This director needs to apologize

Chapter 31: Enemies in Crisis Public Relations
Facts have proved that Chen Yiming's perception of "Yokohama Raiders" did not deviate too far from the popular movie fans.

The second day of preview screenings of "Holiday in the City" ended. The attendance rate did not feel the impact of Best Actor Liang, and the lowest line remained above 85%.

Except for the two sold-out test screenings in Hangzhou, the attendance rate in Magic City is still the highest.

It may be that the stimulating effect of meeting Guyuehe has not expired yet. Although the news of Guyuehe's Hangzhou road show in the afternoon has spread among the support group, the evening show in the Magic City is still full.

So fans who bought tickets for the evening show in Shanghai Magic City were once again surprised to see their idols face to face.

Just as Wei Ziyue expected, Xiaohefen in the other six cities quickly figured out the routines of the Tang and Song Dynasties and began to entertain themselves in the penguin colony, thinking about the fun of "capturing Gu Yuehe" in the next few days.

Overall, the average attendance dropped by less than 3 percentage points compared to the first day, and the Imperial City, which had the lowest attendance, was able to maintain above 8.5.

The Moying Distribution Department is somewhat restrained in Diying's home base. Da Zhuang can't even compete with Master Teng's prestige in the Imperial City. Guyuehe, the "superstar" of the Magic Circle, has also been slightly devalued in the Imperial City where stars are everywhere.

Due to the combined effect, the attendance rate at the Imperial City preview theater was the lowest, which is completely understandable.

The next day passed smoothly. Chen Yiming's tense nerves throughout the day were completely relaxed, and he no longer needed to worry too much about the offline previews in the following days.

The problem that needs to be dealt with right now is Broad Bean's "abnormal" score of 9.2. If the public opinion response is unfavorable, it may be difficult to get rid of the label of "China's first movie with a high score".

Although the current fadou.com is still in its youth stage, newly registered accounts require an invitation code, and old users have high weight in the scoring calculation. In theory, the cost of brushing up points is extremely high, and the price/performance ratio is very low.

But the majority of netizens won’t care about this.

A domestic film, an unknown director, a nutty singer female protagonist, and a costume idol male protagonist, the score is actually higher than the XX classic in my mind?

If you don't spray you, who will you spray?
There is no need to watch the movie to identify it, there is no doubt that it is a brush.

If you see a pot of dog poop, you should stay away. You have to taste it before drawing a conclusion. This is not stubbornness but retardation.

Chen Yiming silently estimated the time left for his own public relations operations.

It will be divided this afternoon, diffused in the evening, fermented during the day tomorrow, and will be heard after get off work tomorrow or at work the day after tomorrow. It should be time for a more substantial sound to come out.

In another time and space, the propagation path should not be distorted. The propagation speed is hard to say. It may be faster or slower. Chen Yiming is not absolutely sure.

However, the main ideas of crisis public relations can certainly be copied and applied.

First of all, it is definitely not possible to directly deny the score increase, and it is useless to have real evidence, not to mention that Broad Bean will probably not help speak out.

The Internet is inherently anti-authority, and netizens are naturally prone to conspiracy theories. This cannot be suppressed by investing in fame, power, and money, not to mention that "Holiday in the City" does not have these things.

The trolls on the Internet are all Mingxue believers. I don’t want what you think, I just want what I think.

The "Steamed Bun Murder Case" and "I Like It" in previous lives have proved that the consequences of going against netizens may be worse than leaving it to die and letting others laugh at you.

Is it okay to settle for the next best thing and try to unite one faction and fight the other?
Those "IP+traffic" movies in previous lives were all done this way during the promotion period.

After thinking about it, Chen Yiming also shook his head.

The era of fandom has not yet arrived, and the fan base cannot support the box office of a movie.

Not to mention that Gu Yuehe's age of over [-] cannot fool anyone. The middle school girls are no longer the main force in pho, and their online fighting skills are obviously not enough.

Subjectively, Chen Yiming didn't want his debut film to be labeled as a fan film, which would be too downgraded.

If the first two methods are not suitable, then you can only risk self-destruction.

If you blow yourself up before public opinion goes against your family, you will lose your family, so naturally you won't be afraid of being criticized.

……

On Friday evening, You Shuren arrived at the VME Cinemas at the Imperial Capital International Trade Center on time and got the movie tickets for "Holiday in the City" from the waiting manager.This movie has become quite "well-known" in the film industry in the past two days. It opened with a score of 9.2 in test screenings, and it remained at 9.1 a day later. It has sparked heated discussions among Broad Bean people and film critics.

