Alien game producer

[First update, publicity strategy]

At 7 a.m. on July 1st, the Imperial Capital Headquarters of Dreamwing Group.

Fang Jiming habitually glanced at the official review website. It was the university graduation period recently, and many game design students would submit their final projects. There were many small games that were reviewed in June and July. He thought, maybe he could find something among them. Some games with potential can be operated by Dream Wings.

He had regretted missing out on "Maze of the Underworld" for a long time when he saw Yangfan Studio easily making tens of millions from this small game.

As he was scrolling down, a name suddenly caught his attention.

National Game Administration Review Announcement
Game: Ghost World
Category: Holographic Games, Category C
Submitting party: Qihang Network Technology Co., Ltd.
Release number: C2023XXXX
Fang Jiming was stunned and hurriedly dialed the phone: "Hey, Mr. Ye, Qihang has made a holographic game called "Ghost World". Do you know the situation?"

Ye Teng had just received the message from the marketing department and was confused.

Dreamwing's marketing department has been keeping an eye on the trends of "friends". In the field of holographic games, Qihang and Coldplay are their biggest competitors.Logically speaking, if there is any news from their opponents, they should be able to hear some rumors, but this time, they have not heard of any new projects of Qihang?
The result was that it passed the review directly. Is it still a holographic game?
In the competition in the North American market during this winter vacation, Qihang was eventually abandoned by CCN. Dreamwing reduced its profit by [-]% to seize CCN, the strongest agent. The boss even held a celebration party after returning.

I thought that if Kaihang only relied on the game "Star Walk", it would be destined to be eliminated by the market.As a result, they suddenly made a new game, and the outside world didn't even know when they launched the project.

This confidentiality measure is too strict. Are you planning to make some big move?
Ye Teng frowned and said: "I don't know the situation either. Luo Hang is now in charge of Qihang. Luo Hang is not a material for making games. "Star Walk" is his peak. He is full of science. I’m an engineering man who doesn’t have so many ideas and creativity, so the new game is probably about science fiction and the starry sky, right?”

Fang Jiming thought for a moment and said: "But the name "Ghost World" is weird, I always feel like I have heard it somewhere."

Where have you heard that?

Fang Jiming held his hair and thought for a long time, and suddenly he was shocked: "I remembered that when Yangfan Studio's official website distributed information about NPCs in the Underworld Labyrinth, they mentioned the ghost world and the heaven world."

Ye Teng was confused: "You pay so much attention to Yangfan Studio that you even read the NPC information?"

"..." Fang Jiming's face looked a little ugly.

He paid attention to Yangfan Studio not only because his original plan to buy out "Underworld Labyrinth" for 200 million was rejected, but also because in March this year, "Underworld Labyrinth" had 3 million ratings and an average score on the mobile game home rating list. The outstanding score of 180 points surpassed the 9.2 points of "Tower of Dreams" and became the top list of maze games.

"Tower of Dreams" is a game he is proud of, and it is also a classic case of Dream Wings successfully operating a small game.Of course he was not willing to be surpassed.That’s why I have been keeping an eye on Yangfan Studio, wanting to see what new developments this studio will have.

As a result, from the time NPC information was distributed in March to early July, Yangfan Studio has not posted another Weibo post, and it is as if it has disappeared...

Disbanded?Or are you quietly working on new games?

Fang Jiming was curious and worried.He retracted his thoughts, cleared his throat, and explained: "I thought about buying the mobile game "Underworld Labyrinth" to operate, so I paid attention to it."

Ye Teng smiled and said: "What a coincidence, our copyright department also discussed the holographic version adaptation with Yangfan Studio, but in the end we couldn't reach an agreement." He paused and said, "The word ghost world should be just a coincidence. That Xie Yunfan has a big vision." Yu Ding, the terms of cooperation are very outrageous, and it is impossible for Qihang to agree to it.”

Fang Jiming breathed a sigh of relief: "Yes."

Ye Teng said: "The name of this new game from Qihang is not interesting. I will let people keep an eye on their movements and adapt accordingly."

After hanging up the phone, Ye Teng suddenly felt uneasy for some reason.Qihang has been in a difficult situation in the past few years and is in urgent need of a good game to save its life.What if Luo Hang really agreed to Xie Yunfan's conditions?

