Hong Kong Comprehensive Report: Dragon is in Hong Kong, he just wants to be a plutocrat

Chapter 145 Three-pronged approach
The middle and senior managers of the financial newspaper looked at each other, everyone had different ideas!
The new boss will make major changes as soon as he takes office!

"Boss, the newspaper is yours and you have the final say, but if you do this, our newspaper will lose a lot of advertising money!"

"And with less content, will readers buy it?"

"All newspapers in Xiangjiang do this."

At this time, under the signal from Jiang Tianen's eyes, the new employee stood up and prepared to explain the boss's strategic concept.

Chang Man had already had an in-depth discussion with Jiang Tianen before the meeting.

After understanding his boss’s intentions.

We have a clearer vision about the future development of the two newspapers.

"Everyone! We must dare to innovate. There are now more than 30 types of newspapers in Xiangjiang, and there are as many as seven or eight in the financial category alone. The content is mixed! In order to bring more professional views to Xiangjiang readers, we have decided to abandon The complex content allows everyone to focus more on finance.

As for profit matters, it is not something you should consider. Of course, Jiang Tianen will not miss a dime of labor from everyone.Instead, we will establish an internal KPI evaluation mechanism, and there will be additional material rewards for popular content topics, and even a Hawaii travel award for families. "

Everyone who just heard that there was an assessment was still resisting, but when they heard that there were material rewards, the most important thing was a trip to Hawaii?
When it comes to choosing the most ideal tourist destination for people in Hong Kong, there is only one option, and that is Hawaii!
But at that time, a round-trip air ticket cost as much as 4 Hong Kong dollars. If you brought family members, the figure would double, which was not something ordinary families could afford.

Some people in Xiangjiang joke that even if they have no money, they will use cans to make a sail and swim across it.

It shows their yearning for there.

The boss actually used the expensive trip to Hawaii as an incentive and was immediately inspired.

Everyone expressed their opinions that good content will be blocked!It doesn't matter if you work overtime until late at night and live in the office.

Hearing this, the corners of Jiang Tianen's mouth raised. If he wanted the horses to run faster, he would hang a carrot in front of them.

Of course, if there is really popular content, the company will not hesitate to reward it.

Although he can personally make some wonderful commercial and social comments for later generations, what does he do to support his employees? Isn't being a boss just to enjoy life?He wouldn't do such a thing if he tied himself to it. At most, he could express his ideas and let the people below write them, so that he could gain a reputation for himself.

Chang Man pressed his hands to calm everyone down.

The second work arrangement was mentioned: "Next, the Financial Daily will set up workstations in Singapore, Japan, Korea, Thailand, and even Yangcheng in the Mainland. In the future, the content of this newspaper will not be limited to Hong Kong, but its vision will reach the entire Asia! Provide Hong Kong business people with the best The fastest and most convenient source of professional information.”

This is also Jiang Tianen's idea. A common problem in Hong Kong newspapers and periodicals is that they only focus on the island and passively accept external information.

But it doesn’t mean that readers don’t want to read it, but that in order to maintain profits, these newspapers would rather buy information from news agencies that are lagging behind than spend high prices to set up news agencies.

If you want to build a high-end financial newspaper, in addition to having excellent content, you must also have timely first-hand information.

Why is Reuters so famous all over the world in later generations? Isn’t it because there are thousands of news agencies around the world!
It can be said that if there is war in an unknown small country in Africa that day, it will always be the first to report the news.

Other newspapers are following up or quoting!
This article made the middle-level leaders of the newspaper nod in agreement. They also suggested this to Chen Bo at the beginning.

It's a shame that this great advice was put in cold storage in order to preserve profits.

Next is the third work arrangement.

It’s the paper quality of a newspaper!
Nowadays, most newspapers in Xiangjiang use Thai log newsprint, also commonly known as white newspaper. It is produced using mechanical wood pulp (or other chemical pulp) as raw material. It contains a large amount of lignin and other impurities and is not suitable for long-term storage.If stored for too long, the paper will turn yellow, become brittle, have poor water resistance, and be unsuitable for writing.Newspaper ink or book ink must be used. The viscosity of the ink should not be too high. The moisture content of the page must be strictly controlled during offset printing.Since the raw materials used are mainly mechanical wood pulp, which contains essential elements and impurities, the paper is not suitable for long-term storage and is easily damaged.

But the only advantage is the low cost!

Changman decided to upgrade the newspaper carrier and use Taoist paper!

The correct name of "Daolin paper" should be "offset printing paper" or "offset paper". It is a paper specially used for offset printing and is also suitable for letterpress printing.Suitable for printing single-color or multi-color book covers, text, inserts, pictorials, maps, posters, color trademarks and various packaging materials.It is mainly used for printing well-decorated books, magazines, pictorials, art pictures, book covers, etc. Single-sided paper is divided into No. [-] and No. [-], and is mainly used for printing posters, New Year pictures, pictures, etc.Pulp has high strength and printability.

The following couldn't stop talking again!
Financial newspapers are now priced at RMB 3 per copy.

If the quality of paper is improved, it will certainly improve the quality of the entire newspaper.

But production costs will double.

Calculate it, that is to say, the original shipment of 3 yuan is definitely not profitable. To maintain the original profit, the price must be at least 4 yuan or more!
Don't underestimate this aspect, there are so many newspapers and periodicals in Hong Kong now.

