Who doesn’t want to make money after being reborn?

Chapter 260 Scared the baby to death

The popularity of "Looking for a Good Voice" was expected by Luo Hui.

He had seen the influence of similar programs before.

just.

The folk music version of Good Voice that he magically modified can attract so much money, which completely exceeds expectations.

In his original plan, the Good Voice program was mainly used to attract traffic to the TT platform and increase the number of registrations.

That's it.

I didn't dare to hope for profit.

Therefore, advertising revenue from sponsors and the like was not considered at the beginning of the program.

It wasn't until the show became an instant hit and advertisers from all over the world came calling that Daolang, who was responsible for running the show, realized something was wrong and hurriedly started commercial operations.

It can be considered a monk halfway.

Under such circumstances, earning two billion in revenue is like picking up a wallet on the street, not to mention how happy it is.

Of course, 2 billion is just the revenue of the program group.

The tax rate in the entertainment industry is relatively high. In addition, tutor fees and contracted singers are all allocated according to the top requirements in the industry. The overall profit is only about 350 million.

In order to increase the number of TT registrations, more than 6 billion was invested in the promotion of the program "Looking for Good Voice".

In total, the compensation was more than 5 billion.

Daolang, who didn't understand the situation, regarded TT's 6 billion domestic promotion expenses as marketing expenses for the program team, and thought he had really lost more than 5 billion.

When explaining, he looked frightened: "Mr. Luo, there are two reasons why the show loses money."

"First of all, I have no business operation experience in variety shows."

"We should find TV stations to cooperate before the program is broadcast. We can collect a broadcast fee and introduce advertisers at the same time, which can increase both traffic and revenue."

"This is my fault."

“Secondly, the initial promotion costs are too high.”

"I've never heard of that variety show spending more than 200 million on marketing."

"As a result, our Search for Good Voices spent as much as 6.6 billion on publicity alone."

"I won't take the blame."

"Because the relevant expenses are paid directly from the TT company's account and have nothing to do with the program team."

"Even if we accept the account, our program team can only accept up to 200 million. The other 6.4 billion excess expenditure should be borne by TT Company."

It's my responsibility!

The entire TT's overall marketing plan was formulated by me!

Through large-scale promotion of the "Looking for a Good Voice" program to attract traffic to the APP, this trick is called event marketing.

Luo Hui was suppressing a smile in his heart, but the expression on his face was tense, as if he was thinking about some important issue.

He didn't say anything to confirm Dao Lang's statement.

Nor did he deny the other party's request.

Let the other person continue talking.

"Based on previous experience, I think the next season of The Voice and other programs in preparation should reduce publicity and distribution costs and strengthen cooperation with provincial TV stations."

Seeing that his boss was indifferent to his words, Daolang could only bite the bullet and continue to explain: "Producing variety shows is also a commercial investment, and you need to pay attention to cost-effectiveness."

"We can no longer blindly spend money on promotion."

"My opinion is that the publicity and distribution costs for all programs should be reduced to less than 200 million."

"Otherwise, we won't be able to do this job!"

call!

After speaking, Daolang let out a long breath.

Love so and so.

Anyway, after everything I wanted to say has been said, it’s up to the boss to decide what to do.

At worst, they fall apart and I won't serve you anymore.

It's too taxing.

"I don't agree with you!"

Hearing the boss's flat rejection of the proposal, Daolang was about to explain a few words, but was interrupted by a raised hand.

Just listen to the boss slowly say: "The publicity and distribution expenses for the first season of The Voice cannot be included in the program team's expenses, and will be borne by TT Company."

"So, the 350 million profit does not need to be turned over to the head office, but can be attributed to the cultural company or program group."

"Take half of it as your bonus."

"It's up to you to arrange the remaining funds."

"In addition, the group will inject another billion into the cultural communication company to help you prepare other programs."

"I just have one request."

"Put the program out as soon as possible. The current video content and live broadcast content on the TT platform are too single, and the business scope needs to be expanded."

"besides."

"The group will form a real estate company after the New Year's Eve, specifically responsible for building commercial and entertainment real estate projects. You no longer need to prepare a performance stage."

"Is there any problem?"

no problem!

There is no problem!

I am so surprised!

I thought you didn’t agree with the way publicity fees are calculated!

Looking at the boss's slightly raised corners of his mouth, Dao Lang's little heart hanging in his throat finally fell back to its original place.

However, doubts arose in my mind: "Mr. Luo, is it too much to give me half of the 350 million net profit?"

"It's okay, you deserve it. Without your golden name, music variety shows wouldn't have such great appeal."

"I always feel I deserve it."

"Then you should work harder and launch the next season and other music variety shows next year."

"The remaining funds will be used to provide benefits to the program staff and purchase equipment."

"It's up to you, I have no objection."

"Okay, as long as you don't have to be responsible for planning such a large engineering project and can concentrate on the program, it's actually not that strenuous."

"Let's take an early vacation and let the program team members go home early to celebrate the New Year. We won't start working on the program until after the Spring Festival."

