China Entertainment 2000.

Chapter 115 Going North, Betrothal Gift

"If you're afraid of getting angry, drink the farmer!"

"If you're afraid of getting angry, drink the farmer!"

"If you're afraid of getting angry, drink the farmer!"

In a villa in the middle of a hill in Hong Kong, Chen Hongdao gritted his teeth and recited the plowing slogan three times, then angrily smashed the red wine glass in his hand to the floor.

In 1990, he saw the herbal tea business opportunity.

For more than ten years, he has purchased Wong Lao Kat herbal tea formulas and trademarks. In order to market Wong Lao Kat throughout China, he has repackaged Wong Lao Kat and invested heavily in promotion.

After switching to red cans and gaining brand awareness, Wong Lo Kat's sales are still not smooth.

Chen Hongdao has never been able to figure out the reason.

It wasn't until a year ago that he wanted to shoot a promotional video for Wanglaoji and go to the Athens Olympics to gain popularity, and he was awakened by one of the advertisers.

What is the positioning of Wong Lo Kat?
Herbal tea or health supplements.

Chen Hongdao woke up and was thinking hard when a phone call came from the mainland. This phone call disturbed the Chen family's New Year's Eve dinner, making Chen Hongdao upset and furious.

Isn't it the best position of Wong Lo Kat to be accepted by ordinary people?

For more than ten years, he had been thinking hard about why Wong Lao Kat was trapped in the coastal area and could not leave, but he did not expect that it could be easily solved by a simple advertisement.

His professionalism and acumen told him that this advertising slogan was going to be popular and explode, and Gengtian Gong, a bullshit niche herbal tea, was going to catch up.

"Niang Xipi, fuck, plowman, fuck, you bastard, you are all a piece of trash!"

Chen Hongdao smashed all the large and small objects in the room like a madman.

With the help of the power of the Spring Festival Gala, Gengtian publicity slogans entered thousands of households and dropped a depth bomb on the Chinese beverage market, which has remained unchanged for many years.

The beverage market is experiencing undercurrents, ushering in a new round of reshuffle.

And all this has nothing to do with the Jiang family.

The older generations of the Jiang family and Li family died early, with few heirs and few close relatives.

While other families visit relatives and pay New Year greetings during the Spring Festival, Jiang Liu's family eats, plays and sleeps every day, or walks around the streets in the bright sunshine.

Li Xing enjoys shopping and especially likes to go to crowded places.

The area of ​​Ji Province is tens of thousands of square kilometers larger than that of Su Province, and the population is one-quarter of that of Su Province. Jiangdu is a small city with people everywhere, lots of fun, and it is not too cold. She feels very fresh.

He had the same feeling as Jiang Liu when he saw Daheishan for the first time.

After standing in front of the Drum Tower and watching Huai opera for a while, Jiang Liu took out his buzzing mobile phone, spit out the candied haws and said, "What's the matter?"

"Boss, today is the fifth day of the Lunar New Year. When will you return to the company? Boss Han and Boss Yu are asking about the new script."

In the capital, He Jing, who was in charge of Yixin Company, said extremely depressed.

Jiang Liu, the boss, is really outrageous. He can be forgiven for going home a week early for the Spring Festival.

After all, it was a long journey, and I brought my girlfriend to visit us for the first time.

But the New Year is over, and I haven't seen him back yet. I am willing to be the shopkeeper who is hands-off, which is a bit wanton.

Boss Han, who is in charge of the largest state-owned film company in China, called from the office as early as the third day of the lunar new year to ask about the film plan for the new year.

Yu Dongyu's boss didn't have any Spring Festival holiday at all during the Spring Festival, so he sat alone at Bona and stared at the "Mobile Phone" that was being screened in theaters.

Compared with these two bosses, Jiang Liu was too greedy for pleasure and seemed not to take the company to heart.

"The script hasn't been written yet. We'll talk about it when we go back to work the day after tomorrow," Jiang Liu said.

"We still have two days on the road." He Jing muttered and hung up the phone. At the same time, Li Xing's cell phone rang, and when asked, she also urged him to go back to the unit.

When Jiang Liu saw it, he took out a candied haws and said with emotion: "Oh, my good mood is gone."

"Otherwise, we can leave in the afternoon. The work unit is urging us." Li Xing suggested.

"Okay, I'll arrive in Nanjing in the evening and have a night's rest. I'll fly to the capital from Lukou Airport tomorrow, and you'll fly to Shenyang."

