Film and Television Beacon Fire: I Have an Equipment Column

Chapter 46 Fast Moving Consumer Goods (5000 big chapters, 48 ​​due last week)

Martial arts hall, lobby.

Jin Shanxun, Cheng Zhiqiang, Ma Liu and others sat opposite Lu Feng, looking like they were listening carefully.

Yu Manli, on the other hand, stood next to Lu Feng, acting as a henchman.

After trying to calm down with Jinshan, Lu Feng took out the specific plan on promoting national martial arts that he had made in the past two days, and prepared to explain it to Jinshan.

Lu Feng wrote three words on the wooden board in front of him using coal blocks taken from the blacksmith shop:
FMCG.

It's a pity that, except for Yu Manli, Jinshan found that none of the five of them knew how to read.

Lu Feng naturally knew this, so he knocked on the wooden board and spoke:
“The so-called fast-moving consumer goods refer to fast-moving consumer goods. To use a term that is easier for you to understand, they are daily necessities, such as tobacco, soap, alcohol and so on.

And our goal is to turn martial arts, or martial arts training, into a fast-moving consumer product. "

"Huh?"*6
Except for Lu Feng, everyone in the lobby looked confused.

Is there any connection between martial arts training and daily necessities?

And according to the concept of fast-moving consumer goods that Lu Feng just mentioned, martial arts training, which is often calculated on an annual basis, does not go hand in hand with the word fast?

"I know you may not be able to understand the connection between the two for a while. It doesn't matter. Listen to me and tell you slowly.

Let me ask you, Brother Jin, how many of the students in martial arts schools outside are thinking of becoming great martial arts masters like you?Or is it just a matter of practicing one or two hands? "

Jinshan thought about what he had seen along the way and said:

"Nowadays, apprentices in martial arts schools basically graduate after three or two years of training. Except for a few direct disciples, not many of them will stay in the martial arts gym forever."

"That's it. In today's era, no matter how advanced your martial arts training is, you can't beat a bullet. So the era of relying on martial arts training to fight and kill has passed.

Nowadays, everyone comes to martial arts schools to learn, just to keep fit, or, like me, to learn some self-defense skills.There are people who are truly determined to practice martial arts hard, but there are not many anymore.

And if we just want to keep fit and learn a skill or two, we can develop corresponding and simplified routines.In this way, the time for martial arts training will be shortened to an extremely low level. "

"But in this case, people won't learn anything at all?"

"People don't come here wanting to learn anything. It's just like you just want to buy a bowl of tea to quench your thirst, but the boss says you can't just drink tea, you also have to eat snacks, buy newspapers, and preferably order a banquet. .

Then do you still want to drink this bowl of tea? "

"Don't drink anymore."

"Yes, the principle is the same. Since what others want is tea, then I can just give them tea. Going too far is not enough."

"Oh."*6
Lu Feng then wrote the words "level" and "positive feedback" on the wooden board.

“After understanding the needs of our customer groups, ah, I’m used to having meetings.

Forget it, let’s just say it.After understanding the needs, we have to segment the market and specify industry rules.That is the hierarchy.

Brother Jin, let me ask you, what are the boundaries of martial arts today? "

"What? What is realm division?"

"It's about the level of strength. Is there a rough dividing line, such as first-rate, second-rate, third-rate, etc."

"What you are talking about are all things in storytelling. The true martial arts strength can only be known after fighting. If we have to divide it, it is nothing more than apprentice, master, and reputation.

And this does not represent strength. The so-called beating a master to death with random punches does not necessarily mean that one who has gained a reputation must be better than one who has just graduated. "

"Well, that's the problem. Our current classification of martial arts levels is relatively idealistic, such as learning, dacheng, and more than ten years of skill.

This is too general and cannot be effectively graded, which will lead to the following problem:
Not enough positive feedback. "

"What is positive feedback?"

Jinshan came to them and felt that they really didn't have enough brains today. They heard Lu Feng keep throwing out some things that they didn't understand at all.

