China Entertainment 2000.

Chapter 148 Competition Intense

During the Lunar New Year holiday in 2002, the two movies "Hero" and "Pirates" released successively became two box office meat grinders.

And as "Pirates" officially enters the road show promotion period.

The battle for the box office of "Heroes" and "Pirates" has become increasingly fierce and intense.

The two sides increased their publicity funds, and while promoting their respective films, they also frantically threw dirty water at each other, using the limited publicity methods of this era to fight an extremely brutal propaganda war.

In order to win the box office war, Yu Dong even gave Han Sanping a cruel idea that would drastically reduce his salary.

The number of theaters owned by China Film Group has been secretly reduced, or simply not scheduled for "Hero".

After hearing this, Boss Han's face turned livid and he sprayed Yu Dong all over his face.

He accused Yu Dong of being lost in the box office figures and occupied his cerebellum by money.

Most of the investors for "Hero" come from Hong Kong, domestic private film companies, and the main characters are stupid and have a lot of money.

"Pirates" is a domestic private company, invested and filmed in conjunction with the official China Film Group, and its advantage is concentrated on Boss Han's network resources.

Which of the two movies is closer and which one is further away? Boss Han knows very well which movie China Film should focus its resources on.

He put pressure on local theaters to ensure the film schedule, ticket prices, theater promotions, and media involvement of "Pirates" as much as possible.

We are also using our personal resources to order local governments to crack down hard on piracy.

But he refused sternly, and Yu Dong used dirty tricks to block the bad idea of ​​arranging the film "Hero".

In his position, the mission given to him by the country is to cultivate the Chinese film market, promote and develop domestic films. Is he impatient to do this for his own selfish purposes?
The promotion of "Pirates" and "Heroes" and the market behavior of quarreling with each other are beyond the control of others.

Whoever dares to stumble and use dirty tricks will first kill the chicken to scare the monkeys and rectify the chaos.

Under this circumstance, "Pirates" and "Heroes" joined forces to combat piracy while simultaneously expanding the scope of their publicity.

12 month 24 number.

Christmas Day in the West.

Jiang Liu led the main creative staff of "Pirates" and rushed to Yongle Cinema, a subsidiary of Magic City United Cinemas.

Yongle Cinema is located in Xujiahui, the most prosperous area of ​​the Magic City, and its box office revenue has been extremely impressive in the past two years. The theater wanted to do promotional activities, and Jiang Liu had no reason not to agree.

Entering the cinema through the back door, Jiang Liu and his group hid backstage under the arrangement of the manager. Sha Yi asked Jiang Liu out of curiosity: "The manager said that the box office may be the highest on Christmas day. Why is that?"

Jiang Liu frowned and said with a tired expression, "Why?"

"Our country doesn't even have a holiday on Christmas in the West, so how can the box office be so high?"

Liu Tao, who was not tired after three days of publicity and was in high spirits, laughed and said: "Teacher Sha, you are out of touch with society. Don't you know that many young people pursue foreign styles?"

"Really? I really don't know. It's strange. Why do young people pursue Western festivals? There are so many festivals in our country."

"Never mind it, rest more when you have time. It's a long journey ahead, so don't let it slip."

Jiang Liu narrowed his eyes and interrupted Sha Yi's thirst for knowledge.

He had been bored and thought about similar questions in the past, but he could never find a specific answer, so he simply stopped thinking about it.

Chinese traditional culture is gradually disappearing, perhaps because we have to go to work on New Year’s Eve.

Perhaps it is because, even though the Spring Festival is a traditional festival that has lasted for many years in China.

However, there are too many excuses such as setting off firecrackers in various cities to pollute the environment, and couplets affecting the beauty of the city, which have made generations of people less interested in celebrating the festival, thus losing their inheritance.

Even though the Dragon Boat Festival is a traditional festival that has lasted for thousands of years.

However, dragon boating is still too dangerous, so it is better to hold less similar activities.

Even though the Mid-Autumn Festival has lasted for thousands of years.