However, a horror maze game like "Labyrinth of the Underworld", even if it is changed to a holographic version, is destined to be an unpopular and niche game and will not make any waves!
After comforting himself, Ye Teng calmed down and did not report the matter to his superiors.

……

At the same time, Coldplay also received news that "Ghost World" has passed the review. Of course, it is necessary to keep abreast of the trends of its friends.

Duan Yuanxiu, General Manager of Operations of Coldplay China, organized a meeting with colleagues and said calmly: "Qihang's new game has just passed the review, and it will take some time to publicize and promote it. They may not have the guts to hedge against us during the summer vacation."

Duan Yuanxiu is full of confidence: "Our "Vampire Legend 2" will continue to be released nationwide on August 8 as planned, and all departments are well prepared for publicity."

He didn't take the game "Ghost World" seriously.

Because he believed that Luo Hang did not have the ability to make a game more fun than "Vampire Legend". After all, the Vampire series is a world-renowned IP. If he dared to bump into the schedule, he would be asking for death.

I guess Sailing will avoid vampires and be delayed for half a year, so the new game will be released during the winter vacation, right?

It's not a big problem, there's no need to get into trouble.

……

Imperial City, work area on the 13th floor of Qihang Building.

Luo Hang knocked on Xie Yunfan's door: "Good news, the game has passed the review."

Luo Hang has always been responsible for submitting for review. The review of holographic games is divided into two stages: AI review and manual review. The AI ​​review was completed in May. In the last few days, there was not much information that required manual review, and the review went smoothly.

Xie Yunfan felt relieved and asked, "When will the promotion start?"

Luo Hangdao: "I would like to hold a formal press conference on Friday and invite media reporters to come over and introduce the game. Do you want to attend together?"

Press conference?This is considered a very formal media promotion meeting, and large games often use this method to promote.

Xie Yunfan thought for a moment and said, "You can go. I'm still a student now and I have to go back to school in September. I don't want to expose my waistcoat and be watched by alumni, so it's better to keep a low profile."

Luo Hang smiled slightly and said understandingly: "Okay, then log on to Yangfan Studio's official WeChat account to promote it. I will also mention this cooperation at the press conference."

Xie Yunfan nodded: "No problem."

The next day, major news websites, official media, game influencers, and well-known bloggers across the country all received an invitation letter from the Qihang Public Relations Department.

"Dear xxx, we sincerely invite you to attend the press conference of Qihang's new game "Ghost World". It will be held at 7:5 on July 15th at the conference center on the 7th floor of Qihang Group. We look forward to your visit."

The whole network is shocked!

What's happening here?Qihang secretly developed a new game?No news was revealed in the early stage. This is a small skill, and you just use the big move? !

Not only were the industry media surprised, but the two competitors, Dreamwing and Coldplay, were also stunned.

This...Luo Hang doesn't act according to common sense?

There wasn’t even any leftover material in the early stage, and we just held a press conference!

Media reporters and celebrities from all walks of life went to the imperial capital with excitement or curiosity.

Game V: “I’m honored to receive the invitation letter from Qihang. Qihang has been silent for three years since the launch of “Star Walk”. This time, I suddenly held a new game conference. Maybe I was holding back some big moves? Personally, Very much looking forward to it.”

Reporter from Yunhu.com: "Qihang's new work "Ghost World" currently has no relevant information on the entire network. The confidentiality work is very strict. I don't know what the content is. Please remember to watch the live broadcast of the press conference!"

……

On July 7, Qihang headquarters was bustling with activity.

Reporters from all walks of life carrying cameras and microphones came to the conference center one after another and participated in the press conference under the guidance of the reception staff.

At the same time, the official Weibo of Qihang Games also posted a promotion: "The press conference of "Ghost World" will be broadcast simultaneously across the entire network at 15:[-] this afternoon. Live broadcast link xxxx"

Xie Yunfan did not want to appear in public, so he sneaked into the infield as a support staff to observe.

At 15:[-] sharp, the press conference officially started.

