This director needs to apologize

Chapter 158: Brain lack of oxygen, full of confidence
In his previous life, "Wolf Warrior 2" arranged road shows in 30 cities when it was released, one city per day. In an interview, Wu Jing personally admitted that he "didn't get enough sleep and his brain was deprived of oxygen."

Chen Yiming has only reached the 12th city, and he already feels like Wu Jing did when he was in the 20th city.

On this day, the crew's road show in Suicheng was at its last stop. A reporter from the local evening news asked Chen Yiming, "According to the latest statistics, the total box office of "1951" is close to 8 million. How is Director Chen's mood now? Do you expect the box office to break through 10 billion?" Close it?"

In fact, this is just a small issue to warm up the film. People all over the country know that the movie will reach 9 billion by the end of September.

But at that time, Chen Yiming's mind was already in a state of confusion. He blurted out, "Is 10 billion considered a record? Just sprinkle it with water. 50 billion is almost the same."

There was an uproar at the scene. It was in the small conference room of the theater, and all those present were reporters from local media in Suicheng.

Guangdong Province is close to Hong Kong, and the media has always been active and outspoken. The reporters immediately became excited when they heard Chen Yiming's words, knowing that there would be another explosive news today.

The Evening News reporter immediately asked, "Director Chen, do you mean that the box office of "1951" can exceed 50 billion?"

Chen Yiming had already been pinched awake by the old man next to him. He knew that he had said something stupid, so he quickly went back to make amends.

"Hahaha, of course I'm not talking about "1951". What I mean is that the record of 10 billion only represents the present. The peak of 50 billion is the future of Chinese films. I am full of confidence in this."

The media present obviously would not let Chen Yiming slide by like this. A reporter from the Metropolis Daily stood up and questioned, "Director Chen, we all know that the current highest record in a single box office market is the 6.6 million Nutcoin earned by "Shipwreck" in North America.

Calculated, it is still less than 50 billion Chinese national currency. This requires 10 in 1 people in the country to buy a ticket to watch a movie. Don’t you think this goal is too unrealistic?
You know, even in the North American market, the most mature market in the global film industry, the record of 6.6 million has been dusty for 12 years. Where does your confidence come from? "

As a time traveler, it was the ultimate pleasure to play the role of a prophet who speaks the right words. Chen Yiming took a drink of water to wake himself up a little more, and then started talking.

"Since it's not about "1951", but a prediction of the future, I'll just say it for now, and let's just have fun listening to it.

Let me take my parents as an example. They are both retired. Their combined pension is over 5000 yuan, and their annual income is about 6 yuan. They are considered a middle-income family in the north.

Two movie tickets cost 60 yuan, which is almost one thousandth of the annual income. This ratio is certainly not high, because according to relevant economic indicators, a family’s expenditure on culture and entertainment should be between 5 and 15 percentage points. .

Are they reluctant to spend the money, or do they naturally dislike watching movies?

I asked them why they went to see "1951". My mother said it was a community dance group activity, and my father said it was to have a common topic with poker friends. "

There was a burst of laughter at the scene, and Chen Yiming shrugged and said, "Yes, I am no longer in my parents' life circle, and it is not because of me that they watch the movie.

There are many examples like my parents. During a road show, I met a large family who came to watch a movie. The old lady told me clearly that she wasn't happy to watch the movie, but she just didn't want to spoil the fun.

Many industry experts use examples from the 90s and 15s to try to prove that movies have been defeated by television and have fallen behind. The future of the film industry lies in the new generation aged 35-[-].

Now everyone has seen that "1951" has many middle-aged and elderly viewers, and there are also many second- and third-time viewers. What does this mean?
This shows that the generation of people aged 15-35 who invested their energy in televisions, VCRs, and DVD players also have a need to watch movies.

It's just that their needs were swept to the corner by the tide of the times and were temporarily ignored.

Many journalist friends like to compare the development of the nut film industry with the backwardness of the Chinese film industry. I admit this gap.

However, while highlighting the disadvantages, we cannot and should not avoid them. We also have obvious advantages.

We are backed by a huge single market of 14 billion people. Only the third brother in the world can compare with us.

Moreover, in this single market, most of them are effective users who are likely to enter the cinema, rather than losing growth due to high maturity like the nut market.

The journalist friend just now said that one in every 14 of the 10 billion people in the country goes to the movies. This is a fantasy.

Looking at the numbers alone, if I predict that a certain movie will accumulate 1.4 million moviegoers during its release period in the future, you will definitely say that I am crazy.

But what can I say? We Chinese are just so crazy.

Think about last year's Spring Festival travel season. The number of passengers nationwide was 22 billion, and the number of one-way trips was 11 billion. On average, every Chinese person took a long trip.

Do you think it is easier to travel long distances or buy a movie ticket at home?

Therefore, I have full confidence in our country's film industry. Based on the average annual movie viewing, the annual box office is 1 billion, while last year's figure was 420 billion, a difference of nearly 52 times.

Those with low emotional intelligence say that development is too slow, while those with high emotional intelligence say that there is unlimited potential, so everyone can take what they need. "

After Chen Yiming finished speaking, everyone in the conference room looked at each other, and no one spoke for a while.

