This director needs to apologize

Chapter 280 High Intensity Travel

To the melodious melody of Huqin variations, Mulan rode horseback through the vast world of the Northwest, passing through large tracts of Populus euphratica forests and thousands of hectares of fertile farmland on both sides of the Shule River.

The screen tilts into flying pages, turning like a history book over time, capturing fragments of Mulan's decades of guarding the border.

Until it freezes at the moment when the elderly version of Mulan is looking out from a high place, the screen fades into darkness and the last line of subtitles is printed.

"In 690 AD, the Empress Dowager Wu changed the Yuan Dynasty and proclaimed herself emperor. She ordered General Zuo Wuwei and Mulan, the pacifying ambassador of the Western Regions, to enter the court. They paid respects to the emperor on their way back to Beijing and disappeared."

The long credits rolled one by one, the lights in the screening room came on, and noisy discussions started one after another.

Chen Yiming wandered out among the crowd, eavesdropping on the audience's excited comments as he walked.

"Chen Yiming is so confident that Mulan's story can be changed like this."

"To be honest, it's quite interesting. There were many female generals in ancient history. There was Li Xiuning in the Tang Dynasty, Liang Hongyu in the Song Dynasty, and Qin Liangyu in the Ming Dynasty. Who said Mulan must be a northern barbarian?"

"Mulan's identity was exposed very early, and her fellow villagers knew she was a girl from the beginning, but Wang Wendu didn't use this to attack Mulan. It doesn't make sense logically."

"It's true, Chen Yiming is a sex critic. It's an ancient war movie, but the most eye-catching thing is the two dancing girls."

"What the director means is that Mulan hates the intrigues in Chang'an City, so she has been squatting in the Western Regions."

"There are already a lot of orchids in Chang'an City, so there's nothing wrong with it now. Wan Qian is set as an amateur in the film, and she has a special liking for dancing. The girls in the restaurant are professionals, so their appearance, dress, and dancing skills are all very good." More gorgeous.”

"Then Empress Wu must be willing to do it. From 665 to 690, this was more than twenty years. To let a military commander hold the military power of a place without moving for such a long time, what kind of trust is required. It is simply too ungrateful to Wu Zetian. ."

"The two Hu Xuan dances are so beautiful, I can't help but want to watch it again. Director Chen is so cunning. There were so many trailers before, but these two dances were not included."

"Who said that the female version of Gongsun Zan at the end of the film is not cool? The high ponytail is my favorite."

"Wan Qian should switch with the dancer in Chang'an City. The girl in the restaurant is obviously more like a foreigner."

"My back was sore after watching this movie. I didn't even have time to go to the toilet for more than 2 hours. This is obviously the capacity of the trilogy."

"Hahaha, this is the style of the leader. Just like the one shot in "1951", whatever you want to shoot, you just shoot it to become the ceiling of film history."

"I was watching the news yesterday and mentioned that a few years ago Director Chen commented that "Guandu" had a breakthrough in the action scene. This time it was his turn to shoot it himself, and he immediately turned "Guandu" into a slag."

"Wow, your nickname is so apt, West Turk White Horse Yicong."

"Why didn't Mulan support Empress Wu at the end? Chen Yiming must be carrying some personal goods here. Mulan shouldn't be a person loyal to the Li Tang royal family."

"It's true, I didn't calculate it carefully. It seems that the fighting scenes accounted for almost half of the page. They are not the same as each other, but this time they are all full."

"Empress Wu must have reached out to help. It was hinted at in the movie."

Mixing in the crowd and walking through the long corridor, all kinds of comments were stirring in the echo. Chen Yiming felt that the reviews from the fans were pretty good, and there was nothing disgusting about it.

In fact, this is also in line with the positioning of "Mulan". The story line is concise and clear, focusing on action scenes and big scenes. The goal is to cover the distance between the audience in the screening room and in the corridor outside.

