Family Cultivation: Evergreen of the Song Family

When the last word fell, smiles appeared in everyone's eyes. Compared with decades ago, their salaries have more than doubled.

Even though a few hundred low-grade spirit stones a year may not seem like a lot, in fact, they basically don’t use any spirit stones in the family throughout the year.

You can receive basic cultivation resources every month. If they are not enough, you can use family contribution points. As long as the family treasury has them, you can basically buy them. This thing is much more useful in the family than spirit stones.

All the spirit stones distributed can be saved up. After saving for decades, the accumulated number will be very considerable.

And this is just the basic salary, which you can get just by lying down. There are also extra incomes from participating in wars and completing family tasks.

Compared to those casual cultivators who were on the brink of death all day, they were much luckier...

After the Jiazi meeting, Song Changsheng called Xia Yunxue and Song Yushi together to discuss the issue of expanding the production of the wine-making workshop.

Song Yushi stood up first and asked, "Before we make any plans, clan leader, aunt, I would like to know what kind of spirit wines are currently being sold in the family winemaking workshop."

Hearing this, Xia Yunxue took over the conversation and said, "The family brewing workshop is currently brewing five kinds of spirit wine in large quantities, including two third-level spirit wines and three second-level spirit wines.

One of the third-level spiritual wines is [Bamboo Leaf Green], you all know this, so I will not elaborate on it.

The second kind of third-level spiritual wine is called [Hundred Fruit Wine]. As the name suggests, it is a kind of fruit wine. We have planted a large number of fruit trees rich in spiritual energy in Lingzhi Mountain. Every year, we pick twenty-five kinds of spiritual fruits in spring, summer, autumn and winter respectively. We start brewing it at the end of the year with the spiritual spring of Cangmang Peak, and it can be drunk after one year.

Drinking this wine can make people feel refreshed and speed up the absorption and conversion of spiritual energy.

The current output is still small and has not yet started to be sold to the outside world. It is mainly supplied to the elders of the tribe.

The main products sold by the family are the three second-level spirit wines [Luo Qiubai], [Tie Xinzui], and [Qiong Hua Niang]. They respectively have the effects of improving cultivation, stimulating qi and blood, and improving the efficiency of cultivation.

Among them, [Luoqiubai] and [Qionghuaniang] have the highest production and the best sales.”

"They are all common spiritual liquors on the market." Song Yushi seemed to be thinking about something.

There are many kinds of spirit wine in the world. A winemaker may master the brewing methods of more than a dozen different spirit wines, but the effects after drinking are not much different. The only difference is the brewing method and raw materials.

Therefore, the spiritual liquors on the market are classified according to their effects after drinking. The ones mentioned by Xia Yunxue are relatively common.

It was only because the raw materials used were of good quality and the efficacy was better than the same type of spiritual wine in Lingzhou that it was able to quickly seize the Lingzhou spiritual wine market.

But if you want to rely on these spiritual wines to compete with those local tyrants outside, it is far from enough.

[Hundred Fruit Wine] and [Bamboo Leaf Green] are fine, after all, third-tier spiritual wines are very powerful no matter where they are placed.

However, the brewing process of [Zhuyeqing] is complicated, time-long, low-yield, and the effect is rather special, so it is not suitable for large-scale sale.

[Baiguo Wine] Although the process is simple and the time is short, it still has the problem of low yield.

After thinking for a while, Song Yushi said slowly: "No matter what, let's take over all the market share in Lingzhou first. I think we can just double the production of the winemaking workshop for the time being.

After the Lingzhou market is saturated, we will expand towards Yangzhou. After all, it is the territory under the family's rule, so it will be more advantageous to promote it.

However, if the family’s spiritual wine wants to enter Yangzhou, it must first solve the problem of the Shangguan family.

The Shangguan family has been rooted in Yangzhou for nearly a thousand years. Their ancestors had two Purple Mansion cultivators, one of whom was a third-rank winemaker. Although he has long passed away, the winemaking skills have been passed down.

Over the years, it has controlled more than 80% of the spirit wine market in Yangzhou, and its roots are deep-rooted and intertwined.

If the family wants to seize the market, I have two solutions, each with its own advantages and disadvantages. "

"Appreciate further details."

“First, the family will directly put pressure on the Shangguan family and take back all the rights to sell spirit wine. It will be stipulated that no force or individual in Yangzhou can sell spirit wine, and violators will be severely punished.

