China Entertainment: Let you shoot for charity and make tens of billions?
Chapter 566: Don’t negotiate on price, negotiate on quality!
The adaptation of Longguo's ancient literature has never stopped.
Although people's lives at that time were not as rich as they are now, it was precisely because they did not have mobile phones, computers, and various electronic devices every day, and it was precisely because of the lack of nightlife that they had more imagination.
Journey to the West, Investiture of the Gods, etc., these are all excellent mythological works and have long been adapted into TV series.
However, for many people, although mythological stories such as Journey to the West are exciting, most of them are just for fun.
Plus, the footage from previous shoots wasn’t very good, so even though it’s a classic, it’s not the only one that stands out.
For works like Strange Stories from a Chinese Studio, a large part of them are close to ancient life, and there are also some theories about ghosts and gods, which are also refreshing.
Many movies and TV series have been adapted before, such as the classic "A Chinese Ghost Story" and so on.
That was also the most glorious time for Hong Kong films.
This way, the avenue of acting is opened up!
“Is it feasible to shoot a web series in the same way as shooting a movie?”
Liu Shishi suddenly spoke in a somewhat 'naughty' tone, and even imitated the classic lines from Stephen Chow's movies.
"It's definitely possible, but it requires the construction of a huge platform, a paid platform. When I come back, I can enrich it a lot more."
Su Yi was also inspired and an idea came to his mind.
Online dramas are now gradually maturing, but most of the cooperating platforms are traditional online videos.
These platforms have many drawbacks, and the commissions are ridiculously high. In the beginning, in order to attract more people to watch, they had to reduce the original creator and copyright fees in order to maintain the stability of the website. Later, in order to attract more people to provide copyrights, they began to continuously increase membership fees, or continuously add new rights to the membership rights, making old users feel abandoned.
Even after becoming a member, there are still advertisements that need to be turned off manually. There are even some kind of super member advance on-demand service - almost all platforms are the same, it all depends on how ugly they are.
This is not a healthy development. Although you can make a lot of money in a short period of time, in the long run, being worse is not the best choice.
Moreover, these platforms often require litigation, which is very troublesome.
If you want to develop, you have to think about these things. If Liu Shishi wants to be in this industry, he must be the best.
There are many things that Su Yi is not convenient to handle personally, but Liu Shishi is not his wife after all, she is still free and is not involved in anything that violates discipline.
"A platform?"
Liu Shishi was a little stunned, because the current online video platform companies seemed to be saturated.
It's even a bit too much. For example, iQiyi, which was established in 2010, has completed its integration with PPS.
Youku, which acquired rival company Tudou, is also making big plans.
LeTV is promoting its own mobile APP and short video playback, etc.
It can be said that Youku, iQiyi and Tencent Video are in the first echelon, while LeTV, Sohu and others are in the second echelon.
It has basically occupied the entire market.
Some second-tier companies are struggling to survive, and if you insert yourself into their war at this time, it seems like snatching food from the tiger's mouth.
Although Su Yi and Liu Shishi are rich, Liu Shishi also understands the theory of local tyrants.
Moreover, this industry is very expensive, including software maintenance, server installation, staffing, and continuous traffic attraction.
After this series of operations, it would be impossible to get it without 20 billion.
And it is estimated that 20 billion is just the starting point. If he wants to make him famous, he will have to continue spending money.
Although Su Yi had filmed many works before, he was only a director, not a producer, at that time.
Most copyrights are not in their own hands. A good video platform must have most of the film resources and some exclusive resources in order to survive.
So many famous platforms have collapsed or been acquired before.
If they enter now, isn’t it too risky?
And even though they were both very rich, they couldn't take it all out at once.
This seems like a bit of a gamble.
When Liu Shishi heard this, she was moved but also a little worried.
She knew Su Yi's style of doing things: either don't do it, or be the first!
There never seems to be a second time.
Su Yi also seemed to be interested. This idea had not always existed in his mind, but the sudden thought made him suddenly enlightened.
