This director needs to apologize

Chapter 264 Three Major Illusions in Life

Lao Jia has been a leader of the navy for a long time, and he thinks about things with a strong "Internet thinking".

In short, it is to amplify the topicality, promote whatever is easy to attract traffic, and make it lively.

Moreover, the focus of the hype must be on simple and direct elements. I am afraid that netizens will not understand if it takes a few more twists and turns.

Compared with "Love Letters" and "Those Years", what is the most likely to trigger topics?

Lao Jia's answer is straight to the point, the heroine's appearance!

Don’t watch the movie to see the real person. An Xixi is also the best one among the Chinese girls. Coupled with the double-layer filter of soft light and emotion all the time in the movie, Lao Jia said with shame that he, an uncle from Benwu, has watched it. Somewhat uncontrollable.

Looking at my opponent, she is just a pretty little flower from Taiwan. It only takes a matter of seconds to defeat her.

In fact, Lao Jia has already done a lot of preparation in advance. This month, the topic of "university military training school belle" began to appear on the Internet, which was all initiated by Lao Jia's subordinates.

August is the summer vacation, when students are full of energy, and many universities have the tradition of conducting military training a month in advance. Lao Jia's hype is well-founded.

He plans to launch An Xixi with high intensity after the movie is officially released, and control the volume to explode at the moment of the release of "Those Years".

Lao Niu is more inclined to take the traditional route. In his opinion, offline advertising in movie theaters and local promotion efforts are the truly reliable things.

The voice of netizens is not unimportant, but it is just the icing on the cake.

The only thing he agrees with is the quantifiable "mathematical" model pioneered by Chen Yiming. Only when the online box office enters the booking pool can it be called a guarantee.

Therefore, his evaluation of Anxixi's appearance is based on another set of algorithms.

It's true that she is beautiful, but after all, she is a new actor, so it is really questionable how much attention she can attract.

It is true that the cast of "Those Years" are also newcomers, but their performance has been verified by the market, and the current Chinese people have some "overseas worship". They are also newcomers, those from Hong Kong and Taiwan and those from the mainland. They are definitely two kinds. evaluation standard.

Therefore, he feels that Lao Jia's hype can be done, but it can only be used as a partial division. There must be another main line in the propaganda strategy.

After much deliberation, he still believed in popularity and decided that he should play the director card.

The international double-gold director, who both writes the script and serves as a producer, has teamed up with the emerging 2 million director Fu Ruixiang for the second time.

Even if it is focused on Liu Dongjun, the masterpiece with a box office of 10 billion is better than the newcomer An Xixi in terms of national popularity.

Compared with the two professionals Niu Jia, Xiangrui actually doesn't understand publicity and is the one who is busy with nothing in the conference room.

She thinks everything everyone says makes sense, and the grass on the wall will fall with the wind.

Now that Chen Yiming was brought in, her backbone immediately changed again.

She looked at him expectantly, waiting for him to make the final decision.

Chen Yiming said without thinking, "Lao Niu, Lao Jia, did we forget something in our publicity plan?"

The other three people in the conference room looked at each other in confusion. What did they forget?

Chen Yiming knocked on the table and said helplessly, "Our movie is called "Love Letter". It is a romance movie first, and then a youth movie. Otherwise, why would we choose the Chinese Valentine's Day schedule?

There was a youth film called "Those Years" at the same time, but that does not mean that they are competing products of the same type. Just by looking at the name, can the audience tell that "Love Letter" is a youth film?

When we were planning the project, we had already discussed very clearly that the first wave of audiences for "Love Letter" were not school students, but couples and urban office workers.

The announcement must be based on me, and we cannot deviate from the original main line just because there is a strong enemy at the same time. "

As Chen Yiming narrated, Lao Niu and Lao Jia both became embarrassed at the same time.

He still calls himself a senior person, but he actually made such a stupid mistake.