52 billion to 420 billion may seem out of reach at first glance, but according to Chen Yiming’s logic, you really can’t say it’s completely impossible.

The reporters present were all veterans of the entertainment industry. They were more experts than the experts in the industry. Of course, they could not be shown off by Chen Yiming. A female reporter from the TV station stood up and asked a rather rude question.

"Director Chen, I admit that what you said makes sense. A box office of 50 billion for a single film is theoretically possible. But last year, when the box office for the whole year was only 52 billion, is the future you are talking about too far away? Although you have said that before You have been responding to the independent business behavior of your partners, but in fact there have been rumors in the market that the discount promotion was planned by you. For the entire film industry, is this considered to be a counterproductive way?
Ask yourself, do you think "1951" deserves a box office of 10 billion? "

Chen Yiming still had a nonchalant look on his face, but he actually shook his head and replied, "If I don't deserve it, I definitely don't deserve it.

Because I have never bought a movie ticket myself, and the whole process was for nothing, the 10 billion box office actually has nothing to do with me.

As the saying goes, the body is more honest than the mouth. I had no intention of buying a ticket. No matter how many times I said I was worthy, it was all nonsense.

So it’s not up to me whether it’s worthy or not. It’s up to the audience who contributed the movie ticket money. After the production of “1951” is completed, it has nothing to do with me.

Yesterday I saw that there was still a question on the hot search on Weibo. What does Chen Yiming know about "1951". "

The female reporter said unconvincedly, "Director Chen, don't avoid the important and take the easy. What do you think of the discount promotion?"

Chen Yiming answered directly: "Looking at it from the computer, I bought my laptop at a 7% discount during the year-end sale. It seems that IT reporters have no doubts about this."

The small press conference ended in a slightly weird atmosphere. On the way back to the hotel, Duan Yining shook his head and sighed.

"420 billion, you really dare to brag!"

Chen Yiming curled his lips, "420 billion is still a small amount, 500 billion, 600 billion is not impossible, Lao Duan, that day is not far away, you can enjoy it."

Duan Yining glanced at him disdainfully and said, "I've noticed these days that you don't tell the truth. You have a talent of 25, but you have 50 years of skill in deceiving people."

Chen Yiming felt greatly aggrieved, "In the conscience of heaven and earth, I didn't tell any lies today, including that rude female reporter.

Except for her saying that discounts and promotions are counterproductive, I didn't answer directly. "

Chen Yiming's words aroused the interest of everyone in the nanny's car. After so many days of road shows, everyone really admired this guy's eloquence. He never got stuck when faced with all kinds of tricky questions. Nowadays, it is rare for him to take the initiative to give in.

Duan Yining smiled and asked questions on behalf of everyone, "Tell me, why don't you answer directly."

Chen Yiming muttered, "Because I'm right, it's really counterproductive. Time is tight and the task is heavy. I have to do it as a last resort."

Liu Dongjun asked, "Brother Chen, didn't you give me a computer discount? That sounds reasonable to me."

Chen Yiming waved his hands and said, "The two are not the same thing at all. I was just using strong words."

Seeing everyone's confused expressions, Chen Yiming simply revealed the answer.

“Think about it, who is offering discounts on computers and who is offering discounts on movie tickets?
The reason we discount is because there are three big investors of Weibo paying the bill, and Weibo is willing to pay the bill because they can attract new investors and expand their base. No matter if they spend tens of millions or hundreds of millions this time, they will get everything back plus zero in the next round of financing.

Don’t forget, everyone’s financing is done with nut coins.

If any colleagues want to imitate "1951" and cooperate with the ticket booking platform to provide discounts, they will have to find the sponsor themselves, and this time Weibo is not the sponsor but a middleman. Not only will it not be able to attract sponsorship, but it will also be a middleman. You will have to pay one more round of handling fees.

Discount?ha!They have to be able to fight. "

Everyone couldn't help but think of "The Founding of the People's Republic of China", which was released during the National Day period after "1951". Thinking about the heated discussions online and offline about whether this movie will be followed up with discounts, they all felt nervous for Mr. Han.

Chen Yiming also looked at Chen Yiming with a strange look. This boy is really a loach. Not only is he unwilling to suffer any losses, he also won't let others take advantage of him.

Back at the hotel, Chen Yiming turned on the computer to check emails as usual before going to bed, and unexpectedly found that Xiangrui's script had been sent to him.

Chen Yiming read it ten lines at a time, and his already muddy mind became even more confused.

I got out of bed, washed my face, and read it a second time carefully, but I still didn’t understand what the story was.

He couldn't help but wonder if he was too tired to be mentally alert and unable to see the subtleties of the script.

So he turned off the computer and went to bed, recuperating his energy and getting up the next day to have breakfast and watch it for the third time.

This time, he was extremely happy to be sure that it was not him who had a problem, but the script.

At this moment, Chen Yiming's cell phone rang, and after answering the call, Xiangrui's confident voice came from the receiver.

"Yiming, what do you think of my script? Were you particularly moved? Did you toss and turn all night long?"

(End of this chapter)