Reborn in the red age

Chapter 204 The price war with IBM turned into a positional war, with both sides refusing to give in.

"So, what you mean is to invite major newspapers in Xiangjiang to come to our company for an exclusive interview?"

"Yes, using our bonus distribution as a gimmick can bring a high reputation to the company and attract more outstanding talents."

After hearing Fang Wanzhen's plan, Qingfeng Li tapped his fingers on the table subconsciously. The more he thought about it, the more he realized that this matter was very interesting.

To compare with others, if you are a job seeker and you hear that a company has given out 65 million to give bonuses to all employees, you will also want to become a member of this company.

After just thinking for two minutes, Qingfeng Li slammed the table and nodded in agreement with Fang Wanzhen's plan: "Okay, I will do this as you said. Contact the media now. I want this to be the front page headline of all newspapers in Hong Kong tomorrow. News about our company”

"Okay, Chairman, I will arrange for someone to contact the newspaper now."

Seeing that Li Qingfeng agreed, Fang Wanzhen immediately began to arrange for reporters to come for interviews.

After finishing the communication with Fang Wanzhen and coming out of the conference room, all the 65 million in cash had been put into the glass box, and the workers who came to install the glass were doing the final capping work.

Soon, a banknote wall two meters long and 1 meters high appeared inside Lemon Company.

After it was completely completed, Li Qingfeng summoned more than 200 employees currently at the headquarters and gave a heart-pounding speech to all employees in front of the banknote wall.

Facts have proven that as long as the painted pie is truly placed in front of everyone, employees can be greatly motivated.

A few words from Qingfeng Li made the blood of the more than 200 employees below boil. When Qingfeng Li once again reiterated the big pie he drew for all employees years ago in front of everyone, the employees screamed for it. Fight to the end with IBM.

After the speech, the employees returned to their workstations full of energy and devoted themselves to their work.

They were asked to go back early after get off work in the evening, but they all agreed and voluntarily stayed in the company to work overtime.

Even if their girlfriends call the company to urge them to go on a date after get off work, these young men will not leave. They would rather break up with their girlfriends than devote all their time and energy to the company.

Fang Wanzhen's plan was very effective. When the headline "Lemon Company spent 65 million Hong Kong dollars to give bonuses to all employees" appeared on the front pages of all newspapers in Hong Kong, it caused a sensation in Hong Kong.

How had the people in Xiangjiang seen this before Lemon Technology? Generally speaking, if a company boss can give each employee a few hundred yuan in red envelopes at the end of the year, he is already a conscientious boss. Not to mention a bonus of 65 million, even 5 million has never been heard of.

The companies in Xiangjiang are basically manufacturing companies. In terms of profits, they are on the same level as high-tech companies. It is already extraordinary that they can have a gross profit of 20%. How can they afford this?

Not to mention this year's fresh graduates, even roadside vendors are discussing the Lemon Company's feat.

Later, rumors spread that Lemon Company had less than 300 employees. If divided equally, each employee would receive nearly 220,000 yuan, which aroused the envy of everyone in Hong Kong.

We must know that the average salary in Xiangjiang at this time has just reached 3,000. What does 220,000 mean? An ordinary person's salary income of seven or eight years, based on current housing prices, can buy a full-price house in the urban area.

For a time, Lemon Technology employees became the envy of everyone in Hong Kong.

All kinds of resumes came in one after another, and the influx of job seekers almost broke the company's threshold.

Looking at the piles of resumes, the head of the human resources department beamed with joy.

Within a week, the Human Resources Department selected fifty R&D personnel from thousands of resumes. What was rare was that three of them had the background of studying in prestigious overseas universities.

These days, Western developed countries such as Europe and the United States have a siphon effect on talents from all over the world. It is not just domestic students who are unwilling to come back. With the exception of Japan, international students from other countries in Asia are all the same. Basically they all stay in the local area, and few of them can come back.

"Chairman, IBM-5150 has started a comprehensive price reduction in Asia."

As soon as Li Qingfeng entered the office that day, Fang Wanzhen hurried in with today's newspaper.

IBM's price war with Lemon PC in Asia was within Qingfeng Li's expectation. Hearing the news suddenly, Qingfeng Li did not panic too much. He calmly made a cup of black tea and then took it from Fang Wanzhen's hand. newspaper.

"Hmph, this IBM is really stingy. We only started a price war with him in Japan, and he immediately started the war throughout Asia. It seems he wants to kill us first." After reading the news about IBM's price reduction in the newspaper, After hearing the news, Qingfeng Li shook his head with a smile and said jokingly.

Looking at the calm chairman, Fang Wanzhen calmed down her inner anxiety a little: "Chairman, do you think we should keep up in Asia?"

"Of course, as I said before, we are not afraid of a price war with IBM." Li Qingfeng threw the newspaper he had read on the table, looked up at Fang Wanzhen and said, "Notify all agents that the price of the entire Lemon PC series will be reduced by 150%. Ten dollars, each party pays half.”

"One hundred and fifty? Isn't that too much? IBM only reduced the price by one hundred dollars per unit."

"It's smaller, and the pattern is smaller. The price war is about who can cut the price the most. My bottom line is to earn 50 US dollars per machine. As long as there is still profit, I will fight with IBM to the end."

"Okay, I understand, I will notify you now."

