Reborn in the red age

After a brief inspection of the renovated factory workshop, Li Qingfeng nodded without comment.

It was originally an industrial equipment manufacturing factory, and with a slight modification to the production workshop it met the needs of an automobile factory workshop.

As for venues that will be needed later, such as wind tunnel testing, there is no rush to use them. It is still a long way before the first car rolls off the assembly line, so just build them slowly.

When inspecting the former factory living area, Qingfeng Li looked at the various redundant public buildings and couldn't help but frowning: "Except for the lack of a crematorium and a court, there really is everything here!"

"It's like this in large state-owned enterprises. The state takes care of everything from birth to aging, sickness to death. Factory children basically don't have to leave the factory from birth to death, and any needs can be met within the factory," Zhang Yapeng said as a matter of course.

"We are not a state-owned enterprise and cannot control the birth, aging, illness and death of our employees. We should use these buildings if they can be used, and leave the ones that can't be used here temporarily. When the factory is expanded, we can demolish the unused buildings."

"Ok"

At this time, large state-owned enterprises are not only production units, but also undertake multiple social functions. These enterprises usually have complete facilities, including hospitals, schools, kindergartens, cinemas and other public facilities, which can almost meet the basic living needs of employees and their families, equivalent to a closed small society.

After all, Mercedes-Benz Automobile Factory is a private enterprise and cannot be responsible for the birth, aging, illness and death of its employees like a state-owned enterprise.

These remaining public buildings such as hospitals, schools, and cinemas are of no use to the Mercedes-Benz car factory, but instead take up a large amount of land.

In the living area, except for the dormitory buildings and the stadium, a large number of buildings are not used by the Mercedes-Benz Automobile Factory.

"It's OK. The factory is quite large, so there is still enough space even if it is expanded in the future."

After inspecting all the buildings in the automobile factory, Li Qingfeng gave a good evaluation of the slightly old factory building.

"The reason why I want this factory is because they have a large enough area. Otherwise, I would not want it."

After the inspection of the automobile factory, I sat in the factory conference room with Zhang Yapeng and formally started a conversation about the future development of Mercedes-Benz Automobile.

Li Qingfeng handed over a Mudan cigarette and asked with a smile, "Lao Zhang, there are still a few months before the production line is installed. What difficulties do you have? Tell me and I will try my best to satisfy you."

"There are too many difficulties. First of all, our factory is in urgent need of experienced engineers. I have been poaching people everywhere in the past six months, and I was almost blocked several times. I used the high salary to lure more than 100 engineers with car manufacturing experience. The rest are students who have just graduated a few years ago. We urgently need the headquarters to help coordinate a large number of experienced mechanical engineers to come here."

When talking about the difficulties the automobile factory was facing, Zhang Yapeng immediately perked up and complained to Li Qingfeng, hoping to get help from the headquarters.

Li Qingfeng remained calm as he listened to Zhang Yapeng's complaints. He nodded slightly to show his understanding. In order to show his importance to the automobile factory, Li Qingfeng even took out a pen and paper to write down the difficulties the factory encountered one by one.

Zhang Yapeng watched Li Qingfeng nod continuously and take notes seriously, so he became more and more excited and began to talk nonstop:
"Last year, 800 tons of Russian technical data were shipped from Moscow. There were a lot of professional words on them. I had limited manpower. After half a year of translation, I only translated one-third of it. I also needed to find a large number of experts who are proficient in machinery and Russian to translate."

"In addition, there is also a shortage of experienced workers in the production workshop. The domestic automobile manufacturing industry is relatively backward. It is easy to find workers, but experienced workers are simply not available in the market. This also requires some coordination."

After half an hour of complaining, Zhang Yapeng drank a sip of water to moisten his throat, looked at Li Qingfeng expectantly and asked, "Teacher Li, can the headquarters help solve the difficulties our factory is facing?"

He stopped recording and put the cap of his pen back on. Qingfeng Li slowly raised his head, looked at Zhang Yapeng, and said seriously, "No."

"."

In other words, the person opposite was the big boss Li Qingfeng. If it was anyone else, Zhang Yapeng would have wanted to curse.

Damn it, I remembered it so seriously and thought I could help solve it, but in the end I was told no. This is just a joke.

"I know you're in a hurry, but don't be in a hurry, just listen to what I have to say."

