China Entertainment 2000.

Chapter 191 Red Carpet Pure Alcohol

In the north, the temperature is low in winter and the wind and sand are strong.

As the Spring Festival approaches, many people are eager to return to their hometowns to reunite with their relatives.

Yixin's senior management humanely scheduled the annual meeting luncheon at 14: noon, so that the company's employees would not rush to catch the train in the dark.

At this time, there is sunshine and the temperature is higher, and you can also take care of a group of celebrities wearing suits and evening gowns walking on the red carpet.

Yixin's crew system is indeed very strict.

Outside of the system, Yi Xin's attitude toward celebrities is relatively tolerant. They all make a living in the film and television industry, not necessarily because of being friendly and making money.

"Yixin's annual meeting is more grand than the award ceremony. In the cold weather, you have to wear formal clothes. The top ten news award ceremony held by Sohu on the 6th only requires down jackets for all employees."

Fan Binbin deliberately came to Jiang Liu to complain.

"Either we don't do the red carpet, we just do it for domestic entertainment, just for a few minutes, just for a few minutes."

"What if I don't have a dress?"

"You should have some, right? I didn't rush to pick them out. I prepared more than ten pieces in advance."

In 2000, the organizers of the Changsha Golden Rooster and Hundred Flowers Film Festival required participating stars to wear suits and evening gowns for the first time.

A few years have passed, and it has not become a routine to wear suits and dresses to major events.

Most of the stars in the domestic entertainment industry are still in an era where they are crazy about taking roles and only focus on earning pay and making money. They have no concept of fashion at all, and they can't find a way to borrow a dress.

Because even if some foreign luxury brands realize that China's economy is about to take off and it will become another huge luxury goods consumer market that can harvest IQ taxes, they cannot do it overnight and have to deploy it slowly.

Yixin considered that many celebrities did not have formal dresses, so he started to prepare some spare dresses.

The dress was not sponsored by a major foreign brand, but was a temporary order placed by Yixin from a clothing factory that produces costumes.

However, the silk material of the dress is not inferior to the materials used by some big foreign brands. Jiang Liu thought it was good, so he asked Yixin to set up a subsidiary company with only a few people to be responsible for designing dresses. The company's makeup and make-up department director Han Li is in charge.

This subsidiary company that is attached to Yixin and doesn't even have a name is just a gadget that Jiang Liu made casually, and it doesn't cost much anyway.

"Mr. Jiang, we're not going to walk on the red carpet to get our seats first."

Turning around and seeing Ni Ping, a famous CCTV speaker, Jiang Liu said quickly: "Okay, okay, I'll have someone take Teacher Ni Ping and all the famous speakers to the banquet hall. Li Xin will be responsible for taking care of everyone."

"Jiang always kept quiet about making a fortune, but he kidnapped one of our CCTV hosts so quickly."

"You can't say that. We are attracted to each other. It's hard to say who kidnaps the other."

Several people laughed, and Ni Ping smiled and said: "Okay, Mr. Jiang is busy, let's take a step first."

After sending the celebrities away, Jiang Liu checked the time and saw that it was 12 noon. While he was urging the celebrities to walk on the red carpet, he went to each small box to greet the leaders and asked them to prepare to enter the hall and take their seats.

"elder brother."

"I thought you, like Li Yong, couldn't come."

"At least I caught up. I'll show you a few products. If you agree, they will be on the market after the year."

Jiang Liu nodded and pulled Zhou Guoshan out of the brand partner's box.

"This is a pure series of milk, yogurt, milk powder, and a cold drink containing milk. Several production lines for several food products have been arranged, and a lot of raw materials such as milk, sugar, whey powder, and lactose are also stored. Just ask, and we can produce it right away." "A lot of money has been spent, more than 40 million."

Jiang Liu's scalp went numb. He didn't expect the initial investment to be so large, and asked with concern: "Is there still money in the factory?"

Zhou Guoshan smiled and said: "Yes, Gengtian Gong's sales in 2003 were more than 6 million yuan."

"That's no problem, but the packaging is too ugly. Is it borrowed from the Mengniu square paper box packaging? I can't compliment the design staff of Yixin Advertising Department. Is that your secretary outside? Let her take it. Here’s paper and pen.”

Taking the pen and paper, Jiang Liu sketched out the plastic bottle packaging of some yogurt brands in later generations, and said: "Whether it is herbal tea or dairy products, you know more than me in every aspect now, but I, a layman, also know , the safety and quality of what we eat into our stomachs always come first.”

"We spend so much money on publicity every year. If there is a quality problem, everything we have done before will be in vain. We must pay close attention to safety and quality."

"Secondly, the source of milk for dairy products must be very important. You should plan in advance and have your own source of milk so that you won't be pinched by others in the future. As for advertising wars and price wars, don't worry."

"In March, Yixin will have a show called "Super Girl" on Mango Channel. The title sponsor will be transferred from Gengtian Public Company to Chunchun Bar. You can talk to Luo Zhenyu privately about the price."

At that time, Mengniu's yogurt became widely known because of "Super Girl" and the song "Sour and Sweet Is Me".

Jiang Liu did his part and snatched this marketing plan.

In this era when dairy products have not yet flourished, I believe that even if Gengtian Gong’s new product ‘Pure Chun’ does not become famous across the country, it will form a confrontation with Mengniu in the Chinese dairy market.

"With funds and time bonuses, it seems really easy to make money."

Jiang Liu felt happy for a while, and temporarily separated from Zhou Guoshan, busy greeting people.

After standing and chatting for a while with He Jing, who had specially rushed back from the other side of the ocean, the red carpet of the Yixin Annual Meeting officially began.

"There is no need to prioritize people. You can get on the bus when it is empty. When the bus arrives at the front door, you can go directly to the red carpet. If you are willing to take photos with the media and chat a few words, you can ask the hostess for a microphone after leaving a message on the signature wall. If you do not want to say more, you can go directly. Ballroom."

At the back door of the hotel, Xing Aina and her two assistants were shouting hoarsely at the stars who were about to step onto the red carpet.

"Okay, the motorcade is here, who leaves first?"

Seeing the humility of the stars, Xing Aina directly named them: "Director Jiang Wen, you take the lead, followed by Zhao Yanzi and Binbin, Lu Yi, Sha Yi, Jiang Chao, Fan Ming, Qin Lan, Liu Tao, Yi Xin, Yan Ni and Hu Ge are both getting on the bus, boss, you can get on too and go with the company's artists."

"Okay." Jiang Liu nodded in agreement.

Ten people got into five Audis and walked around from the back door to the red carpet at the front door of the hotel. Jiang Liu was surprised to see that in addition to dozens of media reporters, there were as many as hundreds of fans holding up photos of celebrities.

He didn’t know that Baidu Tieba was officially launched a month ago.

The emergence of Tieba can be regarded as a home for young individuals who used to quietly like celebrities.

The cluster effect of Tieba and the timely appearance of "Super Girl" officially opened the era of fans in the Chinese entertainment industry.

Zhao Yanzi’s voice was very loud.

The fans' shouts broke through the sky, forcing her to accept an interview with reporters after signing her name.

Jiang Liu and others took the opportunity to step onto the red carpet, not realizing that Qin Lan, Sha Yi and Lu Yi were also popular.

(End of this chapter)