Rebirth of England.

Chapter 701 New Factory

Chapter 701 New Factory
Yes, Barron was visiting Birmingham when he received the news from Talulah.

Birmingham is the second largest city in the UK in terms of population and area, after London.

Birmingham is also one of the major manufacturing centers in the UK.

It has many industrial sectors, with heavy industry being the main one.

It is also one of the largest metal processing areas in the world. In addition, machine tools, instruments, carriages, bicycles, aircraft, chemicals, military industry and other industries are also very important here.

Birmingham's automobile industry is large, with about a quarter of residents' jobs related to it. It is known as the Detroit of Britain.

As mentioned before, two of the British Motor Group's vehicle production bases in the UK are located in the Birmingham area, namely Land Rover's Solihull plant and Jaguar's Birmingham plant.

Barron had indeed just seen the news about Talulah, because before that, he had talked with representatives from the West Midlands about expanding production there.

Earlier, Barron talked to Brown about his hope that the British government would provide support policies for manufacturing.

During that conversation, he also directly admitted that Britain does not have an advantage over many overseas regions in manufacturing, especially manufacturing related to automobile production.

The British Motor Group needs to face competition from many car companies including Volkswagen and Toyota.

If we want him to increase investment in the UK, then in addition to supporting local cars in terms of tariffs, related industrial chains also need to be supported. Otherwise, they can only remain in the UK with a limited production scale, and as competition intensifies, there may even be industrial relocation.

In fact, it is not just the British Motor Group. Many manufacturing industries are facing such a situation. Barron is not only seeking relevant policies for the British Motor Group, but also hopes to provide support to related industries.

After all, he didn't want to see Birmingham, England's second largest city, go bankrupt like in its previous life.

After this period of discussion, the UK finally introduced relevant support policies as part of a new round of economic recovery stimulus policies.

West Midlands, where Birmingham is located, is also very willing to provide further preferential policies to the British Automobile Group in the hope that they will establish a new vehicle production base locally.

This time when Barron came to Birmingham, he discussed this matter with the government representatives and visited the Land Rover and Jaguar production bases here with them.

After all, the Birmingham area has the most complete automotive industry chain in the UK. The local government not only hopes to increase employment, but also hopes that the establishment of a new production base of the British Motor Group will promote the relevant industrial chain.

"We plan to gradually upgrade the technology of Land Rover and Jaguar's production bases to improve production efficiency, and the new vehicle production base will also be able to produce some models of these two brands at the same time - it will be a high-standard factory with the most advanced automated production lines..."

The team led by the CEO of British Motor Group is the main force in negotiations with the local government, the other party said during the visit.

The Land Rover Halewood plant where they are currently located was established in 1963, covers an area of ​​approximately 300 acres, and is Land Rover's second vehicle production base in the UK.

Earlier than it is the Solihall plant, which is Land Rover's earliest production plant, built in 1948 and covers an area of ​​about 308 acres. However, compared with some automobile factories in Germany, the production equipment of these two factories is slightly behind in automation, and in order to improve efficiency, there is also a need for upgrading.

As for the new vehicle production base, it is mainly to take over the production capacity of the British Motor Group's production plant in Germany and expand it.

At the beginning, the British Motor Group took over the Volkswagen Group's car factory in Wolfsburg. However, relatively speaking, that factory has a long history, and the salary cost of German auto workers can be said to be the highest in the world. Therefore, the British Motor Group plans to close its Wolfsburg factory in Germany.

As for the original workers and technicians there, except for a small number who will come to the Birmingham factory, most of them have actually been taken over by the China Nanjing Automobile Group.

Nanjing British Automobile Group, a joint venture between British Motor Group and Nanjing Automobile Group, has been expanding its production scale. They have launched two models in China, the Land Rover Shanhai and Jaguar Lingyun, which are specially designed for the local market. They are a luxury SUV and a luxury sedan respectively, and are very popular in the market.

To this end, they hired many technicians and experienced workers from the British Motor Group's German factories at high prices to ensure the quality of the cars produced in China and to train local workers.

This has alleviated the considerable expenditure of the British Motor Group to a certain extent, and also enabled the British Motor Group to make up its mind to close the car factory in Wolfsburg and build a new factory in Britain.

This new factory will use a highly automated assembly line to not only improve its production efficiency but also reduce the number of workers needed. After all, compared with markets like China, the salary costs of British auto workers are much higher. This will also be beneficial for the cost control of products produced by the Jaguar and Land Rover brands in the UK.

These two brands are different from luxury brands such as Bentley and Aston Martin, which can use "hand-crafted" as a gimmick. Instead, they need more advanced assembly lines to produce in order to compete with brands such as Mercedes-Benz and BMW.

"I will stay here for two more days and then go to Scotland. If you have time, you can come and play with me."

After the call was connected, Talulah heard Barron's invitation...

It would be a lie to say that she wasn't moved, but what she was thinking was, if she agreed, then if they encountered the "passionate" situation like that night again, would she still refuse?

"how is it?"

Realizing that His Royal Highness was still waiting for her answer, Talulah bit her lip, thinking of Barron's gentlemanly demeanor that night, and the regret she felt afterwards...

"I'm also very curious about those places. Actually, I rarely have the opportunity to travel..."

Talulah said to Barron:

"Shall I come to you now, Your Highness?"

"No, just give me your address and I'll send someone to pick you up."

It only takes about an hour and a half to get from London to Birmingham. Not long after Talulah hung up the phone, a luxurious Bentley Mulsanne had already arrived downstairs of her apartment building...

(End of this chapter)

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