After calming down Zhang Yapeng who wanted to say something, Li Qingfeng continued, "You know what our company does. If you need money, just ask. It doesn't matter if it's 100 million or 200 million. Just name a number and the headquarters will allocate funds immediately. But for people."

Li Qingfeng paused for a moment, looking at Zhang Yapeng's embarrassed expression. He thought it was a bit unreasonable not to give anyone much, so he changed the topic: "This time, we are building a car across industries, and the span of industries is quite large. The headquarters has a talent pool in the field of car manufacturing. Well, we can introduce a wave of talents from the international community. We can find a way to introduce a few senior technical talents from Germany and Japan."

"Can't we ask the country to help coordinate some technical personnel, just like chip companies?" Zhang Yapeng asked desperately.

"Flying Chi Auto and Huaxin are different. The country can strongly support them because state-owned enterprises cannot produce good chips. We hope that our private enterprises can enhance the strength of the domestic chip manufacturing industry."

"We entered the auto industry late. SAIC in the south is assembling Santana, and FAW in the north is assembling Audi 100. The state's resources are more inclined towards joint ventures with more advanced technology like them, and there will be no support for our Mercedes-Benz cars."

When this matter was mentioned, Li Qingfeng smiled bitterly and shook his head. When he reached an agreement with Russia on the introduction of automobile production lines, he had mentioned to Secretary Qian the issue of introducing domestic talents to the automobile factory.

But he was rejected. Secretary Qian said that Li Qingfeng and his team needed to be self-reliant in the automotive industry and he could not provide too much support.

Even the purchase of official cars was an opportunity that was won for Feichi Automobile Factory after Li Qingfeng argued hard during the last meeting with the senior leader.

Even this is not 100% safe and needs to compete with Audi and Santana.

The government will only designate procurement when the products meet certain standards, are of low price and have advanced technology.

After listening to Li Qingfeng's explanation, Zhang Yapeng realized that it was impossible to rely on the headquarters for talent, and he could only rely on himself from now on.

Zhang Yapeng fully exerted the spirit of Ah Q and comforted himself in his heart, a few is better than nothing, not to mention there is strong financial support from the headquarters, if it really doesn't work, he can just wave the money to the big brother and always be able to recruit some talents.

"Okay, let's stop talking about this. Let's talk about the future development strategy of Huachi Automobile." Li Qingfeng waved his hand and started the main topic of today: "I have three small suggestions for Feichi Automobile. You can write them down."

When he heard that they were going to talk about business, Zhang Yapeng quickly took out a pen and paper, ready to take notes at any time.

"First, we must do a good job of product positioning. Our Feichi car is positioned as a luxury car. Regardless of the product quality, although the engine of the Volga is not much different from that of a tractor, the impression we give to the public during publicity must be that it is a luxury car of the same level as Audi." "Second, the appearance of the vehicle must be grand, the interior must be technologically luxurious, and the workmanship must be fine. It cannot be the same rough workmanship as the imported Volga. We must try to optimize the unreasonable design of the original Volga, such as the suspension. The rear suspension has only three steel plates, and the rear end will shake when it encounters a washboard road. This design is unreasonable and must be changed."

"Third, the automobile factory can set up a five-year plan and invest heavily in developing our own automobile engine based on the Volga four-cylinder engine. The requirements are reliable quality, sufficient power, and the fuel consumption should be as low as possible, striving to achieve 5-10 liters per kilometer."

"Okay, I'll talk about three points first, and you can tell me what you think."

After saying this, Qingfeng Li picked up the teacup and took a sip, waiting for Zhang Yapeng's question.

"Forehead"

After Li Qingfeng gave the first instruction, Zhang Yapeng didn't know what to say.

The technology of Mercedes-Benz cars comes from Volga. Although Volga is a luxury car among big brother cars, it is known as the pride of big brother's automobile industry.

However, this thing has a reputation in China as one of the four most broken things in Eastern Europe, and is described by experienced drivers as industrial garbage riding on a pile of scrap copper and iron.

The imported mid-range Crown sedan sells for 600,000 yuan in China, while the imported Volga sells for only 100,000 yuan, the same price as the domestic Xiali. No matter how you look at it, they are not luxury cars.

After organizing his words, Zhang Yapeng said tactfully: "Teacher Li, our factory has just been established and we don't have much experience in car manufacturing. The first car must be produced according to the mature Volga. If this car is sold as a luxury car, will the buyer feel cheated?"