As the audience's image memory weakens over time, they will naturally be able to pick out some inconsistent or illogical aspects, but that has nothing to do with the film itself. It may have some impact on word-of-mouth after the screening, but after discussions at the meeting, everyone at Platinum felt that controllable controversy is not a bad thing, but is conducive to creating topicality and discussion. As long as it is not used by people with malicious intentions to create a negative trend, there will be no problem. big.

After waving down the part-time guy who was doing the questionnaire survey at the exit, Chen Yiming pushed his way through the crowd and walked out.

The audience gathered together with the younger brother as the center, because he received welfare benefits after being investigated.

Lao Jia applied for a patent for the squirrel image of Bojue's dynamic logo in the movie, and based on it, he made a large number of peripherals.

The questionnaire guy gave me the cheapest acrylic keychain, and there were more exquisite dolls for sale at the front desk of the theater.

In addition to the platinum squirrel, a series of peripherals from "Mulan" are also on the shelves at the same time. The most popular one is the complete set of Q-version porcelain figurines.

Chen Yiming stopped and observed for a while. As expected, the best-selling dolls among this group of viewers were not the lead actor Mulan and Lao Hu, who has many female fans, but the two dancers Wan Qian and Diliza.

It shows that the previous practice of keeping the trailer secret is very correct. Good things should really be hidden.

Generally speaking, the audience on the first day of the test screening is an active user, and most of them are made up of senior movie fans and fans of the main creators. Their evaluation of the movie will have a positive filter to some extent, that is, the rating is artificially high.

This is also reflected in the summary of questionnaires that night. On the first day, there were 5 screenings in 16 cities, and a total of 112 valid questionnaires were collected, with an average score of 5 on a 3.8-point scale.

It is considered an above-average score, converted to broad beans, it is about 8.5.

Compared with the average score of 7 points for mainstream domestic commercial blockbusters, it is certainly an excellent score, but considering Chen Yiming's "brand reputation", it can only be regarded as quite satisfactory.

After all, the previous "Magic City Holiday" and "1951" both jumped higher than 9 points.

Based on this, Lao Jia deduced that in the future, there is a high probability that there will be a wave of word-of-mouth backlash that "the talent of Chen Lang has been exhausted", and colleagues will definitely follow suit.

Naturally, Platinum Jue's publicity team had already planned for this, and it was nothing more than a three-pronged strategy of changing the topic, muddying the waters, and even blackmailing myself. Chen Yiming's current IP value is still strong, and it will not be a problem until it is released on a large scale. Not big.

The test screening of "Mulan" happened to be in the last few days of the twelfth lunar month before the Spring Festival. People are busy celebrating the New Year and have no time for entertainment. It is customary for the film market to be depressed for a while.

As a result, the test screening results of "Mulan" are unlikely to be unaffected, with both box office and attendance rates declining compared to average levels.

Of course, the entire industry understands this situation tacitly, and naturally no one will criticize "Mulan".

After all, compared with other movies officially released in the same period, "Mulan" has quietly climbed to the top of the weekly box office list with its negligible film schedule.

Except for the huge gap between "Tough Times", which still retains its reputation, the other 2 to 5 are just about the same as each other, and their box office performance is mediocre.

This shows that the number of moviegoers who watched other movies in one day is almost the same as the moviegoers that "Mulan" watched in one or two shows. If you want to criticize "Mulan" again, it is not stupid and bad, but stupid, clear, bad and refreshing.

In the same way, before the Spring Festival, those who speculated on the news and those who watched the news were too distracted, and the Spring Festival Gala was a big topic that interfered with it. As a result, the public opinion of "Mulan" was tepid, and even the praise and criticism could not gather momentum.

The days passed by like water, and soon the Spring Festival came.

Naturally, all the people working on the "Mulan" project have a lot to live up to, and Chen Yiming is naturally in the road show team, preparing to start another round of high-intensity "travel."

(End of this chapter)