The cannon fodder of the era is really a daughter, and she is reborn with the system

After Dielian's advertising was put into it, its popularity rose instantly. With the blessing of star power, Dielian's limelight instantly surpassed Xiahua's.

What's more shameless is that Dielian also followed Xia Hua's example and put up promotional posters, and even deliberately covered Xia Hua's poster.

At the same time, Dielian also learned from Xiahua and opened a chain store, and opened it specifically next to Xiahua. The two stores started to compete in this way.

Moreover, because the decoration style and clothing styles are similar, they are often compared with other customers and judged.

When Li Zhaodi found out, she was furious. She had never seen such a shameless person plagiarize so confidently.

Not just copying their clothes, but now also copying their creativity and business methods. After copying, they deliberately opened a store next to them to disgust them.

Because of Dielian's series of operations, Xiahua's sales dropped severely. Li Zhaodi became angry at that time and had big blisters on her mouth.

Su Ruo As early as the beginning of the establishment of the factory, we anticipated that we would encounter all kinds of troubles. After all, if you want to make money, it will never be smooth sailing.

It's just that Die Lian's methods are rather shameless and disgusting.

It’s not scary if problems arise. The important thing is that we should stabilize ourselves and not get into trouble.

If you want to defeat the enemy, you must fully understand her. Su Ruo asked someone to buy a set of all Dielian's clothes.

She looked carefully at each piece. These clothes were obviously different from the previous shoddy ones. The fabric and workmanship were much better.

But it can also be seen that the people who process it are impatient, so the workmanship in some places is still relatively rough.

But clothes are often very different. If they are just one inch off, the effect on the upper body will be completely different.

Comparing the clothes that Die Lian hastily processed with the clothes that Xia Hua made under strict requirements, one can see the huge gap.

When Su Ruo faced the angry Li Zhaodi, she did not rush to comfort her. Instead, she found two employees to wear Xia Hua and Die Lian's clothes respectively.

Let them walk around in front of Li Zhaodi. After comparing the two, Li Zhaodi immediately saw the gap.

Su Ruo then smiled and said to her: "Don't you still have no confidence in our clothes? There is no comparison between their clothes and our clothes.

The limelight they are getting now is only temporary, it is made with money. This kind of short-lived prosperity will not make them proud for long. "

Although he said this, Li Zhaodi was still very angry and didn't understand how the other party could be so despicable and shameless.

Su Ruorang asked Li Zhaodi to recruit several young and beautiful girls to conduct catwalk shows and offer discounts in front of several stores with high traffic.

Li Zhaodi didn't understand: "Master, didn't you say you can't have a price war with them?"

Su Ruo smiled and curled up her lips and said, "We didn't start a price war with them before because their costs were low and our costs were high.

But now they not only invite celebrities, but also broadcast advertisements every day, which is all money.

Coupled with rising material costs, every step is squeezing their profits.

They want to earn back the money they invested as soon as possible, but we won't let them get their wish. At this time, we can compete with them on price. Anyway, our costs are low, and we will still make profits even if we discount. We are the first to be sold. It's definitely not us who are being dragged to death. "

The smile on Su Ruo's lips was cold. Why could it only make them disgusted with us? It's time to disgust them.

Li Zhaodi's eyes were bright. She immediately understood what Su Ruo meant and said, "I'll do it right away!" So from that day on, the clothing store under Xia Hua's name took turns to hold store celebrations, with beautiful young lady, dressed in costume, attracts customers' attention from the front.

In addition, a series of gimmicks such as discounts, promotions, small gifts, and lottery draws instantly confused the minds of these customers who entered the store.

I feel that if I don’t buy it today, I will be losing money.

Of course, the most important thing is that Xia Hua's clothes are indeed beautiful, and every customer who tries them on will fall in love with them and never want to take them off again.

Under Xia Hua's series of operations, Dielian's sales, which had finally recovered, suffered a huge blow.

After all, many people nowadays, although they also like celebrities, still pay more attention to quality. Xiahua's clothes are better than Dielian in terms of workmanship and style.

Therefore, as time goes by, fewer and fewer people come to buy Dielian clothes because of the celebrity effect.

Dielian has invested huge costs in hiring celebrity endorsements, advertising fees, opening stores, and various other expenses.

Now that they are unable to make ends meet, these bosses are desperate.

Li Zhaodi looked at the lively scene in her store and the deserted crowd across the street, and instantly felt that she had let out this sigh.

But soon there was a report in the newspaper that Xia Hua plagiarized Die Lian.

Xia Hua already takes a mid-to-high-end route. After this report came out, it can be said that it had a huge impact on their brand image.

Although there was nothing extreme, people stood at the door and pointed at them every day, and some thin-skinned sales ladies were scolded and cried.

Li Zhaodi looked at the contents of the newspaper, and her fingers couldn't stop trembling with anger.

Su Ruo couldn't help but frown slightly. The other party really did everything possible. In order to discredit them, they even used the method of "catch the thief".

Although Su Ruo was angry, she quickly calmed down. The Kyoto Evening News that reported the article was a small newspaper.

The newspaper is only sold within Kyoto, so stores elsewhere are not affected.

Therefore, while Su Ruo asked stores in other cities to clear out autumn clothes as soon as possible, he also asked them to pay attention to the trends in the newspapers.

Half a month later, Xiahua's autumn clothing finishing work was completed. After this operation, their sales not only did not decline, but also tripled year-on-year.

In addition to store investment, labor costs, and other costs, their profit this quarter was at least 300,000 yuan.

After Li Zhaodi and the others saw the numbers on the financial statements, their resentment during this period was instantly wiped away. It was all money! Real money!

If this continues, it will only take half a year for them to make back the money they invested in selling the factory.

In contrast, Dielian's side was very bleak. After this series of setbacks, not only did they not make any money, they also directly lost hundreds of thousands.

After all, they spent nearly 100,000 on celebrity endorsements and advertising fees, but it did not bring the value they wanted.

The manuscript that slandered Xia Hua for plagiarism did not have much impact on Xia Hua.

If this continues, I'm afraid they themselves will be dragged to death before Xia Hua is killed.

At the same time, a more vicious plan arose in their hearts. (End of chapter)