Indeed, just looking at the title of "Love Letter", there is no doubt that it is a romance film.

Lao Niu thought of something, turned over the information at hand, and then said in a hushed voice, "It seems that there is a love movie released during the Chinese Valentine's Day, called "HOLD Live in Love", starring the mainland's eight-five-year-old flower and the second generation of Hong Kong stars. It's A road romance movie.

This is my fault, because the title and cast were all booked as bad movies, and we simply skipped them. "

Lao Jia also added, "I've also heard about that film. There wasn't much excitement at the test screening, and it's expected that the film schedule will be around 10%."

Chen Yiming nodded, "The first week focuses on love, and the second week leads public opinion to youth nostalgia. I think this is the logical main line of the announcement.

I will not control the specific strategies, you can discuss them yourself. If you need my cooperation, just inform me in advance.

But I have something to say up front. I am only the producer of this movie, and it is not suitable for me to stand in front of the stage frequently. It would be bad if I take over the show. "

Xiangrui had no consciousness of being robbed of the limelight, "Yiming, why don't you put in more effort? After all, it was you who wrote the book."

Chen Yiming ignored her at all and continued to talk to Niu and Jia, "I would like to remind you that how to play the card of nostalgia requires careful consideration.

Human memory has many aspects, such as unconscious beautification, inertial extension of ambiguities, and natural conflicts in extreme cases.

These are all based on psychology. To put it simply, they are overly dramatic plots. Because they are incompatible with the audience's own experience, they are not conducive to the enjoyment of the movie.

So when I was writing the script, I chose standardized events from ordinary high schools, which are applicable to all Chinese campuses.

This is also the main reason why it is difficult for me to substitute for "Those Years" and I am always in a God's perspective. The campus life there is too far away from my personal memory.

I am 28 years old and can barely be considered the target audience of "Love Letter", so my viewing experience has certain reference significance.

I suggest you focus on collecting audience feedback from the test screenings and the first four days to see to what extent my experience is universal. "

Lao Jia's eyes lit up when he heard this and he answered quickly, "This is a pretty good point. It doesn't matter if it's not universal. I'm going to put in the effort here and the percentages won't be filled in casually."

Chen Yiming sighed. The young man who was used to being a navy soldier had no choice but to expand involuntarily. He really thought he could do whatever he wanted on the Internet.

Lao Niu nodded sincerely and said, "I will let the distribution side make arrangements and focus on tracking the feedback from offline audiences in the first ten days of release."

Chen Yiming turned to Lao Jia and said meaningfully, "I agree with your evaluation of An Xixi. Her appearance is indeed very good. But I think that pure beauty is meaningless to the spectators."

Only beauty rooted in a certain emotion is truly full of vitality and vitality.

Just looking good is not enough to attract audiences to buy tickets and go to the theater. "

After speaking, Chen Yiming stood up and said, "That's all I have to say, you can continue the discussion.

Have more confidence in yourself, the number of reservation tickets is very good, and we have all seen the finished film, so there is no need to be so anxious.

I heard Sister Shen mention it before that Xiaori and Bangguo have decided to introduce it.

We have recovered our investment long ago, right? "

Chen Yiming drank a cup of chicken soup and left. After leaving the conference room and returning to his office, he just turned on the computer and planned to check out a round of emails when he received an internal call.

A visitor comes to visit.

When I came to the reception room downstairs, I found that Cao Cao Cao Cao was here, and the visitor was none other than An Meizi whom I had mentioned several times just now.

Anxixi stood leaning against the table with her face facing the sky, her long black hair combed into a neat high ponytail, and a pair of sunglasses on her head, looking very heroic and dashing.

The upper body is a short T-denim top and the lower body is wearing wide-leg pants, revealing a slender and white waist.

Seeing Chen Yiming coming in, she turned her head and said, "Long time no see, Director Chen."

The girl's face was half-smiling, and the way she greeted her was so strange that Chen Yiming always felt like she was coming from a bad place.

