of "1951" on Broadou.com, and browsed the comments.

Indeed, as Ma Yunteng said, the current rating is only 8.7.

In fact, this score is not low. Just for the category of war films, 8.7 is enough to rank among the top ten in the war film category of film history.

This is naturally a huge over-rating, but ratings are very emotional and have a flexible range of 1 to 1.5 points, so 8.7 is not too high.

The long reviews at the top are basically 4 to 5 stars, with thousands of thumbs up.

Among them, a long review that takes stock of the hidden editing points of "1951" has more than [-] likes, which is amazingly popular.

He skipped all the high-scoring long reviews and directly picked out the short reviews with 1 and 2 stars.

"Each NPC can only accompany you for a certain distance, but may give you a mission prop. If you successfully bring it to the last scene, you can obtain a hidden achievement."

Although it was a one-star review, Chen Yiming laughed out loud. This is a senior RPG player, and his comments are interesting and sharp.

"This is an anti-movie, a non-movie, a show-off for the sake of showing off skills. Don't forget, montage is the key element that makes movies an art."

It’s also a one-star review, but Chen Yiming doesn’t think the other party is deliberately trying to smear it, because “1951” is indeed about showing off his skills. If he doesn’t show off his skills, how can he get the Palme d’Or?

"The director tried to use long shots to increase the realism of the scene, but in order to fill in enough content, he had to reduce the realism of the story. The ups and downs and tribulations of the protagonist along the way, the sense of deliberate design lingers."

Chen Yiming did not agree with this evaluation, but he could only accept it.

So what if Chen Yiming visited many veterans and the plots were all based on real war history?
In some people's inherent understanding, those deeds are impossible to happen. If they appear in the movie, they must be false.

Chen Yiming believed that he did not have the ability to wake up someone who was pretending to be asleep, and he did not want to waste that energy at all.

"There is not much background music throughout the whole process. Once you get used to hearing the sound of shelling, it becomes a hypnotic effect."

"The ending song is the biggest flaw. Wouldn't it be nice to have all the natural sounds like the main film? It's superfluous!"

Chen Yiming laughed again and quickly took a screenshot of this page and saved it.

These two 2-star reviews are quite normal when taken apart, but together they are inexplicably joyful.

They use a performance art method to vividly present the embarrassment of the film director.

(End of this chapter)