This director needs to apologize

Chapter 240 A breath of fresh air

Chen Yiming thought for a while before he could formulate his words. He had no choice but to do so. His good brother was in the middle of a heated discussion, so pouring cold water on him directly would be too hurtful and the effect might not be good.

"Master Zhuang, from your description, running idols, managing actors, and organizing productions, isn't this what the Tang and Song Dynasty film and television was like a few years ago?"

They are both familiar with the film and television industry of the Tang and Song Dynasties. The so-called early years are actually at the beginning of the new century. At that time, the Tang and Song Dynasties started their careers with the support of Gu Yuehe, the first-generation male god.

Gu Yuehe, who just graduated from the magic drama, must have much better acting skills than the popular idols directed by Chen Yiming in his previous life. However, the number of domestic TV series at that time was both less and more high-quality than now. The costume dramas starring Gu Yuehe, plus the two idols The suffix of this character is definitely worthy of the name.

After the Tang and Song dynasties tasted the benefits of Guyue River, they continued to develop along the same path. In the past few years, handsome men and beautiful women have been signing contracts.

It's just that everyone who knows the reputation and style of a company that takes the idol route knows that Tang and Song can't retain people at all. Except for Gu Yuehe, the other actors under the company will run away within a few years.

When Ma Yunteng heard about Tang and Song, he immediately regained his sense of wandering around the world. You must know that before making "Holiday in Magic City", Bo Jue had many dealings with Tang and Song, and the company boss Lao Cai was often complained by the two brothers.

First of all, Lao Cai organized the production of idol dramas, but he couldn't handle the crowds from the bosses. When the drama became popular, it was always not as popular as his own actors.

Even if it is rare to catch up with a popular drama, it will be popular. If someone else's little hoe swings, Lao Cai will suffer a lot, because the project cannot be rolled out and the company's ability to organize can't keep up with the artist's ambition.

Furthermore, the profitability of dramas is limited. The celebrities they create have no other way to cash in other than acting in commercials and advertising, and their popularity cannot be converted into cash.

Therefore, Tang and Song Film and Television came to prominence in the 1990s. For more than ten years, they were still in a state of being content with being rich, and their status in the drama circle declined instead of rising.

The two brothers had talked about these things before, and they told Lao Gu more than once when they asked him to have dinner. After telling him too many times, the two brothers already believed it.

Now Chen Yiming used the Tang and Song Dynasties as an analogy, and Ma Yunteng immediately got the key point. This business doesn't seem to be that easy to do?

After giving Ma Yunteng a vaccination, Chen Yiming expressed his true views.

“The path of the Tang and Song dynasties didn’t work a few years ago, but that doesn’t mean it doesn’t work now. After all, times have changed.

Wasn't Supergirl an idol seven or eight years ago? Chun Ge is still at the top of the entertainment industry. She keeps releasing albums, acting in movies and TV shows, and advertising endorsements. She and the company behind her must have They all made a lot of money.

Now Super Girl has been thoroughly studied. To put it bluntly, it is a traffic carnival in the text message era. After the wave has passed, Brother Chun, who has the strongest foundation, stands on the shore, and the rest is swept back into the sea.

What era is it now? Internet Age! Who still uses text messages for interaction? They have switched to Weibo and WeChat.

Therefore, there will also be idols of this era in this era, and compared to the text message era where only one Chunge survives, the idol market capacity is much larger now than before.

Compared with text messages, the communication efficiency of Weibo and WeChat has doubled exponentially. Just look at the hot searches and you will know that interactive data is beyond the reach of text messages. "

Da Zhuang seemed to understand something and interjected, "What do you mean, the idol company is in charge?"

Chen Yiming nodded his head, "There must be something behind it!"

Da Zhuang said in confusion, "But we have discussed before that the path of the Tang and Song Dynasties has no future."

Chen Yiming took a sip of tea, and then copied the development path of the idol economy from his previous life, removing the rough and picking the essence.

"Chasing stars is a quantifiable need that objectively exists in society, whether it is role models, conversation topics, entertainment, or sustenance. This need is there, and it may shift, but it will never disappear.

I just said that the capacity of the idol market in the Internet era will become larger because the traffic itself is skyrocketing. In the past, the market could only accommodate one Chun Ge, but now it can accommodate dozens or twenty Chun Ges.

