Alien game producer

【Officially launched】

The school had its winter vacation on January 1. Xie Yunfan was not in a hurry to go home. Instead, he stayed in his small apartment to prepare for the operation and promotion of the new game.

His "Labyrinth of the Underworld" can be operated in many ways.

The first is the common "prop charging model". Open the game mall and add [Yellow Spring Guide Card], [Reincarnation Card], etc. that can be purchased with krypton gold. Players can spend money to buy props to guide the way when they are lost, and they can also spend money after death. Resurrection of money props... Of course you can make a lot of money this way.

But Xie Yunfan doesn't like this charging model.Buying cards with krypton gold and willing to spend money to pass the level completely went against his original intention of designing the maze.Moreover, it looks ugly and will disgust players.

The other is a model where the game is free and ads are charged. Players watch 30-second ads once they die, and receive props after watching the ads. They make money by placing ads... If it is a relaxing and casual game like "Xiaoxiaole", it can be operated like this, There are many success stories.

But his maze game itself is very difficult. Players die in the maze and are angry. Interrupting ads at this time will only be counterproductive, causing players to abandon the game altogether.

Xie Yunfan thought for a long time and finally decided to use the "paid download" form.

Paying to download is very risky. After all, there are many players who don’t want to spend money to play games, and his studio is not famous. When they see you charging, many players will simply stop downloading.

But it also has the advantage that you can enjoy all the content of the game with one payment. After downloading, players can play with confidence and boldness.Even if you can't pass it in a short time, you can still read the guide and study it slowly. You will have a greater sense of accomplishment by completing the level on your own.

Xie Yunfan checked the paid games on "Mobile Games Home" and finally set the price of "Underworld Labyrinth" at a relatively cheap 15 yuan based on the market price.

For the price of a cup of milk tea, you can enjoy a wealth of maze content.

After setting the price, he uploaded the game to the backend of the "Mobile Game Home" website.

This third-party platform has a lot of traffic. Small studios like his can publish games directly on the platform, and the platform takes 20% of the service fee to provide download links.

Of course, without publicity and recommendation, a small game like his could easily go to waste.

On what date will it be released?He had to wait a moment.

In recent days, he has been paying attention to the trend of the game area.

On the holographic game side, big games are holding various competitions, but it is none of his business. The user groups of holographic games do not conflict with mobile games.

The key lies in the mobile game battlefield. In addition to several old games that will release new expansion packs, the gaming giant "Dream Wings" is also making big moves during this winter vacation.

"Elf Kingdom" independently developed and operated by Dreamwing will launch a public beta test on January 1. This is a cute Q version of the elf development battle online game. This style is the signature of Dreamwing and has a huge number of players. group.

In recent days, the Internet has been filled with promotions about this game.

Various cute elves, gorgeous combat effects, rich development modes, as well as alliance battles, elf home construction and other gameplay methods have attracted the attention of a large number of players.

Dream Wings obviously attaches great importance to this game, and has launched viral marketing across the entire network, including hot searches, celebrity endorsements, V blog opening ads, short video pre-heating, and anchor incentive plans...

The investment in this announcement should be tens of millions at least, right?

Sure enough, rich and powerful.

Xie Yunfan planned to stay away from the spotlight and wait a week before talking.

He set the game’s release date as January 1 at 20 p.m.

The 20th is Friday, and office workers will take a break. It’s a good time to play new games during the two days on the weekend.Schools across the country are on winter vacation, and student parties have plenty of time to immerse themselves in the maze.

After setting the launch time, he registered the "Yangfan Studio" account on V-Bo and posted a simple promotional slogan.

"At 1 pm on January 20, the stand-alone game "Maze of the Underworld" will be officially launched on Mobile Game Home. Thrilling mechanisms, rich and interesting gameplay, and unique mazes are waiting for you to challenge!"

The message was sent, but unfortunately the number of reads was 0.

After all, his official account doesn’t even have a single fan...

Xie Yunfan shared the link with Xiao Hu: "Help me forward it to the game group ^^"

"Received!" Hu Fei clicked on the link and felt sad - your official blog has zero followers?It’s too miserable!Who can see this propaganda?

Hu Fei clicked the following button and asked, "Didn't the boss find a professional game publisher?"

"Someone approached me, but we couldn't reach an agreement, so I did it myself." Xie Yunfan said.

"Recently, "Elf Kingdom" has just been released to public beta, and we have already received a lot of power-leveling business for this game. Boss, it will be difficult for you to get ahead if you don't find a publisher, right?"

