I have just become the god of mountain racing in Akina, and you want me to do the transformation pla

Chapter 283 Is there no money for publicity?

But then again, agricultural technicians are required to know a lot more. When it comes to something as crucial as 'pesticides', they can't just understand it, otherwise accidents may result if they are not careful. In this case... Income and benefits But it’s hard to say.

It is no wonder that this profession has not exerted its due social value.

But this is also inevitable due to the laws of society. Wool comes from sheep, farmers do not make money, and agricultural technicians naturally have no room for survival.

The key to solving this problem is to introduce high-quality, high-value agricultural products.

For example——

"Chairman, we still have some good stuff in our village, would you like to come and take a look?"

"Good stuff? What good stuff?"

"This is really good stuff!" Patriarch Xu was sneaky but proud. Then he took the chairman to a house in the village and took out the good stuff he had prepared.

Chairman Xiao Zhong was stunned when he saw it. With his profession as a chef, he immediately recognized the good stuff that Patriarch Xu brought out.

Chicken Cong!

Matsutake!

...You even have black truffles in your village! ?

Patriarch Xu picked up a piece of black truffle, brought it to Chairman Xiao Zhong as a treasure, and asked, "Chairman, do you know this thing? People in the city say it is a treasure, and you can get it for as much as 50 yuan a pound!"

"Knowing, black truffle."

"That's right! They just said it was something exposed! Oh, city people know how to name it, and it sounds much better than Zhu Gongji!" Patriarch Xu asked again, "Chairman, are we paying 50 yuan a pound?" Is it cheaper?"

"No, the other party is quite honest!"

Zhong Tao was not lying to Patriarch Xu.

This price is really not bad at all, and may even be higher than the normal local market price.

So why is it a little inconsistent with the sky-high price of truffles that many people think of?

that is because--

There is not much difference between domestic truffles and foreign truffles in all aspects, but the price difference is 10 times.

Because the difference is not big, a large number of truffles are exported to Europe every year, transforming into the most authentic and top-notch European delicacies, and are then bought back at high prices by some high-end domestic restaurants.

The main focus is export to domestic sales.

Like truffles, there are matsutake mushrooms. The price difference between domestically produced matsutake mushrooms and imported matsutake mushrooms is ten times higher. However, there are differences between the local domestic varieties in Xiaoli, so it is not easy to confuse them, and they can be touted as higher.

In fact, among the many delicious mushrooms in Yunnan Province, even though these two mushrooms are delicious, they are not ranked high.

Morels, porcini mushrooms, and chicken fir mushrooms are all even more delicious. The most delicious ones are probably some that cannot be named. They are really delicious, but you just accidentally get them. Meet villains' (for example, meet the hand green in Boletus), and even experience free 3D movies.

In contrast, the real names of matsutake and black truffle can reflect their status in the hearts of local people who are ‘mushroom connoisseurs’.

One is called Stinky Chicken.

One is called the pig arch fungus.

So how do stinky chickens and pig fungi turn over?

Because foreigners like it.

Because foreigners have money.

Because foreigners like it and are willing to spend a lot of money to buy and eat it.

Take matsutake for example.

There has always been a tradition of eating this thing in Xiaori Kingdom. It was first eaten by the nobles. Later, "in the old days, the king flew to the homes of ordinary people", and the folk also had the tradition of eating matsutake.

So why are civilian delicacies so expensive all of a sudden? In addition to the fact that matsutake cannot be cultivated artificially, there are two more important reasons.

One is that after the little days were destroyed, people found matsutake mushrooms growing in the barren ruins. So the kids thought that this thing could resist radiation. Experiments also proved that this thing does seem to have such an effect. . The little ones were immediately excited and rushed to buy.

But then, the development of the global economy caused many biological invasion accidents. Nematodes brought from the ocean caused the death of a large number of pine trees in Little Japan. Matsutake and pine trees have a symbiotic relationship, so... production plummeted.

On the one hand, there was a rush to buy, on the other hand, the production volume plummeted, and because artificial cultivation was impossible, the price of matsutake mushrooms suddenly skyrocketed.

In 2006, farmers could not earn even a few hundred yuan a month. If they knew that a matsutake mushroom with good appearance, color, color and smell in the country next door could be sold for several thousand yuan——

Even if it is just a piece of stinky dog ​​shit, it is still the most delicious stinky dog ​​shit in the world!

Seeing these things, Chairman Zhong immediately took back his words that agriculture was not profitable.

And immediately came up with an idea——

Go abroad and make money as a foreigner!

"Uncle Xu, are there many fungi here?"

"To tell you the truth, as long as it's in season, every household can pick a lot of it! Chairman, if you like it, go ahead and eat it!"

Zhong Tao asked curiously: "Do you have a pine forest here?"

"There is a piece!" Chief Xu said, "This is actually the tradition of our old Xu family. When a person dies in our clan, we will go to the mountain and plant a row of pine trees in the north direction, symbolizing the ancestors of our old Xu family. High integrity, perseverance, and indomitable spirit!”

Zhong Tao thought about it, six hundred years of tradition——

How big of a pine forest is this?

This is really...

Seeing how poor our descendants are, our ancestors can no longer stand it!

"Uncle Xu, are you interested in setting up a subsidiary company with the Agricultural Federation? Let's call it Xujiatun Mushroom Production Workshop?"

"Establishing a company? Chairman, are you telling the truth?"

This unexpected surprise immediately shocked Patriarch Xu. Who didn't know that Taoyuan Village was prospering every day after establishing a collective enterprise, and its life was prosperous.

Now, the chairman actually wants to run a business with them?

"of course it's true!"

Chairman Xiao Zhong nodded affirmatively.

With such a good resource, it would be a waste not to use it.

However, how to sell these mushrooms abroad and sell them at a good price requires careful thinking.

Foreigners look down on Chinese food. They praise their own food very much——

Many people wonder why foreign countries only care about local products and import them cheaply, but we only think that local products are cheap and imports are expensive.

But in fact, this is simply because of various promotional advertising effects.

You don’t know how much money people spend to brag about local products, and how long television, media, public opinion, and folklore have used all kinds of means to brag about them. Why do you, a foreigner, pay more than your local counterparts?

There is no money for publicity!

Moreover, these foreigners, in addition to promoting their own food in all kinds of good and evil ways, also spread rumors to slander their opponents' products!

If you don’t believe me, just watch a Hollywood movie and you’ll see that there are so many overt and covert slanders about Chinese restaurants in Chinatown making dumplings with rat meat, using aliens in cooking, and all kinds of overt and covert slander.

After all, slandering your opponent is often much more efficient than promoting yourself.

Capitalism has been using soft culture propaganda for hundreds of years. Why do you naively think that if your products are good, you can sell them at a good price?

Therefore, if he wants to open up sales, Chairman Zhong must find a way.

Of course, he didn't immediately think of any good solution, but what is certain is that selling mushrooms abroad will definitely be a good business that makes a lot of money!

(End of this chapter)