Li Qin asked sadly: "Didn't you agree to leave on the sixth day of the lunar month?"

"The two of us have too much to do and are in a hurry." Jiang Liu put his arm around Li Qin's shoulders and smiled.Parents all over the world are the same. They are happy when their children come back, angry when they stay for a long time, and reluctant to leave when they see their children leaving.

"You have to find a way to transfer Li Xin to the capital and live in a different place. It's not good to be so far away."

Jiang Liu nodded and explained: "I have been thinking of a way. It is easy to transfer between local units, but it is difficult to transfer from a young age."

Again, he could rely on connections to transfer Li Xing's position between local stations.

But if I don’t have the ability, it doesn’t matter if I can let Li Xing join CCTV.

If Li Xing wants to join CCTV, he must have outstanding personal abilities and be named by CCTV.

Either Jiang Liu is extremely capable and can influence the layout of CCTV.

To achieve this, it is not enough to have money and skills.

CCTV is a first-level unit in China. If you stuff anchors into it, the money is of little use, so you won’t use it to pay bribes.

What is really needed is strong connections in CCTV.

Jiang Liu didn't have this kind of connections, so he took another path, shaping Li Xin and labeling Li Xin as something influential.

This is the case with "Avenue of Stars".

"Avenue of Stars" has received a good response. Li Xinhe's "Avenue of Stars" will definitely gain something in this year's "2001 Chinese TV Program List" organized by "Southern Metropolis Daily" and other news media.

By then, Jiang Liu could rely on his connections and use a two-pronged approach to transfer Li Xin.

The matter was too complicated, and Jiang Liu couldn't talk to his family much. He briefly talked about it on the way, and then packed up his luggage and prepared to leave.

"As soon as the weather gets warm in May, my father and I will take the train to Ji Province." Li Qin reminded Jiang Liu and Li Xing while reminding them not to forget their things.

Jiang Liu said in surprise: "It's so tiring to take the train for several days. Let's take a plane from Nanjing to Shenyang and then take a bus."

"Your dad doesn't dare to fly, and I don't dare to fly either. It's scary to think about being in the sky without touching the ground."

"That's up to you. Call me before you go. I'll ask someone to accompany you. Don't carry too much money with you. You can pick it up when you get there."

"I'll pick up my uncle and aunt then." Li Xin said quickly.

"Speaking of money, how much do you want to give as a gift? Li Xin, what do your parents, or you personally, mean?" Li Qin asked straightforwardly.

The two families were too far apart, and she and Jiang Shengli were already very old, so a trip would probably cost them half their lives.

She simply prepared to take all the bride price with her and settle her son's matter once and for all.

Li Xing became embarrassed instantly and looked at Jiang Liu with eyes that said "help".

She and Jiang Liu don't care about money together.

But betrothal gifts have been popular in China for so many years, and they have their own reasons.

The Jiang family didn't give her a cent of the bride price, and the Li family didn't look good and was looked down upon by the villagers, so they raised a daughter in her 20s for nothing.

The Li family wants more, and the Jiang family is willing to do so without saying anything, and the neighbors will have to call them vampires at least a few times.

Why has China had so many capable ministers and counselors since ancient times, and why it can quickly become stronger when it seizes the opportunity? There are really too many places that require thinking, and ordinary people really can't fight.

"Give me one hundred and eighty thousand, and tell others 16888!"

Jiang Liu wanted to cut through the mess quickly, but he was shocked by Li Qin and Li Xin.

One thought that this son was cheating his parents, and he would have to sell vegetables for 10 years to earn back 5 yuan.

If one person actually took 10 yuan, the Li family would be scolded by the neighbors until they couldn't hold their heads up.

"Mom, there are about three hundred thousand in the card. Some of the money is used to repair the slopes in the village, and some is taken on the road. It should be enough for you to use in the Northeast. The password is my birthday."

The card was handed to Li Qin, and Jiang Liu said to the worried Li Xian: "We have reached this point. I have the ability, so I should help your family. Your brother needs tens of thousands of yuan a year in tuition at Nortel, and you are married. They all rely on your father’s small salary, and the old couple is so worried that they can’t sleep.”

"Okay, I'll listen to you." Li Xin pursed her lips and nodded.

"That's it, dad, I'll leave the van for you. The newbies can practice driving on the road in an old car first."

Jiang Liu handed the key to Jiang Shengli, touched Lu Ting's little head, and said warmly: "I used to want you to do whatever I wanted. Now, just be happy!"

(End of this chapter)