Reborn in the red age

Chapter 259 It’s okay, Lafayette paid the money

Wang Weimin, who was still talking endlessly about the benefits of the garment factory, slowly closed his mouth as Ma Wenhui's face turned darker and darker.

In the end, it was Ma Wenhui's idea to open a clothing store in Xidan.

After the business was confirmed, Qingfeng Li stopped drinking tea leisurely and began to give advice: "Ahem, since we are sure to open a clothing store, I will give you some advice on how to purchase and sell goods. The business has no success. If you want to do it, just set up a clothing brand, and then set up a flagship store to make the performance look better. After the name is established, you can trick people into joining the franchise and collect their franchise fees."

"Flagship store? What does this mean? And you said you are looking for someone to join, what is this for?" Ma Wenhui was very concerned about her first business, and quickly asked about the specific situation. Ma Wenhui automatically filtered the word "deceive" from her ears.

Although I don’t know what kind of business Li Qingfeng is doing specifically, I once heard from Wang Weimin and Hu Jiabao that the business is very big, and millions of dollars are just small changes. Ma Wenhui is still very convinced of Li Qingfeng’s ability to do business. .

"Flagship store refers to the model room of a clothing brand, which is full of clothes of the same brand, that is, a brand display store."

"Franchising is equivalent to distribution. Others buy goods from you, use your brand, and copy your store model in other places. In addition to the cost of selling goods, you can also charge them a franchise fee."

Li Qingfeng explained to Ma Wenhui in an easy-to-understand manner what a flagship store and franchise are.

After listening to Qingfeng Li's explanation, Ma Wenhui frowned: "There is a loophole in your words. If we build a brand with good sales and can indeed make money, why would people join you? Just copy it and make it yourself. Isn’t it good? You can also save the franchise fee.”

Ma Wenhui nodded, looking thoughtful.

"Busy, why aren't you busy? I came to see you for something, otherwise, I wouldn't be able to get out of the institute gate." Putting down the textbook he was using to kill time, Deputy Director Yu continued without hesitation: "Didn't I tell you years ago that our bureau would establish a self-computing company with the Chinese Academy of Sciences? Now the leadership has approved it. I'm here to ask for your help."

"Stop, stop, stop, you have forgotten the most important point. Since you said we are a foreign brand, we must not go to the special zone to purchase goods. Where do the clothes we sell come from? How do we get the labels on the clothes?" Listening to Qingfeng Li's words With spit flying, Ma Wenhui quickly interrupted Qingfeng Li's speech and asked the most important point.

"Why are you in a hurry? It's early. I will inform you when there is news."

Later, he gave Ma Wenhui an in-depth explanation of his business ideas. After the discussion was almost complete, he sent the two of them to Xidan to look at houses, while Li Qingfeng got on his bicycle and went to school to work.

"The other thing is to decorate the flagship store with a high-end atmosphere, so that people can tell at a glance that the clothes inside are beyond the reach of ordinary people. On the opening day, we will find a few reporters and write some soft advertising articles for us. , boast that our brand belongs to a foreign high-end brand and is the first clothing store of a foreign brand in the country. By then, we must not cause people to rush to grab it?"

"How about just copying other people's designs? You don't need to pay royalties or anything like that?"

"Where did the design drawings and templates come from? Find someone to design abroad?" After solving the OEM problem, Ma Wenhui turned her attention to Qingfeng Li again.

"Hey, you are a rare visitor. Why, the place is not busy anymore?" Li Qingfeng put down the textbook and asked curiously.

Qingfeng Li felt a headache surrounded by the chattering students. After leaving a few words, he quickly walked out of the classroom with his briefcase in hand, preparing to go home from get off work.

"."

Ma Wenhui also reacted and looked at Wang Weimin, who was doing foreign trade OEM business.

"Give me whatever you want, Empress Dowager Cixi has already paid for it."

When I returned to the office to put my things away, I found that Deputy Director Yu had been waiting in the office for a long time.

Sensing the gazes of the two men, Wang Weimin closed his open mouth, patted his chest and assured Ma Wenhui that as long as he had the design drawings and samples of the clothes, he could place an order with the foundry and make any brand.

