Alien game producer

【Hot Station A】

Underworld Labyrinth is a "ghost-like game" that uses unexpected traps to cause players to die unexpectedly. NPCs constantly taunt players, thus stimulating players' fighting spirit to refuse to admit defeat.

This type of game is perfect for live streaming.However, just being popular on several live broadcast platforms is far from Xie Yunfan’s expectations.

One of the ways to expand the circle is "Mobile Game Home", which is the largest third-party mobile game download platform. 80% of mobile game players will look for new games here.

If "Labyrinth of the Underworld" can be featured on the home page as a recommendation, it will be discovered by more mobile game players. The probability of these players downloading the game is much higher than the audience watching the game in the live broadcast room.

Mobile Game Home is a relatively fair "game rating website". All recommendations are automatically ranked by the system based on game data and cannot be purchased with money.

For example, the "Best Sellers List" and "Hot List" automatically update the rankings of the previous week at 8 o'clock on Monday morning.Since there are too many games that have recently been put into public beta and released expansion packs, the competition during the winter vacation is fierce. With the number of downloads and sales of "Underworld Labyrinth", it will not be able to make it to these lists for the time being.

Xie Yunfan is not in a hurry. His game has only been on the market for three days.Next week is when "Labyrinth of the Underworld" will really show its strength.

Of course, promotion on social platforms cannot be ignored. The number of Weibo users in Another World has exceeded 10 billion. If it can trigger concentrated discussions, it can bring the popularity of the game to a higher level.

Xie Yunfan logged into Weibo. His studio account currently has less than 200 followers.If you want more players to follow the official account, you need to post some interesting content.

What content is better to post?
Xie Yunfan thought for a moment and decided to publish the background setting of "Maze of the Underworld".

The players here are very unfamiliar with the setting of the underworld, so they just took the opportunity to learn about the origins and stories of NPCs.The game background will be more complete and everyone will have more fun playing the game.

Xie Yunfan turned on the computer and started drawing.

He resized the original black and white painting and placed it on the left side. On the right side, he wrote a rough introduction to the character, background story, responsibilities in the underworld, etc.

From now on, all NPCs in the underworld will use this format, and the color of the pictures will be adjusted according to their clothing, and will be displayed as a "series poster" to facilitate players' collection and understanding.

After finishing the black and white impermanence setting poster, it was already 11:[-] in the evening.

Xie Yunfan saved the picture, took a shower and went to bed, planning to choose a suitable time to publish it again.

***
On January 1, Monday morning, the "Mobile Game Home" rankings were updated on time.

The new game "Elf Kingdom" developed and operated by "Dream Wings" has once again won the No. 1 spot on both the best-selling list and the popularity list with strong momentum!
Ranked No. 2 is the gun battle game "Desert Island Crisis" with a huge number of players. It is said that a bunch of new season limited weapons have been released, and there is also a lottery for out-of-print weapons. Players are going crazy with money.

Those ranked 3 to 10 are all old games operated by well-known companies.

Xie Yunfan's "Labyrinth of the Underworld" is nowhere to be found on the home page.

He opened "More Rankings" and scrolled down... Finally, he saw a familiar game icon at No. 105, an icon with red text on a black background, mixed in with a bunch of well-known games, looking pitiful.

It's okay, he believes that "The Labyrinth of the Underworld" will slowly climb up.

At the same time, Dreamwing Group operates its headquarters.

Group C Operations Director Fang Jiming glanced at the ranking list of Mobile Game Home and said with satisfaction: "Very good! Under our bomb/bombing marketing, "Elf Kingdom" once again won No. 1 on the double list. This month's The running water must be beautiful, so keep it up.”

He said while scrolling down: "Let's see what other games are like."

Since the data of "Mobile Game Home" is relatively authoritative, companies in the circle often refer to this list. Fang Jiming scrolled down all the way and found that most of the games were products of competitors he was familiar with, as well as some other operating groups of Dream Wings. s work……

Wait, why does this game look familiar?

