China Entertainment 2000.

Chapter 195 No time off on New Year’s Day

2004, the Year of the Monkey.

Amidst the intermittent sound of firecrackers, Li Xi entered the restaurant carrying two bowls of glutinous rice balls.

Placing a bowl of glutinous rice balls in front of Jiang Liu, she sat down next to her with another bowl: "It's the first day of the Lunar New Year. I finally have some free time. There is a folk performance in Baiyun Temple early in the morning. Come over and have a look after eating."

Jiang Liu picked up a glutinous rice ball and dipped it in the brown sugar on the plate, stuffed it into his mouth, and said vaguely: "What a beautiful idea!"

"Are there any guests coming to the door again?" Li Xin took a small bite of the sticky glutinous rice balls in surprise.

China has a vast territory and rich resources, and many customs are very different.

It is said that the breakfast on New Year's Day is very different between the north and the south. The south eats glutinous rice balls and the north eats dumplings.

However, the custom of eating glutinous rice balls dipped in sugar in Lao Jiang's family was a bit weird, and Li Xin couldn't accept it, so he only ate it like this on the mornings of the first and fifth days of the lunar new year.

"Zhou Guoshan is about to get off the plane. He Jing will bring Wen Ziren over. Sha Yi also said he would come to pay New Year's greetings a year ago."

Li Xing joked: "I keep talking about how I want to enjoy life and retire early, but it's backfired. I can't even take a break on the first day of the new year. I'm lucky I still have a holiday."

Jiang Liu tapped the edge of the bowl with his chopsticks and said with great style: "Comrade Li Xin, please be careful when speaking. Look at where I sit. Does the head of the household know what I mean? The head of the family dares to mock me."

"Hey, if Mom is here, I'd like to express my strong opinions on the bowl-banging behavior of you, the head of the family."

Jiang Liu retorted: "You should listen less to what Comrades Jiang Shengli and Li Qin say. If they had a far-sighted vision, I would have become the second generation of rich people. Do I still need to welcome guests at home on New Year's Day?"

"hum"

Li Xin swallowed the last glutinous rice ball, wiped his mouth, lightly opened his red lips and said, "Comrade Jiang Liu, I will file a complaint later. Don't turn your back and deny it."

"Jingle Bell"

The doorbell rang suddenly, and Li Xian hurriedly put away the dishes and chopsticks: "Why are you here so early? You should finish it in two bites quickly, and don't leave any food left in the bowl."

"You're feeding the pig, five glutinous rice balls for two bites?" Jiang Liu said speechlessly.

"Anyway, hurry up, I'll go down and open the door."

Soon, the voice of Li Xin directing people to go upstairs came from downstairs. The sound of high heels stepping on the wooden board soon reached upstairs. After confirming that it was in the first restaurant, he knocked on the door first and then pushed the door. Enter through the door.

"Boss, I wish you a happy new year. Your house is too big." Seeing Jiang Liu, He Jing, like everyone who walked into Jiang's house for the first time, first praised the big house.

"Well, I usually stay in the backyard." Jiang Liu smiled and looked at Wen Ziren, who was about to return to Hollywood.

"Boss."

Jiang Liu nodded and automatically switched to English: "How do you feel after running around in several cities?"

"China is very beautiful and there are many people."

"Sit down." Jiang Liu invited the two of them to sit down.

The annual meeting was so busy that he and many people, including He Jing and Wen Ziren, were unable to have an in-depth chat, and many things had not yet been explained.

"He Jing, this is what I think. Don't go to North America. If you can't break into Hollywood for the time being, it doesn't make much sense for you to stay in Los Angeles."

"Now that you are a member of the investment committee, you have to help the company grow domestically first."

He Jing's operation of using "Saw" as bait did not attract the attention of any major Hollywood studio, but it was not without gains.

Several second- and third-tier small film studios have shown strong interest in this small IP.

Jiang Liu received the list and decided to cooperate with Lionsgate Pictures without hesitation.

The major Hollywood studios rejected Yixin, and Yixin's branch did not want to make a penny from the "Chainsaw" IP.

Rather than letting the copyright languish in your hands, it would be better to give part of the equity to Lionsgate Pictures and let local companies run sequel projects.

