China Entertainment 2000.

Chapter 144 "Pirates" versus "Heroes"

If there is no river flow.

"Hero", which will premiere at the Great Hall of the People in the capital, will become the first Chinese film to launch fraudulent marketing.

Because of "Hero", Chinese film promotion has officially entered the era of Marketing 1.0.

Jiang Liu has many sexy tricks.

But that doesn't stop "Hero" from being a movie created by a great director and several big stars.

There is no stopping "Hero" from bombarding it with money to launch a promotional package including premieres, TV commercials, media promotions, simultaneous global releases, etc.

In 2002 and 2003, an era when information was not readily available, large-scale publicity regardless of cost had a significant effect.

On December 12, "Hero" landed in major cinemas in Shenzhen, breaking the local daily box office record of "Titanic" in just a few days.

On December 12, "Hero" was released nationwide at the same time, and the box office momentum was getting stronger.

It is a staggering miracle that the box office revenue exceeds 1000 million yuan every day, breaking all major box office records for domestic movies.

Major media have concluded that with the current box office trend of "Hero", it will break the 1.3 million domestic movie box office record held by the main theme movie "Life and Death" in a few days.

The long queues forming at the entrance of movie theaters in major cities across the country have indeed verified the assertions of the media, industry insiders, and the promoters of "Heroes".

"Gudong"

Jiang house.

After Han Sanping reported the information from the theater, Yu Dong was the first to sit down, his face turned pale, and he swallowed unconsciously.

The box office of "Heroes" was too scary.

""Pirates" has been rescheduled?" Yu Dong looked extremely ugly and focused his attention on the faces of Jiang Liu and Boss Han.

At this point, it makes no sense for them to be so stubborn.

With a big cast, a big production, a big director, and a crazy amount of money spent on promotion, "Hero" will become an epoch-making movie. It is sad that "Pirates" and "Hero" will be released at the same time.

The grand release of "Cell Phone" last year is still vivid in my mind.

The three of them were still excited about the daily box office exceeding 200 million yuan. The daily box office of "Hero" exceeded 1000 million yuan. The disparity was so great that people couldn't gain confidence in the duel.

"There are still 5 hours left. "Pirates" will land on Jiang Liushuo's midnight show. How about changing the schedule now? It's easy to shamelessly cancel the schedule. If it is changed to the New Year's Day schedule next year, the day lilies will be cold!"

Han Sanping finished quarreling with Yu Dong angrily, flicked the ashes from his cigarette, frowned and looked at Jiang Liu: "Jiang Liu, tell me."

Jiang Liu felt a little tired: "Can you two have some confidence in "Pirates"? It's just a last resort. There's no point in being afraid. When we meet on a narrow road, the brave will win!"

He couldn't remember how many times he had comforted Yu Dong and the two of them, but they both ignored him.

In his opinion, it is extremely difficult for "Pirates" to surpass "Heroes" at the box office, and it should be no problem to return the money at the box office, which is enough.

The tea in the cup was cold and no one got up to add hot water. The atmosphere between the three of them was extremely depressing, as if "Hero" was weighed down by a huge boulder and they couldn't breathe.

capital.

The cinema screening room closest to the Teachers College in Haidian.

Wang Hong, who loves watching movies and is considered a senior movie fan in China, looked at the subtitles of "Hero", sometimes frowning in thought, sometimes with a complicated expression.

When Wang Hong's inseparable friend Han Desheng saw this, he couldn't help but joked: "Watching a movie, why do you look constipated?"

"My dear brother, I can wake up the dreamer with just one word."

Wang Hong slapped his thigh and said angrily: "What did Zhang Yimou shoot? The story is confusing."

"I think it's okay, the picture is quite beautiful." Han Desheng reflected on the movie just now and expressed his personal thoughts.

"You have watched few movies and have low requirements. Beautiful pictures are certainly an advantage, but the plot is the foundation of the movie. Wuming in "Hero" wants to kill Can Jian, Feixue, and Changkong. He kills this and that. In order to get close to Qin Shihuang." "After all the bloody chaos he caused, he was finally received by the First Emperor, and successfully entered within ten steps to complete the decisive blow."