Although this method may make the eating process look a bit ugly, it does not require too much effort and the results are quick.

Of course, the family will have to bear the consequences of doing so.”

After hearing Song Yushi's first plan, Song Changsheng's expression became a little strange. Isn't this the most commonly used method by the feudal dynasties in previous lives?

Although he was very excited, he still shook his head and said, "It's fast, but it will cause endless troubles."

In the years since Yangzhou was annexed by the Song family, it has already become part of the Song family. It is safe to say that with just one order from Song Changsheng, the Shangguan family will have to give up the market and may even offer the family's wine-making method.

Therefore, Song Yu's idea of ​​poetry is completely feasible.

It is possible to return, but it will come at the cost of the Song family's prestige and reputation.

Spirit wine has a price, but family reputation is priceless. Even if you want to sell it, you can't use such a cheap price.

Seeing Song Changsheng shaking his head, Song Yushi didn't say anything, and then continued: "I have another plan.

We can first take a small amount of third-level and second-level spirit wine and give it to Elder Chihuo who is guarding Yangzhou, and ask him to find an opportunity to spread the reputation of the family spirit wine.

Then we can open wine shops in several major cities in Yangzhou and sell spirit wine at a lower price. If the feedback is good, we can gradually expand and grab part of the market from Shangguan family. "

Hearing this, Song Changsheng's eyes flashed, and he said thoughtfully: "Do you mean to start a price war with Shangguan?"

“Yes, I have also had some knowledge of the spirit wines sold by the Shangguan family. In terms of quality, they are only slightly inferior to the spirit wines produced by our family.

If the prices are the same, this difference will not be so obvious. What if the price of the family car is cheaper? Then this difference will be infinitely magnified, and it will be obvious which one the public is more willing to choose. "

"What if Shangguan also lowers the price? Should we follow suit?"

“That’s right, but it can’t be lowered too much, otherwise it will affect sales in Lingzhou.

We just need to keep the price low without losing money. If the Shangguan family wants to lower the price, let them do so. The family just needs to wait and see."

The last sentence of Song Yushi's poem was a little unclear, but Song Changsheng and Xia Yunxue both understood it.

The Shangguan family has been controlling the spiritual wine business in Yangzhou for many years and has made a lot of money. Almost everything in the family revolves around spiritual wine.

This led them to maintain the profits of spirit wine at a relatively high level, otherwise the entire family would be in danger of not making ends meet.

The market in Yangzhou is fixed and will not increase due to the participation of any party.

Previously, the Shangguan family was the only one in the market. The price of spirit wine was high and the profit was huge. Not only could they support the entire family, but they also had a lot of surplus every year. Once the Song family launched a price war, the profit of spirit wine would plummet. At that time, even if the Shangguan family still had a market share, what would it be like? It would be difficult for them to support themselves!

This is the pain point of the family business being too single-minded and having no ability to withstand risks.

After thinking this through, Xia Yunxue smiled and said, "Although the final result is the same, the way you eat it looks much better."

There is actually no essential difference between these two plans, both of which are about the strong bullying the weak.

It’s just that one is using power to overwhelm others and snatch it from you unreasonably.

One is to go through market competition, go through a long circle and make you hand it over willingly, and the process is much gentler.

Song Changsheng chuckled and said, "Shangguan Yin is a smart man, he won't start a price war with us, the two of us are simply not in the same league.

We just need to let out a little bit of information and he will voluntarily spit out some of it. Of course, it won't be too much.

But it is enough. The Shangguan family is still respectful and there is no need to push them to the brink of death."

"The clan leader wants to leave a part of it for the Shangguan family?" A hint of surprise flashed in Song Yushi's eyes.

When she was in the main line, the family's attitude towards those branches and affiliated forces was to just snatch away whatever they liked, and whether they would bear a grudge or not or whether they would die was not considered at all.

People like Song Changsheng are quite rare.

Song Changsheng did not answer, but asked Song Yushi: "The family collects tribute every five years. Do you know how much it can collect each time?"

"I don't know." Song Yu Shi shook her head slightly. Xia Yunxue had not mentioned this part before.

“Currently, apart from your faction, there are five foundation-building forces in Lingzhou, eight in Yangzhou, and one in Xiangzhou that have pledged allegiance to the family.