The lights in the entire venue suddenly dimmed, creepy music sounded in the ears, and the immersive 360-degree holographic screen presented a huge dark world——

Desolate cemeteries, terrifying blood pools, gloomy canyons, mountains with no ceiling, endless glaciers, wilderness strewn with corpses, twisted and broken attics...

The scenery here looks chilling down the spine, but it is extremely unique and strange!

There were gasps from all over the scene.

The barrage area in the live broadcast room was also flooded with "f*ck" comments.

【What kind of game is this?It’s too scary! 】
【Many strange scenes】
[Fuck, when I opened it, it was a critical hit from the skeleton, it scared me to death]
[Why do I feel that the painting style looks familiar? 】

The opening holographic animation is immersive.Finally, the two special characters "Ghost Realm" composed of blue will-o'-the-wisps slowly emerged from the depths of the dark world.

What follows is an animation of a small sailboat floating on the sea, and the logo of [Sail Studio].Then, there is the animation of the starship taking off, and the logo of [Sail Game].

The barrage area suddenly became excited.

[Holy shit, Yangfan Studio?I am not wrong, right? 】
[The LOGOs of the two companies, this is obviously a joint project between the two! 】
[It turns out to be a small sailboat!I just said why the painting style looks so familiar]
[I thought Yangfan Studio was disbanded, but are you holding back your ultimate move? 】
[Set sail, sounds like a good match!Unexpectedly, they collaborated? 】

The animation ended and all the lights came on.

Many media reporters were frightened by the holographic horror scene at the opening, but after they recovered, their eyes lit up and they excitedly pointed their cameras at Luo Hang.

Luo Hang picked up the microphone and walked onto the stage, smiling and said: "Welcome all media reporters and well-known bloggers to attend the press conference of "Ghost World". I am Luo Hang, CEO of Qihang Games."

The audience burst into warm applause.

Luo Hangdao: "It's an honor to cooperate with Yangfan Studio to develop this unique holographic game "Ghost World". This game is based on "Underworld Labyrinth", but its content is not only "Underworld Labyrinth" ."

"The person in charge of Yangfan Studio is a very talented planner. After our discussion, we made "Ghost World" into an open world with a high degree of freedom!"

Open world.

These four words instantly caused the entire audience to explode.

There are not many open worlds in holographic games. "Star Walk" is one of them, which is very playable. Now, they actually made a horror-style open world?
This is too exciting, right? !
The second animation started playing on the scene.

There are scenes of players dying in hell to fight the boss, there are also scenes of players traveling alone in the ghost world, admiring the unique scenery; there are also plot options where players encounter some strange NPCs on the road and help them complete their tasks.

The simple promotional animation can tell the style of this game.

With the horror world as the background, the playability is very high!

Luo Hang said: "After we transplanted "Maze of the Underworld" to the holographic game, we added many redesigned level bosses, which not only made it more difficult to pass the level, but also made it more interesting."

"However, a classic game cannot have only one gameplay. Considering the needs of casual players, we have added an adventure system to the game. Players can encounter various ghosts in the ghost world, understand their stories, and assist They get their wish fulfilled.”

"Players who hate watching plots can also freely explore the ghost world, collect some interesting treasure boxes and easter eggs, or enjoy the unique scenery of the ghost world."

"The "Ghost World" jointly completed by Yangfan Studio and Qihang Games is not just a game, but a huge underground world that we have worked hard to create!"

"This is the world where the dead souls live. It has its own unique operating rules, and there are countless beautiful scenery that we cannot see in reality."

"The reason we made it an open world is because..."

Luo Hang looked at the audience. Xie Yunfan, pretending to be a staff member, was listening carefully.

The two looked at each other from a distance, and Luo Hang smiled slightly and continued: "Because, we hope that whether it is a story party, a scenery party, or a challenge party - all players who love holographic games can find what they like in this big world. Content."

"We don't force players to do anything, we give players the right to choose. This is the meaning of open world games."

The whole audience fell into silence for 3 seconds.

Immediately afterwards, there was deafening warm applause.

Yes, different types of players can find content they like. This is the charm of the open world!

As Luo Hang said, the ghost world is not just a game, but a huge and rich world worthy of careful exploration!

