This director needs to apologize

Chapter 304: One step of idleness depends on human effort

In his previous life, Chen Yiming was not actually a short video user. Due to work reasons, he mostly dealt with long video platforms. In addition, in his spare time, he browsed Two-Spined Ape, and his mobile phone was shaking and fast without even installing it.

But after all, he is a person who has been there, and he still has some idea of ​​the development trend of social life. Short and fragmented things are the future.

By the time he traveled, film promotion and distribution had been deeply tied to Weibo and short videos, especially the latter, which often accounted for more than 70% of the overall project budget.

There are all kinds of tricks and tricks in the industry. The small world of 15 seconds is filled with incredible monsters and monsters. It has become a routine operation to cry when watching a movie. Later, the blind man, the cat and the dog, the bride, the director himself, etc. started to be involved. Come on stage.

It perfectly proves the truth that the toughest person in the world is a person who is brave, but the most humble person is invincible.

In this modern world of 2013, short videos are still in their infancy. There is still time for the golden age, and the distance to unify the world is even further away.

But Chen Yiming can be sure that the general trend will not change, and movies will still have to survive the disaster of short videos in the future.

Thinking of this, Chen Yiming said to Da Zhuang, "Making short videos requires very high algorithms. If you are really interested, you might as well talk to the founders there to see what their technical capabilities are."

After speaking, he brightened up the screen of his mobile phone and added, "Obviously, the current team's energy is not focused on the interface and art. Maybe there are really a group of technical experts with poor aesthetics."

But it’s easier said than done!
In his previous life, his dream of being a film director was already hopeless. When he was drinking heavily with his colleagues and friends to point out the country, it was not that he never discussed this issue. After all, men are born with the key to politics.

Think about how we chose Wang Wei first among the three assistant directors when we selected the director for "The Usual Suspects". "

Chen Yiming thought about it for a long time before hesitantly said, "I don't know anything about Internet entrepreneurship, but we both have experience in film projects, and we can judge others by analogy, so you can just choose a director for the Platinum Jue project.

Da Zhuang smiled awkwardly and said, "Master Zhu, please don't make fun of me. I'm serious. What do you think of the short video? I don't understand technology, but I have met a lot of people from Penguin Video. They are a money-burning behemoth. I am I definitely can’t afford it.”

It doesn’t cost much anyway. "

It’s up to you to analyze the specific situation, but that’s pretty much what it means anyway.

Da Zhuang gave up after hearing this, and then asked, "What kind of team do you think is more reliable?"

Then there is the need to deal with two relationships, internally dealing with investors, that is, you, and externally facing the market and users, taking advantage of the situation.

Da Zhuang thought for a while and suggested, "While we are free now, why don't I call the people over there and let's go directly and take a look?

Chen Yiming quickly waved his hand and refused, "No need to, it's okay to let me talk and come up with ideas. The target is only you, just meet over there."

Chen Yiming clapped his hands, "That's right, that's right. Mr. Zhuang has a great style and a very high standard. It's a pity that he only told me about it."

Seeing the serious look on Da Zhuang's face, Chen Yiming stopped making jokes and seriously suggested, "You won't need much money in the early stage, but when the heroes are competing, direction is the key. If you make a mistake, you will be doomed.

Business ability is a basic requirement. You can ask an expert to evaluate this aspect, which is the easiest to figure out.

As the saying goes, investment means investing in people. Only when you meet people and find out their temperament can you have the conditions to move forward. It should be noted that haste makes waste. "

Da Zhuang kept nodding his head after hearing this, obviously thinking of something thoughtfully.

Chen Yiming stopped talking so as not to disturb his thinking, and he just followed the line of the short video and started thinking randomly.

In his opinion, Chinese films are part of Chinese society after all. As much as they reap the dividends of the times, they will have to bear the backlash that undermines their success.

Da Zhuang held the steering wheel with one hand and scratched his head with his free hand, "It's not really about intention, it's just some interest. I really think it's interesting to push something when it first comes out. I pushed it into a better place than before." Being a producer gives you a sense of accomplishment.

You must be persistent, but not too confident or stubborn, be able to hold on to authority, and be able to bend down when you should bow your head. Such people are rare among technical nerds, so there are two people with one master outside and one master inside. combination.

This time is different from your previous voting room platform. There is no mature business model, and you are just an investor. You have few resources to check and balance other people’s teams. If you are not careful, you will become a scapegoat.

It stands to reason that with his past life experience, Chen Yiming should have made arrangements in advance like many reborn online articles, made a quick start early, and wiped the entire plate clean. By then, all movies that want to be promoted will have to pay protection fees. Isn't this right? Not flattering?
But when Chen Yiming thought of the disgusting short video marketing in his previous life, he was unwilling to get involved with it. If he really planned to do something, he would rather raise the bottom line of the industry and allow truly good movies to breathe more freely. space.

The explosion of China's film market in the previous life roughly coincided with the beginning of the short video era. This process may seem coincidental, but in fact it is closely related.

Short videos have a more powerful "addictiveness" than social networking and games. They occupy users' time in an unprecedented way, and all men, women and children are killed. If you fall into the trap, you can't even think about running away.

