China Entertainment: I am a big boss in the industry

Chapter 170 [The Legend of Zhen Huan] Popular

At the end of June, summer vacation is coming.

Tomato TV's "The Legend of Zhen Huan" was the first to air, and the ratings were announced the next day. The first broadcast ratings were 1.23%, which was completely inferior to the ratings of "Star You".

"The Legend of Zhen Huan" is different from "Star You". The other one is a science fiction idol drama with compact plot conflicts, which makes it easier to attract the audience's attention, but it undoubtedly sacrifices a lot of rationality.

[The Legend of Zhen Huan] is a serious drama with a strong sense of reality in the theme, unique discourse mode, interlocking plots, and three-dimensional character creation.

[The Legend of Zhen Huan] The passion for secondary creation is the reason why she is popular all over the Internet, and compared with eye-catching idol dramas, it is much more difficult for main dramas to attract audiences.

When Tomato TV announced the ratings for its first broadcast, two words came to Mango TV director Ouyang Yun's mind: That's it?
A week later, Tomato TV announced that the ratings for the whole week were 1.43%, with a viewership share of only 7.3%, which made Ouyang Yun laugh like a goose.

I'm very glad that I didn't sell it to them Mango TV.

Song Zongming called Lin Gao and said with a wry smile: "Brother Lin, the ratings of [The Legend of Zhen Huan] fell below expectations. I really want to go to your company to work."

Song Zongming is panicking... Lin Gao understands this and wants to make a joke, the world is still uncertain, both of us are dark horses.But then I thought about it, Song Zongming was already feeling uneasy, a middle-aged man couldn't stand teasing.

Lin Gao comforted and said: "The peak period of [The Legend of Zhen Huan] has not yet come. I will watch it again in a month. I can try playing [Palace Lock Bead Curtain] at night."

"Gong Suo Bead Curtain" was the annual ratings champion of Dolphin Channel in 2011. The TV series made Yang Mi popular in the streets and alleys. After "Sword and Sword III", her career rejuvenated.

The biggest beneficiary of the ancient puppet market is Yang Mi. From the popularity of "Legend of Sword and Fairy III" in 2009, to the explosion of "Palace Suo Bead Curtain" in 2011, to the popularity of "Gu Jian Qi Tan" in 2013, and to the popularity of "Three Lives Three Worlds" in 2017 Ten Miles of Peach Blossom] has stopped its declining popularity.

When Yang Mi's career is at a low point, there is always an ancient puppet show that saves her from danger.

Song Zongming sighed and said, "That's all it can do."

Putting down the phone, Lin Gao frowned, "The Legend of Zhen Huan" has a great replay rate, but it is not good at competing for ratings. It has to arouse the majority of netizens. The richer the netizens create, the higher the public's attention.

Secondary creation is the reprocessing and re-creation of film and television works, books, music, images...artistic works.

Station B is the broadest growing soil for secondary creation.Some people think that secondary creation is actually an act of plagiarism and plagiarism, but Lin Gao now urgently needs plagiarism from netizens.

Let’s have a “Carnival of Zhen Huan” that truly belongs to the public.

Lin Gao cut out emoticons based on the "Zhen Huan Biography" emoticons in his memory, such as "I will give you a foot of red", "Bitch is just hypocritical", "I can't do it", and used them for marketing.

The emoticon pack was born in 2009. Xu Han’s drawing of Ali became popular all over the Internet, causing quite a stir in the era of QQ.

But at that time, the elements were too simple. There were only Q versions of comic characters, which were far from reaching the level of being out of the circle.

Emojis like "ugly, cute and cheap" had to wait until 2015 to enter people's lives.

Does this count as revising history... Lin Gao looked at the emoticon he created with great satisfaction.

These pictures cannot be sent out directly, they need to be coordinated with the broadcast time of the TV series, and they also need the cooperation of copywriters.

It's very funny just looking at it in the chat dialog box.

Sun Li's emoticons include "Death with a stick", "The Ai family can't see dirty things" and "Can't tell the pain"

Lin Gao sent the package to Wei Lianlian and asked her to operate it.

Wei Lian called quickly: "Brother Lin, are these conversations used for publicity? Can they be useful..."

Wei Lianlian is already considered an elite in the industry. She is very familiar with the publicity techniques of the entertainment industry and has seen a lot of troubles. But this is the first time she has encountered someone who made her own TV series look "ugly, cute and cheap".

"You'll know if it's useful when you release it." Lin Gao said bluntly, and then said: "In the next issue, Running Man will inform Tang Yixin, Tan Songyun, Gu Li Nazha, Cai Shaofen and Jiang Xin to come." In addition to second-generation marketing, offline Variety shows must also be arranged. When "Run" is aired, "The Legend of Zhen Huan" is just finishing. The two can completely market each other, reaching a level of 1+1 exceeding 2.

Wei nodded and agreed.

A private restaurant in Kyoto.

The food on the dinner table was steaming, Fu Bin's face turned red, his eyebrows raised, and his tone couldn't stop being proud: "How is it? What did I say!"

"[Star You] is just an accident. How is it possible that every one of your TV series is a hit?"

"The TV industry is in deep trouble. He was just lucky last time!"

Ma Zhongjun frowned. He was quite happy to see the low ratings of "The Legend of Zhen Huan". After all, the last time he filmed a TV series, Lin Gao's "Star You" had his asshole fucked.

But now, listening to my old friend's determined tone, I feel unhappy.

Ma Zhongjun felt that Fu Bin was mocking him and his company's poor production capabilities.

Just very angry!

Losing to a powerful genius sounds much better than losing to a weakling.

Ma Zhongjun said calmly: "The TV series has only been released for a week, and we don't know what the final result will be. It would be too early to say that Lin Gao's [The Legend of Zhen Huan] is not good."

Fu Bin laughed loudly: "Look at the one-week trend of the ratings of [Star You], and then look at the one-week trend of the ratings of [The Legend of Zhen Huan]. [Star You] is moving online in a straight line, but look at [Zhen Huan] Biography], are there any changes?”

"No change at all!"

"The ending is already determined!!!"

Looking at his old friend's suspicious eyes, Fu Bin added: "There will be no accidents this time!"

Ma Zhongjun was so angry that he had the idea of ​​letting Lin Gao win the summer movie to refute Fu Bin's words, but he also knew that Fu Bin was telling the truth.

After the TV series is broadcast, the ratings in the first week basically represent the future ratings, and there will not be much change in the future.

It is precisely because of this that Fu Bin dared not to say harsh words, the ratings of The Legend of Zhen Huan are not high!
So angry!
He even begged God in his heart to help give everyone a surprise and increase the ratings.

Because he really needs to turn around and slap his old friend in the face.

"Please, win once..."

Half a month after Zhen Huan was released, some second-generation emoticons were circulated in a small area on Weibo and Tieba.

People who have seen it find it very interesting and ask where to download this emoticon pack and what the TV series is.

An emoticon company in Magic City and an emoticon company in Pengcheng sensed business opportunities and asked their employees to create "The Legend of Zhen Huan" emoticons.

The emoticons of Sun Li, Cai Shaofen and Jiang Xin have become popular on the Internet!

　ps: I’m taking a day off tomorrow and moving this weekend. I wrote this out forcefully. I feel so tired and need to adjust.

　　Kowtow to everyone, bang bang bang!

　　
　
(End of this chapter)