China Entertainment: Let you shoot for charity and make tens of billions?

Within the system, especially when sitting in the position of Acting Director Wang, people seldom ask questions about anything, because doing so may make people feel that they are not competent enough. But now he comes to ask Su Yi for advice, so it must be a very important matter.

The reason why the deputy general manager was so shocked was simple. Director Wang really treated Su Yi as his own, otherwise he would not have asked these questions.

"The decline of television is inevitable and there is nothing we can do about it."

Su Yi shook his head slightly, maybe no one can change it, because now is different from the era when the TV series was first released. When the country was first liberated and founded a few years ago, televisions were a rare thing.

His parents had once lived in that courtyard house, so they naturally knew what television meant to an ordinary family.

At that time, having a TV in a yard was a big deal. People in a large yard gathered together, watching the TV with great interest every day and taking turns to use the TV in each household.

After the reform and opening up, the economy developed rapidly and every household had a television. It was the happiest time, and it was something that was impossible to imagine at the time.

The movie "Desire" at that time attracted thousands of people to visit.

A plot in a TV series can even cause complaints from people and heated discussions in society.

But to be honest, this era no longer exists.

Because first it was the impact of computers that caused the loss of some customers. Children born in the past two years all know how to use mobile phones, which has made it impossible for the television industry to survive. Of course, the large screen of the television can never be compensated by mobile phones and computers, because after all, the viewing distance is still there.

But as the programs become more and more boring and the impact of the Internet becomes greater and greater, many people prefer fast-food short videos and no longer like those long-winded programs.

After hearing Su Yi's words, Director Wang frowned.

This matter is indeed a bit tricky. In fact, he didn't want Su Yi to return to the system. He also knew that he didn't have that much face, and Su Yi had finally escaped, so it was impossible for him to go back.

This time he came just to ask, after all, even if Su Yi really wanted to go back and save it, it was only his own show and it could not improve the overall television industry.

"I know that cable closed-circuit television is actually a management and audit project of the General Administration, but the decline of this industry has also caused a great burden on you. However, it is actually an indispensable link, not only in our country, but also in other countries in the world. I conclude that in the next ten years, the user usage rate of television will be reduced by about half."

Vice President Jiang's eyes were once again filled with surprise. If that was the case, they really didn't need to bother with TVs. Even though they were irreplaceable, they would be in trouble if the profits were so low.

But just for the poetic and picturesque platform, and also for the television industry, after all, it came from Yangtai.

However, the Poetic and Picturesque Platform can be like this, but the General Administration of Culture and Entertainment has to change it, because it was originally a major source of income for local finances, but now it has become a burden, after all, it needs to be built and maintained.

Even if people buy a TV now, few people use the cable TV service.

And it seems that this must have caused a considerable burden to the General Administration of Culture and Entertainment, otherwise they would not have come here to ask for advice.

Su Yi frowned slightly. He knew that there was no particularly good solution, because now not only them, but also foreign TV stations are slowly declining. Warner Bros., which had cooperated with them in the past, also closed several TV stations.

At that time, American TV series were still very popular abroad and had a market in China, but even so, they were still in a state of loss. Because the investment in television was huge and the anti-theft ability of the television industry was very weak, basically 90% of the American TV series watched in China were free.

The domestic television industry’s former glory is certainly no longer possible, but it may not necessarily be declared dead.

Although it is not a directly profit-making unit, the General Administration of Culture and Entertainment also has its own work content. For example, the television business is one of their previously important strategic goals.

"The situation is so serious that even Director Su Yi doesn't have any good solution?"

Director Wang was a little anxious, but he also understood that some things are unstoppable. For example, the rise of the Internet and the emergence of e-commerce will cause some traditional industries to decline or even disappear.

But he still finds it a little hard to believe that television, which has been popular since the 50s, has become like this now.

"However, we can use the remaining people as our most loyal supporters. With them, the television industry will not be completely destroyed. However, we should indeed introduce some new policies and not let some messy things disrupt the plans of the General Administration of Culture and Entertainment."

This time, Director Wang did not speak, but listened quietly. The purpose of his coming here was to hear these words.

"The first point is to cancel the cable TV, that is, all the channels! Then we can use some Internet boxes from major brands to watch all our cable closed-circuit television."

After hearing this, Director Wang Dai opened his eyes wide. If someone else said this, he would not only not believe it, but even think it was a fantasy.

Cable TV makes money in four ways. The first is user fees. Currently, the annual fee is about 4 yuan, but the number of people paying the fees has greatly decreased. Except for some middle-aged and elderly people who still use it, everyone else has given up.

The volume has been reduced to 1/5 and is even declining rapidly.

The second is advertising revenue, which relies on a large audience base.

Now that the audience has greatly decreased, the number of advertisements has naturally also decreased a lot, because advertising is not a meaningless waste of money. Each advertisement must recover its cost and make a profit within a certain period of time, and only then will it continue to advertise on some TV stations!

Otherwise it would be meaningless. Now with the impact of e-commerce and more and more live broadcasters, they will take away a lot of traffic.

The other two ways to make money are that developers pay for construction when they develop new buildings, and the other is that local satellite TV stations pay a fee when they land.

The remaining two are small heads, and the main income depends on the first two. Su Yi’s suggestion directly canceled the annual fee of the audience.

What is the concept? This is equivalent to someone suggesting to Su Yi to cancel the monthly card fee system of Shishi Huayi!

This made Director Wang Dai somewhat suspicious of Su Yi at that moment, but he suppressed his doubts based on his trust in him and waited for Su Yi's next words.

