This director needs to apologize

Chapter 374: As long as you can’t run to death, run to death

During the dark road show, the days passed quickly. Since the Chinese New Year was relatively late this year, the traditional Valentine's Day schedule was directly washed away by the Spring Festival schedule. All the romance movies in the schedule were postponed to March 3th. Anyway, there is love every month this year. People's Day.

As a result, from the Spring Festival to the Lantern Festival, only six or seven movies will be released for half a month. If you want to take advantage of the holiday to go to the cinema to watch movies, you have no other options except these.

When Chen Yiming paid New Year's greetings to Mr. Ma, he heard that his superiors seemed to have noticed that this year was going well and wanted to start the new year with a good omen, so all the Hollywood blockbusters that had been scheduled to be released after the holiday in previous years were moved back.

At that time, Chen Yiming didn't think this was good news. His estimate for "The Thirteenth Floor" was relatively conservative. After all, most of the special effects blockbusters produced in Hong Kong during the Spring Festival in previous years had a box office of around 10 billion. This year, it is still The three films will be released together. According to the rule of blockbusters and meat-eating dramas, he feels that "The Thirteenth Floor" will be a great success if it can eventually exceed 5 million. Compared with the cost, it has already doubled the profit.

Unexpectedly, the experience in the previous life was even more sharp in this life. The industry outbreak he "predicted" was one year earlier. With the support of his peers, the prosperous period of feature films that would only be staged in the Chinese film market in the next 19 years actually came true in the first place. on himself.

Not only did the pioneers have no cannon fodder, they actually got there first.

This was unexpected by everyone. Chen Yiming’s prediction at the industry briefing was not unbelieved, but they did not expect it to happen so soon.

In fact, Chen Yiming himself did not expect this kind of result. Soft science fiction failed to really become popular in China despite small breakthroughs in previous lives, and there was not even a single classic case that could be cited.

If there is any natural popularity in "The Thirteenth Floor", it is probably because the theme has something to do with gender relations. In fact, it explores a real issue from a future perspective, which fits the psychological pain points of the current young and middle-aged audiences.

Individual cases cannot form a social trend of thought. Only when similar issues appear commonly can resonance be aroused and discussion focused.

On the contrary, it was Song Jia's change of her husband's core that aroused continuous attention and discussion. Female viewers used this to complain about their partners' various unreliability, tiredness and unwillingness to break up, while male viewers were shocked by the woman's daring to think. Dare to do it, think about how you have to wait for your wife to fall asleep to play games, how can you not feel sad about it?
Any section that is flooded with forums is an emotional zone. In this way, "The Thirteenth Floor" has become a cathartic outlet and has entered the attention of urban young people.

He clearly remembers that the first two decades of the 21st century were an era of technological explosion. In 2000, he was still using Nokia, which was like a brick. By 2020, Apple would have been out for more than ten generations, and the vast majority only existed in his imagination. Technology products suddenly entered his life.

This can be regarded as some kind of bad taste of Chen Yiming, and also some of his original intention of tinkering with a science fiction film. Having fun alone is not as good as having fun with everyone.

Lao Jia's team is full of young Internet bugs, so it is easy to get this idea, and speculating on technology is always more high-end than speculating on scandals or empty talk, so they planted a lot of hooks in the community in advance, etc. After some viewers discovered that there were so many Easter eggs in the movie, they started to set the pace and stir up the excitement.

In fact, Lao Jia's team has not made any publicity plan in this regard. The couple Chen Kun and Song Jia are just the main supporting characters in the movie, a gloomy otaku and a crazy scientist. This combination is a typical artistic image and reality. It is difficult to find real cases.

It can only be said that "The Thirteenth Floor" accidentally picked a perfect opportunity and hit the critical point where the topic of men and women exploded in Chinese society.

This situation was something he could never have predicted, and he believed that most ordinary people in this world would never have imagined it. In a few years, when people look back at this science fiction movie, it will definitely trigger countless "weeds".

The question is, should men and women get along with each other by accommodating each other or by transforming each other.

As a result, after the movie was released, there were indeed audiences who were sensitive to IT technology, and related discussions online were quite lively. However, no matter how guided Lao Jia's team was, they were unable to cross circles and cross boundaries to achieve public opinion momentum.

Therefore, when making plans, Bo Jue imagined many topics and directions, such as various future visions in the movie, from transportation to household appliances. Chen Yiming used his foresight to stuff a lot of private goods into it.

But in the current generation of Chen Yiming, the process of urbanization has accelerated significantly, and the number of large families has decreased rapidly. It is normal for young people in their twenties and thirties to form two-person families or even live together without marriage. Divorce or breakup has become commonplace. At this time, the real focus of life is Return to emotional life.

If we push the time back twenty years, that is, to the generation of Chen Yiming’s parents, this problem is not a problem at all in China. Whether it is free love or blind marriage, getting the certificate means that you can live a lifetime and still be divorced. how?

