Send love letters to a group?Who taught you to be born again like this?

Chapter 24
Not long after Gu Han sat down, a ringtone rang on his cell phone.I was looking up, above the moon~ The sound was so loud that it overshadowed the Chopin Waltz played in the western restaurant.

It was too late for the first social death, and Gu Han faced the second one.

"Hey, Comrade Lao Zhang, yes, I won't go back for dinner today."

"I wasn't abducted, didn't fall in love, and didn't have my waist cut..."

"I'm at Jingming Western Restaurant. Seriously, why are you lying to me?"

"Talk about a building cooperation project."

Before Gu Han could say the fifth sentence, Lao Zhang on the other end of the phone had hung up angrily.

The last words left to Gu Han were.

"When you grow up and feel that your wings have become stiff, you dare to tell lies, right? You better not come back tonight!"

What can Gu Han do?
Just now I was lamenting the gap in life.

Jian Zhouyue can decide the life or death of a company, and what time Gu Han returns home is a crucial decision in life.

Obviously, Gu Han's decision today was not a good one.

Two foreigners at the next table looked at Gu Han, grinning widely, and Gu Han gave them a friendly middle finger.

My phone has a broken keyboard, and it doesn't have hands-free or handset functions. It can be turned on for external listening.

Comrade Lao Zhang's beautiful words were louder than the piano in the Western restaurant.

"Smile, do you understand? This is my mother's deep love for me. Do you have a mother?"

Gu Han responded kindly to the foreigner, made a middle finger gesture, and spoke in extremely fluent Chinese.

"Ma Baonan."

Before I responded, I was actually even more shocked. Is the term "Mama's Boy" already available in this era?

Jian Wei snapped her fingers and asked Gu Han to return his attention to his dining table.

There was a slight smile on his face, but it was more of a joke.

"Look, even your mother doesn't believe it."

"Such an outrageous decision, such an outrageous reality, but it happened to me, Jian Wei."

"My life is really miserable."

Gu Han didn't hold back. Sister Jian Wei was telling the truth. When your mother doesn't believe something, it is enough to prove how outrageous this thing happened to you.

"Then I sympathize with you."

"Tch, you're teasing me." Jian Wei chuckled, although discussing the project plan with Gu Han was definitely a waste of time.

But Gu Han's words were quite helpful to her, at least they were humorous.

"Beef Wellington, medium rare."

"I can't drink if I want to drive, and you'd better not drink if you're a child."

"I ordered hand-ground coffee from their shop. I'm used to not adding sugar. You kids shouldn't be able to endure such a bitter experience, so I added half the sugar for you."

"A green salad and a dessert."

"Do you need more?"

Gu Han shook his head to indicate that there was no need. Anyway, guests did as they pleased, but there was a slight problem with this order.

"But Sister Jian Wei, you don't come to this Western restaurant often, right?"

"You should order the steak well-done, and not adding sugar to the coffee may be the worst decision you make during this meal."

Gu Han vaguely remembered that this Jingming restaurant later closed down. The biggest reason was that their steaks were not handled properly.

The chef in charge was a liar. Although he was a foreigner, he had never been a cook. He had never cooked a few meals in his life before applying for this restaurant.

Most of the inexperienced people who come here to eat are mature people who don’t understand anything anyway, so they keep saying it’s delicious, which blows the reputation of this restaurant away, until one day a steak expert actually comes... …

When choosing Western restaurants in small cities, you still have to be careful. After all, the chef who may cook this Western meal for you has never eaten any Western food in his life...

Jian Wei rolled her eyes at Gu Han, "You are a little brat, how can you eat a steak that is well cooked?"

Seeing Gu Han's serious expression, Jian Wei didn't bother to explain that she didn't look down on people who had never eaten Western food.I just regret my decision today.

Just sit in a coffee shop and waste the atmosphere of a restaurant.

"Forget it, I'll give you a well-done one instead,"

"Also, sister, I don't like eating too sweet things that will make me gain weight."

"Good good."

Gu Han smiled and did not respond. This restaurant also has another great feature, that is, their coffee is served by a chef who doesn't know how to cook at all.
According to the news, his biggest rule for matching is to use a little bit of each ingredient...

