I am a small factory doctor re-walking my life.

Chapter 536 Advertisement

On Monday morning, after coming out of the restaurant on the second floor, Li Tang climbed directly up the stairs to the security department manager's office on the fifth floor.

"Old Huang"

"Hey, Chairman, why are you here? If you need anything, call me!"

Manager Huang was standing in front of the bookcase arranging the bookcase. When he saw Li Tang come in, he hurriedly put down the things in his hands, invited the person to sit down on the sofa, and then picked up the thermos bottle to pour water.

"Okay, okay, don't pour the water. I just finished eating in the restaurant. Tell me what happened yesterday."

"Based on half of the footprints left at the scene, the police took away two suspects. One was an idler from Tianjiawan, and the other came from other places two months ago to collect rags here. The shoes of both of them The print is similar to the half of the shoe print at the scene, so the police wanted to take it back for questioning first."

"Didn't you say that the house was turned into a mess and there were no fingerprints left?"

"I haven't heard of it, probably not."

Li Tang rubbed his toothache with some toothache. It was only 1992, how come these criminals have such strong anti-investigation capabilities? I also know to wear gloves when committing crimes, hey...

"How did Zhou Hongchun arrange it?"

"Director Hong gave me a day off and asked him to finish the family matters. In addition, he was asked to leave two thousand yuan in condolence money. As for the funeral expenses, we can only wait until the case is settled."

"Well, Lao Huang, please send a notice to the security departments of each factory to pay more attention to safety, and especially instruct employees who live outside."

"I came here this morning and asked someone to get the documents. I will try to send them out today."

"Okay!" Li Tang nodded and stood up holding on to the armrest of the sofa.

"Okay, go ahead and do your work. I'll go over first. If there is any news from the city bureau, or if there is anyone who needs cooperation, you can keep an eye on it."

"I know Director Li!"

……

In the office of Deputy General Manager Chen Zheng on the twelfth floor, he had just stood up from his desk to go out when he heard several knocks on the door.

"Come in"

"Mr. Chen, aren't you busy?"

The visitor is Liu Wenbin, the sales manager.

"Wen Bin, come in and sit down. I was just about to go find you."

"What do you want from me, Mr. Chen?" Liu Wenbin asked after sitting down.

"I just want to ask if there is any news from Hezheng Department Store in Dongdao?" Hezheng Department Store in Dongdao has the exclusive agency rights for Qinshan Pharmaceutical's products in Dongdao, Hong Kong Island and Macao Island. Due to cost issues, Starting from next year, the ex-factory prices of all skin care products and medicines will be increased by 10%. We informed them in advance and communicated in a timely manner if we had any disagreements.

"That's what I came here to talk about. The feedback from Hazens Department Store said that they have no objection to the price adjustment, but there are other matters. Their company's general manager Qin Zhilin plans to come over for a visit. The relevant procedures are currently being processed. They will follow up. The Liaison Office confirmed the specific time and said that it would be best to meet with Director Li this time."

The External Liaison Office and Sales Department are both departments that Chen Zheng is in charge of. He can arrange other things, such as the time of the other party's visit. Mr. Liu will definitely meet him, but it is not certain whether Director Li will meet him.

"Okay, I understand this." Chen Zheng nodded: "We'll talk about it after they contact the Liaison Office. Is there anything else?"

"One more thing is, Mr. Chen, do you think our company's skin care products need to be advertised on TV?"

"Advertising? Advertising on TV?" When Chen Zheng heard this term, he was stunned. He really had never thought about it.

"Yes, there have been more and more advertisements on TV in the past two years, and there are more and more types of skin care products. I don't know about others, but my wife likes to buy things according to the advertisements on TV. She thinks that they can all be sold on Television, isn't that a good thing? There are many companies that hire those actors...what are they called...oh yes, endorsements, hire those relatively famous actors to speak for themselves.

For example, I played in the TV series Desire, and in the TV series Fence Woman and Dog, etc. There are many TV drama actors who have appeared in commercials for many products. By the way, there is also the Sun Oral Liquid in Yangcheng. I don’t know if you watch TV. Now as long as you turn on the TV, you can definitely see their advertisement. I heard that the advertising fee does cost a lot, but the sales volume it brings is even more impressive. I I also heard that they seem to be planning to go public on Hong Kong Island. "

After listening to Liu Wenbin's words, Chen Zheng thought about it carefully for a while. He had really never given much thought to advertising on TV.

After tapping the table with his right index finger a few times, he asked: "Wen Bin, do you think we need to advertise?"

"Uh...Mr. Chen, to be honest, if we just look at our current market share, we really don't need to advertise, but...people who are not concerned about the immediate future must be far-sighted. Now more and more foreign brands are entering the country. In addition, There are also domestic brands that keep popping up.

Although we now occupy half of the domestic market, we are afraid that as more and more brands become available, people will have more and more choices to choose from. If others keep advertising, the brand's reputation will become greater and greater, and many people will When they go to the mall to buy things, they may not know which ones are good and which ones are bad. They all buy them because of their reputation. In the long run, the impact on us will definitely not be small in the future. "

Liu Wenbin is right. As time goes by, there are more and more types of things on the market. The saying that the smell of wine is not afraid of the depth of the alley has long been outdated. If you want others to buy your things, you must at least be sold first. Only people know you. Whether the product is good or not can only be known by using it. Others have never even used it, so how do they know whether your product is good or not?

Therefore, brand awareness is also very important, and advertising needs to be carefully considered.

Chen Zheng nodded solemnly: "I will think about this issue carefully. Wen Bin, that's it. When you go down later..."

……

The fragrance of wine is also afraid of deep alleys. After the live broadcast e-commerce became popular in later generations, many old domestic products that had been in danger came to be full of vitality after embarking on this road.

But Li Tang has never considered this issue. Want to advertise his products? Wait, then.

Why does he sell all foreign sales rights as an agent? On the one hand, everyone can make money together, and on the other hand, he is too lazy to do this. When one day Qinshan Pharmaceutical's skin care products can no longer be sold in China, he will automatically sell the domestic ones. Agency rights were also sold.

However, for the agency rights in the domestic market, he will not just charge a fixed agency fee for a year. He will definitely take a certain percentage of the sales as agency fees, which is commonly known as a certain tax. By then He doesn't care what the retail price is. If you don't buy the cheap ones, just enjoy the expensive ones.

(End of this chapter)