Rebirth of England.

Chapter 823 Xiaomi Corporation
In order to launch the Jaguar TYPE electric coupe, the British Motor Group has transformed one of Jaguar's production bases in the UK, which will be used exclusively to produce its electric sedan models.

In transforming this electric vehicle production center, they drew on the experience of Tesla's transformation of its Fremont factory in California, which will be transformed into a super factory full of automation.

In addition, the British Motor Group has also cooperated with Android and Cambridge University to set up a research center to develop vehicle-machine systems for their electric vehicles. The external characteristics of electric motors are very different from those of internal combustion engines, the most obvious of which are torque output and response time.

The response time of electric vehicles can be down to milliseconds, while the internal combustion engine involves the processes of intake, compression, and work, plus a non-smooth torque curve. Even turbocharged models have the process of building boost pressure, so their response time is much longer than that of electric vehicles. Therefore, the torque buildup of electric vehicles is very fast compared to fuel vehicles.

This means that electric vehicles can establish more intelligent and advanced car-machine systems, allowing computers to have more involvement in the control of electric vehicles.

For example, in Barron's previous life, the functions of automatic driving and automatic parking were already widely used in many electric vehicles...

Of course, although the artificial intelligence research center founded by Barron has been developing technologies such as autonomous driving, it has not yet reached the level of application. Therefore, the electric vehicles launched by the British Motor Group cannot provide such services.

They are working with Android and Cambridge University to develop the British Motor Group's own car system - they will share the technological achievements in this area with Android, which also means that after Android has accumulated technology in this area, it will also be able to provide related software services to other car companies.

After the Jaguar brand under the British Automobile Group launched the TYPE electric coupe, their Land Rover brand will also launch pure electric and hybrid SUV models one after another after the battery performance is improved.

In addition to Tesla and British Motor Group, BYD is also a company that entered the field of new energy vehicles very early.

As early as 2003, when it acquired Qinchuan Automobile and entered the automobile industry, BYD had already begun to set up relevant departments for electric vehicles.

They once launched China's first pure electric sedan F3DM. Of course, at that time BYD's influence in the electric vehicle field was still minimal, but they were already the world's largest battery supplier. Relying on their accumulation in the battery field, the successful electric models such as Tang and Song that will be launched next will also make BYD one of the world's largest electric vehicle manufacturers.

Next, British Motor Group's joint venture in China, TRW British Auto, will also cooperate with BYD to use their batteries to launch Chinese local electric vehicle models.

……

"Hello, Mr. Lei, congratulations on the successful launch of Xiaomi's mobile phone."

In a coffee shop in Yanjing, Zhang Junning said to the elegant man who had just sat down in front of her.

"Thank you, Miss Zhang. What's the matter today?"

At the same time, Lei Jun was also looking at the young and beautiful woman opposite him without leaving any trace.

Although she is young, Lei Jun will not neglect the other party at all. After all, he knows the identity of this woman. She is the president of Rich23 Capital. This investment company headquartered in Lijiaopo is the major shareholder of BAT, the three giants in China's Internet industry.

At the same time, Rich23 Capital is also one of the shareholders of his second entrepreneurial company, Xiaomi.

It can be said that in China's IT industry, Lei Jun has more experience than the current founders of the three BAT companies.

He started his business when he was a senior in college. In 1992, Lei Jun joined Kingsoft. In the following 16 years, Lei Jun held several important positions in Kingsoft.

After he successfully led Kingsoft to go public, he finally decided to leave and start a new business. In April 2010, Lei Jun and several team members founded Xiaomi, aiming at the mobile phone industry.

In Xiaomi's Series A financing at the end of June this year, Zhang Junning participated in their financing on behalf of Rich6 Capital. At that time, Xiaomi's valuation was US$23 million. Rich2.5 Capital invested US$23 million and acquired a 2500% stake in the company.

The reason why Rich23 Capital was able to get involved is because this investment company can provide Xiaomi with the necessary resources - it is not only a major shareholder of many Internet companies such as Alibaba, Penguin and Baidu, but Rich23 Capital can also help Xiaomi with the upstream supply chain.

On August 8 of this year, Xiaomi officially released their first mobile phone MI 16.

On September 9, Xiaomi began accepting online pre-orders for its mobile phones.

That is why when Zhang Junning met Lei Jun today, she congratulated Xiaomi on the launch of its mobile phone.

This time, Xiaomi also relied on continuous publicity in their mobile phone community and adopted a hungry marketing approach. Their first batch of 10 mobile phones were sold out in just one and a half hours.

It can be said that this is a very good result for a new company that has no previous experience in mobile phone manufacturing.

Although Barron currently owns two mobile phone brands, Honor Electronics and Motorola, knowing the potential of Xiaomi mobile phones, it is still worth investing in.

After all, after Xiaomi entered the market, it began to lower the prices of smartphones. Before that, even the Dopod smartphone under Honor Electronics, its "low-end" touch-screen smartphone, was priced at nearly 3000 yuan in China.

The first mobile phone launched by Xiaomi, MI 1, was priced at only 1999 yuan!
In fact, it is not impossible for Dopod's smartphones to be sold at this price - after all, with the support of Honor Electronics, except for a few parts such as chips and screens, most of the smartphone components have been able to be domestically produced.

In addition, Honor Electronics' purchasing scale enables them to obtain goods at a relatively low cost.

But the problem is that since Honor Electronics can maintain relatively high profits, there is no need for it to proactively lower prices.

However, the situation is different after the emergence of Xiaomi mobile phones. The new mobile phones launched by Dopod in the fourth quarter of this year will also drop significantly.

Only their high-end Mate series of mobile phones will still maintain a pricing level slightly lower than the iPhone.

"Xiaomi's products have become an instant success, but your current production capacity still restricts the company's development..."

Hearing Zhang Junning's words, Lei Jun smiled and said:

"There is no other way. After all, this is the first time we make mobile phones. We must ensure the quality. And we have to take our time in the supply chain."

"That's as it should be. We are very optimistic about the development of Xiaomi. When will you start the next round of financing? We will give you a satisfactory valuation."

(End of this chapter)