"Positive feedback is easy to explain. Let me ask you, if you picked up a piece of ocean while walking on the road, would you be happy?"

"Happy."

"Then if you have worked for a month and are paid at the end of the month, are you happy that you have received your wages?"

"Happy."

“This is positive feedback. Whether it’s windfall or income from hard work, these things boost your mood. This is positive feedback.

Switching to martial arts training, you have studied hard and made progress. Are you happy? "

"Happy."

"Then will you be more motivated to practice martial arts next?"

"Yes."

"That's right. Appropriate and reasonable positive feedback can greatly enhance people's enthusiasm. On the contrary, if one thing does not receive positive feedback for a long time, people will become inert and start to reject and resist. it.

It's like you have worked hard for several months but have never been paid. Are you still willing to work?If you never feel any progress while practicing martial arts, will you continue to do so? "

After giving a simple example, Kingsoft found a few people and quickly understood the meaning of “positive feedback”.

Then Jinshan asked:

"Then what's the use of this classification?"

"Simple, we have formulated a special martial arts grade system, no matter it is an apprentice, a warrior, a master, or one to nine grades.

Use a simple and intuitive way to show each person's strength level, and then give different certifications according to different strength levels, such as certificates, decorations, treatment, etc.

In this way, students can get sufficient positive feedback and their enthusiasm can be greatly improved. "

Does this sound familiar?

That's right, Lu Feng is planning to use later karate and taekwondo routines to promote martial arts.

Why did karate and taekwondo become so popular in later generations?
It does not rely on low entry barriers, sufficient and timely positive feedback, and vigorous publicity.

This is using the model of FMCG to do martial arts.

Lu Feng, as a social worker who has been working hard in the FMCG industry for several years, has never heard of case studies in this area?
Jinshan Wenyan nodded first, then immediately shook his head and said:
"No, Little Brother Ma, if you do this, you are making an enemy of the entire martial arts world!"

Establishing a clear hierarchy sounds good, but when it comes to putting it into practice, even Jinshan knows how difficult it is.

There are so many martial arts schools in the country, with countless masters. As a newcomer, what qualifications do you have to make rules?

Do I still need your approval for my strength level?
Jinshan Zhao can imagine that once Lu Feng makes this matter public, it will inevitably lead to suppression and exclusion from all martial arts comrades.

Hearing Jinshan's words, Lu Feng nodded calmly and said:
"I know what you are worried about, Brother Jin. It's just that others don't agree with our behavior.

But the question is, do we need their approval?I am not planning to promote this set of things in China. My goal is to sell this set of things to foreigners. "

How could Lu Feng not know how chaotic the domestic martial arts world is?
Not to mention now, even in future generations, a bunch of martial arts schools from all over the world will quarrel over who is the orthodox one.

He can even say something like "I am the orthodox Chinese martial arts, they don't count."

Good guy, I just deprived him of his nationality.

A large group of people fought among themselves for fame and fortune, and talked about promoting Chinese martial arts every day.

In fact, they just want to promote their own things.

When I see others doing well, I try my best to discredit and suppress them.

As a result, Chinese martial arts with thousands of years of foundation cannot compete with foreign schools such as Taekwondo and Karate, not to mention overseas.

Well, not even in the gym.

Therefore, Lu Feng never thought about joint development with these martial arts schools from the beginning.

If he really wants to bring them in, Lu Feng's brain can only be used to fight with these people.

Lu Feng feels that as a future generation, he should combine his own characteristics, explore professional strengths, abandon traditional methods, open up new tracks, and achieve industrial upgrading.

To achieve the goal of promoting Chinese martial arts in a new way.

To achieve this goal, the first thing to do is to integrate its own resources, screen advantageous projects, deeply explore market demand, and create flagship products according to the market environment.

The second is to increase publicity efforts, attract new customer groups, abandon traditional markets, and develop blue ocean areas that others have not set foot in.

Lu Feng's vision is not at home, but abroad.

He knew that the Anti-Japanese War would break out soon, and with the land of China in turmoil, it would be almost impossible to promote national martial arts.

Therefore, Lu Feng set his sights overseas.