But family members may be thousands of miles apart, making it difficult to get together.Why not make a missing phone call, eat a piece of moon cake, look at the moon and talk to comfort me.

Jiang Liu has no great wisdom.

Occasionally, when I have random thoughts, I will also consider whether the economy will really collapse if we don’t take rotational vacations and take two more days off so that every family can get together during traditional festivals.

The Chinese people have been trying to catch up with and surpass the West for decades, and have lost too much of their own culture.

It is a big joke that a small Western Christmas is so popular among Chinese people in China, a country with thousands of years of splendid history!
"Director Jiang, the game is over, you are ready to go on stage."

Jiang Liu opened his eyes in an instant, stood up, and nodded to the theater manager: "Okay."

The waiting time backstage was not long, and the host's enthusiastic shout came from the screening room with the most seats in Yongle Cinema: "Let us welcome Jiang Liu, the director of the movie "Pirates", and the starring actors Sha Yi, Qin Lan, Liu Tao, Fan Ming , Jiang Chao.”

Amid the noisy discussion, Jiang Liu, Sha Yi and others appeared on stage with smiles.

The road show promotion will not last long. There are no seats arranged in the theater, so everyone will line up.

Following the custom, everyone greeted the audience first.

Afterwards, Jiang Liu, as the director, discussed the movie with the host for a few minutes, and then answered questions from the audience.

Among the few people, Sha Yi is the most famous.

But Jiang Liu and "Pirates" have been scolded for several months, and some famous quotes have been circulated. After three days, he was the most willing person from the audience to ask questions.

"Hello, Director Jiang Liu, I am a student at Fudan University. My question is, where did you come up with the idea for "Pirates", because I see that your name is also listed in the screenwriter column."

"By the way, in my opinion, the theme of "Pirates" is very unconventional. As the promotion of "Pirates" said, this theme is unprecedented, which is equivalent to creating a new domestic movie theme."

The girl who claimed to be from Fudan put down the microphone, and the actors on the stage and the audience applauded and became restless.

To this day, no one can explain why Qing Jiangliu wrote such an unorthodox script.

Where did the inspiration for the script come from?

"Hello." Jiang Liu was polite and explained with a smile: "I actually wrote the script of "Pirates" with foresight."

"The perspectives of the screenwriter and the audience are different. The audience is forced to accept and watch a film and television drama."

"The screenwriter needs to know a lot of knowledge when writing a script and look for creative inspiration from domestic and foreign movies."

"So, when the audience, industry colleagues, and even the cast and crew think that the theme of "Pirates" is biased, I think there are traces to follow."

"First of all, there was indeed an incident in history where the Goryeo Kingdom requested a jade seal from the Ming Dynasty emperor, but the whereabouts of the jade seal was ultimately unknown."

"Secondly, there have always been movies with the theme of "Pirates". Many people should have seen "Plan A" starring actors such as Fang Lung and Hong Jinbao. "Plan A" provided me with some inspiration."

"In addition, there is a movie in Hollywood called "Waterworld" that was released in 1995 and directed by Kevin Reynolds."

"The plot of the science fiction movie "Waterworld" revolves around the ocean, which also became part of the inspiration for "Pirates."

"The box office of "Waterworld" was extremely poor. Not many people here have seen it. But as a director and screenwriter, I naturally have to be familiar with domestic and foreign movies."

"A Hong Kong film, a Hollywood film, and a real historical event inspired the movie "Pirates."

The moment Jiang Liu put down the microphone, there was thunderous applause from both the stage and the audience.

Almost the entire audience looked at Jiang Liu with admiration.

Qin Lan and Liu Tao on the stage were looking at Jiang Liu's profile with eyes that were already tightening.

Sha Yi, Fan Ming, and Jiang Chao are in slightly better condition, but they can't help but feel admiration.

Jiang Liu's answer was simple and clear.

But what this answer inadvertently revealed was Jiang Liu's terrifying amount of film reading and his understanding of history and unofficial history.

(End of this chapter)