China Entertainment 2000.

Chapter 302 Unfounded Worry
Emotions cannot be eaten as food. After Jiang Liu and Li Xing made substantial progress after chatting at night, they immersed themselves in work.

The Yixin TV drama department has serious problems.

The problem is not internal, but the broader environment has been impacted.

Korean dramas are becoming more and more popular and have affected the entire market.

Judging from the data collected by Yixin.

In the second half of 2006, investment funds in the TV drama business of film and television companies across the country were all reduced. The most famous Huayi Film and Television even stopped producing TV dramas. This means that in the first half of 07, there will be very few truly good domestic dramas. few.

Even Yixin executives are hesitating whether the huge investment in three high-quality dramas every year is appropriate.

After all, this summer, the quality drama "Soldier Assault", which was created with all the efforts, entered the market and received extremely poor ratings.

Wang Baoqiang's salary for starring in "Orangutan" was high, but it failed to bring high ratings to the TV station, which affected advertising revenue and made Shaanxi TV Station, which was holding back its energy and wanted to make a big splash in the industry, spewing blood.

I almost broke the bank to buy Yixin's annual high-quality drama. However, the ratings of the so-called high-quality drama have plummeted. Who is willing to do such a transaction a second time.

However, Zhang Yongxin is a clumsy person in life, and now he occupies a seat on the investment committee, so he is often run against.

Jiang Liu nodded.

In the Yixin Conference Room, Advertising Department Manager Ni Weiquan pointed directly at Xing Aina’s successor, Zhang Yongxin, head of the TV series production department.

He is unwilling to blame anyone. The success or failure of a drama has various reasons, and it is difficult to easily state that there is a problem in a certain link.

Sun Yongxin was from the Lu family of Yixin, and was the introducer of Hou Hongliang and others to Yixin. He knew Jiang Liu earlier than Hou Hongliang.

"A "Soldier Assault" shattered the reputation of "Baolian Lantern" created by CCTV at the end of 05 for both quality and ratings."

"No matter how cheap a Korean drama is, no matter how good its reputation is, the quantity is limited; the reputation of the expensive Yixin drama has deteriorated, but it is not so bad that no one cares about it. We can't let the sheep go away because they are afraid of the coming wolf."

But God said it was a success, and the ratings were low and the public was not happy about it. Advertisers were unwilling to buy advertising time slots, and the TV stations would question the ability of the film producers.

"This is not a trivial matter. The TV drama department is the largest department of the company. There are over a thousand employees working hard, and it affects more people in the upstream and downstream industries. Should we be more cautious? Even if there is no financial support from the high-ranking TV station behind Yixin, it is Private enterprises are responsible for their own profits and losses, but they should also try to be people-oriented.”

"I don't agree with cuts to annual drama production funding."

"It's not too much of a failure. The quality of "Soldier Assault" is obvious to all, but the ratings are a bit worse." Hou Hongliang helped Sun Yongxin explain to Jiang Liu with a smile.

Zhang Yongxin looked at Jiang Liu: "Building good relationships with powerful high-ranking TV stations and actively contacting overseas TV stations will consume the dozens of dramas Yixin invests in every year."

Before Jiang Liu finished speaking, Zhang Yongxin called out unusually abruptly. Seeing everyone watching, he took out a piece of A4 paper and said:
"The cultural industry is the most promising sunrise industry in the 21st century, and all countries in the world are emphasizing globalization."

He was the assistant director on the set of Jiang Liu's "Pink Girl".

"In this context, the cultural industry is a vital economic growth point with very broad profit margins. Otherwise, how could Yixin develop into China's largest entertainment and culture company in just a few years."

But the problem does exist. Jiang Liu thought for a while and said: "TV stations tend to favor high-quality and low-priced Korean dramas, and the company's high-quality dramas have been questioned by the TV stations. What are you going to do? Reduce the number of dramas?"

The quality of "Soldier Assault" is indeed high, and everyone who has watched it has praised it.

"If the Yixin drama can be sold to mainstream TV stations in North America, are you still worried about Korean dramas seizing the market?"

"How to sell it, anyone can tell you empty talk."

Ni Weiquan retorted: "China Television will introduce one or two Yixin dramas every year. Is there any splash? It is not a cultural circle, understand?" "We have a better understanding of what Westerners eat and drink. Young people like it. Do we understand what popular elements are?”

"To commend you for your courage in developing the North American TV drama market, I can provide you with a piece of news."

Ni Weiquan said sarcastically: "Unlike us in the West, there is no Korean Wave!"

Seeing Zhang Yongxin's embarrassment, Jiang Liu criticized Ni Weiquan and said, "Old Ni, just speak when you speak. Why are you always blaming others?"

"Xiao Zhang is too whimsical. I have to put out the fire. Yixin's movie will die if he goes to North America. How much profit will he give away? He still wants to make an American TV series? Not many people can speak English fluently, let alone write scripts."

"If I want to write a script, I guess I have to ask that English expert Li Yang to come to Yixin to hold an English training class."

Ni Weiquan kept sarcastic, and Xing Aina across from him couldn't help but roll her eyes and said: "Why don't you finish it?"

"It's just the truth."

Jiang Liu glanced at the two of them, frowned, and said, "The script is easy to solve. I'll work harder. The question is, what about the actors?"

"It's impossible to cast an all-Chinese cast. Hiring foreign actors, the creative obstacles are indeed a headache."

"Not necessarily. There are many directors who can speak English. If the crew is equipped with translators, the shooting will not be too difficult."

"But once the series is sold to North America, cutting part of the investment share of domestic dramas will not cause employees to lose their jobs. New employees may need to be recruited."

Zhang Yongxin looked at Jiang Liu expectantly: "Yixin has a very good relationship with Warner Pictures. Their HBO cable TV station is famous in North America. We can further cooperate."

Jiang Liu said with a smile: "Warner Bros. Pictures and HBO Cable Network are subsidiaries of Time Warner Group, just like Dajiang Dahe has two companies, Gengtian Gong and Yixin Film and Television. In fact, the two companies do not belong to each other."

"I'm in trouble." Zhang Yongxin apologized.

"I still don't know much about it. Since the second half of the year is not busy, you executives might as well select some employees who have rushed into the studio in batches to go to Warner Bros. Studios in North America to learn other people's production models and see if Yixin has the ability to open up North America. TV drama market.”

Travel at public expense?

Han Li was the first to raise her hand in agreement: "The boss's proposal is a good one. Korean dramas will hit the Chinese TV drama market, while Yi Xin will hit the North American market. Both are small and big, and there will be no regrets."

"Is there anything else? If nothing happens, I'll go to the special effects department."

Xing Aina stood up and said, "Ning Hao's "Crazy Stone" premiered on June 6. The box office performance was average. The boss gave me a shout out."

"Your husband, you can tell me personally, but I won't participate anymore."

"Isn't the boss very influential? Just post a blog."

The unrelenting Xing Aina received a lot of good-natured laughter from everyone present.

"I don't have a blog, but you have to be careful. This thing is developing a bit fast, and you may not have the right to speak for some people in the future. If Manager Hou pays more attention, he can talk about acquisitions or buying original shares."

Sina is behind the blog. Hou Hongliang said with concern: "Yixin recently acquired a novel website, and if I get involved in the news field again, I'm afraid I will be labeled as such."

"No matter what the title, we are determined to become a unicorn company in the Chinese cultural and entertainment industry, so why are we worried about it?"

(End of this chapter)