Imperial County Magistrate

Chapter 177 Advertising Promotion
His business was average, and he only earned one hundred and eighty taels of silver throughout the year.

But you must know that this is the imperial capital, and the prices of goods are far higher than those in ordinary state capitals and counties. An ordinary piece of clothing in his shop costs one tael of silver.

He hadn't thought anything before, but when he heard Zhao Kang say it, he suddenly realized how big a market space he was in.

Thinking about Zhou Laoliu's previous introduction, Boss Zhang's eyes lit up. No wonder he became the second boss at such a young age.

Is it possible that this guy really has a way to make a fortune?

Immediately, Boss Zhang quickly put out a smile: "What the second master said is that I was short-sighted before. I didn't expect that the second master is so well-informed. Why are you still standing there? Hurry up and change the tea! Change the tea!"

He yelled at the man, then turned around and looked at Zhao Kang expectantly: "Then, Second Master, what should the shop do?"

Zhao Kang was pacing and talking: "There is no way to make your business better. But the problem is."

"As I said before, there are not a hundred but fifty people selling clothes in this imperial capital. Everyone's clothes are all very similar and basically the same. So why should others come to buy your boss Zhang's clothes?"

Liu Laowu curiously asked what Boss Zhang was thinking: "Yes, Second Master, why?"

Zhao Kangdao: "Then we will naturally have to work on other aspects, such as packaging and advertising."

"Packaging? Advertising?" Boss Zhang was thoughtful.

Zhao Kangdao: "Let's not talk about packaging first. Let's ask you why we buy clothes mainly?"

Brother Diao said happily: "Master, what you are saying is that if you are a human being, you must wear clothes!"

Zhao Kang:......

Liu Laowu: "Yes, and if you are naked, you are acting like a hooligan."

Two pig brains!
Zhao Kang really wanted to kick the person out, but Boss Zhang gave the answer: "In addition to keeping out the cold, it looks good."

Zhao Kang nodded with satisfaction, finally there was someone who was not so piggy.

Zhao Kang said: "Yes, in addition to keeping warm and keeping out the cold, clothes must also look good."

"Packaging and advertising are to magnify the advantages of the product. You have to give your clothes a resounding name and slogan so that people can think of your boss Zhang's clothes."

Zhao Kang said hey: "Invite 800 or [-] people to go out and preach slogans every day. Are you afraid that others won't come to your door?"

Boss Zhang gradually became excited and asked hurriedly: "Second Master, what slogan should I use?"

Zhao Kang said casually: "I'll give you a few words, like Zhang Ji Clothing Store, a man's wardrobe!"

"Men visit Zhangji Clothing Store twice a year to create a store exclusive to successful men!"

Boss Zhang was instantly shocked. After listening to Zhao Kang's two advertising slogans, he suddenly felt that the quality of his clothes was a little different.

Listen, a man’s wardrobe is created for successful men!
Successful men don’t have one thing?
Otherwise, how can you show your success!
But soon Boss Zhang discovered another problem and said quickly: "But Second Master, although this word is good, others can also use it. When the time comes, the opposite Zhou Ji and Li Ji will also use it, so it won't be the same as before." Already?"

Zhao Kang was pleased: "Be smart and reveal everything at once, so you will get rich. It's the situation you mentioned, so you have to use this method to the extreme from the beginning, just like the second master said."

"Find [-] people, go to the streets and shout slogans in groups, and let the people remember you Zhang Ji Garment Store in the first place."

"When the time comes, if others imitate, they will be inferior, and it will even make people feel that they have no style. Do you think this is true?" Boss Zhang became excited again, and Zhao Kang said bewilderedly: "Think about it when you see it, every day People rush into your store with their money and burst your door frame just to buy a piece of clothing from you Zhang Ji."

"When the time comes, you can make higher-grade clothes. Not to mention the outer city, maybe even the officials in the inner city will come. Those stupid people with lots of money like this style."

Boss Zhang's mind was filled with daydreams, and Zhao Kang was whispering in his ear like a little devil. He couldn't stand the teasing.

He immediately clapped his hands: "Yes! That's what you have to do!"

But the next moment Boss Zhang became melancholy, "What you said is good, Second Master, but I don't have the money to invite so many people!"

Zhao Kang raised his eyebrows: "You're telling me what I'm doing here, Second Master? Do you know the Thirteenth Taibao?"

Boss Zhang was confused. Zhou Long came out to explain and told Boss Zhang that he had joined the Thirteen Taibao.

Liu Laowu also said: "That's right, we have more brothers now, let alone a thousand or eight hundred."

Boss Zhang was so shocked that he held Zhao Kang's hand as if he had seen a savior: "Thank you, Mr. Second, I really don't know what to say. Thank you so much, Mr. Second!"

Zhao Kang: "No thank you, no thank you. Don't get excited yet. We collect the money."

Boss Zhang: "..."

"Collect, collect the money?" He was a little dumbfounded. Didn't the guys have a good chat just now? Why did they say that the money went up in the blink of an eye?
How hurtful!
Zhao Kang clicked his tongue: "What else? Lao Zhang, the landlord's family doesn't have any food left. We lead such a big group of brothers, they also need to eat, don't you think?"

Boss Zhang hesitated for a moment, but was still reluctant to let go of this opportunity. He opened his mouth and asked: "Second Master, how do you collect money?"

Zhao Kang: "100 taels a year, and two free advertising slogans every month."

Boss Zhang thought he heard it wrong and said in horror: "100 taels a year!"

"alright!"

"This is too expensive!"

Zhao Kang squinted: "Expensive? When the people in the imperial capital cry and beg you to buy clothes, you won't think it's expensive! This is already a conscientious price. If it weren't for Zhou Laoliu and Er Ye, I said you would be on time every month After paying the protection fee, do you think I, the Second Master, will enter your store? Will I give you this opportunity to make a fortune?"

"100 taels a year, only nine taels a month. I don't know why you have any hesitation."

Having said that, Boss Zhang suddenly felt that it didn't seem so expensive anymore.

When he was hesitating, Zhao Kang said again: "And Lao Zhang, our Thirteen Taibao are different from before. We are doing regular business and never collect money from the people, which means you don't have to pay for protection in the future. Forget it, if any gangster dares to collect money from you, come to us directly. We will help you deal with these bastards."

Boss Zhang was surprised: "No more protection fees?"

Zhao Kang hummed, and Boss Zhang began to make calculations in his mind, and after a moment he gritted his teeth!

"Okay, I, Lao Zhang, have paid this money. What will the second master do then?"

Zhao Kang said with a smile: "You don't have to do anything. I will arrange it for you. You just wait for the customers to come to your door."

Liu Laowu and Zhou Laoliu had their eyes opened today. Just after entering the store for a while, Zhao Kang had already gone out with 100 taels in his pocket.

(End of this chapter)