"..."

Daolang is a golden brand and a trustworthy person.

But, is it right or wrong to turn a good singer and artist into a businessman who smells like copper?

Luo Hui doesn't know.

Looking at Daolang's back leaving the office, he hesitated.

After all, professional managers are easy to find, but talented singers and musicians like this are hard to find.

Let’s go and see!

"BOSS, Mr. Wu from RS Group said that the group has not yet made a profit, so he will not come over to give you an annual report."

Katerina pushed the door open and passed a message for Wu Hui.

"Sit down for a while!"

Luo Hui smiled and extended his hand to invite her to sit down and have tea together.

Since the small pot of tea was delivered to his door on time every month, he has developed the habit of sitting at the tea table and working every day. fine.

"Anything on your mind?"

Katerina blinked her big eyes, seemingly puzzled: "You don't have to work today?"

"Take a rest!" Luo Hui leaned half-back on the seat and stretched, trying to relax his body.

"I'd better report to you today's plan."

"Ah."

"Uh... I don't seem to have any plans. The latest work project is to visit Fat Donglai after the Spring Festival."

"Contact them in advance and make an appointment. Don't rush to the door."

"So, can I have a holiday now?"

"The established plan is to have the afternoon off so that everyone can go home early to celebrate the New Year."

"then what do I do?"

"It's up to you."

"Can I eat and drink with you?"

"You've been following me for the past six months, haven't you gotten tired of it yet? Now that we have a vacation, it's time to go out and have some fun. China is very safe and there are many fun places."

"No one is accompanying me."

"Don't bother me. I want to spend the Chinese New Year with my dad. By the way, I haven't seen him in the past few months, so I'm a little worried about it."

"Actually, your father often comes to the park. He just saw you busy and didn't bother you."

"I know."

"I want to spend the Spring Festival with you."

"Good guy, do you know what brown sugar is?"

"You bully people!"

"..."

Tongcheng urban area.

As the Spring Festival approaches, there are especially many pedestrians on the roadside.

Comrade Luo Guofu also closed his shop early this year, happily riding an electric tricycle to drive his wife and daughter to buy new year's goods every day.

Well, she is still a wife without a certificate.

The two held a banquet, invited relatives and friends to witness it, and then moved in together directly.

The house was exactly the one with four bedrooms and one living room that Luo Hui came forward to purchase.

After getting along for half a year.

The family has become friends with the teachers in the family area of ​​the Industrial College.

There is always someone greeting you warmly when you come in and out.

"Hey, Chairman Luo, why are you still riding an electric donkey? Let your precious son buy a good car!"

"Old Dong, if you bully me again, be careful not to let you drink next time."

"Lao Luo, don't give your Moutai to the guy named Dong anymore. He's too ignorant. Let's drink it alone later."

"Old Wang, you are not authentic."

"Xiao Fang, why is your face still red?"

"See you guys! It's cold outside. If you want a drink tonight, come to my house."

Stop the electric donkey.

Lao Luo exhaled white hot breath and happily picked up his precious daughter: "Go home, you go home with your mother first, and leave me to carry the things."

"I'll help Dad!"

The four-year-old girl showed a sweet smile and clumsily started to help.

It made Lao Luo and Fang Heyi laugh.

The family of three was happily moving home for the New Year.

"jingle!"

"jingle!"

After moving the things, when Lao Luo happily pricked his precious girl with his beard, the doorbell rang suddenly.

The little girl giggled and broke free from her restraints and ran to open the door.

"who are you?"

Seeing the strange figure appearing at the door, the little girl was curious and tilted her head to ask.

"Ruru, I am brother!"

Luo Hui picked up the chubby girl and couldn't help but kiss her.

Then he greeted his astonished father: "Dad, I'm done with my work and I'll come back to celebrate the New Year with you."

"Okay! Okay, okay!" Lao Luo smiled so hard that he couldn't help but look behind Luo Hui: "Miss Ka, you are here too, please hurry up."

Katerina is used to being called card girl.

With a sweet smile, he and Lao Luo moved the gifts at the door into the house.

"Ruru, look what this is?"

"Big bear!"

"Ben Ruru, this is the little fox!"

"Brother is the little fox!"

"Hey, you got me involved?"

"Hehe, brother is the little fox!"

"..."

Seeing his son and his daughter getting along well, Lao Luo's slightly nervous expression gradually relaxed.

He happily sat down next to a pair of children and watched them amusing each other with pleasure.

Looking at it, I couldn't help but interject: "Aren't you very busy? Why do you have time to see me?"

"Busy working."

Luo Hui raised little Ruru with both hands and handed her to Katerina.

By the way, he nodded slightly to Fang Heyi, who was wearing an apron, as a greeting.

A little rusty.

He only showed up briefly when his father and Fang Heyi hosted a banquet.

Then there was no contact again.

Suddenly getting together, it was a bit awkward to find something to talk about.

(End of this chapter)