Fang Jiming paused for a moment, then turned around and asked: "Xiao Chen, is Labyrinth of the Underworld the game made by Yangfan Studio that we have contacted before?"

Assistant Xiao Chen immediately replied: "Yes, Mr. Fang, you asked me to contact their person in charge and offered to buy out the copyright for 200 million, but the other party rejected it."

Fang Jiming raised his eyebrows and said mockingly: "The downloads of this game are only 10,000+, and it is ranked outside the 100th place. If I had known that we would be left to run it, why would we not only have this result... Young people today are really ambitious." Yu Ding has no idea of ​​his own strength!"

Xiao Chen agreed: "Yeah, I don't know which operating company he found. The games are all on the market, and I haven't even seen a hot search."

It’s true that I haven’t seen a single hot search, and it’s so popular that there is no splash.

This kind of unpopular game doesn't require any more looks.

Fang Jiming quickly ignored the maze of the underworld and continued to scroll down... The mini-games were a mess, with few worth paying attention to.He turned off the ranking list, stood up and said: "Let me tell everyone that there will be a meeting at 10 o'clock. The second wave of activities is ready to warm up."

10 o'clock in the morning.

After UP master Blackbird woke up, he opened the background and took a look... Should I go?
Last night, his number of fans increased by 20? !

Blackbird rubbed his eyes, surprised and happy.He was just about to share the good news with others, when he suddenly received a private message from "Little Sailboat" on the site: "Blackbird, I think the video you cut is very interesting. Can you cut another one for me? You can pay for it." .”

Blackbird hurriedly said: "Boss, I will cut it for you for free, no charge! I gained 20 fans after yesterday's video was released! Your game has become popular, and I am worried about running out of materials."

Last night, among the top ten popular videos on Station A, Maze of the Underworld was highly discussed and stayed on the homepage for four hours. Blackbird also gained 20 followers.

The other UP owners were simply jealous - the traffic that dropped from the sky was so enviable.

Some UP owners opened private messages and remembered that they had refused Yangfan Studio's promotion, and they immediately regretted it so much that their intestines turned green... They never expected that this kind of game would become popular!
How did Blackbird predict that this game would become a hit?
In fact, Blackbird has just been too poor recently, so he shamelessly accepted it when he saw the promotion.Unexpectedly, by chance, he became the first UP user to recommend "Labyrinth of the Underworld" and received a lot of bonuses.

He has always been grateful to "Little Sailboat". The boss not only gave him generous money, solving his plight of being short of money, but also allowed him to benefit from it and become famous.Such a good sponsor dad, I must cooperate more in the future!
Blackbird asked proactively: "Boss, what video do you want to edit?"

Xie Yunfan said: "To make a video collection of various ways of death for the anchor of Underworld Maze. I have recorded some live broadcast materials here. You can also watch other game anchors from Blue Fish and Lingmao TV in the past two days, summarize them, and make a funny one. The video comes out.”

A collection of how anchors died?It’s so damaging to edit this kind of video!
But the audience will definitely be happy to watch it. The boss’s promotional ideas are really weird.

Blackbird took the material and said, "Okay, I'm going to edit it right now. A collection of the anchor's death methods, plus some ghost music, and cut it into a funny style, right?"

Xie Yunfan: "Yes, thank you for your hard work."

Blackbird: "You're welcome, boss!"

During the peak live broadcast period at 8pm, Blackbird clicked on the Blue Fish live broadcast platform and found that many anchors were broadcasting this game.

Every live broadcast room is filled with the sounds of anchors collapsing.

"Fuck!"
"Save me save me!"
"Family members, I'm going to lose my mind!"

It's already very fun to watch alone. If the clips of the host's various tricks to death were cut into a video collection... it would really make the audience laugh to death.

Blackbird hurriedly opened the screen recording software, opened several live broadcast rooms on two computers at the same time, and recorded interesting clips when he saw them.

After collecting the materials, he began to edit the video seriously and chose a very funny soundtrack.

