Alien game producer

【Ranking list】

January 1th, a new week has arrived.

At 0 o'clock in the morning on Monday, the ranking list of "Mobile Game Home" was updated again. Fang Jiming habitually opened the ranking list to take a look——

Number one on the best-selling list is "Wild Crisis". This classic mobile game has been in public beta for five years and is a game operated by its old rival "Coolplay Entertainment".Last week happened to be the anniversary, and with a large player base, it’s understandable that the game is ranked No. 1.

No.2 is "The Age of Discovery" produced by a foreign game company. It is a group adventure online game with a good reputation. Last week, the main plot was updated and a new navigation map was opened. Players can earn a lot of money. This game is also "cool". "Wan Entertainment" is responsible for the agency operations in China.

The first two were both Coldplay games, which made Fang Jiming very unhappy.Back then, he went abroad to discuss the agency rights for "The Age of Discovery", but failed to reach an agreement and was passed over by his opponent. Now, seeing the game's increasing revenue, he is really greedy!

Dreamwing's "Elf Kingdom" dropped to third place.

Last week, they launched the "Language of the Elf" series of activities, but the effect was not as good as expected. On the contrary, because the content of the copy was boring, a large number of players who spent money were dismissed.

The player retention rate according to background statistics dropped sharply to 30%. In other words, in just half a month after the server was launched, [-]% of players abandoned the game.This is not a good sign for a long-running online game.

As Fang Jiming scrolled down, he was thinking about how to do activities to improve his flow... Suddenly, his pupils shrank slightly and he fixed his gaze on No. 7 on the best-seller list.

Labyrinth of the underworld.

The icons with red text on a black background are mixed in with a bunch of well-known games, and the style of painting is unique.

Fang Jiming couldn't believe it and rubbed his eyes vigorously.

Did you read that right? ?Underworld maze? !
Isn't this an unpopular little game that was ranked outside the top [-] last week, unknown to the public, and has no splash at all?

Fang Jiming thought there was a bug in Mobile Game Home and hurriedly refreshed the page...

The rankings remain unchanged.

Labyrinth of the Underworld, No. 7 on the bestseller list!

The top ten best-selling games every week will be displayed on the homepage of "Mobile Game Home". The weekly revenue of games that can be ranked in the top ten starts at RMB [-] million, and there is no upper limit for the top three.

How could a stand-alone game developed by an unknown newcomer studio make more than [-] million yuan in one week and break into the top ten?This is unscientific!
Recalling the "200 million buyout price" originally offered to Yangfan Studio, Fang Jiming couldn't help but feel heartbroken.The person in charge of the studio might be laughing at his lack of vision.

Fang Jiming called his subordinates with a sullen face: "Xiao Zhu, why did the water in the Underworld Labyrinth suddenly surge last week? Do you know how it is marketed?"

Xiao Zhu, who is in charge of market research in Team C, was just about to go to sleep when he was woken up by his boss's phone call. While complaining in his mind, "You are sick, why don't you call me in the middle of the night?" and replied: "Maze of the Underworld? I've never heard of it."

Fang Jiming roared angrily: "Never heard of it? You're too insensitive! It's already in the top ten of the best-selling list, but you don't even study its marketing model?"

Xiao Zhu was startled and said hurriedly: "I will study it immediately and report to you tomorrow!"

Hard times hit workers, and they had to stay up late and work overtime. This high-intensity work style, where mobile phones are on call 24 hours a day, almost drove people crazy.

Xiao Zhu got up from the bed, turned on the computer helplessly, and entered: Labyrinth of the Underworld in the search box.

***
On Monday morning, the young man knocked on the door of the director's office with thick dark circles under his eyes.

Fang Jiming said: "Have you reached a conclusion?"

Xiao Zhu said: "Mr. Fang, I checked and found that the Underworld Maze did not cooperate with a professional operating company, but was operated by itself."

Fang Jiming didn't understand: "Run it by yourself? Impossible?"

This kind of small game almost always ends up being cannon fodder when encountering fierce fighting during the winter vacation.Without an experienced operating company, how can we break through the siege if we do our own publicity?

Xiao Zhu handed the collected information to Mr. Fang: "It first became popular in the anchor circle, and then it wiped out Station A. There is a video of 'A Collection of Ways to Die' that has more than 300 million likes, and there are several likes It’s over a million. Recently, a large number of game anchors have been live broadcasting this game. UP hosts also edit videos for team building, and Weibo bloggers also recommend it a lot. This is why it suddenly became popular.”

Fang Jiming: "..."

No buying trending searches, no advertising, no endorsements, and no common mass-market promotions such as emails, text messages, pop-ups, etc.… How did you become famous by being a game anchor and video editor?

This is a new way to overtake on a curve!

Thinking of the tens of millions he had spent on promoting "Elf Kingdom", Fang Jiming suddenly felt a tightness in his chest.

He was silent for a moment and then murmured: "You have to pay to buy out the game. It costs 15 yuan to download. It has 100 million downloads in a week and the revenue exceeds 1500 million. How can it be so inexplicably on the best-seller list?"

Xiao Zhu nodded: "Yes, this game is now seventh on the best-selling list and recommended on the home page of Mobile Game Home. The popularity has already risen. If it can be maintained, the sales volume will be even higher next week."

He paused and looked at the leader anxiously: "Mr. Fang, are you interested in this game and want to discuss operational cooperation with Yangfan Studio?"

Fang Jiming: "..."

We had talked about it a long time ago, but unfortunately it fell apart!

Really mad!