"Let's talk about my plans for your building's operation plan."

Jian Wei hummed and took out paper and pen from her bag, "Just tell me, you don't have to be too professional, just use your own language."

Gu Han picked out a few documents he wanted to use from the pile of documents just now, borrowed a pen and circled a certain Da.

"The specific route to be taken should refer to the development model of this plaza. I am very optimistic about their business prospects."

"Start with second- and third-tier cities, and first expand into the surrounding cities of first-tier cities. It is best to have one of our department stores in two or three second-tier cities."

Jian Wei frowned slightly and recorded this point in her pen. Gu Han's ability to extract information was a bit unexpected, and he summarized the development route of a certain Da Plaza very clearly.

But it is obviously inconsistent with the company's strategy.

"This point is open to discussion. You have to know that our company's current strategy is to focus on the first-line goals of Beijing, Shanghai, Guangzhou and Shenzhen."

"There is already a very mature consumer market here, and our department store products are positioned as general high-end products, which are commonly known as luxury goods."

“I don’t think second- and third-tier cities have such spending power.”

Gu Han shook his head. It was indeed a limitation of the times. Before the Internet had developed to a certain level, information was not dense enough.

Everyone believes that the ability to consume luxury goods in second- and third-tier cities is far lower than that in first-tier cities.

Referring to the European and American markets, the same is true. Basic luxury stores are developed from first-tier cities.

However, after actual investigation, it was discovered that civil servants in second- and third-tier cities are the main force in the consumption of certain luxury goods.

These people who have a stable salary, a stable life, and need a certain level of respectability, have an unimaginable demand for luxury goods.

They have the spending power and willingness to spend, and they have money in their hands!

If your family had several relatives in the system in 08, you would find that they were the first to wear famous brands, the first to wear watches, and the first to hold iPhones...

Compared with the rare second-generation rich bosses, they are more high-quality potential consumers.

As for the European and American markets, why are they different from those in China? Because they do not have a large number of civil servants...

Before 2015, no one pointed out this phenomenon...

Gu Handao was not in a hurry to point this out to Jian Wei. Market research is a huge job that requires the support of big data. It is difficult to convince others with just a few words.

"The issue of development direction is too complicated. This is almost the most critical issue for your company to take root in the local area."

"Just the two of us discussing it, it's definitely impossible to come up with a result."

"It's better for me to come up with something more practical. So now, your mall needs to improve."

Jian Wei raised her eyebrows and made a very heroic gesture, seeming to like Gu Han's statement. "It's a bit unexpected."

"It's true that I don't care about the company's development direction. It's really a waste of time for us to discuss it."

"I was just going to listen to your long talk and write something casually to deal with it."

"Tell me, see if you can tell me something more, something that will surprise me."

Gu Han took the pen in Jian Wei's hand and wrote the words "development direction" in the blank space.

But it is true that because I haven’t written anything by hand for many years, the handwriting is crooked and really ugly.

Jian Wei looked sideways, a little disgusted with Gu Han's words. "Didn't you just finish the exam? Why are the handwriting so ugly? You still have to suffer a big loss in this language?"

"Give it to me and I'll write it if you want."

Gu Han smiled awkwardly. Since the advent of the Internet era, who still uses a pen? The most they can do is write their own name when signing a contract.

However, Gu Han's name is written very nicely upside down, and he has done a great job signing autographs for fans, but it seems to be of no use...

"You write."

"First point, the entrance to the building!"

"The main entrance needs to be distinctive, and the decoration should be classic, and it is best to make it a tourist attraction, so as to attract people to come and check in and take photos."

Jian Wei paused to record this, then stopped the pen tip. Gu Han knew that she had a question to ask.

"Is it necessary? Nowadays, shopping malls in China basically have the same entrance. If there is a spacious and normal door and a side door that can handle traffic, it is enough."

"After all, the purpose of a shopping mall is to meet shopping needs, and people won't come here just because the mall's doors look good..."

"And if you want to transform a distinctive shopping mall entrance, decoration is a big cost."

Gu Han cleared his throat slightly and moistened his throat with the boiled water next to him. After talking for so long, his throat was really dry and hoarse.