Hu Fei has tested it many times during this period and has some feelings for the game "Maze of the Underworld". He hopes that more people will discover this fun game.

It's a pity that the boss doesn't have a backstage, so it's so difficult to hit a big game!
"It doesn't matter, our game is suitable for slow development." Xie Yunfan said calmly.

"..." Hu Fei was speechless.

If you don't find an operator and still dare to rush into the winter vacation, you are just cannon fodder, right? !
Compared to Hu Fei who was anxious, Xie Yunfan was very calm.

He has experienced too many competitive winter vacations and summer vacations.

He tried out Dreamwing's "Elf Kingdom". The painting style is very cute, the various combat effects are also very beautiful, and the production is quite sophisticated.

However, he was dazzled by the props in the game mall, such as today’s limited gift packs, elf potions, random S-level skill books, various gems...

It's hard to comment.

Selling skill books directly, friend, are you looking too ugly?
This is a typical "you can't play it without spending money" game.

With the support of his friends and businessmen, his 15-yuan buyout game is so conscientious.

***
At 1 pm on January 20, "Maze of the Underworld" was officially launched on Mobile Game Home.

Mobile Game Home has a "Recent New Game Release List", which is sorted according to the game release time within three days. "Underworld Labyrinth" also appears on this list.

On Friday night, people who have been working all week can finally go home and rest.

Many netizens who are used to looking for games on "Mobile Game Home" showed doubts when they saw "Maze of the Underworld" which was just launched at 9pm tonight in the "Recent New Games".

"Whose game is on the shelves at night? The poster looks weird."

"What kind of crappy game is this? You have the nerve to charge 15 yuan!" A netizen who never spends money to play games just swiped over and continued to watch the next one.

"Yangfan Studio? Never heard of it." Someone put his finger on the "Download and Purchase" button, hesitated for a moment, and finally did not press it. "There is a high probability that the new studio's games will not be fun, so we should wait for reviews before making a decision. Buy it or not.”

"Maze game? 15 yuan is quite reasonable, buy it and play it." Casual game enthusiasts downloaded the game with the mentality of "try it out".Xie Yunfan's "Mobile Game Producer" butler can check the number of background downloads in real time.

It was put on the shelves at 8 o'clock, and by 10 o'clock in the evening, the total number of background downloads in 2 hours was 105 people.This also includes power coaches, painters, music producers, etc. who received his message of "friendly support".Putting aside these acquaintances, the number of strangers who have downloaded his game is less than 100.

It's really cold.

It's not on the same level as "Elf Kingdom" next door, which has 1000 million downloads.

At this time, Dormitory 404 of Rongcheng Academy of Fine Arts.

Chu Yue followed the link sent by his boss and downloaded "Maze of the Underworld". As soon as he opened it, he was shocked and said: "Holy shit! The original painting we drew became even scarier after 3D modeling. The boss made this game to scare people. ?"

The roommate complained in a low voice: "The boss is probably a second-generation rich man who sells game tickets, right? The number of downloads has not exceeded [-], and there is no publicity at all. He is probably going to hit the streets..."

Chu Yue said: "Let's promote it in the class group. If you can get one, you'll be welcome."

In her single apartment, Ning Sha downloaded "The Labyrinth of the Underworld" and saw the black and white impermanence she drew vividly on the screen. She couldn't help but feel a little excited.

Ningsha recommended in the university group: "A new game is on the market. If you are interested, come and play it. The original character paintings of this game were drawn by me."

Several classmates gave her face and downloaded the game.But most people are just watching for fun. Who will play this kind of small game made by a studio that they have never heard of?

Ding Huaian also posted a recommendation in the circle of friends: ""Labyrinth of the Underworld" is officially launched. We are fortunate to participate in the music production. Friends, come and support it!"

These people are willing to be the "tap water" for the first wave of recommended games. The key is because the boss is easy to talk to, pays generously, and does not make it difficult for workers.

This kind of Party A is so rare, and the cooperation process is very pleasant.

They were quite embarrassed to have taken so much money.My ability is limited and I can only help my boss promote it in my circle of friends and classmates.

……

Compared with the hot searches, advertisements and even celebrity endorsements of professional operating companies, Xie Yunfan's game could not be downloaded by more than 500 people on the first day it was put on the shelves with just a few taps.

He had already been mentally prepared for this result.

Xie Yunfan opened the largest video editing website in China, searched for UP owners from the "Game Zone", screened out several Amway UP owners, and sent group messages directly.