Because he knew how amazing Su Yi was, countless people had questioned him since the beginning when he was on the local TV station, but in the end he always slapped those people in the face.

Director Wang Dai is a cautious person and naturally does not want to be slapped in the face by Su Yi.

"This approach feels like a heroic act of self-sacrifice, but there is no other way. With the limited TV charges slowly disappearing, it is better to take the initiative to seek development. In fact, I think the TV industry is irreplaceable. It's just that people now prefer fast food, but TV can also change accordingly, and the most important thing is that live TV can also be watched on mobile phones." "But if so many membership fees are canceled at once and support the use of TV boxes, what will happen to those users who subscribe for a year? A large sum of money will also be compensated at that time."

Director Wang Dai actually agreed with Su Yi's idea in his heart, but he also understood that many things would be very difficult to do. Especially in his position, which seemed to be powerful, he would be scolded if he did something wrong.

"This is a long process and I know it will have a big impact at the beginning. If I do this, I will rely entirely on advertisers for all my income. It is not a good idea, but I think this is the future development trend. There will be no ads when the TV is turned on, and the official support will be given to all channels, so you can watch it at home without spending any money. This will attract a large number of people to return, and with the return of viewers, other things will be easy to handle."

Su Yi's method is very simple. Only by maintaining the traffic can there be advertisements. This is also the only way to save the show. The quality must also be improved. That is, there should be no advertisements when starting up the TV, and there should be no obvious lags during viewing.

The most important thing is that the entertainment side was originally going to ban network boxes.

The method Su Yi is using now is a bit opposite.

But he felt that this was the only solution. After talking with Su Yi, he felt much better.

"Thank you for your advice. I will think about it carefully and make a choice when the time comes."

Director Wang fell into deep thought. This matter could not be decided by one person alone, and it required many discussions.

However, he has already made up his mind now, it just takes some time to realize it.

Even after Director Wang left, Vice President Jiang was still in a state of shock, because to him, what happened to him seemed a little unbelievable.

"What's going on? Are you looking at me like I've seen a monster?"

So he chuckled and knew that Deputy Jiang had finally learned something from him today.

This is also because Su Yi wanted to promote her, otherwise he would not have let him see such a scene. In fact, the fewer people know about such things, the better, because it may be used as a handle by others in the future.

"No, I just feel that your relationships within the system are more complicated than I thought. It looks like our platform will develop more smoothly in the future."

Su Yi did not explain too much, obviously agreeing with the meaning of this sentence.

From the script review of the poetry and painting platform to the shooting time, as well as the grasp of some sensitive topics, this is of course derived from Su Yi's experience, but more is also due to the trust in him within the system.

This is not a backdoor, but it is indeed a privilege.

Su Yi stretched lazily. He had just had a long conversation with Director Wang Dai, which made his back and waist sore. Now that he is old, it is really a bit difficult for him to go back to the system to attend some meetings. It would be more free after he comes out.

……

Light Media.

"We are very confident about this animation. We have Director Su Yi's script and he is personally promoting it for us... Director Jiaozi, don't worry too much."

Today is the day when Nezha II is released.

To be honest, today's animated films are too competitive, especially facing pressure from abroad. After the huge success of Nezha and Kung Fu Panda produced by Light Media, box office revenue is one aspect, but more importantly, there is pressure.

The second movie of Red Star Wood is not a small production, but a big investment. It is also an animated movie called Zootopia. It is easy to imagine whose face Enlight Media is looking at when cooperating with Red Star Wood.

The Red Star Wood production team also participated this time, actually to learn, because Guangguang Media already has a lot of experience in this area.

Everyone is very nervous about the release of the film today, especially the director Jiaozi. The first film was credited to Su Yi, but he actually did all the work.

However, he has no regrets and even hopes that Su Yi will be named in the second part.

After all, these works are like his children.

He also hopes that his children can have more development.

There are so many mythological stories about the Dragon Kingdom that are suitable for being made into animated films, but back then, only Havoc in Heaven and Nezha Conquers the Dragon King were well known to people abroad, and that was during the Shanghai Animation Film Studio era.

Although this Nezha is not a rehash of old stories, it is at least known to foreigners.

Western culture is completely different from Dragon Country culture. It is not to say that Western people completely reject Dragon Country culture. In fact, they are still very interested in it. It is just that there is too little publicity and too much negative publicity.

Many people seem to be shaking their heads, not because they disagree, but because they don't know.

"The domestic box office is expected to be around 20 billion yuan. If the overseas box office can reach 5 million yuan, it will be a good result, after all, it is an animated film."

The CEO of Guangguang comforted Jiaozi, and he also had some expectations in his heart. The cooperation with Su Yi over the years has brought them huge profits, allowing them to leap from a relatively small media company to a top company in Longguo.

The CEO of Guangguang has always been very proud of his cooperation with Su Yi. You have to know that before that they were just shooting some TV series.

"Can we make 20 billion in China? Many people say we are rehashing old stuff, and with the adaptation of Black Myth: Wukong, I am under a lot of pressure, even though I am confident in the script..."

Jiaozi smiled bitterly, but he was not so optimistic in his heart.

The first step was entirely based on Su Yi's reputation. Although he was promoted this time, with the impact of short videos, some bloggers also publicly questioned them. Many people liked and reposted the posts saying that they were just rehashing old stuff and had no development of their own.

Without innovation of their own, there will be no future development of their own, and the box office this time will definitely not be too high!
Prejudice in people's hearts is a huge mountain.
Director Jiaozi has expectations in his eyes, hoping that this animated film will soar to the sky! (End of this chapter)