Therefore, he was not surprised that he received an invitation to review the film.

The film studio invited film critics at this time, naturally hoping to confirm the high evaluation of the film before its official release through authoritative endorsement.

You Shuren is 43 years old this year. He graduated from the Directing Department of the Imperial Academy of Film and Television. He has written and directed two films. In 1997, he won a silver medal in Montreal, thus establishing his status in the film industry.

After that, he quit the industry to concentrate on his studies, and stayed at the school to teach after graduating with a doctorate. Although he was no longer on the front line, he still exerted influence through his identity as a film critic.

His own film review blog "Teacher You Talks about Movies" has more than 10 views for each film review, and the highest one has more than 30 views. He is a frequent visitor to the homepage of Inspur Blog.

You Shuren originally didn’t have much interest in "Holiday in the Magic City". Even though it had a rating of 9, the number of people who rated it was less than a thousand. The director was an unknown newcomer and was not qualified enough to attract Teacher You’s special attention.

However, the introducer invited today is the manager of the Imperial City Branch of VME Cinemas. He is a long-time friend and it is really hard to shirk him.

While waiting, Teacher You looked at the crowds of Gu Yuehe fans in the hall. While he was disapproving, he felt a sense of responsibility.

He secretly made up his mind that when watching movies, he must be impartial, make fair evaluations, get rid of ignorance, and get to the bottom of things.

He will never allow the noble art of film to be tainted by the power of capital.

Broad beans have fallen, and Teacher You is the last conscience of Chinese filmmakers!

Of course, the film crew’s unethical behavior of not including red envelopes or reporting travel expenses but only giving movie tickets had no impact on Teacher You’s decision at all!
What You Shuren didn't know was that, across the crowd, in another corner of the hall, there was an old enemy of Teacher You who was also waiting.

Although film critics all claim to be neutral and impartial, as long as they are human beings, they have a butt, and if they have a butt, they have a stance, without exception.

Teacher You's scoring standards naturally have certain tendencies. For example, he pays more attention to intention and expression than storytelling, and he prefers the diversified presentation of human nature to the distinction between good and evil.

If You Shuren is an artistic person, then Pang Jin is at the other extreme, which can be called a technical person.

Pang Jin started out as a photographer and became famous by shooting micro-films. He is an emerging force among independent film critics.

His movie-watching taste is closer to that of ordinary netizens in the Internet era. He is more sensitive to and admires the technological innovation of movies, but he does not care much about, or even sneers at, the so-called "grand themes, exploration of human nature, and contradictions and struggles."

You Shuren and Pang Jin are both on the Inspur blog, and each has a large number of fans, so there are naturally many opportunities for confrontation.

Differences in stance can easily turn into criticism among fans, and as time goes by, feuds gradually develop. Although they often meet in the same circle in the imperial capital, the two gradually become enemies.

Nowadays, every time a new movie is released, watching You Shuren and Pang Jin bicker in the front row has become a regular program for Inspur netizens.

Today, the film critics invited to watch "Holiday in the Magic City" are not only You Shuren and Pang Jin. Da Zhuang, one of the top 20 film review Vs ranked by Inspur Blog, invited five of them. Da Zhuang, a well-known film reviewer from Broad Bean, invited Da Zhuang. 5.

High-end ingredients often only require the simplest cooking method.

Inviting You Shuren is tantamount to self-defeat, while simultaneously inviting rival Pang Jin is tantamount to risk hedging.

If you think about it this way, isn't it quite obvious?

Before the negative public opinions about "Breaking Up the Score of "Holiday"" completely converge and go home, releasing a batch of big V movie reviews with different opinions in advance objectively has the effect of "issue setting" and "issue dispersion".

At the same time, the quarrels between opinion leaders can attract ordinary netizens to join the discussion, further dividing the focus on the high rating of "Holiday in Magic City".

After the release of this batch of more than ten professional film reviews, the ratings of "Holiday" are bound to drop significantly.

However, as a blessing in disguise, the probability of "Holiday in the City" being slapped with a 1-point retaliation on a large scale will be greatly reduced.

As long as it doesn't suddenly drop below 8 points, which would disgrace the goddess Hepburn in her previous life, Chen Yiming can completely accept it.

(End of this chapter)