Moreover, after the communication methods are upgraded, small circles can also be effectively organized. Idols are no longer barren below the top, but everything grows under the canopy. In other words, small idols also have spring.

Now when you are an idol company, or by extension an actor management company, what you have to worry about is not the insufficient fan base, but how to get fans to notice you. "

Chen Yiming's logic is actually the same as that of Bo Jue's online promotion business. Movie fans are there, and promotion is to compete for attention as much as possible. Da Zhuang has been dealing with Internet companies for a while, and he quickly understood what Chen Yiming said.

"So, filming idol dramas is not for cash, but for exposure?"

"Bah, bang, bang," Chen Yiming put his hands together and started to applaud, "Dr. Ma is far-sighted and far-sighted. He is far-sighted and far-sighted. Look up to the mountains, high! Really high!"

Da Zhuang interrupted Chen Yiming's flattery with a wave of his hand, "I understand the principle of filming dramas to praise people. Mr. Zhu, please tell me in detail, how to recoup the investment in the future?"

Chen Yiming doesn't sell it. This set of things has been played by capital in the previous life, highlighting the fact that there is no bottom line for oppression, but the people being exploited are still willing to eat it. It can be said that one is willing to fight and the other is willing to suffer.

So Chen Yiming didn't feel any guilt for bringing out this trick in advance.

Make money, not shabby.

Moreover, Bo Jue is not qualified to call himself a capital, and Da Zhuang, the chairman, is not qualified to hang a lamp on the street. With Chen Yiming's tips, he might be able to take a good lead in the idol company and become a clear stream in the industry. That would be a great achievement. Yan.

"Since we are in the Internet age, idol companies must naturally tie up Internet companies to do business. That is the right way.

Yao Laosan is actually looking for you in a wrong way. Think about it, whether it is Modutai or Moying Factory, who will use idols as their cast for their dramas?

If a professional actor goes to act in an idol drama, that’s called poverty alleviation through acting. Why don’t you try the other way around?

So if you want to show off as a domestic idol, you can't follow the old path of idol dramas, you have to create a new track yourself. "

While talking, the waiter began to serve the food, and the two of them ordered rice directly and chatted while eating.

Chen Yiming took a big mouthful of rice, swallowed it, and continued to preach with his chopsticks, "In the same way, there is no need to separate the singing and dancing. The professional abilities of idols are incomparable with professionals. Putting them together will only make people laugh.

Bang Country has a singing and dancing stage, which is the real soil for the idol industry. It is a pity that this thing cannot be developed in China.

I think the real start is through the draft. Supergirl has historical memory in our country. As long as the ranking is compared by voting, young people will be willing to participate.

Of course, you can’t find a TV station like Super Girl. In the Internet era, you have to find a video website.

Similar to the previous cooperation between "1951" and the ticket booking platform, the video website has a need to attract new customers, and there are big players behind it.

As for the title of the draft, it doesn't matter. It doesn't matter whether it's a trainee, a boy's team or a girl's team.

Singing and dancing ability is secondary, there are only two most important points, one is to have a good-looking face, and the other is to have a topic that can create controversy.

When the time comes, let Yao Laosan spend a lot of money to recruit a few judges from the Bang Country and his childhood, preferably the most famous idols of the previous generation in the country, and then insert the Chinese idols he wants to get back from the Bang Country. This force Wouldn’t the match be pulled up?

When the talent show becomes popular, sign the popular contestants, and then start filming online dramas, online shows, or online variety shows with video websites. Subsequent traffic injection will be guaranteed, and the foundation for continued project cooperation will be established.

Once you have a platform for exposure, the popularity will be maintained, and then you can consider expanding into serious entertainment circles such as film, television dramas, and music.

As you know, there is no such thing as being so aloof in the entertainment industry. Don't you just chase the popularity? Actors need acting skills, singers need singing skills. Idols don't need these. As long as they are good-looking and popular, it is enough.

As for recovering investment, do you think the operator of Super Girl has ever been short of money? Holding the show itself is making money!

If you then sing and act in a variety show, shouldn't you pay an appearance fee?

After the traffic increases, commercial performances, advertising, and endorsements will all be net profits.

The bulk of idol company costs are actually marketing expenses.

Master Zhuang, I really don’t recommend you to get involved in this. After those young masters and princesses become famous, there is no fuel-saving lamp!

Yao Laosan has experience, so let him leave the marketing work to him. "

(End of this chapter)