Even in later generations, Chinese Kung Fu can still arouse great interest from foreigners.

If I could get the publicity right, could Chinese Kung Fu become popular around the world decades in advance?The influence of culture is even stronger than that of military. Otherwise, why would Xiaotian always want to exterminate the Chinese cultural inheritance and then replace it with others?

If I can set off a craze for Chinese Kung Fu overseas, then China's influence overseas will inevitably increase greatly.

By then, Xiaoli will definitely be more cautious when doing things.

Moreover, with a sufficient overseas base, they can also give back to China.

As long as there are one or two conscientious foreigners like Dr. Bethune who are influenced by Chinese culture and lend a helping hand to China, then the lives of the soldiers during the Anti-Japanese War will be protected.

Therefore, Lu Feng is serious about promoting Chinese martial arts.

Earning money from foreigners is what you are capable of!
Lu Feng's idea is very simple. Use the operating model of karate and taekwondo to promote Chinese martial arts abroad.

The focus is on the United States across the ocean.

Lu Feng knew very well that the Anti-Japanese War would break out next year, and then the European battlefield would begin in full force. Under the clouds of World War II, almost the entire world was shrouded in flames of war.

But the United States on the other side of the ocean was different. During the entire World War II period, except for overseas territories such as Pearl Harbor, the United States itself encountered almost no attacks. The domestic order has always been maintained in a relatively peaceful and stable state.

And the most important thing is that at this time, the United States has not yet become the world's largest hegemon. The United States, which has just escaped the control of the British, has not even completed the integration of its own culture.

The entire cultural trend in the United States is one of "full of vitality and all things are competing for growth".

Lu Feng just wanted to take advantage of this opportunity to drive a nail called "Chinese Martial Arts" into the cornerstone of American culture.

Will the war break out?

meeting.

Will the war of resistance be victorious?

meeting!
In this case, why not make some preparations for the future now, and if you succeed, you will succeed. Even if you don't succeed, you have worked hard, right?
As long as he can pry open such a small crack, then Lu Feng can let them feel the weight of 5000 years of Chinese culture.

“The fellow villagers open the door and the culture is conveyed.”

After hearing what Lu Feng said about teaching martial arts to foreigners, Jinshan felt a little resistant to them.

Is it ridiculous to teach foreigners something passed down by our ancestors?

Lu Feng could tell by looking at their faces what they were thinking. How many Chinese martial arts masters had such a conservative mentality and were gradually eliminated by the times?

"Let me ask you, are there many foreign students in the martial arts gyms in Shanghai?"

Jinshan looked for others and shook his head.

"Then they can't afford to go to a martial arts gym to learn martial arts?"

Jinshan and others shook their heads again.

How can foreigners be short of money?
"That's it, there are some things that we hide tightly like treasures, but we never thought that people actually don't care about them at all!
If we want to carry forward Chinese martial arts, we must let people understand what Chinese martial arts is.And if you want people to understand Chinese martial arts, you have to at least make them interested. "

Jinshan and others were immediately speechless.

Indeed, now it is not a question of whether they want to teach, but whether others are willing to learn.

"Now that we understand everything, let me tell you what we should do."

As Lu Feng spoke, he wrote "packaging", "branding" and "popularization" on the wooden board.

“The first is packaging. If we want to get our reputation out there, especially if we go abroad, packaging is essential.

On the one hand, our image needs to be rectified, including the image of students, to be clean and unified, and make people feel good at first sight.

On the other hand, the martial arts we teach should also add as many beautiful and ornamental routines as possible.

like this. "

As he spoke, Lu Feng did a few high kicks and flying kicks.

If it weren't for practicing with Jinshan these days, Lu Feng probably wouldn't be able to make such smooth movements.

"But these are all just showy."

Jinshan looked at Lu Feng's actions and was speechless.

He felt that if someone dared to use such a wide-open trick against him, he would definitely let the other person know what it means to explode an egg with one blow.

"Then let me ask you, do these moves look good?"

"Good-looking is good-looking, that is."