"Hello, Miss An. I was just discussing the movie announcement with them. You are here to see Xiangrui. She is upstairs."

Driven by Chen Yiming's instinct to seek advantages and avoid disadvantages, his first reaction was to move the topic away from himself.

An Xixi shook her head simply, "I met Director Fu yesterday, and today I came here just for Director Chen."

Chen Yiming smiled awkwardly, stretched out his right hand and said, "Oh? That's really my honor. Miss An, sit down quickly. Who is that, inviting Miss An to drink? Do you want tea or coffee?"

An Xixi turned around and sat opposite Chen Yiming, waved her hands and said, "I'm not thirsty. Director Chen, have you forgotten what you promised me?"

Chen Yiming was stunned. The eyes of the girl in front of him conveyed accusations against the heartless man. This must be an illusion, right?

How come he has no impression at all?

An Xixi laughed angrily at Chen Yiming's ignorance, "Director Chen, you promised to allow me to go to "Mulan" to follow the team.

After filming "Love Letter", I waited on the phone to hear from you. As a result, the news about the completion of "Mulan" was posted online, and I couldn't wait for your call.

It's fun to fool me, right? "

Chen Yiming slapped his forehead, he was careless!

With all his conscience, he really didn't want the girl to come on purpose, or he was just too busy to remember.

His initial plan was to contact An Xixi when he transferred to Tangcheng to let her feel the atmosphere of the set.

Before this, it was all on location, which was hard and dangerous, and it conflicted with the schedule of "Love Letter", so it was naturally inconvenient for An Xixi to come over.

As a result, after the filming of the Dunhuang location was completed, there were so many complicated affairs in Tangcheng that everyone was so busy that their feet hit the back of their heads.

He himself had been suffering for more than half a year and was at the bottom of his condition. He couldn't move his mind and couldn't remember that there was a girl thousands of miles away waiting for his call.

Realizing that he had become a villain, Chen Yiming quickly put his hands together to apologize.

"I'm really sorry, I was busy and forgot.

I don't make excuses for myself. If I'm wrong, I'm wrong. I'll treat you to a guest tonight, and you can choose the place. "

An Xixi curled her lips and muttered, "Just come over if you want to have dinner. You think so! Besides, I'm eating with you. Is it your fault or mine?"

Chen Yiming realized that he had said the wrong thing again. This girl was not short of food and companionship, so his way of apologizing was indeed a little less sincere.

He was in a dilemma for a while. He had no intention of directing the tube again in a short period of time. Wouldn't it look more perfunctory if he kept putting it off?

If I introduce the girl to Wang Wei's crew, I don't know if I can make up for it.

That's right, Bo Jue's production plan for next year already has Wang Wei's name in the director column.

The subject matter has been determined to be a detective suspense story set in an overseas Chinatown, and the preliminary candidates for "reference" have also been listed. When the post-production of "Mulan" is completed, he will start a discussion with Wang Wei.

Fortunately, An Xixi saw Chen Yiming's embarrassment and did not hold back.

"I know you have a lot of troubles on the set, so let's just assume you didn't do it on purpose."

Chen Yiming quickly raised his chest and said, "It was definitely not intentional!"

"You owe me a request. Let me think about what it is specifically."

Chen Yiming was sweating profusely, why do beautiful girls like to ask for this kind of favor? Are you really not giving me a hint to chase her?

A certain person once fell into the three major delusions of life. In fact, the girl's words had a strong sense of déjà vu, which made him have to think more.

Shaking his head to get rid of all these things, Chen Yiming once again extended an invitation to the girl out of politeness.

"It's a rare time for you to come here, so you must let me show my kindness as a landlord. Let's have dinner together in the evening. I'll invite Xiangrui and the others to come too. During the next promotional period, you will be busy together."

An Xixi took a deep look at Chen Yiming, smiled and nodded.

(End of this chapter)