"Who told you that I was going to sell cars to ordinary people?" Li Qingfeng asked doubtfully.

This sentence made Zhang Yapeng's CPU burn out. It took him a long time to react and he exclaimed, "If we don't sell it to the people, then who should we sell it to? We can't sell it to the government, right?"

“We don’t sell to the government or ordinary people, we sell to domestic businessmen.”

"Self-employed people are all experienced people. I don't think they can be fooled by just two advertisements."

"Don't worry, I have a solution. Just build the car and I will take care of the sales of the first batch of vehicles."

"Oh well"

Li Qingfeng already had an idea about the sales of the first batch of factory training cars.

Except for the price, the first car has no advantages over Santana in other aspects, let alone Audi, so there is no need to consider it as an official car.

We can neither cheat ordinary people nor go the route of official cars. If we want to maintain the luxury of the brand and give ordinary people the impression that our cars are luxury cars, we can only start with the bosses of small and medium-sized enterprises.

Once the cars are produced, Huaxin will sell them. If you want to buy chips to produce DVD players, you have to buy a Mercedes-Benz car first. If you don’t have a Mercedes-Benz car, you won’t be allowed in. If you buy more than 1 chips, you will have to buy another Mercedes-Benz car.

Moreover, after buying a Mercedes-Benz car, you cannot say anything bad about it and you must talk about the luxury of the car in any public occasion, otherwise you will be disqualified from purchasing the chip.

A unique business is so powerful.

If Huaxin cannot sell the 3000 cars, we will then look for domestic bosses and we will be able to sell the 3000 cars.

Of course, Qingfeng Li was not a cheater and sold each car to them at cost price.

After discussing the production of the first batch of cars, Li Qingfeng talked about some design concepts of future cars and drew a rough sketch of the car himself.

Apart from this, there is nothing Li Qingfeng can do to help him in terms of car manufacturing. Whether Mercedes-Benz can maintain its position as a luxury car depends on Zhang Yapeng.

When seeing Li Qingfeng off, Zhang Yapeng still felt that the positioning of luxury cars was a bit risky, so he persuaded him again: "Teacher Li, I still think it is too dangerous to benchmark the Mercedes-Benz Automobile Factory against Audi. The people may not buy it, and our factory will most likely suffer losses. It is safer to change the target to Santana."

"Lao Zhang, you are wrong. This is not a question of whether the factory can make a profit. I am not running this car factory for the purpose of making money. If I want to make money, there are plenty of ways in the computer industry." Li Qingfeng stopped getting into the car, sighed and said:

"A Crown sells for 20,000 to 30,000 US dollars in the United States, so why dare they sell it for 600,000 in China? Isn't it because we don't have a mid- to high-end car brand in our country? They can sell as much as they want. If our country had a domestically produced mid- to high-end car that was recognized by the people, would they dare to sell it so expensively?"

"The domestic automobile industry has just started, and people don't recognize brands yet. We need to develop our cars in the middle and high-end direction to leave an impression on people. If we fail to do so now, in the next 20 to 30 years, domestic car companies can only make low-end cars worth tens of thousands of yuan, and foreign car companies can reap the people's wallets unscrupulously."

"I founded Feichi Automobile for two reasons: first, to provide tens of thousands of jobs in Northeast China, and second, to bring down the price of foreign-owned cars to a relatively reasonable price range so that they won't act so recklessly."

"In terms of strategy, some financial losses are nothing; as long as the strategic goal is achieved, it is a victory."

Zhang Yapeng broke out in a cold sweat after hearing this explanation which rose to the national strategic level. He admired Qingfeng Li even more.

No wonder he was able to start from scratch and expand his business globally in just a few years. His perspective on events is unmatched.

While I was still thinking about how to make profits for my company, others had already raised the issue to the national strategic level and were looking ahead 20 or 30 years.

After coming back to his senses, Zhang Yapeng straightened his clothes, looked directly into Li Qingfeng's eyes, and said firmly: "Teacher Li, I'm giving you a military order today. The company's five-year plan will be completed. Even if it costs me my life, I will plant the flag of our Feichi Automobile on the luxury car battlefield."

"I don't need to work so hard, but you still need to take care of your health. If you get sick from working too hard at the factory, your wife will come to my house and cause trouble for me."

"How dare she, a tiger woman, to cause trouble for you? I will slap her in the face."

"."

"How dare you brag" (End of this chapter)