"Hello, I am the planner of Yangfan Studio. Our stand-alone game "Underworld Labyrinth" needs promotion. The production of Amway video should not be shorter than 10 minutes. The promotion fee starts from 3K. If you are interested, you can chat privately."

At the same time, he sent private messages to several game anchors who were quite popular and on the rise on Blue Fish Live and Lingmao Live, the largest anchor platforms in the country.

"Hello anchor, I am the planner of Yangfan Studio. Our stand-alone game "Underworld Labyrinth" has been put on the shelves. If you are willing to promote it live, you can pay by time..."

This kind of challenging game that tortures players is actually very suitable for promotion within the circle of UP owners and game anchors, and will attract more passers-by.

Dream Wings monopolized the hot searches, hired big celebrities to endorse it, and advertised all over the place... So he took an unconventional approach and tried to break through from game anchors.

After sending the message, Xie Yunfan waited patiently for a reply.

Soon, he received some private messages.

"Sorry, I'm currently live broadcasting the "Elf Kingdom" dungeon development, and I won't be broadcasting other games."
"Sorry, I don't have time to promote it right now."
"I don't advertise. If your game is really fun, I will make it free for you!"
"I want to broadcast the Desert Island Crisis game live. I hope we can cooperate next time."

There are many messages of decline.This was also expected by Xie Yunfan. Up owners and game anchors also need to worry about their reputation, and they cannot randomly accept promotions.

At this time, in a rental house in the Imperial Capital.

The middle-aged man was staring blankly at the half-cut video on his computer.

Some time ago, my family had an operation and all their savings were spent. Money is tight recently and they have to pay rent soon. A moderately popular UP host like him only earns enough money from video traffic to spend on himself...

I was wondering how to make money, and a private message on the site suddenly popped up in the lower right corner.

"The Labyrinth of the Underworld?" UP owner [Blackbird] scratched his head in confusion, "I've never heard of a studio that accepts this kind of promotion. Fans will scold me for wasting money... Well, 3000 yuan... …”

"No answer, no answer!" Blackbird replied shamelessly, "Hello boss, I'm willing to take the promotion, and I'll cut an Amway video for you after I play the game. Hey, can you pay a deposit in advance?"

At the same time, in an apartment in Rongcheng.

The game anchor "Sixth Brother" looked at the private message in the lower right corner and asked curiously: "Single-player game? Anyway, I need popularity now. The top anchors of Blue Fish are all broadcasting copies of "Elf Kingdom", and the homogeneity is serious. I can't broadcast it. Same thing, maybe it can attract passers-by.”

Thinking of this, he immediately replied to Xie Yunfan: "Boss, I'll download it right now!"

In the live broadcast room No. 606 of the Blue Fish Platform.

[Brother Six, are you finally online? 】
【What's on today?Or scan a copy of Elf Kingdom? 】
[Shit, I almost vomited when I saw a large number of anchors scanning copies recently. 】

Brother Six smiled and said: "Don't worry, family members. I decided to be a guinea pig today and experience with everyone the new and unpopular game that has just been launched - "Maze of the Underworld"!"

A row of 666 appeared in the barrage area.

Brother Liu opened the mobile game home and spent 15 yuan to download it. While installing it, he said: "15 yuan is quite conscientious. This game style is a bit special. The installation progress bar is actually a skull?"

After the installation is complete, the game icon has red text on a black background.

Brother Liu opened the game with curiosity: "Hey, a maze is 18-year-old and requires identity verification... Why do I have a premonition that the new game will be very exciting?"

The game started, and eerie music came to my ears.

【18-Forbidden maze, first time seeing it! 】
[Hahaha, will there be seductive beauties and handsome guys in the maze? 】
[The music is weird and the picture is dark. What kind of game is it? 】
[It seems to be a new studio, let’s try it first. 】

The game loads and a line of prompts pops up on the screen.

——Please select the game difficulty: [Easy Mode] [Nightmare Mode]

Brother Six raised his eyebrows and said confidently: "Are there different difficulties? The easy mode is definitely for newbies and handicapped people. As a professional game anchor and a hardcore mobile game player for ten years, of course I choose nightmare mode. , don’t hesitate!”

He pressed nightmare mode.

System: Are you sure you want to enter nightmare mode directly?Please choose carefully.

Brother Six pressed OK again.

Can't this kind of stand-alone game be played with hands?
The author has something to say:
The Tooutie anchor appears and asks Fanfan to light the wax for you~