The more Qingfeng Li talked, the more excited he became, and he continued to talk about his business philosophy: "The brand should be registered directly in the United States, and then foreign brands will be used for publicity. Now our people just accept this and think it is foreigners' stuff. It’s just better than what’s available in China.”

Years ago, we said we were going to set up a company to make computers, but now that school is about to go on summer vacation, their efficiency is ridiculously slow.
"Half a year has passed, and now it's too late for you to enter the market. Don't you know how many computer companies have been established in Xiangjiang in the past six months?"

After the lecture, Li Qingfeng was immediately surrounded by students, chattering and asking when the results of the selection of government-sponsored international students would be announced.

"Simple, I will ask someone to register a clothing brand for you in the United States or Hong Kong. Forget about being sneaky. If anyone dares to use your brand name to open a store openly, sue him directly for infringement and counterfeiting, and you can still collect a compensation payment. "

Qingfeng Li did not answer Ma Wenhui's question, but looked at Ma Wenhui as if he were a fool. Then he shifted his gaze and pursed his lips at Wang Weimin, who was already dumbfounded.

Clothes design was nothing to Li Qingfeng. He stood up and went to the wardrobe next to the bed. He opened the wardrobe door, revealing a pile of clothes inside. He turned to the two of them and said, "Why do you need to hire someone to design clothes? These are all The ones I bought from Xiangjiang are all big brands. Just change the labels and just copy them. If that doesn’t work, I’ll have someone buy two more from the United States.”

"Okay, don't mention this. You should also know the efficiency of leaders in school. If you want to get something done, how can it be done without holding more than ten or twenty meetings?"

When this matter was brought up, Deputy Director Yu also sighed deeply, and was helpless about the speed of approval by the leader.

Regarding the virtues of leaders, Li Qingfeng in the school was also very impressed. Not to mention the administrative units, even the school was like this. Every leader had his own opinions on trivial matters, endless conferences and small meetings. , it can’t be dealt with in ten days and a half month.

Qingfeng Li brought the topic back up: "What exactly do you want to ask for help from me? Tell me and see if I can help you."

"Simple, it's a piece of cake for you. I think you should also know the original intention of establishing this computer company, which is to earn foreign exchange through exports. Don't you have experience in this area? We want to use your company's overseas sales Channels to help our computers go abroad.”

When he heard what he was looking for, Qingfeng Li packed up his things and prepared to go home without saying a word.

Whoever came up with this idea is definitely a fool in the head. Labor and management just sold their PC business, and now you want to use my sales channels to build your computers. Isn’t this nonsense? If things can be done like this, will it be your turn? Wouldn’t it be better for me to start a new brand and continue making computers to make quick money?
"Hey, hey, what are you doing? Don't leave. You have something to say." Deputy Director Yu quickly grabbed Li Qingfeng's arm.

Qingfeng Li pushed away Deputy Director Yu's arm and said speechlessly: "No one can do things like you. I can't help you because you are so busy, so you should find someone else."

"What's the big deal? Don't you want to buy computers now? I'm not trying to steal business from you. I'm helping domestic companies by the way. You won't lose anything, right?"

"No loss? What are you talking about? If I help you, not only will I suffer a lot of losses, but my reputation internationally will also be ruined. Who will dare to do business with me in the future?"

"Didn't you sell all your business? What losses can you have? It's not like you run the business directly and just help us connect the dots. How could it affect your reputation?" Deputy Director Yu said in confusion. .

Looking at Deputy Director Yu who had no business experience and looked innocent, Qingfeng Li didn't know how to explain it for a moment.

Sighing deeply, Qingfeng Li felt tired from dealing with people like them. He might as well go back to the classroom and listen to the students chattering in his ears.

After patiently pulling Deputy Director Yu to sit down, Li Qingfeng spent half an hour explaining to Deputy Director Yu in detail why he could not help them export computers abroad.

Looking at Lao Yu's disappointed back, Li Qingfeng shook his head. No wonder foreign brands were able to quickly defeat independent brands in various fields after entering the domestic market.

There are very few people in China who understand business operations from top to bottom. They take it for granted. Shopping malls are like battlefields. This saying is absolutely correct.

On the way home, Li Qingfeng suddenly remembered that he had forgotten to ask who the person in charge of the new company was. He did not know whether Comrade Liu Aiguo used the money from the Academy of Sciences to start his own business with his colleagues like in his previous life, or whether he had mixed up with others. To be honest, Qingfeng Li was quite curious about this newly established company.

