Reborn in the red age
Chapter 485 Selling a car is not shabby
"By the way, didn't you say you had changed a car for me when you came back? What car was it? The one that ran 300 miles per hour as mentioned in the newspaper?"
After paying their daily taxes in the evening, the couple was chatting. Hu Jiabao remembered what Qingfeng Li had said to him when he first came back. She snuggled into Qingfeng Li's arms and asked about the car.
Putting out the cigarette on his finger in the ashtray on the bedside table, Li Qingfeng nodded: "Yes, that car. I will drive it downstairs for you when I come back. You can use that car to go to get off work in the future. I am also going to change my car to a Mercedes-Benz 300. After all, we still have to support our own products."
Hu Jiabao did not answer, but fell into thought. After a long while, he slowly shook his head and refused to choose the Mercedes-Benz car as his means of transportation.
Just when I was about to ask why, Hu Jiabao said leisurely, "I am not suitable to drive that car. The newspaper said that it is not the official car of the department-level leaders? Is it only allocated to the department-level leaders for the time being? I work at a school, it is not appropriate for me to drive this car."
"Isn't your school a vice-ministerial university? Aren't the positions of president and secretary all vice-ministerial?" Li Qingfeng asked doubtfully.
In 1992, the central government designated 14 vice-ministerial universities, among which Capital Medical University, where Hu Jiabao worked, was listed. Politically, it is at the same level as universities such as Peking University and Tsinghua University.
"But our unit is a department-level unit. Only the secretary and the principal are vice-ministerial level leaders. The other deputy leaders are vice-department-level leaders. Their official cars are still Santanas. Is it appropriate for me to drive a department-level leader's car to get off work?"
"Hey, you are a teacher without any official position, and you still care about political influence?"
"Why don't I talk about the impact? I still want to make progress."
"."
Early the next morning, Qingfeng Li drove the two children to school.
On the way, Li Qingfeng curiously asked the first grader who was chatting with the fifteenth grader in the back row, "Your handwriting in the three homework books is different. Aren't you worried that the teacher will find out?"
"What are you afraid of? There are so many homework assignments during the summer vacation. Can the teacher really read them carefully one by one? He will just flip through them casually and pass them if he sees that they are filled with words." Chuyi didn't care at all about Li Qingfeng's concerns and said carelessly.
"What if the teacher takes it seriously?"
"Just watch it carefully. The worst that can happen is a reprimand and the parents will be called. What's that?"
Li Qingfeng smacked his lips. He really didn't know what to say to his daughter.
Students of other ages are afraid of having their parents called, but she doesn't take it seriously at all.
I don't know whether to say that he is free and easy, or that she is shameless.
They were about to enter junior high school, which was the last half year of elementary school. When sending the two children off the bus, although Li Qingfeng had no hope for his daughters, he still gave them some good advice like studying hard.
What I got was naturally Chuyi's assurance.
After returning to Huaxin Building, Li Qingfeng called Huaxin's sales manager over, explained his bundling sales plan, and asked him to hint the purchase of cars to customers who came to Huaxin to make purchases.
It is tentatively stipulated that customers whose annual purchase volume reaches more than 200,000 pieces must purchase ten Mercedes-Benz cars.
For customers who purchase more than 200,000 chips, the chips will be sold in a bundle of 30,000 chips, which is enough for two cars.
For customers who purchase less than 200,000 pieces, the products will be sold in bundles at a standard rate of 20,000 pieces per unit.
After listening to Li Qingfeng's story, the sales manager Liu Qiheng said flatteringly: "Teacher Li, our customers can easily meet this standard. I think we can raise the standard a little bit. For customers with less than 200,000 chips, we can match two cars for every 30,000 chips. For customers with more than 200,000 chips, we can match one car for every 10,000 chips."
"You are a bit ruthless, 10,000 coins for one car. Won't those customers make trouble with us? This time we are not giving them cars at cost price, but the real selling price, 250,000 each, without any discount." Li Qingfeng frowned and looked at Liu Qiheng, thinking that this old guy was a bit cruel.
Seeing the displeasure on Li Qingfeng's face, Liu Qiheng quickly defended himself: "Oh, Mr. Li, you misunderstood me. I deal with many customers who come to the factory to purchase, and I understand their situations better. This standard is really not high, and customers won't make a fuss."
"Are you so sure?" Li Qingfeng looked at Liu Qiheng suspiciously.
