The reborn peasant girl has space for farming

Chapter 1076 New Model Fast Food

Bai Meixi's business expanded further, and her chain brand attracted the attention of local fast food giants. They were worried that Bai Meixi's expansion was too fast and would seize their market share, and they planned to join forces to fight a price war with her.

The food provided by Bai Meixi's chain store is mainly simple and fast. Burgers, sandwiches, salads, and drinks are her main items. In order to prevent others from getting her recipes by joining the brand, she stipulates that each franchisee She delivers the store's sauces and patties uniformly, and only the business model can be shared.

Her marinated meatloaf and the sauce she made have unique flavors and are very popular in the local area. However, the income of most people in country M is not high, and the price difference of a few tenths of M national currency is enough to tilt the balance in their hearts. On the other hand, fill your stomach with cheaper things.

What's more, in order to squeeze out Bai Meixi, these people will compete with her at all costs. Whether it is burgers or sandwiches, the price of similar varieties is at least 20.00% lower. Even if the taste is slightly different, they will choose it without hesitation. Cheap goods.

"Foster mother, the turnover of several franchise stores has dropped particularly sharply. Everyone said that if this happened, they would not even be able to make a profit. Many people have started to complain and want to withdraw from the franchise."

Ruan Xiaorou held their business report for the last month in her hand. The amount shown on it was very dismal. Whether it was their own directly operated stores or those franchise stores that were participated by others, the sales dropped off a cliff.

The person who suffered the most was Sister Tao. She had extremely high requirements for the quality of food. Even food that was not rotten would be thrown away as long as it was exposed to the air for more than an hour.

Bai Meixi knew the purpose of her doing this. She didn't want to cause trouble to Bai Meixi, who had helped her, and wanted to make the best of her brand. However, she didn't have much money in her hands, so it took a lot of trouble. After a while, I couldn’t even get the money to buy ingredients.

"They are really impatient. They will withdraw from the franchise if they do something trivial. How can they make big money in the future? Those people are making trouble for themselves by lowering prices regardless of the cost. A long-term price war will not last long. But you tell Tao Sister, let her not worry about raw materials, as long as she always insists on her own quality, I will always support her."

Bai Meixi felt that those opponents had no business acumen and would only fight blindly. Therefore, Bai Meixi did not join the price war and instead took the lead in opening a self-service model.

All burgers and sandwiches only cost 0.5M national currency. You can add any amount of other meats and side dishes as long as it can be grasped with one palm and no side dishes fall off. And the burgers and sandwiches If the weight exceeds 500 grams, you can also get an extra drink.

This novel model immediately attracted the attention of young people. They all thought they could add the most side dishes to burgers and sandwiches, and came to challenge them one after another.

"My sandwich weighed 502 grams, so good, just over the line."

"I can't. It's only 450 grams. It's really bad."

Such voices can often be heard in stores. For them, filling their stomachs and entertaining them can be satisfied at the same time. There is nothing more cost-effective than this.

What's more, Baimeixi provides a wide variety of side dishes. In addition to marinated chicken chops and steaks, there are also onions, black olives, tomatoes, lettuce, cheese slices and cucumbers. The prices of these vegetables in country M are not low. , everyone hopes to add as much as possible, as if this can take advantage of more.

Some people even add a lot of sauce to sandwiches and burgers in order to gain weight by adding an extra glass of juice without considering the taste.

These sauces can indeed make burgers and sandwiches heavier, but in fact, whether it is sauce or juice, the cost to Bai Meixi is very small. Regardless of whether these people make money on the surface, Bai Meixi will make money in the end. creek.The sales of Baimeixi's store soon surpassed her. Other fast food restaurants tried to copy her model, but they never succeeded. No matter how they calculated, the cost was not enough.

What's more, although they are both engaged in fast food, their focus is different, and each other's purchase channels and sales channels are different, making it difficult to achieve a long-term alliance.

And if they are asked to cut off most of the food in fast food restaurants like Bai Meixi, leaving only the most traditional items, they can't do it.

After all, this would result in the loss of most of their old customers. They couldn't afford to take such a big risk, so they had no choice but to admit defeat in front of Bai Meixi and sell more pasta and fried chicken wings that she didn't sell to make ends meet.

"Foster mother, won't we lose money by doing this? Although the turnover in various places has increased a lot, the cost of many raw materials has not been included at all."

Ruan Xiaorou was very happy to see that Bai Meixi's store was busy again, but she always felt that there was something wrong with the costs reported by the store. The purchased quantities of onions, cucumbers, tomatoes, and lettuce were less than the usage amount. Half of it, I have made a lot of money in my account.

But if the cost price of these vegetables is included, Bai Meixi is probably losing money. As the account manager here, she must always remind Bai Meixi not to underestimate the enemy.

"The purchasing channels for those vegetables are quite special. This will be gradually standardized. You don't have to worry about it. Just sort out the accounts according to the current situation."

Bai Meixi knows that the reason why these things have no cost is because these vegetables are harvested from space. But as long as her store can continue to expand, she can gather enough quantities to negotiate with vegetable wholesalers, and even contract them. A piece of land, taken directly from where it was grown.

This can reduce the cost price a lot, allow this self-service model to continue for a long time, and gradually break away from dependence on space, which is something that competitors cannot do anyway.

In order to increase the brand's popularity, Bai Meixi's direct-operated store in Gotham City often holds events. Those who can eat the most food in three 10 minutes can not only enjoy free orders for a consecutive month, but also Get a bonus.

This incident attracted many media interviews, and some people even went to Gotham City to challenge this project, making the local economy more prosperous than before.

The current highest challenge record is set by a 25-year-old young man who ate 30 kilograms of food in 7 minutes. This record has never been broken.

And his story has also been reported by major media. One media in the capital even plans to create a variety show and invite some very good eaters to perform. The store in the competition is naturally a brand under Bai Meixi's name. .

This kind of free publicity opportunity will definitely make Bai Meixi's brand soar to the sky.

(End of this chapter)