After Qingfeng Li issued the price reduction order, the entire Lemon Technology quickly started to operate. At noon that day, the price reduction across Asia was completed simultaneously. Newspapers and radio stations began to broadcast the news of Lemon PC price reduction. While reducing the price, Qingfeng Li also allocated 10 million US dollars in publicity expenses to seize advertising space in various places.

IBM responded quickly and was determined to teach Lemon Technology a lesson. They also increased their publicity expenses by 10 million US dollars in Asia. Whenever there is an advertisement for Lemon PC, there will definitely be an advertisement for IBM-PC.

The competition between the two companies has been intense since the beginning. In addition to tit-for-tat in advertising, both companies will cut prices every ten days.

Either IBM will cut prices first, or Lemon Technology will cut prices first. After one side announces a price cut, the other side will quickly follow suit.

In the first price reduction, Qingfeng Li paid fifty dollars more than IBM. In subsequent price reductions, both parties were very sensible. I will follow you as much as you reduce the price.

In addition to price wars, Qingfeng Li also put great effort into marketing and publicity, imitating later generations of Oppo and vivo. Qingfeng Li also customized a batch of inflatable doll suits and found people to promote them offline.

IBM was quite shameless, even copying this promotional idea. On the third day after Qingfeng Li's yellow doll suit came out, IBM also came up with a blue doll suit to compete with Lemon Technology's publicity staff.

In the competition in newspapers and radio, because the two sides cannot meet in person, physical conflicts will not break out.

But the dolls are advertised offline, not to mention that the stores selling computers are also very concentrated in the area, basically all in the same place. The dolls on both sides are their own employees. As the saying goes, enemies are extremely jealous when they meet. This is very strange. It's easy to go wrong.

On this day, Xiao Huang from Lemon Technology was holding his own company's materials to promote Lemon PC in Electronic Street. IBM's Xiao Lan happened to be holding his own materials to promote the Lemon PC. The two sides met head-on on the road, because The question of who should give way first was deadlocked on the spot.

Xiao Huang was the first to attack: "You are shameless and rush to the street. Get out of my way, plagiarism dog."

"Street boy, you lemon technology is a plagiarism dog. Our IBM is the first compatible computer in the world. The framework you use is still ours. You should make way for your predecessors." Xiao Lan counterattacked with the same sharp words.

"I'm going to piss you off, you're shameless. Is this what I'm talking about? You copied our corporate image, isn't it wrong?"

"It's gone, you idiot. It's obvious that you copied our compatible machine first. What's wrong with us charging some interest? If you don't agree, sue me."

"You are shameless"

"Old Mother Throwing Thunder"

The two sides soon escalated from a verbal dispute to insulting each other, then started pushing and shoving, and finally turned into a fight. Two chubby inflatable dolls threw bastard punches at each other, openly on the street. A fierce struggle ensued, attracting passers-by to watch.

After receiving the news from the police station, the two companies sent their company legal officers to the police station to pay the fine and seize the person.

After he was fished out, the manager of the publicity department found the company's publicity personnel who were out and told them harsh words. If he met IBM's publicity personnel again in the future, if they dared to do anything, he would be beaten hard. He went to the police station. Bureau, the company is responsible for recruiting people.

IBM also had the same idea. From that day on, whenever the offline publicity personnel of both sides met, there would inevitably be a scuffle. Every now and then, legal affairs from both sides would go to the police station to hunt for people.

This has really turned from a price war into a position war. The two companies will not give in to each other no matter which position they are on.

The price war between the two parties has been going on for a month, which is not only uncomfortable for both parties, but also for other companies.

"Baga, IBM, Lemon Technology, these two companies are all bastards, Baga, Baga"

Japan, Tokyo, NEC (Nihon Electric Co., Ltd.) headquarters building, in the personal computer business office, the person in charge, Umekawa Panties, angrily slapped the information in his hand on the table and cursed at the two companies.

Looking at the angry Umekawa's pants, assistant Hikawa Gangban asked cautiously: "Minister Umekawa, do we still want to announce our personal computer to the outside world as planned?"

"Baga, ****, are you a pig? Haven't you seen the price war between Lemon Technology and IBM? They are lowering prices every day. The cost of our machines is higher than theirs. Now it is announced to the public, how do you want me to price it? ?****" Umekawa's pants, who was in a rage, heard his assistant's stupid remarks and spat out sweet smells at the Rikawa steel plate.

The hierarchical system in Japanese companies is very strict. Faced with angry superiors, Hikawa Steel did not dare to talk back and repeatedly bent at 90 degrees to apologize to Umekawa's pants.

After Meikawa's underwear vented his anger on Rikawa's steel plate, he punched the desk hard and cursed in a low voice: "Damn IBM and Lemon Technology, let you fight for a while, wait for us Once the machine is released, you will all die."

This is really not Meichuan's underpants in YY, he really has this ability.

Their machine is not an open computer standard architecture. Although it uses the same Intel ×86 CPU as the IBM PC compatible machine, the two are incompatible with each other under DOS programs.

This is a set of computers designed by Nippon Electric Corporation (NEC) for domestic use in Japan. By installing a character rom chip on the motherboard, Japanese can be perfectly displayed on the computer, which is similar to the domestic Hanka.

"FUCK, Li, what do you want to do? Are you planning to fight IBM to the death?"

On this day, when Qingfeng Li was discussing the release date of "Brick Blocks" in Tokyo with Fang Chaoxian, the head of the game department, the phone on his desk rang. As soon as Qingfeng Li answered the phone, an angry voice came from the phone. male voice.

(End of this chapter)