Liu Qiheng nodded hurriedly and said with confidence: "I dare to issue a military order. Let alone this standard, even if the standard is doubled, those customers will honestly buy our chips and cars."
"The current market price of a DVD player is only 1,800 yuan. The price has been falling continuously over the years. How can our customers still make such a huge profit?" Li Qingfeng asked with some disbelief.
Ever since Wang Weimin and the provincial trading company terminated their agency cooperation and started selling DVD players to all private trading companies, shopping malls and stores in the market, the price of DVD players has been directly reduced.
The original price of 2,200 was restored from 3,400 set by Jiangnan Trading Company.
Later, Li Qingfeng completely opened up the decoding chip market. Anyone could purchase decoding chips, and the output of DVD players increased greatly, leading to a continuous decline in production costs, all the way down to the current 1,800.
In Li Qingfeng's estimation, the factory profit of a DVD player is only about one hundred yuan, or even just a few dozen yuan. The standard set earlier is already very high.
Liu Qiheng nodded repeatedly and explained to Li Qingfeng: "The profits are amazing. The domestic sales price is indeed not high. The manufacturer only makes 80 or 90 yuan profit for one machine, but the sales volume is huge. This year and last year, more than 10 million DVD players were sold in China. The profits of these manufacturers are not small."
"Moreover, domestic profits are small. Domestic manufacturers' profits mainly come from exports. Exporting a machine can earn 50 to 60 US dollars, which means a profit of 400 to 500 yuan for each machine. The export volume is not small and very stable. We can export 4 to 5 million units every year."
"When you add the two together, the profit of a single machine is really not low. If there is no profit support, how can I dare to let a big customer buy a car with 10,000 chips?"
Li Qingfeng touched his chin. He had not paid attention to VCDs in the past two years, but the sales of this VCD suddenly shot up so much.
In the past two years, only three to four million units were sold each year, but last year the number doubled, with more than ten million units sold in the domestic market.
I remember when VCD was first developed in 85 and I went to Wuxi Factory 742 to discuss production, they said that there would be a demand for million chips in the next ten years.
Now it seems that 30 million is still too little. Last year, domestic sales and exports totaled nearly 20 million units.
Unfortunately, Factory 742 did not catch up with the wave of decoding chip production, and was slow to introduce a production line, which made Li Qingfeng produce Huaxin. After thinking for a while, Li Qingfeng decided to do as Liu Qiheng said. Since there was such a big profit, it would be easy to buy two cars for his buddies.
Besides, if I can't drive the car myself, I can just sell it to a local dealer. I won't lose much money anyway.
After Li Qingfeng confirmed this, Liu Qiheng sent out a notice the same day, informing all Huaxin's customers by phone that they had to buy a car to buy chips.
Huaxin's customers are still very considerate. Even though they couldn't get through on the phone today, the car payment was deposited into the bank account provided by the Feichi Automobile Factory the next day.
While Huaxin was taking action, Li Qingfeng was also busy. In order to get orders for Feichi Sanbai, he personally picked up the phone to contact customers.
He even didn't let go of Pengcheng's old Ren and Zheng Xiangqian, who he had just contacted not long ago. As long as the company CEO was strong, Li Qingfeng would call him to promote the Fei Chi 300.
Li Qingfeng still has a lot of face. Although not many people in China know him, after the news that Li Qingfeng personally promoted the Fei Chi 300 spread, many large private enterprises in China expressed their support and announced that they would purchase the Fei Chi 300 as their corporate car.
Li Qingfeng was confused when he saw the statements in the newspapers about various companies announcing that they would purchase the Mercedes-Benz 300 as their corporate vehicles.
Who are these people? We don’t even know them. Why do they want to support my industry so much?
Putting down the newspaper in his hand, Li Qingfeng rubbed his brows and said to He Guangqin who was standing beside him, "Guangqin, write down the names of the companies that have placed orders for Feichi 300 in the newspaper, send them a thank-you letter in my name, and find a time to invite them to the capital for a meal together."
"Ah, do you want to invite them all? I see that many of those enterprises are comprador enterprises. Don't you look down upon such enterprises the most?" He Guangqin asked hesitantly.
Li Qingfeng sighed helplessly, rubbed his brows and said: "Please go ahead. The launch of a new car is a time to create momentum. We need these people now. I will bear with it. Having a meal with them is nothing. The most important thing is to develop Feichi."
"Okay, there are also people selling health products here, do you want to invite them too?"
