This director needs to apologize

Chapter 282 Suffering is a blessing

Yu Rongguang was born in a family of performers in the imperial capital. He made his fortune in Hong Kong in his middle age, and later in Yunnan Province he achieved great success. He is a figure who has truly established himself in China's entertainment industry.

With connections from three places gathered together, I am also willing to support younger generations, especially the performing arts school he runs in Yunnan Province.

In the past, Lao Yu's relationship with the Magic Circle was not very deep, but they became familiar with each other once and for all. This time they got connected through "Mulan", and there will naturally be a lot of cooperation opportunities in the future.

The two traveled to five or six cities in South and Southwest China together, and their friendship developed by leaps and bounds as they spent time together. When they broke up, they seemed to have forgotten their friendship.

Especially when traveling to the borders of the three provinces of Yunnan, Guizhou and Guangxi, Mr. Yu showed his true nature as a landlord, pulling Chen Yiming to play and sing every night.

Taking a glance at the dinner table, Chen Yiming discovered that there were quite a few capable actors under Lao Yu, but they were mainly active on the small screen and acted in second- and third-tier dramas, so they were not well-known.

But in Bo Jue's genre film plan, playing a supporting role is more than enough.

After expanding his actor bag, Chen Yiming said goodbye to Yu Rongguang and followed the roadshow team north to Rongcheng, Sichuan Province, where he met teacher Wang Jinsong.

Within a week of its official release, the box office of "Mulan" is worthy of the film schedule given by the theaters.

The box office hit 1.1 million on the first day of the Lunar New Year, setting a record in film history of over million on the first day and shocking everyone in the industry.

To put it in the words of CCTV News, "Mulan" has caught up with the new trend of taking the whole family out for fun during the Chinese New Year.

Of course, after the movie-watching crowd broke out of the circle, the evaluation voices became more diverse, and the overall rating and reputation of "Mulan" inevitably declined.

It is recognized in the industry that Chen Yiming has many promotional tricks, and he especially likes to work hard in the week before and after the release.

This time, the announcement of "Mulan" can be described as satisfactory. Platinum Jue did not come up with any new tricks. Of course, the more than 500 million "want to see" does not count.

Comments from all parties are divergent, and experts from all walks of life have given their opinions, jointly promoting "Mulan" to become a hot word at the beginning of the new year. Even after the long holiday and entering the working day, the momentum of "Mulan" is still full of vitality.

After all, just wanting to watch it is equivalent to flattering someone, which is all false.

On the fifth day of the Lunar New Year, Valentine's Day coincided with the release of two newly released Hong Kong romance films. The film schedule of "Mulan" dropped slightly but still reached more than 6%, and the single-day box office easily reached 1.35 million.

The Spring Festival Gala is getting longer and longer each year, which in turn brings spring to the Spring Festival movies.

After the long holiday, the total box office of "Mulan" including the test screening period has exceeded 7 million. All predictions are that it will break the record of "Pandora" in the future and regain the top box office ranking in China.

This is a movie schedule unique to China, with the property of doubling the box office for the whole family.

On the third day of junior high school, I finally became a little normal. I dropped 1 million and reported a gain of 8900 million.

On the second day of the new year, there was a slight decline, reaching 1.15 million.

I know that Chen Yiming's work will definitely be a hit, but it won't be like this.

Two and a half years later, the number of theaters and screens in China has increased significantly, and the ticket price of 3D theaters has also increased. This record has still not been broken.

If the previous "Pandora" made the Spring Festival movie a little successful, this year's "Mulan" truly confirmed the Spring Festival movie's leading box office potential.

We must know that the previous first-day box office record in China was 1951 million held by "7500". Even the subsequent "Pandora" failed to break it, although the total box office of "Pandora" exceeded 15 billion.

When "1951" was originally announced, Chen Yiming's three-pronged approach of test screenings, pre-sales, and ticket replenishment resulted in a box office miracle of 7500 million on the first day and 1.55 million on the first weekend.

However, "Mulan" caught up with the seven-day Spring Festival holiday, causing China's box office potential to explode instantly like a volcanic eruption, leaving everyone at a loss.

The fourth day of the Lunar New Year continued to decline slightly, reaching 8700 million.

