China Entertainment Anchor

Chapter 96
After New Year's Day, 2010 came. At the beginning of the year, a depth charge came to the film industry. Avatar was released, which shocked domestic filmmakers to the point of numbness.

On the 20th of this month, Bouquet of Love was launched in BJ in a low-key manner, and even Zhang Yang's script did not attract much attention.

But this has nothing to do with Zhang Yang. He is now listening to Disney staff about the Frozen promotion plan.Then I watched the assistant write down his itinerary, and it felt so dense. The promotion this time focused on an overwhelming one, letting everyone in the world know that the Disney princess was coming. The song "let it go" became a global hit and once again reminded people of Zhang Yang. There is also talent in singing, especially people from China.

In the United States, Avatar was released on December 12 last year. When waiting for Frozen to be released on February 16, it had already been perfectly staggered. In China, there was a four-day overlap period, but the impact was not big. Even if it was, it was also for Avatar.

In this month, the only thing in the domestic film industry that can compete with Avatar is Zhang Ziyi's popularity. Beach Gate, Splash Ink Gate, Fraudulent Donation Gate, one after another within a year, I want to shoot her to death on the beach. , there was no help in times of trouble, only adding insult to injury. Not only did her best friend see that she and her boyfriend were confused, the secret fan that she had planned with her for many years also changed.

Frozen was promoted in an orderly manner, and many domestic movies were scared to change gears in January. But when they looked up, Frozen was coming on February 2st. How could they live like this?So after changing gears, I didn't dare to announce the time to change gears, and everyone laughed at me for a while.

Frozen was officially released on February 2st. In the United States, there were The Breakup Letter, Bourne Overlord, Howl, and Leonardo DiCaprio's Shutter Island at the same time. None of them could beat it. It earned 7600 US dollars in the first two days in the first weekend, ranking first. .Then it earned more than 4000 million U.S. dollars in the second week, and about 3000 million U.S. dollars in the third, fourth, and fifth weeks. In the end, the North American box office was a little over 4.5 million U.S. dollars.

Domestically, due to the influence of China Film Group Corporation, there are no restrictions on film schedules, and the best screen was given to Frozen from Avatar. The film received a box office of 1.5 million in the first week. This is still a situation where the main creator has not promoted domestically, and then By the end of the entire second, third, and fourth weeks, the cumulative box office was 4.9 million. At this point, the domestic film industry was in mourning. The year had not been good, and the first two months of the year were dominated by two movies.Although one film was directed by a Chinese, there was also a Chinese dubbing in it, and yes, it was Liu Yifei.But it still shattered the confidence of the domestic film industry.Huayi also secretly wanted to turn it into a movie.

Domestically, Su Qier was released on the 9th in February, but the box office was a flop, with only over 3000 million, and there was also a happy event in the flower field, which was released on the 10th, but it was also a flop, with only a little over 4000 million.In addition, only Love in the City had the guts to release it on Valentine's Day on February 14th. As a result, it seemed to take advantage of the holiday, with a box office of over [-] million, and it was praised by the media.At this time, the domestic decision to increase the financial industry's support for movies did not attract the attention of ordinary people, but they did not know how big an impact this had.

Others, the police uniforms and the young soldiers were directly scheduled to go to March. Unfortunately, they didn't know that there was Alice in Wonderland waiting for them. In addition, they had to compete with the future police and the Koshikoko Box.

Talking back to Frozen, this time it was also a box office hit in the early days, with a total box office of 2.5 million US dollars, partly because the director is Asian.This is truly telling the whole world that two-dimensional is recognized as a child.It's so ugly in real life.

In this way, by March, Frozen's global box office exceeded US$10 billion, and the final box office was around US$13.9 billion.Cameron's Avatar has a global box office of around US$17.1 billion.

For a time, Zhang Yang and Cameron were dubbed by domestic audiences as the ultimate pair.Zhang Yang became more popular at Disney. They wanted to sign a director contract with Zhang Yang, but Zhang Yang did not agree.Zhang Yang has decided to shift his focus to China.

Zhang Yang was actually quite busy in March, dealing with all kinds of parties, and also taking time to pick up Liu Yifei and her team at the end of February. This time, knowing that Liu’s mother was also here, he said hello to Disney, and what? All the high-end magazines and the like come to California to take pictures. Of course, most of them are in California.

During this period, Zhang Yang directly rented out the top floor of a hotel. He had no choice but to be alone. Of course, Disney is fierce. After knowing this situation, he directly settled the accounts with the company.But it’s all small money.

I picked up Liu Yifei's entire team, took them to the hotel, and told them that the entire floor belonged to them, and they would also be filming here, so they no longer had to run around. They were excited.Liu's mother also congratulated Zhang Yang: "Zhang Yang! This time your movie has become a global hit. I haven't had time to congratulate you yet!"

Zhang Yang replied politely: "Auntie, you are so polite. If you have any inconvenience here, you can talk to the hotel front desk."

Unexpectedly, Mother Liu said: "I have to go to other places to deal with some things, so I won't stay here. I need to take care of Sissy!"

Zhang Yang said: "Even if you don't tell me, aunt, I will take care of it. But I'll take a day off today. It won't be too late to leave after two days since the jet lag!"

Mother Liu looked at Zhang Yang in surprise. She originally thought that Zhang Yang and Liu Yifei had not seen each other for more than two months, and wished that she, the extra person, would leave soon. Unexpectedly, Zhang Yang still had some conscience, and he was tired, so she agreed. Came down.

After Zhang Yang arranged for them to go back to Disney, they would keep an eye on Mulan's later stages and discuss Mulan's promotion issues.

This time, I have to thank Cameron. He has found the bottom of the domestic film market. This 13.79 billion gave Zhang Yang the confidence, plus the box office contribution of Frozen in his childhood.Mulan can use China and even Asia as the most important position for the main creative promotion.

Robert was still a little hesitant about this plan, so Zhang Yang said again: "Robert, we can return to the United States about a week before the release, and if we are in the United States, can you hold a premiere for me on Capitol Hill? "

Robert was shocked and shouted: "What?"

Zhang Yang calmly said to him: "Robert, although Mulan is an American movie, all the people in front of and behind the scenes are Chinese, and even many people behind the scenes are also Chinese, so I am confident that it will open in the great hall in China." A world premiere. How about that?”

Robert also knew about it. It seems that there are not many people who hold the premiere in that place after the hero, so it can be done!
So after being persuaded by Zhang Yang, he became a pioneer in persuading company executives. Coupled with the results of Frozen, the publicity plan was decided.

　Mengxin seeks to read, collect, recommend and invest.Thanks!
　　


(End of this chapter)