"As long as it looks good, it will attract other people's attention, and it will make people interested. As for whether it is practical or not? Do you think many people really care?"

Jinshan found silence again.

"After packaging, there is branding. We need to create a brand that is unique to us, and then use this brand as the basis to design a complete hierarchy, corporate and product culture, etc."

“Corporate and product culture?”

"Yes, you want to promote martial arts. Which aspect of it do you promote? Fighting and killing?"

"of course not."

"Yes, even in an era where martial arts were used to fight and kill, everyone would still say a few words for the occasion, let alone right now.

We must separate the concept that martial arts is equal to violence, otherwise it will be impossible to popularize martial arts.

So when we promote, we must emphasize the other advantages of martial arts: strengthening the body, broadening the mind, maintaining health and happiness, etc. "

At this time, the only expression on the faces of everyone in the lobby except Lu Feng was "I don't understand, but I am shocked."

After a long time, Jinshan Zhaocai shook his head helplessly and said:
"Brother Ma, we really don't understand what you're saying. Just tell us what to do. It's easier that way."

Ma Liu and Cheng Zhiqiang also nodded directly.

“First, we need to set up a special publicity department to promote martial arts culture and compile corporate culture.

Second, we need to collect as many boxing techniques from martial arts schools as possible, select some more good-looking and beautiful moves from them, and then integrate them together to make a set of dedicated external output techniques.

As for the specific classification of martial arts levels, we can wait a little longer. "

Jinshan Xian interrupted directly:

"Brother Ma, the first point is easy to handle, but the second point is that collecting boxing records and techniques from other schools will probably cause dissatisfaction from others."

Lu Feng smiled and said:

"Mr. Lu Xun once said: Chinese people always like to compromise. If you want to open a window directly, they will not agree.

But if you say you want to lift the roof, they will open the windows.

The same goes for the boxing technique. If you ask them directly for it, they are basically unwilling to give it to you. But if you change the method, they will take the initiative to send you the boxing technique. "

"Is that so?"

Jin Shanxun still didn't believe it. In his opinion, most martial arts masters regard boxing skills as the foundation of their lives. How can they easily give them to others?
At this moment, a person suddenly ran in from outside the door, interrupting Lu Feng's meeting.

"Director Jin, Mr. Ma, hello, I was sent by Boss Dai to deliver something to you."

"Oh? What?"

"It is a boxing manual. It is said to be the "Mizong Fist" boxing manual annotated by Huo Daxia himself. After Boss Dai got it by chance, he thought that Director Jin would like it, so he asked me to send it to you."

Jin Shanxun took the "Mizong Fist" boxing manual from the man's hand, and he was a little unbelievable.

Boxing manual annotated by Huo Daxia himself?

What a precious treasure this is!

Lu Feng, who was watching from the side, was also speechless.

I am talking about the boxing manual. Dai Laotie, you sent me the boxing manual.

I’m also a girl doing a live broadcast?
I won’t say anything else. Thanks to Dai Laotie, the top brother on the list, for his boxing score. Let’s all check out 666~

　Thanks to book friends Qiao Zhoushijunrui, I Just Want to Be a Narrator, 20171011070931794, and 20220702162946190 for their monthly support.

　　Thanks to book friend Wang Yuye for the tip, Paji.

　　Thank you book friends for your recommendation votes and support. The limit of additional updates for this week will soon be reached. I love you all, hmm.

　　So this is also the reason why I chose the name Shaolin Martial Arts Gym before, because I had no plans to develop anything in the domestic martial arts world.

　　I chose Shaolin because as a modern person, the protagonist can directly transfer Shaolin's propaganda model to the past, and also copy various martial arts novels, translate them into English, and publish them abroad.I didn’t explain it earlier because it’s basically the same as giving an outline. So what’s the point?
　　Originally this chapter was supposed to be at the back, but after the changes, the plot was messed up, so I just threw it at the front.

　　The painting style of this book will definitely be distorted, it won’t be the normal Republic of China, but it won’t be in a martial arts style either.

　　
　
(End of this chapter)