But one cannot live a lifetime with a mobile phone. There is always real life. Couples want to go on dates and families want to go on trips. Cinemas were never considered a social place in the pre-Internet era. On the contrary, they have become a social necessity in a certain sense in the mobile Internet era. .

Therefore, China has its unique National Day and Spring Festival stalls. The two-week holiday can account for nearly 20% of the annual box office. Looking at the world, it is the only one with a semicolon. Before short videos, all online and offline marketing channels combined could only cover a part of all Chinese people. It was not until short videos unified the world that movies truly opened up the "world and earth" of national marketing.

Since movies have reaped the dividends of short videos and are still asking for more, they will naturally have to bear the price of being close to short videos, until they put the cart before the horse and become marketing-oriented, and are eventually kidnapped by short videos.

5000 million in production, 3 million in marketing, and 30 billion in box office. The formula for movie wealth in the new era is so simple and clear.

Plot, performance, and logic are not important. What matters is whether you can cut out 15 seconds of highlights. All the old creative rules have been overturned, and new films have to be produced like sketches and short plays.

When establishing a project, the first thing to consider is how to market it. Gender antagonism, class antagonism, rich and poor antagonism, and a topic that can lead to conflict is a good topic.

No script? Make a copy abroad! Isn’t it just a few million in remake fees? I can afford it now!
Therefore, neither filmmakers nor audiences have the right to complain. Good movies are dead and even Jesus cannot keep them.

At that time, Feng Pants was criticized by many people for the outrageous comment that "there are many garbage movies because there are many garbage viewers", and now it seems that they are all right.

What you sow, you reap.

As he thought about it, Chen Yiming's mood became more and more depressed. He had to admit that a good movie really did not mean a high box office. One day in the future, he would have to accept that something would go against his wishes. He should either be more open-minded or wait for the opportunity. Retirement and relaxation.

"What are you thinking about? You look so ugly?"

A loud voice suddenly came to his ears, and Chen Yiming broke free from his thoughts.

Da Zhuang said with concern, "Are you feeling uncomfortable somewhere? I'll take you home."

Chen Yiming nodded, Da Zhuang turned on the turn signal and headed to the leftmost lane, preparing to make a U-turn at the next intersection.

The Mazda fell into silence again. After a while, Da Zhuang turned on the car stereo, and a burst of passionate piano sound came from Beethoven's "Destiny".

Da Zhuang hurriedly tried to tune it into the radio, and said, "I was shocked. It must have been tuned by the girl from the conservatory yesterday."

Chen Yiming said, "You might as well listen."

Not to mention, "dang-dang-dang-dang" was particularly refreshing, and Chen Yiming's depression disappeared instantly.

He couldn't help but despise himself and said, "You bitch is just hypocritical!"

We have been living two lives, and every minute is earned in vain, so we should just get angry without any care!
So he said to Da Zhuang, "Short videos can indeed be developed. Just like the ticketing platform, it will be of great help to Bojue's business in the future."

Da Zhuang was a little strange, "I asked you to take a look just now but you refused. Why are you suddenly so motivated now?"

Chen Yiming continued in his own way, "The market environment is still immature. The penetration rate of smartphones is only about half. Network hardware and traffic charges are also a major obstacle. I estimate that it will take three to five years to enter rapid development." Expect.

Before that, it is a safe strategy to first identify a vertical market with relatively high user maturity and reduce operating costs to verify technology accumulation.

The starting point should be small, the user base should be stable, so that there is a solid basic market, and the space for horizontal expansion should be large, so that subsequent expansion can be facilitated.

Let me mention two for you to consider. One is the two-dimensional COSER and Hanfu circles, with girls on one end and otakus on the other. It can also be distinguished from the mass-oriented low-end shows.

Another one is for pets, such as cats and dogs. They are not as cute as the two-dimensional enclosure. The disadvantage is that the moat is relatively shallow and it is more difficult to guard the home. "

Da Zhuang couldn't close his mouth, "Master Zhu, do you still dare to say that you don't understand short videos? Isn't that just right?"

Chen Yiming said sadly, "It's just talk on paper. Who knows whether the team you want to invest in will listen to the advice. Those who dare to start a business may lack everything except their spirit."

Da Zhuang said cheerfully, "No, I can trust your vision. You don't know, when I took what you taught me and put it in front of the executives of Inspur and the company, the good guy made them stunned. Those people are all experts, right?
Later, I connected with the ticketing platform. After just one conversation, the other party immediately switched sides and surrendered as a courtesy. When I promoted "Mulan", I asked them to urgently develop the functions I wanted to see, and the action was very fast.

I think your two directions are reliable as soon as I hear them. The overall strategy is also steady and steady, with both advance and retreat. Unless the founder of Lexiang is an arrogant maniac, I can definitely see the gold content in it. "

Chen Yiming murmured, "I hope so. If we can really reach a cooperation, the first step is to change the browsing method, change the horizontal screen to vertical screen, and be sure to add continuous broadcast and slide refresh."

Da Zhuang was confused, but he still nodded to indicate that he had taken note of it.

Chen Yiming stopped talking, and said to himself secretly, "One step is easy, everything depends on human effort."

(End of this chapter)