"Then he should kill, but at the last moment he realized the truth that the world needs Qin Shihuang, and Qin Shihuang cannot kill him."

"The soul under the unknown sword instantly became a person who died in vain. The director and screenwriter are really fucking 'talents'!"

"In order to get close to Qin Shihuang, Wuming wants to kill Qin Shihuang's biggest enemy to gain trust. If Qin Shihuang's biggest enemy is a person from a country, Wuming has to kill tens of thousands of innocent people to get close to the First Emperor, and then let the First Emperor go, tens of thousands of people Did you die in vain for a nameless realization?"

"The plot makes no sense. Zhang Yimou is not suitable for commercial movies." Wang Hong said with regret.

Han Desheng nodded frequently as he listened, raised his thumbs and said, "Don't tell me, after listening to your analysis, I feel it is true, but the graphics and special effects of "Heroes" are really good, especially the special effects of thousands of arrows at the end."

Wang Hong shook his head: "That's all for watching. Let's go back to the dormitory."

Han Desheng said loudly: "No, tomorrow, Saturday, I invite you to watch the midnight show of "Pirates."

"Are you okay?" Wang Hong took two steps back and looked at Han Desheng suspiciously.

Every time they go to the cinema, Wang Hong provides them with movie tickets.

Wang Hong's initiative to buy tickets had nothing to do with his family background or how much money he had in his pocket. It was simply because Han Desheng had little interest in watching movies and usually walked into the cinema as a companion.

Han Desheng suddenly changed his identity and took the initiative to invite him to watch a movie. Wang Hong suspected that the other party had some ulterior motives.

"Stop being paranoid. In the past few months, wherever I go, I hear news about Jiang Liu and "Pirates". My ears are callused. I feel uncomfortable if I don't go and take a look."

"Haha, it's such a good thing. Didn't I get a big deal?" Wang Hong said happily.

Han Desheng spread his hands and said helplessly: "Take advantage of it, because I want to see it myself."

After leaving the screening room, Wang Hong went out to buy dinner, while Han Desheng queued up to buy tickets for the midnight screening of "Pirates".

Compared with the grand ticket queuing for "Heroes" during the day, the queue for buying tickets for "Pirates" at midnight is a little shorter, but as long as you count carefully, the number of people is not that much smaller.

After all, the midnight viewing time is too hellish.

Soon, Wang Hong bit his hand cake and found Han Desheng: "Not in line yet?"

"No, Jiang Liu is also a 'talent'. Movies are shown in the middle of the night. The key is that there are so many 'talents' who are really willing to stay up late at night and go to the cinema to watch movies."

Han Desheng took the hand cake and took a bite, pointing at the audience who came to the end of the line and complained.

"Haven't you heard that curiosity killed the cat? We, like everyone else, were deceived by the ever-changing trailers and stills of "Pirates" over the past few months." Wang Hong said very clearly.

"It's a skill to be able to trick so many people into entering a movie theater in the middle of the night."

Wang Hong nodded: "That's true, but I don't know if "Pirates" is good or not, and what kind of story it tells. Don't be like "Heroes", where people come in with excitement and return disappointed!"

"We'll know in two hours. It's our turn."

Han Desheng approached the counter: "How much does it cost for two copies of "Pirates"?"

The conductor smiled and said: "The ticket price is the same as that of "Hero", 25 yuan a ticket. Do you want a gift?"

"Gift?"

"Yes, playing cards with a still from "Pirates" printed on them."

The conductor took out the playing cards from under the counter and turned them over. There were pictures of characters and scenery from "Pirates" printed on them.

Han Desheng's eyes lit up: "I want a gift, here it is. No need to look for 50 yuan. Give me the cards."

　Qidian now has a green plan, which will automatically delete plots, words, sentences, everything you understand.

　　
　
(End of this chapter)