"The maze of the underworld, a collection of game anchors' fancy ways to die!"

……

On Tuesday night, Blackbird sent the edited video to Xie Yunfan.

Xie Yunfan praised: "It's very interesting. Let's officially release it."

The video made by this UP host is concise and neat, without a word of nonsense. It is very eye-catching at the beginning, and the rhythm of the soundtrack is good, making it twice as funny.

The anchors were cursing, rolling and crawling through the maze while cursing, and Xie Yunfan was having fun watching it.

Blackbird posted the video apprehensively.

I don’t know, can this video be as popular as the last one?

He nervously refreshed the background.

In the past few days, thanks to the promotion of various anchors, more and more players are playing Maze of the Underworld, and Blackbird is currently the only UP host who edits this game.

As soon as the video was released, the barrage exploded.

[Hahaha, laughing like crazy! 】
[The master of UP is so good at making this kind of video collection]
[The anchors died so miserably, but I just want to laugh~]
[The girl who hit the pillar at the corner and was scorched made me laugh to death]
[It’s so funny to cry for help after falling into an ice cave! 】
[Hahaha, he walked to the exit and was stabbed to death. The host must have lost his mentality.]
[I heard a lot of silence, and I can only imagine how dirty the anchors were at that time]
[This game is poisonous! 】

Blackbird looked at the barrage as densely packed as snowflakes with surprise on his face.

He seems to have mastered the traffic password? !
The video "Maze of the Underworld: A Collection of Game Hosts' Fancy Ways to Die", one hour after its release, once again became one of the top ten most popular videos on Station A today.

Audiences passing by couldn't help but laugh when they took one look at it.

The number of messages in the comment area is also skyrocketing.

"What kind of game is this? It looks so perverted!"
"Where can I download it?"
“You can search it directly on Mobile Game Home.”
"Is it worth 15 yuan? Anyone who has played it can tell me."
"The new studio's games are of very good quality. I think they are worth the price."
"The 15 yuan buyout is more conscientious and there is no additional consumption. Even if it is temporarily stuck, you can still play slowly."
"Highly recommended, this game is really fun."
"I was playing and died miserably, but in a good way!"

Xie Yunfan looked at the constantly refreshing comments and felt a little complicated.

His game has the first batch of spontaneously recommended "tap water".

This is really good!

***
Many game UP owners at Station A discovered the traffic password of "Maze of the Underworld".

It has been among the top ten hits on the site for two consecutive days. Is this game so popular recently?

How about I also make some video guides or something?Otherwise, I will look so out of date, and I have never even played "Maze of the Underworld" that netizens complain about every day!
Station A has a characteristic. After a certain game/TV series/movie becomes popular, it will trigger "team building" among UP owners. All kinds of videos will appear in a swarm, including those about complaining and Amway.

On Wednesday afternoon, a well-known UP owner with more than 100 million fans released a complaint video: "Inventory of the weird traps in maze games". In addition to the classic old games, the new game "Maze of the Underworld" was also mentioned and criticized this game. The trap design of the game is commended.

On Wednesday night, another well-known game UP owner released a video: "A different horror maze, a comprehensive review of the new game."

In just a few days, there have been more and more edited videos about "Labyrinth of the Underworld", showing the first wave of explosive blowout!
Since it became popular in the game anchor circle two days ago, the words "Underworld Labyrinth" have also bloodbathed the game area of ​​Station A——

"Underworld Labyrinth, Analysis of Different Gameplays of 18 Levels of Hell"
"Recent Conscience Game Recommendation: First Experience of Underworld Labyrinth Nightmare Mode!" 》
"Looking at the development prospects of stand-alone mobile games from the maze of the underworld"
"Some Opinions on Creation of the Horror Atmosphere in the Underworld Labyrinth"

Different UP owners, different video styles, analyze this game from various angles.

This out-of-the-circle attitude is simply unstoppable!
The author has something to say:
See you tomorrow~
(End of this chapter)