According to the standards set by the family, if the number of foundation-building cultivators is less than three, they must pay one thousand low-grade spirit stones per year. If the number of foundation-building cultivators is greater than or equal to three, they must pay one thousand five hundred low-grade spirit stones per year.

In total, the family can collect 90,000 low-grade spirit stones each period."

"So little?" Song Yu Shi was stunned.

Song Changsheng's eyelids jumped, and he coughed lightly, "Uh... cough, actually it's not too few. After all, they have to be recruited when a war breaks out. What I mean is that we need sustainable development and can't kill the goose that lays the golden eggs.

If we don’t leave the Shangguan family any chance to survive, then all the affiliated forces will be in danger, which will also be a major hidden danger for the family.”

His views were obviously different from what Song Yushi had accepted since childhood, but they also made some sense, so she did not refute them, but just nodded slightly.

"Yushi, the strategy for Yangzhou has been decided, what about the other states?"

Song Yushi smiled and said, "Xiangzhou Rong family is declining. We could have copied the practices of Yangzhou, but Rong family's great elder is dying. Xiangzhou's ownership is a mystery, so we shouldn't get involved too early. We should send a few capable stewards to run the business for the time being.

Although Tuozhou is sparsely populated now, it has Luoxia City as its support, so it will eventually develop. The family can invest in purchasing a few more shops in Dingyuan City and send people to run them first. There may not be much profit in the early stage, but we are mainly focusing on the future.

Bianzhou is a very large market, and the competitive pressure is also high. There is not only the City Lord's Mansion, Yu Shifang, but also the Wanlong Chamber of Commerce and the wine shop under the Luoxia Auction House. It can be said that it is a mixed bag.

These forces are powerful, and the family is inherently at a disadvantage facing them. The plans of Yangzhou and Lingzhou cannot be replicated. If the family wants to break out of the siege, they can only do as I said before and launch one or more high-quality spiritual wines that are unique to the family. Only in this way can they carve out a path in the border states.

As for other places, we can put them on hold for now. After all, the family is not that powerful yet, but we cannot completely ignore preparations. The family can now start collecting relevant information from other states."

After listening to her statement, Song Changsheng already had a rough outline in his mind. He nodded and said, "In other words, the family currently has two priorities. One is innovation in spirit wine, and the other is to make my mother famous."

“The patriarch is wise.

I know nothing about spirit wine, so I can't help, but I have some confidence in making my aunt famous. If the clan leader trusts me, please let me do it." Song Yushi volunteered.

"In that case, I'll trouble you, Sister Shi. If you need anything, just let me know."

"It doesn't require much. Just twenty jars of Bamboo Leaf Green and Hundred Fruit Wine, and twenty jars of the second-grade spirit wine that my aunt has collected that is more than twenty years old. Remember to engrave your own mark on it."

"This is easy. Just come with me and get it later. Take the Bamboo Leaf Green that you were issued this time with you."

"Since my niece is now working for the master family, I will no longer interfere in family affairs. I expect my eldest brother will send someone to pick it up soon."

"That's fine, come with me."

…………

It is said that after Song Yushi took the spiritual wine from Xia Yunxue, there was no movement.

Song Changsheng did not rush them and took some time to inspect the wine-making workshop. He found that Xia Yunxue and a group of winemakers she had taught were gathered together, worrying about the spirit wine and almost turning their hair white. After all, innovation is always the most difficult.

He saw all of this, but did not go forward to disturb them. Instead, he returned to his study, closed his eyes, and called softly in his mind: "Xiao Jiu?"

"What are your orders, Master?"

"Do you have any books on winemaking?"

"My Lord, in ancient times, the art of making spirit wine was not as mature as it is today. I only have one kind of spirit wine here, which was called 'Li' in our time."

"Liquor? Sweet wine?"

Song Changsheng frowned slightly. Sweet wine is rice wine, which is brewed with spiritual rice. It is something that has been eliminated in this world.

He originally wanted to see if he could help Xia Yunxue, but now it seems that he was overthinking.

Xiao Jiu and Song Changsheng were in tune with each other, and knowing his inner thoughts, he could not help but remind him: "Master, what I have collected are all treasures in the world, and countless powerful people loved this wine.

All paths in the world lead to the same destination, and the wine of the past is not necessarily inferior to the wine of today."

"That makes sense. Find all the relevant books for me."

"As ordered."

...(End of chapter)