The first cooperation between Yangfanqi Sail, I thought it was just to test the waters. Unexpectedly, both parties directly came to have a blast?
The barrage area was densely populated.

【Large open world!Sounds so interesting! 】
[The holographic version also adds a boss?Excited to try it! 】
[The opponent's remnant party is very friendly. I don't want to play a dungeon. How about going to see the scenery alone? 】
[Qihang has been dormant for three years, and as soon as he comes out, he unleashes a big move!Awesome plus! 】

Xie Yunfan logged into Weibo and posted a promotional message.His official account has been out of business for several months and is about to become grassy. All the messages are asking him——
"Sailboat, wake up!"
"It won't be disbanded, right? Where is the next game?"
"Is the little sailboat making a new game after disappearing for so long?"

The first game "Maze of the Underworld" received rave reviews, and Yangfan Studio also gained some fans, and everyone is paying attention to their next move.

As a result, it disappeared for several months!

Many people thought they were disbanded.

Unexpectedly, something suddenly popped up today and a shocking propaganda was posted——

"Hello everyone, the new holographic game "Ghost World" co-developed by @ Yangfan Studio @Qihang Games will be launched simultaneously globally on July 7th. The holographic version of "Ghost World" retains the challenges of "Maze of the Underworld" The gameplay has added a lot of new content. This is a very inclusive open world game, I look forward to everyone’s visit^^”

Netizens: "!!!"

[Damn it, did the little sailboat disappear for so long to hold back its ultimate move? 】
[The small sailboat has become successful. Is this all in cooperation with Qihang? 】
[I just finished watching the press conference, and I wish I could time travel to the 15th]
[I thought you would change it into a holographic maze, but it turned out to be an open world, awesome! 】
[So will NPCs also increase? 】
[Lu Chi has not cleared the underworld maze yet. If the world is open, I would also like to play it]

In the blink of an eye, the number of comments on Yangfan Studio exceeded [-], and the number of live broadcast viewers on Qihang’s official WeChat account also skyrocketed.

On the day of the press conference, #鬼界pressconference# became the top trending topic, with a bright red word "explosion" behind it.

Countless colleagues in the gaming industry were stunned by Luo Hang's "airborne propaganda".

There was no news at all in the early stage, but today I released a wave of AOE ultimate moves!

At the Wings of Dreams headquarters, Fang Jiming and Ye Teng were stunned.

Ye Teng was going crazy: "Is Luo Hang out of his mind? He actually agreed to Xie Yunfan's cooperation conditions and asked Xie Yunfan to be the chief planner to make an open world game? Ridiculous! Xie Yunfan has no experience in making holographic games, right? This game will definitely fail. street."

Fang Jiming had mixed feelings - regret!If the initial asking price was a little higher, buying out "Underworld Labyrinth" wouldn't be such a mess.

At Coldplay Headquarters, Duan Yuanxiu also had a vague premonition in his heart.

Qihang is coming in a big way this time. The press conference was an instant hit, but the follow-up publicity is still unknown. What will be the result of their first cooperation with Yangfan Studio?
Colleagues in the gaming industry, some are worried and angry, while others are enjoying the show...

But for players, this is good news!

It’s been a long time since I’ve played a new domestically produced holographic game. Why don’t you give it a try?
***
[Second update, listing]

Xie Yunfan looked at the rising popularity on the Internet and finally felt how much less worry he would have if there were professional operators.

In his previous life, he only produced games, and left the distribution and promotion to professional operating companies. After all, the operators had to deal with many tedious things, and he didn't have that much energy to take care of them all.

The first game was forced to have no choice, so he thought of a way to promote it on his own, using a low-cost, side-to-side breakthrough method of game anchors and UP editors. Fortunately, he broke out of the siege and became popular by relying on tap water.

This time is obviously different.The competition in the holographic market is fierce, and there is also a vampire series masterpiece in the summer vacation. It can only be promoted through the slow fermentation of anchors.

Luo Hang came directly to Boda and called all the domestic media to hold a press conference. The hot search ranked first. Anyone who pays attention to the game field knows that "Ghost World" will be released on July 7th!

The publicity effect was instantaneous.

Luo Hang is indeed very experienced in operations, and Xie Yunfan is completely relieved.