Retailers would definitely only want to sell newspapers with higher profits!When the time comes, put the business newspaper in the corner!
These small businesses and hawkers don’t care how good the content is, whichever one has the highest profit or sales, they will promote it.

The other is the subscription route. Unreasonable price increases will definitely cause resentment among subscribers.

The impact is daily sales of the entire newspaper.

If the price is not raised, supplementary novels and advertisements will be deleted.The profits of the entire newspaper company will shrink significantly.

Which boss runs a business without making money?Does the boss do charity?
Maybe I see the doubts in your hearts.

CEO Chang Man: "Everyone! We will improve quality without raising prices! Jiang Sheng has spoken. In the future, profits will not be the assessment target! Just look at market share! This reorganization must make the financial newspaper into a high-quality, highly professional, and high-end financial newspaper." Real-time professional newspapers! Let financial newspapers be deeply rooted in the hearts of the people. When you mention professional newspapers, we will come to mind! Today next year, we will become a leading newspaper with a daily circulation of 50!"

Do you have confidence?
A three-pronged approach regardless of cost is just to seize the market. Which IT company will not do this in the future?

What are the tens of millions of advertising losses now?
Once you have the right to speak and traffic, there won’t be too many ways to monetize it!
The most important thing is that the media is the uncrowned king. Once it has the right to speak, it indirectly controls power.

When Jiang Tianen announced his intention to make the financial newspaper the first-class financial newspaper in Hong Kong.The atmosphere at the scene became heated.

Who doesn’t want the company they work for to become bigger and stronger?

When a company becomes stronger, everyone's salary and position can be improved.

Of course, as the first page news of a financial newspaper, it must be eye-catching enough.

The editors-in-chief of financial newspapers have suggested that a series of events that happened before and after the Great Miracle Day be made into an exclusive interview, which will definitely attract other people's attention.

This is a good idea, and Jiang Tianen readily agrees.

So Fang Zhanbo from Asia Dragon Investment Company was called to cooperate.

In addition, he requested to open an additional stock recommendation column in the financial newspaper.

The earning power of Asia Star is obvious to all!
This move is another gimmick.

Afterwards, everyone's discussion became more and more heated, and everyone put forward constructive opinions on some page changes of the daily newspaper.

This was completely different when Chen Bo was in office. After all, in addition to considering business issues, the most important thing for him was corporate profit margins.

It’s not that these people don’t have good ideas and good ideas, but they can only be killed one by one under the profit indicator.

People from the Financial Daily left with great enthusiasm.

Next, the management of Gentlemen's Help was brought in.

Among the spectators was Jimmy from Asia Star.

If the former are some urban elites, they are well-dressed.

Then these people, Gentleman Helper, are just foolhardy.

Most of them came from paparazzi backgrounds, and their paths were relatively wild. A very few of them even had a background in a club.

But these people were more or less in awe when facing Jiang Tianen.

After all, the previous acquisition process was a bit disgraceful and unseemly.

The disobedient newspapers were severely punished some time ago!
The thornheads have long since been eliminated from the company, leaving only a group of obedient training dogs.

For Gentleman Gang, it has a completely different positioning compared with Economic Daily.

If the former is to serve corporate elites, government officials, business tycoons, and successful people.

The latter is to serve the general public.

Its future pages will only be for gossip entertainment!Urban anecdotes, and pictorials of handsome girl Junzai.

Jiang Tianen requires that the cover of each issue must be the most popular literary and artistic actress among Asian stars.

The more exaggerated the content that follows, the better.

Its development methods must be more intense and proactive!

"Jimmy, you have to look for a girl well, and make people want to reject you but still welcome her, and you can outline the passion in your heart with just one glance."

"Boss, I know!"

"Mr. Chang, the core of Gentleman Gang's content is to entertain the public, and don't do anything elegant.

The more vulgar and exaggerated I want it to be.

In addition, the more mean-spirited and exaggerated the title, the better.

For example, there has been a lot of fuss recently about a certain actress marrying a rich man, so she had to get a very cunning headline, like a bus from a wealthy family heading towards a wealthy family!

Some time ago, it was exposed that Li XX was practicing yoga in a hotel, so he was called to practice beauty skills secretly to fight for a big room!
The most important thing about the team is the editing team. I ask you to create a professional paparazzi team as soon as possible. You must be able to grasp the gossip in the city as soon as possible! "

"The final shot must use high exposure to make those celebrities look as hideous and ugly as possible! Their faces are pale."

Jiang Tianen took out another timeline and shared with them the methods commonly used by unscrupulous paparazzi.

Chang Man seemed to be enlightened: "Boss, I know!"

The editors-in-chief of the gentlemen's newspapers below looked at each other strangely, this tycoon knows how to do it!

"But boss, there are more than a dozen entertainment newspapers in Xiangjiang, which is a huge number in the world! If we do this, the other party will learn how to do it."

"You're right! I'm going to spend [-] million Hong Kong dollars to burn it! Our Gentleman's Newspaper will be distributed for free within two months! When those dealers see that our newspapers are the most profitable, which one do you think they will choose to sell! Hurry! If we eliminate them, no one will copy us."

(End of this chapter)