Rebirth of England.

Chapter 660: Separate Bet
"It is conceivable that due to the impact of the economic crisis, consumers are becoming more and more sensitive to prices, which will also be Costco's biggest opportunity..."

While visiting here, Barron said to the CEO next to him:

"Both the head office of Argos Retail Group and Standard Chartered-Merrill Lynch will provide financial support to Costco. I hope you will not only develop plans to expand in North America and open new stores, but also increase outlets in Asia, and even start considering entering the Chinese mainland market."

The Taiwan region of China itself is one of the most profitable areas for Costco, and after Costco entered China's Magic City, it was also very popular.

Moreover, Argos Retail Group itself has a relatively complete partner system in China. With the help of this, Costco can also establish authorized manufacturers of its own brands in China.

It can be seen from Barron's layout that he attaches great importance to the Asian market, especially the Chinese market.

After all, although people of this era still don’t know what the Chinese market means for the future - even two or three years ago, if someone in China said that they were about to surpass Japan and become the country with the second largest GDP in the world after the United States, they would probably only face a round of ridicule...

But in 2009, it was unstoppable for China to surpass Japan in terms of economic output - even further, in terms of purchasing power parity, China was not far from the United States.

Barron, who has the memories of his past life, understands how important the Chinese market will be in the future!
In terms of the automobile industry, China is the second largest automobile consumer after the United States. It can be said that without the Chinese market, the British Automobile Group would have no way to develop.

As for other markets, from consumer electronics to luxury goods, China will also become one of the most important markets in the world.

To be honest, if Barron had no memories of his past life, then with his current identity and increasingly close relationship with Wall Street capital, he would have made the same choice as other European and American capitals, which is to restrict China's technological research and development upgrades and seek the Chinese market.

After all, Ao Guanhai has made it very clear that the West does not want to see 14 billion Chinese people live the same life as them, which means that China will reach the top in most industries and block the way for many "developed countries" to make money without doing anything.

What makes Barron different from other European and American capital tycoons is that he has experience from his previous life - he understands that no matter how Europe and the United States blockade or even target them, it has been proven that their goals cannot be achieved.

In this case, for Barron, becoming an "old friend of the Chinese people" is naturally more effective than struggling in vain.

After all, he is British, and one thing is very clear - that is, if his industry surpasses that of the other party, then America will "ban" it without hesitation, but China will not do so and will still open its market.

For example, in the future, China's 5G products, mobile phones, electric vehicles and other fields will face bans from the United States and will not be allowed to enter the American market.

As for Apple and Tesla, China still opens its market and does not impose reciprocal bans.

This in itself is a reflection of the stark difference in the two sides' styles of doing things.

Therefore, compared with the North American market, Barron actually pays more attention to the Chinese market - for example, when he acquired the assets of American International Group, he chose AIA Insurance Company, whose main business is in Asia.

After all, he is capital and does not really need to choose a side.

When Barron was reborn, the battle between China and America was still undecided, but the trend could still be seen.

Even the most cautious choice, Barron can bet on each of the two. …

"The acquisition of LSI will enable Avago to expand its enterprise storage product line and plan to target business opportunities such as data center IP and mobile data traffic."

Chen Fuyang came to America and said this when he met Barron.

LSI is a leading semiconductor and software supplier headquartered in Milpitas, California. In fact, as early as when Avago was just listed, Chen Fuyang took a fancy to LSI and hoped to acquire it.

It was just that Baron temporarily stopped him at that time - also because the market value of LSI at that time was similar to that of Avago, and it was not the best time to acquire it.

However, during this process, Chen Fuyang was not idle. Although LSI, with a market value of more than 50 billion US dollars at the time, was temporarily difficult to acquire, last year, Avago acquired Nemicon to enrich its motion control product line, and bought Infineon's bulk acoustic wave business in October of the same year.

Then, at the beginning of this year, Avago acquired CyOptics, consolidating its leadership in fiber optic products. Immediately afterwards, it acquired Javelin Semiconductor, strengthening its layout in the wireless communications field.

Of course, these mergers and acquisitions were made during the subprime mortgage crisis. The prices of these companies were not high, and they were supported by Rich23 Capital.

Now, Chen Fuyang has finally set his acquisition target on LSI again.

Currently, LSI's market value has fallen to around 35 billion US dollars due to the subprime mortgage crisis... This price is really unbearable.

"Like I promised you before, Hock, you can do whatever you want, and I will support you."

After hearing Barron's words, although Chen Fuyang did not look too excited, the gleam in his eyes was still very obvious:
"Okay, Your Highness, I will try my best to complete this acquisition."

Baron knew that Chen Fuyang was very good at using capital operations to carry out large-scale mergers and acquisitions of "a snake swallowing an elephant". What he required was that in this merger and acquisition, the cost of losing the least shares should be minimized, and the acquisition should be mainly carried out in cash.

After all, he knew that the acquisition of LSI could only be regarded as an "appetizer" on Avago's road to acquisitions.

In Barron's previous life, Avago's mergers and acquisitions were getting bigger and bigger each time.

"I know, Hock, that placing Avago's headquarters in Lijiapo will have many benefits, but I hope you can consider the feasibility of moving its headquarters to the United States now. After all, this may become an obstacle in the merger and acquisition in the future."

"I will consider it carefully, Your Highness."

At present, the scale of Avago's mergers and acquisitions is not very large, so even if its headquarters is in Lijiaopo, it is not a big problem.

But Barron knew that later on, Chen Fuyang's several key acquisitions, the headquarters in Lijiapo became an obstacle, and even led to some of his acquisitions being rejected by the United States. In the end, in the original time and space, he still chose to move the headquarters to the United States...

(End of this chapter)