There are still 10 days left before the official launch.

Xie Yunfan continued to stay in the planning team and watched everyone do the Hungry Ghost Festival activities.

This event is rich in content. The large scene of "Ghost City" alone has hundreds of NPCs and various ghosts that need to be drawn and modeled. Not to mention that this event will also add plot branches. The time is very tight, even in the game After listing, the planning team should also keep an eye on the progress of activities.

Xie Yunfan couldn't leave at all, so the publicity was left entirely to Luo Hang, and he didn't want to take care of it anymore.

**
On July 7, Luo Hang called the operations director of Qihang Games’ branch and held a meeting with them.

"Next, we will use a wide-area publicity method. The publicity department has already prepared more than a dozen types of posters. You will hang the posters of "Ghost World" in all holographic game experience centers; important subway stations, airports, All the bus stops are also hung up with money.”

"In addition, there is news that service staff in comprehensive holographic game experience centers across the country can recommend players to play "Ghost World". As long as players enter the game and make time payments, we can give away 10% of the commission to major stores. The activity lasts for one month.”

The branch managers looked at each other.

Give profits to the store?This kind of promotion method will indeed make the staff of the experience store more motivated to recommend new games to players. After all, they can get real commissions.

But Qihang would be bleeding a lot if he did this!
What is the total profit of all stores across the country?Incalculable.

Mr. Luo is really courageous and seems to really take this game seriously.

Everyone nodded in unison: "Understood, we will start promoting it when we get back."

**
July 7th is 10 days until the game is released.

Qihang Game Cabin Experience Centers across the country are filled with posters for the release of "Ghost World"; these posters with different styles can also be seen everywhere in subway stations, airports, and shopping malls.

Comprehensive holographic experience centers are usually invested and opened by private owners. They have game cabins from Dream Wings, Coolplay, and Qihang. Players can play whatever they want. This type of game center is also very popular.

The bosses have all received news from the Qihang Operations Department. Within one month of launch, players who recommend playing "Ghost World" can get an additional 10% commission.

Good thing!
The bosses held meetings overnight to prepare store staff for promotion.

**
July 7th is one day away from the game’s launch.

Live broadcast platforms such as Weibo, Blue Fish Live, and Lingmao TV, video editing websites such as Station A, and almost all game-related websites will all pop up screen ads after opening them——

At 12 noon tomorrow, the holographic game "Ghost World" will be launched simultaneously globally.

If you see the open-screen advertisement, you can directly make a reservation for Qihang game cabins in various places.

All of a sudden, reservations across the country were full!
Many users who have bought game cabins at home are gearing up to try it out.

During Blue Fish Live Broadcast, Brother Six saw the on-screen promotion as soon as he opened the website. He sighed in his heart: "Qihang is so damn rich! I don't know how many tens of millions I have spent on this advertising fee. In comparison, the boss's original promotion When it came to "Maze of the Underworld", it was so pitiful that we could only find game anchors like us to slowly promote it..."

As the first game anchor to be popularized by "Labyrinth of the Underworld", Liu Ge has a lot of affection for this game.Hearing that the Labyrinth of the Underworld had been adapted into a holographic version and turned into an open world, he was eager to try it.

Brother Liu made an announcement in the live broadcast room: "Family members, at noon on July 7, I will go to the local holographic game experience center to live broadcast "Ghost World" for everyone. As a host who has never played holographic games, this is my first time. This holographic experience must be dedicated to my favorite little underworld!”

A large number of water friends poured out their ridicule in the comment area.

[Please invite the first guinea pig]
[Don’t scream like a slaughtered pig then]
[Dare you play the holographic version of the underworld?So brave]
[I hope you won’t be frightened into psychosis...]

At 0 o'clock in the morning, Qihang game cabins around the world began to pre-download the installation package of "Ghost World".

Luo Hang tossed and turned and couldn't sleep.

A lot of money was spent on the early publicity and promotion, and with the one-month promotion period, the cost may not even be recovered in the first month of listing.

The board of directors has always disagreed with his approach.But he believes the publicity will not be in vain.As long as players are attracted, the game quality of "Ghost World" will not disappoint players.