If he had known that this game would be popular, he should have agreed to the other party's "four/six share" plan and found game anchors and UP hosts to promote it, so that he could get the maximum profit with the least publicity expenses.

It would definitely be useless to talk shamelessly now, and he couldn't pull off this old face.

Fang Jiming opened the rating list of "Mobile Game Home".

Fortunately, the top-rated maze game currently is "Tower of Dreams" which he was responsible for operating back then. More than 200 million people have rated it, and the average score is 9.2, which is a very good number.

The best-selling list and popularity list change every week. The "rating list" scored point by point by real-name users is the most authoritative list of Mobile Game Home, and will be retained permanently for netizens' reference.

This list also best reflects the reputation of the game.A horror-style game like "Labyrinth of the Underworld" will never be rated higher than the relaxed and cute "Tower of Dreams".This kind of game just relies on its weird style to attract temporary popularity. After a few months, no one will remember it.

When it comes to maze games, the king is still "Tower of Dreams".

Thinking of this, Fang Jiming felt a little comforted. He waved to Xiao Zhu and said, "Go and do your work. Look back at the score list. Remember to remind me when the scores for "Maze of the Underworld" are released."

***
After Xie Yunfan woke up, he opened the mobile game home and took a look.

Labyrinth of the Underworld has entered the top ten of both the best-selling and popular lists. It occupies an obvious position on the homepage of "Mobile Game Home" and its results are very impressive.

He was very satisfied with the result.

I opened the rating list and saw that the game scores hadn't been released yet.

The scoring rules of Mobile Game Home are that the average score will be announced only after the game has been on the market for one month and the obvious "sorry phenomenon" has been eliminated. The score will also continue to change as the number of people who rate it increases.

Currently, there are only about 5 people rating "Maze of the Underworld".

This game has just come out, and most players are running the maze on it. They haven’t had time to rate it yet. The average score will be out next month.

Xie Yunfan believes that the game he made with great care will not receive a bad rating.

The traffic on the homepage of Mobile Game Home is very large, and it can stay on the homepage ranking list for a week. This is an excellent publicity opportunity. He has to hurry up and finish writing the NPC settings.

Xie Yunfan opened the drawing software and was about to write the information when his phone suddenly rang.He looked at the caller ID, picked up the phone and asked, "Hello, who are you?"

"Hello. I am Ye Teng, the director of the copyright department of Dream Wings. Are you the head of Yangfan Studio?"

Dream Wings?
The cooperation talks failed before, so do you want to turn back?

Xie Yunfan said: "Yes, I am the boss of Yangfan Studio. Do you have anything to do with me?"

Ye Teng said: "Our Copyright Group A is responsible for the copyright development of holographic games. I want to talk to you about the production of the holographic game "Labyrinth of the Underworld". Have you ever considered making it a holographic game?"

A holographic version of the maze of the underworld?

Xie Yunfan's original world did not have holographic games, and he had never played one himself.

No matter how scary the mobile game is, it will not have the "immersive" feeling like a holographic game. If the labyrinth of the underworld is really developed into a "holographic game", wouldn't players in other worlds be able to experience it personally through the holographic game cabin? Take a trip to the "underworld"?
This... is too scary, right?

But it’s also super exciting!
Even he himself wanted to try what the holographic version of the underworld would look like...

Xie Yunfan didn't have a good impression of the company Dream Wings.However, he has never been in contact with Mr. Ye from the copyright team, so he might be able to accept the conditions offered.

Thinking of this, Xie Yunfan said: "I am interested in holographic games. How can we cooperate?"

Ye Teng said enthusiastically: "The process of developing a mobile game into a holographic game is quite complicated, and I couldn't explain it clearly over the phone. Which city are you in? I want to come and interview you in person."

Interview?It seems that the other party is quite sincere.

Xie Yunfan said: "I'm in Rongcheng."

Ye Teng laughed heartily: "Rongcheng, what a coincidence! I happened to be in Rongcheng on a business trip recently. Which day is more convenient for you? I'll invite all the members of your studio to have a meal together."

I am the only one among all the members.

Xie Yunfan scratched his head and said, "You decide the time."

"Is Thursday afternoon, February 2nd okay?"

"no problem."

After agreeing on a meeting time, Xie Yunfan put away his phone and felt a little excited.

The popularity of holographic games in different worlds is not enough. There are only about 2000 million domestic holographic game cabin players, which is in its infancy.

However, due to the considerable profits of holographic games and the current market chaos, there will be more development opportunities in the field of holographic games.

Xie Yunfan can write the program for a stand-alone mobile game, but he cannot handle the holographic game alone. A strong team must work with him to make it possible for "Labyrinth of the Underworld" to be "holographically adapted."

Since Dream Wings took the initiative to find him, let’s talk about it first.

By the way, Dream Wings also said before that it would acquire the copyright of its brother's "Fighting Master"?Thinking of this, Xie Yunfan sent a message to his brother: "Brother, I'm going home tonight. Are you at home?"

Xie Xinghe quickly replied: "Damn, your news came at the right time!"

Xie Yunfan was confused: "What are you doing? Did I disturb you?"

Xie Xinghe sent three messages in a row: "I'm playing games, "Maze of the Underworld" which is very popular recently."

"I'm so angry! I finally reached the eighth level, but I was forced to go back??"

"This dog mastermind, I can't wait to kill him!"

Xie Yunfan: "..."

The dog planner is your brother, how can you not kill him?
Unexpectedly, my eldest brother also knew about this game and got addicted to it?
It seems that his little underworld is really popular!
The author has something to say:
See you tomorrow~
My brother's jaw dropped.

(End of this chapter)