Once upon a time, "Saw" made Lionsgate Pictures a second-tier film studio in Hollywood after Warner, Disney and other major studios.

Because of Jiang Liu, Lionsgate Pictures missed out on "Saw."

Now that Yixin has been blacklisted by a major Hollywood studio, Jiang Liu has done something bad and given Lionsgate 49% of the copyright equity to see if Lionsgate can still rely on the "Chainsaw" IP to develop into a movie that is second only to Hollywood. A second-tier top film company from major studios. Thus leveraging the status of major Hollywood studios.

At the same time, Yixin can also make money with investment.

"Director Wen, the newly established Shanzhi Film Company will give you the greatest creative autonomy. Of course, we will hire a professional manager to financially manage the company's daily work."

James Wan said excitedly: "I am willing to serve Water Pictures for the rest of my life."

Jiang Liu said a simple sentence, and the young director with only one film now has no shortage of filming funds.

He can shoot whatever subject matter he wants, without encountering the constraints of producers that disgust all Hollywood directors.

How could this young director not shed tears of gratitude?

As for how long to be grateful, it depends on James Wan's character.

Jiang Liu didn't expect the other party to be grateful for the rest of his life.

James Wan just needs to finish filming the sequel to "Chainsaw" for Lionsgate Pictures.

The production cost of "Chainsaw 2" was only a few million US dollars, and the global box office was more than million US dollars. Yixin earned equity dividends with the help of Lionsgate Pictures, and the investment dividends were enough.

"He Jing, after you arrange for Water Pictures, the professional managers of Mountain Pictures will come back. Water Pictures will only have one job in the future, which is to negotiate with Marvel to rent and purchase the copyrights of other characters."

He Jing nodded happily: "Okay, let's go, it's almost time to board the plane."

After sending He Jing and Wen Ziren to the door, Zhou Guoshan joined them in a dusty manner, with a group of about ten people behind him.

"Why do so many people not have a holiday during the Chinese New Year?"

"Brother, I can't understand all the things you said by myself, so I brought in the executives from R&D, sales, and marketing."

Jiang Liu looked at the group of people carefully. Some of them he had seen before when he went to Farming Farm last time, and some he didn't recognize.

"Okay, let's go in and talk."

Everyone sat down in the leisure tea room upstairs. Jiang Liu took the newly packaged pure alcohol series milk products handed over by Zhou Guoshan.

After pouring the yogurt into the bowl, Jiang Liu clicked his tongue, looked at the group of people in Zhou Guoshan and said, "This is the pure series of yogurt."

"Yes, take a bite. It tastes silky and has a unique taste."

"Does it have a different flavor? Is the yogurt you developed different from Mengniu yogurt, or different from other yogurts on the market? What I saw was the same dairy product that was diluted to the point of being like water."

After Jiang Liu finished quarreling with the expert who claimed to be an expert in the R&D team, he said to Zhou Guoshan, "I was in a hurry at the annual meeting and maybe I didn't explain it clearly."

"Yixin's advertising and marketing can help the pure alcohol series products gain popularity. There is no way of knowing how much it will gain."

"But no matter how well-known Chun Chun is this year, ordinary people may not be willing to pay. A supermarket has several types of Yogurt such as Chu Chun Chu, and they are all diluted products. Why do customers choose Chu Chun Chun?"

"Why choose pure alcohol?"

“New packaging can make customers’ eyes shine, and if you want to develop customers into loyal users, the product must also make customers’ eyes shine and be different from other products on the market.”

"No dogs will drink this pure yogurt. It contains too little milk and is nothing new."

"So much advertising and marketing expenses every year are not worth using to market this product."

Jiang Liu was furious on the spot.

He knew in his heart that the group of people in front of him were trapped in the times, bound by the times, and could not see further ahead.

It is taken for granted that yogurt is the same in the world, and so is pure alcohol.

Jiang Liu was very angry. The common diluted pure alcohol milk products in the world proved that these people had never thought of making different products and were copying them.

This kind of product cannot make money and cannot surpass the dairy products on the market. It is a waste of Yixin's advertising resources and a waste of opportunities given to them by the times.

(End of this chapter)