Jianwei's thoughts are somewhat limited by the times and have some conservative intentions.

"Mr. Jian, I understand what you mean."

"However, as an operations person, I feel like you're missing some creative vision."

Gu Han was serious, his eyes became serious and no longer had the tone of joking between friends.

Jian Wei also sat up, straightened slightly, and gave Gu Han a corresponding attitude. For some reason, she had the illusion that he was not a high school student.

It seems like you are still criticizing yourself?
"Go on."

Jian Wei did not interrupt.

Gu Han showed his attitude seriously.

"As a newcomer to department stores, if your company just copies everything, how can it compete with the long-established department stores that have taken root for a long time?"

"At least you have to come up with something unique to you."

"The most intuitive and distinctive thing about a shopping mall is not its products, but its facade."

"do you think so?"

Jian Wei raised her hand slightly, signaling Gu Han to stop for a moment. There was too much information in a few sentences that she needed to digest.

“The most intuitive feature of a new shopping mall is not the merchandise.”

“It’s the facade of it.”

I pondered the seemingly absurd words over and over again, but it seemed to be right.

Jian Wei was a little moved, "Yes, for a customer who has never shopped in his own mall."

"It seems that the special facade is the unique feature."

When I usually choose a restaurant on the street, if I don't particularly like to eat, I just look for the one with the most attractive decoration or store name.

The same seems to be true for a shopping mall.

"you are right!"

Jian Wei spoke highly of Gu Han's advice,

"As a senior operator, from the perspective of attracting customers, a special facade can indeed bring more traffic to the mall."

"What about the second point?"

"Don't worry, we haven't finished talking about the entrance to the building yet."

Gu Han roughly drew a model of the building on paper and marked the elevator locations in Jianjia Mall that he had noticed.

"I've talked about the entrance outside the building, so it's time to find the entrance inside the building."

"This is a sketch I drew. It roughly marks the location of the elevator in your building."

"The elevator is at the corner, so far away from the main store. There are no spiral escalators that go straight up and down between the several floors."

"You have to wait for the elevator on every floor. It doesn't matter if there is a small flow of people when it first opens. But if there is a lot of people, can your two elevators be used?"

"How can customers bother wandering around when it's so inconvenient for customers to pass through?"

Jian Wei was a little embarrassed by Gu Han's words, so she took a closer look at the elevator position drawn by Gu Han.

"This place was originally an office building, and two elevators were enough, so there were no escalators."

"We took over in a hurry, and my uncle was hospitalized some time ago. No one came out to take charge of the overall situation, and it ended up like this in a panic."

"It's really the company's problem."

Gu Han smiled, put the paper and pen aside, and signaled to Jian Wei that the steak was about to be served.

"It shouldn't be as simple as you said, Mr. Jian."

"In such a big company, it's impossible that no one discovered this problem and just rushed to take over because of panic?"

After Gu Han entered the capital market in his thirties, he gradually learned about the power struggles within some companies.
Once a company's top leader falls, almost without exception, a power struggle will ensue.

In order to compete, you can do anything that harms others and does not benefit yourself.

"I think it's possible that you bought this shopping mall by accident."

Jian Wei was so frightened by Gu Han's words that she accidentally touched the water glass and almost spilled the water in the glass.

How can a high school student see things so clearly?
Jian Wei suddenly understood why Jian Zhouyue held a board meeting overnight after hearing Gu Han's suggestion.

It's not because he is a high school student or not, it's because his vision is limited. Based on these two suggestions given by Gu Han, he has the vision of an excellent operator.

Jian Wei shook her head vigorously and lightly pinched her thigh with her nails as a small punishment to herself.

"I really underestimated you. If I hadn't been able to drink, my sister would have punished herself with one drink."

"Your judgment is correct. If it weren't for your previous analysis, I would even suspect that Jian Zhouyue might have disclosed the company's secrets to you."

"This commercial building is actually not within our group's business plan."

"As for what happened specifically, this is confidential. I'm sorry that I can't tell you, sister, but it is true that we were forced to take over this commercial building, and it has a very important impact on our company."

"Gu Han, you really impress me."

(End of this chapter)