Various criticisms against the film and Chen Yiming himself have gradually spread with the help of many people, intentionally or unintentionally.

On February 2, the road show came to Xijing, and Chen Yiming was interviewed by a local TV station.

"Director Chen, Director Jiang Shuai once commented that "Mulan" is a middle-of-the-road film, not because of its technique, but because of its positioning. What is your comment on this?" Fatty Jiang's speech has been a hot topic these two days. , this guy seemed to be serious about his opinions, but he couldn't escape the suspicion of trying to attract public attention and was sprayed with blood by Chen Yiming's fans.

However, his words are still highly praised by film critics. After all, he talks about moderation rather than mediocrity, and talks about positioning rather than technique. The theme puts himself in an invincible position first, and he has learned the art of debate.

To be honest, it's not easy to refute Fatty Jiang's comments. They have already saved face for Chen Yiming. In fact, there are many people who say "Mulan" is mediocre. To put it bluntly, they are just using the routines of Hollywood commercial movies. Decompose it?

In this regard, Chen Yiming had to admit that the sincerity during the filming could not conceal the utilitarian intention of the film. This is a commercial blockbuster.

Chen Yiming pretended to think for a moment before coming up with the answer he had already thought of.

"Movies are a matter of opinion. After filming, it has nothing to do with me as a director. Therefore, I respect every audience's right to evaluate the movie. After all, people spent money to buy tickets.

However, Teacher Jiang’s evaluation goes beyond the movie itself and involves speculation about my own subjective motives, so I have something to say.

I don’t know what positioning Jiang refers to. To me, there are generally two ways for a director to position his work.

One is what you want to make, and the other is what others ask you to do. Chen Yiming’s movies are all of the first type. "

The female reporter from the TV station continued to ask, "Director Chen, everyone is surprised that "Mulan" did not go to overseas exhibitions this time. What did you think about it?"

The question was very kind, but the subtext was the same as that of Fatty Jiang, that is, Chen Yiming "willed himself to fall" and made commercial films to cater to the audience at the box office.

Logically speaking, Chen Yiming should not be classified as a young literary director. Since his debut, he has always followed a commercial route, and participating in film festivals is just for public relations and publicity.

But who made his "1951" prove it in Cannes and Oscar?

If you want to wear a crown, you must bear its weight. Once you put it on, you want to take it off again, but it is not that easy.

To put it bluntly, "Mulan" did not participate in the exhibition simply because it was unnecessary, but this reason was not suitable to be stated in public.

So Chen Yiming replied without hesitation, "Everyone has been working on this project for more than two years, and we are all exhausted. Arranging overseas film festivals is really too busy.

Although it will not go abroad to participate in exhibitions, "Mulan" will definitely be released around the world, so please wait and see. "

After working hard to cope with the interview, Chen Yiming had to rush to the urban theater without stopping to participate in the last road show of the day.

After more than a week, Chen Yiming was already exhausted. He was so familiar with all kinds of clichés that it seemed that every question could be spoken by himself without going through his brain.

He was getting a little tired of it, and from time to time he even thought that it would be nice if he could just finish filming and let go.

Unfortunately this is not possible.

The higher the box office, the more disturbances around you.

Broad Bean has received a large number of one-star negative reviews in the past few days. It was obviously prepared, and it pushed the overall score of "Mulan" to below 8 points, which made Lao Jia quite angry.

The comment areas of the two ticket booking platforms are equally unsightly. On the one hand, the management cannot keep up, and on the other hand, they may not be interested in taking advantage of the controversy.

The media is even more tempestuous. Professionals from all walks of life have pointed out many "heinous" faults in "Mulan". After all, there is no excitement in praising others and criticizing others.

Chen Yiming single-handedly created the marketing evolution theory of the film industry. Even if Bo Jue can cut a large piece of the cake with his first move, others are not all NPCs who can only follow procedures.

Fortunately, the box office trend of "Mulan" is still strong, and the film schedule can continue to be stable at a high level.

In view of this, Chen Yiming feels that being scolded is not a big deal. People who work in circles earn money from being scolded, and people cannot take advantage of everything.

Suffering is a blessing.

(End of this chapter)