Retaining the first batch of players counts as success.

As for profitability, this game has great potential, and the best days are yet to come!
At this time, Xie Yunfan was also suffering from insomnia.On the eve of the listing, it is inevitable to feel excited.This time, he was even more uneasy than when "Labyrinth of the Underworld" was released.

Little Underworld is a game he makes alone. He invests millions and is responsible for his own profits and losses. Even if he fails, the impact will not be big.

But "Ghost World" is different. A research and development team of hundreds of people took nearly half a year, and the initial investment in the launch has exceeded [-] million. Coupled with the recent vigorous publicity...

If the effect is not good, Luo Hang's trust will be disrespected.

However, Xie Yunfan is still very confident in "Ghost World" and this game will definitely not hit the market. He is looking forward to the first wave of player feedback tomorrow.

The experience and evaluation of the first wave of players will be very important.

The two of them each had insomnia and didn't fall asleep until early in the morning.

**
At noon the next day, Qihang Game Experience Centers across the country were overcrowded.

Luo Hang's early publicity did have a very good effect. Many players came here to experience this new game. Some experience centers in small cities even had long queues.

This day happened to be Saturday, and both the work party and the student party were free.

Brother Liu was very proactive in booking a Qihang game cabin, lying down in advance, turning on the built-in live streaming device of Blue Fish Live and started live broadcasting.

There are currently only two games in the Qihang game cabin, "Star Walk" and "Ghost World".Among them, the "Ghost World" button is gray, but players can authenticate their identity in advance, register their own account, and choose a name.

It wasn't until 12 o'clock that the button finally lit up.

Sixth Brother said excitedly: "Family members, it's time to play. Let's see Sixth Brother lead you to bravely enter the ghost world!"

With the eerie music ringing in his ears, Brother Six felt his eyes flicker, as if he was traveling through time and space, and suddenly came to a strange place.

It was pitch black all around, and there was a faint blue will-o'-the-wisp in front of him.

Two figures, one tall and one short, slowly walked out of the black mist.

Brother Six said excitedly: "Wow, black and white are impermanent, long time no see!"

The holographic version of Black and White Wuchang is more realistic than the mobile game version, with smooth movements and vivid expressions. Even Bai Wuchang's pale face is more scary than in the mobile game.

Brother Six shook the goosebumps all over his body and said, "If I hadn't played mobile games and been mentally prepared in advance, I would have been really shocked when I suddenly saw these two!"

Bai Wuchang said in a gentle voice: "Welcome to the ghost world, we are the seducers Bai Wuchang, and we are also your guides in the ghost world."

Hei Wuchang said coldly: "Kid, you are already dead. This is the world where the souls of the dead live. All souls must be judged here. Don't think that death is liberation. The evil you did when you were alive will become the same after you die. Even ghosts can’t escape punishment!”

Bai Wuchang said with a smile: "Of course, if you are a good person during your lifetime, you will be rewarded after your death, reincarnated, and join a good family in your next life. You will either be rich or noble."

Brother Six: "..."

What about this statement?
After you die and become a ghost, do you have to accept the judgment of the ghost world?
Hei Wuchang: "Please follow us to the Yama Hall and accept the verdict."

The NPC began to walk forward, and some system control prompts popped up on the holographic screen.

The holographic game is directly connected to the players' limbs and five senses, making it feel like they are in the world in person.If you move your legs, your character in the game will follow suit, which is amazing.

Brother Six immediately followed them.

Then, he was shocked by the "Gate of Hell" in front of him.

Brother Six couldn't help shouting: "Holy crap, it's so spectacular! Is this the gate to the ghost world?"

The towering gate has the words "Ghost Gate" hanging on it. The dark fog behind the door gives people a heavy pressure inexplicably.It seems that once you enter this world, you will be completely swallowed by darkness.

The world after death, the ghost world!

The realistic holographic environment and immersive horror atmosphere are amazing from the beginning.

What will be inside?
He is so curious!
Brother Six took a deep breath and continued to follow the footsteps of Black and White.

The author has something to say:
Players from all over the world are welcome to enter the ghost world!
Fun plot is coming, see you tomorrow.

(End of this chapter)