China Entertainment 2000.

Chapter 130 The first of its kind publicity strategy
5 month 25 number.

In the bustling Ruyi Hotel lobby in the capital, Ji Nan was just wiping the lens of his camera when the corner of his clothes was gently tugged.

"Senior, hello, I want to ask you something. How come a movie conference attracts so many reporters? I'm afraid there are not two or three hundred people!"

Ji Nan looked at the little girl with fair skin and nowhere to put her hands after asking questions. She seemed to have seen herself at the Golden Eagle Film Festival two years ago, and couldn't help but ask: "New to this industry?"

"Ah."

"Having been in this industry for a long time, I naturally understand everything, but since you are asking now, I will try to help you a little bit."

"Domestic Entertainment Journal has been established for two years. At the beginning of its establishment, it has done several sensational events, such as the Wang Zhiwen chewing gum incident, etc. You should have heard about it."

"Because of their focus on reporting news related to the film and television industry, entertainment reporters have always been disliked by people in the film and television industry, but there are exceptions. Bona, which invited us here today, is an exception."

"In addition, Zhang Ziyi is also a smart person and loves to deal with entertainment reporters."

"I see, thank you senior."

Ji Nan smiled: "It's okay, Yu Dong is here, let's see what he says."

At the same time, reporters in the lobby started shouting: "Boss Yu, Yu Dong, what big thing do you want to announce? Why are so many entertainment reporters here?"

"Yeah, it's so formal."

Yu Dong repeatedly held up his hands and smiled warmly and politely: "Thank you for your hard work, fellow reporters. We invite you all to come here for the film press conference. When the press conference is over, please remember to receive a small gift before leaving."

"Movie press conference? Don't you always hide it when making movies? Why did you take the initiative to expose it?"

"It's still a movie with Yixin, right?"

"Remember, is it a subject that was mysteriously mentioned a year ago and has never been filmed in the history of Chinese films?"

"When I think about it, it seems that it was written by Ji Nan."

"Ji Nan?"

The buzzing reporters looked at Yu Dong's laughter. When the atmosphere reached its climax, he waved his hands and said: "I won't let everyone guess the riddles anymore. I will announce it directly. The movie is still a comedy, but it is a costume comedy. The subject matter can be A costume action comedy, the plot revolves around pirates at sea."

"The movie is titled 'Pirates'."

The lobby of Ruyi Hotel suddenly exploded, and even Ji Nan, who had inside information, was surprised.

Not because of the pirate theme.

Not because of the costume action comedy.

Instead, Yu Dong straightforwardly summarized the plot of the movie.

In early 2001, Feng Dapao was filming "Big Shot" and played hide and seek with reporters from all over the country. The crew changed locations for three days, and false news was flying everywhere.

Zhang Yimou shoots "Hero".

They and the reporters chased them all the way to the Dunhuang Desert, but were unable to take even a single photo of the star.

The producers' level of security regarding the stars and crew's information is as if they are protecting the president.

Therefore, what Zhang Yimou filmed in "Hero" is still a mystery to the audience and reporters.

Suppose that the promotion strategy formulated by the producers and promoters of the movie "Hero" is to shoot secretly without shooting until the mystery is revealed, shocking the audiences in movie theaters across the country.

So Yu Dong's publicity strategy for "Pirates" is to make a big splash?
Ji Nan and the more than 200 reporters present were all stunned.

How can the crew not hide anything when making a movie? Yu Dong is good at it, but it's really all exposed.

"Journalists, please be quiet, I haven't finished speaking yet." After a commotion, the scene gradually became quiet, and Yu Dong added: "Most of the plot of "Pirates" takes place at sea, and ships are important props. The price of a prop boat alone can reach millions of dollars.”

"And because the plot involves whales, sharks and other marine animals, a lot of special effects are required. For this reason, we had to spend a lot of money to do special effects in Hollywood and Hong Kong, so that the total investment reached hundreds of millions of yuan."

The buzz increased again, and Yu Dong hurriedly said: "The cost of the movie is too high. I hope that all reporters can help promote it, so that we, the film and television companies who sincerely make domestic films, can continue to shine for domestic films and lead domestic films." Market progress.”

"By the way, "Pirates" will be released on December 12 during the Lunar New Year period. I hope everyone will support it then."

"Mr. Yu, "Pirates" is being filmed?"

"Director Jiang Liu and his actors are filming intensely in the sea somewhere in China. Don't be too busy asking questions and collect the red envelopes."

Red envelope?

Many reporters looked confused when faced with red envelopes that might contain RMB.

I really have never experienced this. There is also a saying in China that "eaters are soft-spoken and takers are short-handed." If you take a red envelope and don't say good things to "Pirates" and write well, you will have a hard time with your conscience.

Some reporters asked colleagues who had the courage to accept the red envelope. After learning that it contained 300 yuan, more reporters began to think about taking it or not.

So, the next day, "Pirates" swept across the land of China like a whirlwind.

It is not yet known how "Pirates" will fare at the box office.

But Yu Dong's publicity strategy can be regarded as a model for future domestic film promotions.

Bragging, bragging to death about a movie, has nothing to do with whether the movie is bad or not.

Mouthpiece, buy as many journalists' mouthpieces as possible with real money.

When Jiang Liu landed on Jiming Island, the crew of "Pirates" entered into filming ahead of schedule.

"I'm sure that I am the talent that will help the Bandits to glory."

"stop, stop"

Jiang Liu frowned and shouted "stop" several times, interrupting Fan Ming's performance.

"The atmosphere of stage plays is too strong. Movies, TV series, and stage plays have different performance methods."

"In order to take care of the audience in the back row of the stage play, the range of movements and expressions must be large, otherwise the audience behind will miss the plot."

"TV dramas are on the small screen, with many episodes and relatively long duration. Larger movements and facial expressions are irrelevant."

"Movies are different. Movies are on a big screen and are in a closed environment. They are not required by the plot. Don't make big movements or expressions, which will instantly divert the audience's attention."

"Fan Ming, you raised your hand too much. It seemed like I was filming Xing Dutou drawing his sword."

Fan Ming listened rationally and realized that there was a problem with his understanding. He apologized quickly: "I was wrong, director. I need to make urgent adjustments."

Jiang Liu nodded and said: "Let's all take a rest, Qin Lan, Liu Tao, Sha Yi, Jiang Chao. You should also think about what I just said. I found that each of you has similar problems. You might as well play with actor Huang Bo." It’s good.”

Huang Bo jumped out with a bang and said in a panic: "No, no, all the teachers are better at acting than me."

"You mean I made a mistake?"

Huang Bo became even more panicked and waved his hands repeatedly: "No, no, I personally feel that the teachers are better at acting. I want to learn from them."

"Okay, my crew doesn't believe in flattery. Making a good show is more important than anything else." Jiang Liu

Turn your back to the sea and walk towards the monitor.

(End of this chapter)