When I got home, before I could even wash my face, Ma Wenhui persuaded me to take Qingfeng Li and his family to Xidan.

"Well, I have a good vision. This store has a good area and location. It is very suitable for a flagship store." Standing in front of the door of a two-story building on the street in Xidan, Li Qingfeng nodded with satisfaction and then turned around. Asked: "How much does this house cost per month?"

“The landlord said it’s free and I can use it for as long as I want.”

After hearing this, Qingfeng Li was shocked and asked three questions from his soul: "What? There is such a good thing? Where did you find such a scapegoat?"

Ma Wenhui glanced at Qingfeng Li with a strange expression, pursed her lips and said, "Your home"

"My family? Are you kidding me? There is no such person in my family."

Before Li Qingfeng finished speaking, his heel was lightly kicked by Hu Jiabao, who was holding a child next to him.

At this time, Li Qingfeng realized that the house where Ma Wenhui wanted to open a store belonged to his own family. When did he buy this house? How come you, as the head of the household, don’t know?
The two sisters ignored Qingfeng Li. They were very excited about the clothing store that was about to open. They quickly opened the lock on the door, and the two sisters went inside and discussed with great interest how to decorate it.

"Your man said that the clothing store should be turned into a flagship store and the decoration should be upscale. I went to find a carpenter in the afternoon and asked. Now it costs 80 yuan to build a large wardrobe with the most popular lacquered, carved and glass inlaid patterns. I am going to ask the carpenter Make eight at a time and put them in the store."

"As for the floor tiles, I'm going to use patterned floor tiles and paint the walls white. Aren't those small colored lights still popular now? I'll hang them all on the roof as a suspended ceiling."

Li Qingfeng, who followed behind and came in to look at the house, twitched when he heard Ma Wenhui's decoration plan.

This decoration is very difficult to describe. It may be a trend for people nowadays, but Li Qingfeng only thinks that this decoration is scum and has nothing to do with the three words of high-end atmosphere and class.

After the two chatted for a while, they came down from the second floor. Hu Jiabao excitedly asked Li Qingfeng for his opinion: "Qingfeng, you heard what Wen Hui said just now, what do you think of this decoration?"

Qingfeng Li didn't answer but asked: "You also shop a lot in Xiangjiang. What do you think of her decoration idea?"

"Our place is not Xiangjiang. I think Wenhui's decoration plan is very good. It is much better than the decoration of other clothing stores," Hu Jiabao said with a smile.

Qingfeng Li curled his lips and said nothing, obviously scorning Ma Wenhui's decoration plan.

"Li Laosan, if you think my decoration idea is not good, then tell me and let me admire your ideas." Seeing Li Qingfeng's disdainful expression, Ma Wenhui jumped out immediately.

"Okay, since you asked me to speak, I will tell you what I think." This was what Li Qingfeng was waiting for, and he immediately expressed his thoughts: "What you just said is completely different from the word high-end." If you have a little bit of knowledge, you will feel that the decoration in the store is tacky. The clothes you sell are not cheap goods that cost 20 or 30 yuan. The minimum price of a piece of clothing is 80 or 90 yuan. The store must be decorated to be magnificent. The European style can calm people down.”

"Why don't you have a large wardrobe with painted carvings and glass inlays? If you put this thing in a store, it will look very earthy. It can be used as a floor-to-ceiling rack for hanging clothes. It is best to use European iron art instead of wood."

"It's not enough to just paint the wall white. What's the difference between that and the white wall on the roadside? You have to make relief patterns on the wall and put some Western-style decorations on it."

"The patterned tiles on the floor are so ugly. They have to be tiled, and they are white tiles that imitate spar. They look very expensive if you put on the lights."

"The ceiling should be made of solid wood and carved with patterns. There should be several small spotlights on each wall, and a large European-style crystal chandelier should be hung in the middle of the roof."

Li Qingfeng just stood in the center of the room, refuting the decorations proposed by Ma Wenhui one by one, and giving his own suggestions for decoration. He kept scolding Fang Qiu and looked at Ma Wenhui with disdain from time to time. One glance.

(End of this chapter)