I became aware of "The Thirteenth Floor" because I participated in discussions on hot topics. After watching the movie, I was inspired to make complaints about it, which further increased the popularity of the topic. After a positive volume cycle was formed, it directly fed back to the reality that the movie remained at the top. attendance rate.

It goes without saying that Lao Jia's team is very sensitive to the trend of the Internet. They decisively adjusted the publicity plan, teleporting from the technology channel to the emotional channel at the speed of light, and allocating large sums of money to well-known bloggers of both sexes. At this time, it would be a hammer if they did not strike while the iron was hot.

As the Spring Festival holiday ends and people return to their normal pace of life, the topic surrounding "The Thirteenth Floor" gradually brews online. After the Lantern Festival, the gender trend officially takes shape, and in turn begins to influence online and offline. . At this time, the "protection fee" for film schedules has expired, and major theater chains have begun to readjust film schedules based on the latest attendance rates.

After half a month of complete data, something happened that shocked the theater managers. "The Thirteenth Floor", which was originally ranked at the bottom of the film schedule with only fifteen or sixteen points, actually maintained an extremely smooth horizontal line in its daily box office. , in sharp contrast to the four competitors in the same period.

With a slight decline that goes against industry common sense, "The Thirteenth Floor" has slowly narrowed the distance from Anyue's magical blockbuster.

By the third week of release, the top two films during the Spring Festival had won 8.7 million and 7.9 million box office respectively, and the gap was only over 6000 million.

You must know that the film scheduling rates of the two are as high as heaven and earth. "The Thirteenth Floor" is 8 points less than the other. In some theaters in the south, the gap is even double digits.

Romance films began to be released in batches in the third week, and a callback in film schedules was inevitable. The distribution teams of the five films began to fight hand-to-hand.

According to the feedback from Da Zhuang on the front line, Anyue still has an advantage. Not only will he not spit it out, but he may also swallow a little more and continue to occupy a quarter of the strong lineup.

Bo Jue's offensive is equally sharp, and his attendance rate, which is much higher than that of his peers, is his confidence. The film schedule of "The Thirteenth Floor" is very likely to rise to more than 20%.

The victims are naturally the other three movies. Emperor Film has given up and withdrawn from the competition. It has completely given up on the promotion of the co-production and has moved its resources to the romantic light comedy that will take over. The final box office of this movie is very likely. Stopped at 4.5 million.

The new God of Gamblers movie is in a similar situation, with a large number of films scheduled. This type of popcorn movie only earns money in the first two weeks. However, the box office can reach 6 million, which has already made Wang Jing a lot of money. Listen Said that the sequel is starting to be arranged.

Relatively speaking, the sequel to Journey to the West is not having a good time. Although the box office is higher, its cost is also higher. The current results can only be said to be no loss and profit. It is impossible to double the profit like the previous one.

Experts predict that the top two have a high probability of exceeding 10 billion at the box office. As for who will be ahead in the end, no one can make a conclusion. Chen Yiming has the blessing of metaphysics, while An Yue has great wealth and power. Each has its own support.

There is a saying for this. Although Platinum Jue is backed by Moying, which owns two cinema lines, Moying's family has a huge business and has many biological sons to raise, so it is impossible to invest all the resources in one godson.

An Yue, on the other hand, is an industry giant with roots in Hong Kong and radiating to southern China. He also owns theaters. He is completely worthy of being an emperor and a demon at his home stadium in southern China. In terms of political resources, he also has the sky behind him.

Therefore, Bo Jue's ability to face-off with Anyue and the stalemate till now is the result of favorable circumstances and favorable conditions and the influence of many parties. Even if he loses, it will be an honor to lose.

Da Zhuang, Lao Niu and Lao Jia all led their respective teams to work hard on the front line. Naturally, Chen Yiming could not hold back. After the fifteenth day of the first lunar month, Bo Jue held an 8 million ice-breaking celebration banquet and took the opportunity to give out a round of bonuses to the road show members. The red envelope boosted the sagging morale.

The purpose is also very simple. The moment of decisive battle has arrived, and the road show must continue to increase its intensity.

In fact, Chen Yiming has no obsession with winning the Spring Festival championship again. It is neither possible nor necessary. However, everyone is very motivated. Every slogan he shouts is his name. He can't say "do your best" no matter what. Exported.

What can I do? Just keep adding more games. As long as I can't run to death, I'll run to death.

However, just like many successes that come inexplicably, hard work may not necessarily yield rewards. Although the publicity efforts have been stepped up and the online voice has not fallen behind, after the third week, "The Thirteenth Floor" and the first The gap in fame has widened to around 1 million, and it has not been able to catch up any further.

On this day, the road show team of "The Thirteenth Floor" gathered in the Imperial Capital for the first time to promote all members. The schedule was very full, with two fan meetings and three media interviews. It was already past 11pm after recording the TV show point.

Chen Yiming forced himself to call An Xixi on the car back to the hotel.

The two originally planned to meet today. Since Chen Yiming's last visit to Qindao, the two of them have been busy and have relied on video calls to communicate. It has been almost half a year since they had sex offline.

(End of this chapter)