The reborn peasant girl has space for farming

Chapter 1301 Creating a new myth
Bai Meixi's trading company has created a myth in the business world because of this magical operation, and it has also attracted the attention of high-end people again.

At this time, everyone discovered that Bai Meixi had already left a backup plan. Although the sales of her cosmetics flagship store had declined, she had actually changed the positioning of the entire flagship store from mass cosmetics to high-end cosmetics half a year ago.

Her makeup school has trained many makeup artists before. Some of these makeup artists have joined TV stations, some have joined folk art troupes, and some have joined photo studios and film crews. The demand for cosmetics in these places far exceeds that of ordinary people, and these people Their income is not low, and their requirements for cosmetics are also high. Ordinary cosmetics cannot satisfy them at all.

But before, many trading companies believed that high-end cosmetics could not open up the domestic market, so this area had been left blank. By the time they reacted, Bai Meixi had already occupied most of the market share, and everyone else was regretting it. .

Celebrity effect is the most effective no matter in which era. In order to have the same style as that of celebrities, everyone queues up in flagship stores one after another.

But the high-end cosmetics here are not sold individually. Instead, consumers need to buy blind boxes. These blind boxes contain a complete set of cosmetics and some small items, but what you can draw depends on luck.

You can exchange your own cosmetics with others, or you can continue to smoke the next time. If you have two identical cosmetics, you can exchange them at the counter.

Of course, the value of blind boxes is also cheaper than buying cosmetics individually, which makes many people feel that they are taking advantage.

This event has greatly stimulated consumption in the entire market. Women are always willing to spend money on cosmetics, especially some white-collar workers who have just started working and some college students who are preparing to find jobs.

What's more, the blind boxes released by Bai Meixi are like a lottery, and occasionally there will be big prizes in them, which are worth the price of two or three sets of cosmetics.

"What does this coupon mean? It's a four-piece bedding set. Is this true?"

Some people in the crowd had already cheered. Bai Meixi placed a variety of grand prizes in the blind box, including four-piece sets, quilts and other bedding, as well as small household appliances such as curling irons and rice cookers.

Moreover, this blind box is a limited-time event that only lasts for one month. When the time is up, even if there is other inventory in the warehouse, Bai Meixi announced that the event is over and will not sell it no matter how much money is given.

"Why didn't you really buy it? I thought they were just talking about it. What should I do? I just bought a set. I don't know when I can have such an event next time."

On the day when the event closed, everyone felt that they had bought too little. Bai Meixi’s blind box set included makeup lotion, powder, eye shadow, eyebrow pencil, lipstick, and blush. The value of these things added up, At least [-]% cheaper than buying it alone.

What's more, Bai Meixi also gave away hairpins and hand cream, and some people even had small accessories such as necklaces and bracelets in their boxes, which were all a good deal.

Everyone is waiting for Baimeixi's next batch of promotions, but at this time, Baimeixi has made another major decision, which is to make perfume.

China has its own perfume factory, but the fragrance is too strong and very single. When a group of actors are crowded backstage, the smell is strong, choking and very unpleasant.

Ordinary people are unfamiliar with perfume. Most of them use toilet water, which has a fragrance and can repel mosquitoes. However, the bottle of toilet water is really unsightly and inconvenient to carry around.The biggest selling point of this batch of perfumes designed by Bai Meixi is that they have a light smell. You can only smell the light fragrance if you stand within one meter away. Moreover, these perfumes are divided into top notes, middle notes and base notes. The levels of taste are constantly changing. The longer you stand in front of the other person, the more you can feel the rich connotation of the other person.

This batch of perfumes is mainly divided into three flavors. In addition to the passionate citrus rose, there are also fresh and elegant lily jasmine, and sweet pear honey & peach.

In order to launch this brand, Bai Meixi put a lot of effort into the bottle alone. She found a factory in M ​​country and designed a spray-type perfume bottle that is easy to carry around, and printed on the bottle. There are 26 letters, and you can buy bottles printed with different letters according to your different surnames.

Bai Meixi's new idea has been recognized by many people as soon as it was launched. Everyone thinks that this personalized design is very novel, and many people are proud to have a perfume bottle with their own name printed on it.

Some people even give three different scents of perfume to please their girlfriends, and the letters on the bottles form the names of their lovers.

In just a few days, Bai Meixi's perfume has become synonymous with romantic love. Bai Meixi took advantage of the situation and launched a gift box. This gift box contains not only perfume, dried flowers, candle holders, but also a silver necklace with The pendants can be matched at will, including the initials of two people, or tags with styles such as "an arrow pierces the heart" and "I will love you forever".

Ma Xiaoli was mainly responsible for this planning project. She first sent a batch of gift boxes to the actors through the makeup artists trained by the company. Her first choice was especially those actors who had scenes to film or events to attend in the recent period. object.

The entertainment industry in this era was not developed. Everyone had to prepare their own clothes, accessories, and even cosmetics to participate in activities. The gift box sent by Bai Meixi was a timely help, saving them a lot of money.

They are also willing to appear on camera with these necklaces, which is equivalent to giving Bai Meixi’s brand free publicity.

Bai Meixi knew that in this era, there were not many TV dramas, and no one had the concept of advertising placement. Ma Xiaoli could think of using this method for publicity, which was many steps ahead of people of this era.

"Xiaoli, this gift box is a reward for you. You have done a good job during this time."

Bai Meixi's new series sold very well. She gave Ma Xiaoli a gift box, but the necklace inside was not a silver chain, but a gold necklace. This gold necklace weighed more than ten grams, which in this era was worth a Two years' salary.

"Mr. Bai, this is too expensive. How can I afford such an expensive thing?"

Ma Xiaoli didn't dare to take it when she saw this gold chain. She had seen others wearing gold necklaces before, but most of them were two or three grams. This gold chain was worth five or six times that of others.

"You will be old enough to get married in a few years. This gold necklace will be your dowry. If you encounter the style you want in the future, you can go to the store to exchange for a new one. After all, gold maintains its value, no matter what. It will not lose its value at any time, not to mention that I just want to tell everyone that those who follow me well will naturally make money."

(End of this chapter)