"Yes, the source of the film is indeed a problem. If you buy the copyright for many movies or TV series, it will be very expensive. If you don't buy the copyright, you don't have the right to broadcast it, so you can only burn money in the early stage."
Su Yi nodded slightly.
"But as long as Shishi wants to do something, I will do my best to help. We are so young, and we have a house and a car. I am also a civil servant and a leader, so I don't have to worry about anything."
Su Yi saw that Liu Shishi was a little nervous and serious, so he smiled and said a few words to comfort her.
Then he walked over and held Liu Shishi's hand.
The place where the two of them had their meal was unusually luxurious. Even though it was a candlelight dinner, there was a huge floor-to-ceiling window next to it, with bright lights and the hustle and bustle of traffic below all in sight.
Visually, it gives people a feeling of conquering the city.
When he came here for the first time, Su Yi sighed and said, no wonder rich people are willing to come to such places to enjoy themselves.
Even if there is no beautiful woman by your side, just quietly watching the scene below is also a kind of enjoyment.
The tall floors seem to make the entire city seem to have no secrets.
"Our starting point is too high. Even if we fail this time, we still have a chance to start over. It just so happens that I can't find the meaning of fighting hard anymore."
After hearing Su Yi's comfort, Liu Shishi nodded. She just didn't want her senior to fall into the possibility of failure because of her.
"It's a pity that you can't participate directly. Otherwise, even if you just rely on your reputation, you can instantly attract a lot of works to be played on the platform."
Liu Shishi blinked mischievously, then wiped the corners of her mouth gracefully.
These two actions should be seen on two types of girls, but when Liu Shishi performed these actions, they seemed natural and there was no sense of artificiality at all.
"My face... is only to benefit them. Otherwise, they wouldn't give me this 'face'. You should finish filming this Liao Zhai first. I will probably give you directions when the time comes. I can also introduce a few directors to participate together, just like a unit drama."
After Su Yi thought for a while, a plan had already taken shape in his mind.
He wants to be the Netflix of Dragon Country!
Netflix!
Netflix is now beginning to show its power and is ranked among the top ten Internet companies in the world!
The market value has reached an astonishing 1000 billion US dollars!
Second only to Tencent!
You know, this is a streaming platform that relies solely on a membership subscription system!
Tencent, on the other hand, covers many businesses, including video, dating software, games, live streaming and other platforms.
Netflix has been able to achieve this scale by relying on its huge membership.
This is also due to Netflix's astonishing number of memberships and the quality of its videos!
Because anything that can make ordinary people willing to spend money must be very attractive content.
Otherwise, there wouldn’t be so many members.
Some of Netflix's advantages have not yet been achieved by Longguo. But just because others can't do it doesn't mean Su Yi can't do it.
He will use the cultural history of the Dragon Kingdom as a basis, then adapt it and present it to the world!
With his own fame and some excellent works by the director, he will surely shine!
"It's just like the previous episodes. But this time the test is on the director!"
Liu Shishi's eyes lit up. This was a good idea.
But she might be showing her weakness.
Because she has never worked in this field before, and deep down, she still likes performing, or is good at some management work - after all, she is now the general manager of Su Yi Charity Organization.
"Similar, and I will apply to the General Administration for a special review channel. I actually received such news before. Because the number of online dramas is increasing, a department will be added to be responsible for the review of online dramas."
Some time ago, Su Yi went to the General Administration to apply for data transmission because of some public welfare work.
Then I had a chat with Deputy Director Wang.
As the international and domestic situations changed, the units of the General Administration of Culture and Entertainment also underwent many adjustments.
The purpose is also for better review and production.
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In fact, it would be impossible for an online drama of the same type as the original Soul Ferryman to be successfully applied for.
However, due to Su Yi's suggestion, the General Administration relaxed some of its policies.
However, this only applies to some of Su Yi's works. If Su Yi had not been there last time, this script would probably still be stuck in review.
After all, the dispute between Su Yi and the BBC was very tense during that period.
"If it really is possible, if such a platform can be established, it will definitely be no problem to attract those directors. And new directors will also be able to show their talents here! Then healthy competition will be formed! Old directors have the added bonus of fame, while new directors can worry nothing at all. We invest a sum of money, choose the script, and then choose the actors, but how do we charge? Or do we have to rely on advertising?"
Seeing Su Yi discussing the matter very seriously, Liu Shishi pondered for a while and then expressed her own idea.
I understand the composition of the platform, but I am still a little confused about the charged items.
There is nothing free in the world. Even the so-called free public welfare is using wonderful advertisements and documentaries to win people's sympathy and empathy, and use the donations received to help people in need.
The purpose of establishing this platform is also to make money.
Without money, everything is empty.
"Yes, it is very smart."
Su Yi praised with appreciation.
"It's charged monthly, with no advertisers involved! There will be no ads at the beginning or in the middle of the film, but a membership system!"
membership?
Liu Shishi nodded in surprise. She didn't have much to say about this because most of the online streaming platforms nowadays are membership-based.
But there are also a lot of advertisements, at the beginning, at the end, in the middle, and even during pauses.
Although you can turn it off after you become a member, it may jump back to the original state if you touch it casually.
Especially when used in touch-screen phones and computers, the experience is very poor.
But there is no way, 2015 was the year of the stock market crash, an invisible battle between foreign hostile forces and Dragon Country.
Driven by the external environment, every industry is very competitive.
Want to accumulate a large amount of funds, increase fame, and fight against stock battles.
The volume also needs to be reduced for service.
Some online streaming platforms have already reduced the price to 5 yuan per month.
This is understandable given the ubiquitous advertising.
And we have to keep trying to pull resources.
For example, why did Huayi dig holes in the door to get some web drama directors?
They were even willing to offend Wanda Pictures and Su Yi in order to get the person here.
Because online dramas are the development trend of the future, and if an online drama is adapted from a very famous novel or comic, it will have a very large audience.
It will attract more people to become members, and then these online platforms will surely scramble for it.
Huayi’s previous movie box office failure was reversed by relying on online dramas.
This can also be considered as the change brought about by Su Yi's time travel.
In Su Yi's opinion, he doesn't need to get involved in the membership price or other matters.
But what must be rolled out is quality!
"I'll build the platform first, and then I can shoot after the senior comes back. This is a big project, and I have to figure out the interests involved."
Liu Shishi has found her goal. She had said before that she would participate in studio matters with Yang Mi. This can also be considered a thing, but after all, it is not a collaboration with her senior.
"Remember what happened when we were filming the Crazy Cyclone?"
Su Yi suddenly asked.
"How could I forget this?"
Where the dream begins, Liu Shishi added a sentence in his heart.
"Like this kind of low-budget big production, or suspense - this is a type of movie where directors will compete from different angles, in terms of cost saving, exciting plot, etc."
"Or, it's a big production from beginning to end. I already have some themes I want to shoot. One is Liao Zhai, and the other is a TV series about the Battle of Shanghai."
This idea has been around for a long time.
But the project has been officially launched.
In 2015, it was the 70th anniversary of the victory of the Longguo Anti-Fascist War.
The victory of this battle belongs to the entire Dragon Kingdom.
And no matter which army it was at that time, it was all worthy of praise.
Su Yi did not plan to shoot a movie, but instead chose a TV series.
And this time it is going to be played on its own new platform.
Use Long Video to attract traffic, add excellent movies and TV series, and slowly build this platform!
"Wait for you to come back and shock fans all over the world."
There was admiration and excitement in Liu Shishi's eyes.
Because she understands that this may be the biggest change in the online streaming platform!
·····
"Director Su, I am here to protect you this time. I can also contact the embassy directly. I am your bodyguard. When you encounter a crisis, I hope you can cooperate with me."
Su Yi has already boarded the plane to the Star Flag Country.
This time he did not bring a team, but only two bodyguards sent by his superiors.
And the levels are all very high.
After all, we are in the Star Flag Country, although Su Yi will not be in great danger due to his special identity. (End of this chapter)
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