"Please, why not? As long as you support our company by placing an advertisement in the newspaper, we will invite you." Li Qingfeng gritted his teeth and said, "It's just selling cars, it's not shabby."
"."
The unified actions of major companies attracted the attention of the media. For a time, there were more related reports in newspapers, which published news that major celebrity private companies expressed their intention to purchase Mercedes-Benz 300 as corporate cars.
Taking advantage of this opportunity, Zhang Yapeng hired reporters to write soft articles to brag about the advancement of the Mercedes-Benz 300. He also hired singer Sun Yue, who became famous overnight with the song "Wish You Peace", to be the spokesperson, and spent a lot of money to broadcast Mercedes-Benz car advertisements on TV.
As a result of this operation, the popularity of the Mercedes-Benz car increased rapidly. Not long after the production began, the Mercedes-Benz 300, of which there was not a single car on the market, became the representative of domestic luxury cars.
Its level of luxury is catching up with domestic Audi and imported Mercedes-Benz, and has become a symbol of identity and status.
"Hahaha, oh, Lao Li, you still have a way. In just a few days, you have brought orders for thousands of cars to the Mercedes-Benz factory."
Zhang Yapeng, who had been staying in the capital and running around recently, ran to Li Qingfeng's office with a happy face when he had some free time and reported the latest news to Li Qingfeng.
Li Qingfeng's face turned black, and he said without any emotion: "Haha, this order of thousands of cars was bought with my face."
"What do you mean? How can it be exchanged with face?" Zhang Yapeng asked curiously.
"It's all in the past, you don't need to know." Li Qingfeng waved his hand, not wanting to talk about those disgusting things, and changed the subject and asked: "Have you finished your work above? When are you planning to return to Harbin?"
Seeing that Li Qingfeng didn't want to talk, Zhang Yapeng was curious, but he didn't ask any more questions. He nodded and talked about the delivery: "The process is complete, and the only thing left is delivery. Six hundred cars, we are required to deliver them within one month."
"Are you stressed?"
"What's the pressure? Our factory's monthly output is 2,000 units. We have already produced more than 800 vehicles. I have arranged transportation. It will be easy to deliver them nationwide within a month."
A monthly production capacity of 2,000 units is not low in China. Audi, which has always been its benchmark, only produces dozens of units per day on its current assembly line.
The production of Xiali cars that are seen everywhere on the streets is not high nowadays, with an annual output of only 50,000 to 60,000 units. The production capacity of Songhuajiang mini vans is also only tens of thousands of units.
At this time, the only car in China with a production capacity of more than 100,000 units is the Santana, with an annual output of 500,000 units.
It can be said that in the domestic automobile industry, except for Santana, the others are just younger brothers.
"Yes, a production capacity of 24,000 units a year is already good. The people in our country are still poor. If we can sell 20,000 Mercedes-Benz 300 cars a year, it will be a victory. The tone of luxury cars will be completely set."
"Yes, I think so too. The engineers in the factory have already put all their energy into our second car, which is designed to compete with Santana. It will be launched on the market by the end of this year without any problem."
Li Qingfeng knocked on the table: "Listing at the end of the year is not the most important thing. The most important thing is to increase the production capacity. For cars that are used in large quantities, the production capacity cannot be like the Mercedes-Benz 300. What can we do with more than 20,000 units a year? Don't forget the purpose of establishing a car factory."
"Don't worry, I won't forget this. We started preparing for our new car production line last year. A large number of advanced production lines have been purchased from America. After the design of the new car is completed, we will have the capacity to produce 100,000 vehicles annually," Zhang Yapeng said with a smile.
"One hundred thousand is not enough. I will approve another sum of money for you. We will strive to reach an annual production capacity of 98 before ."
"Triple in two years? Isn't that too tight?"
Li Qingfeng didn't say anything, just staring at Zhang Yapeng opposite him. After a long while, he slowly said, "I heard that eating chicken racks has become popular in the Northeast. It has spread from Fengtian to the entire Northeast. You have been in Harbin all these years. Is this true? Have you ever eaten chicken racks? Is it delicious?"
Zhang Yapeng wanted to say something, but he couldn't open his mouth. After a long silence, he suddenly stood up from the sofa, patted his chest and issued a military order to Li Qingfeng.
I guarantee that as long as Li Qingfeng's funds are in place, the annual production capacity of the automobile factory will be increased to 98 before , without any ambiguity.
Failed to complete the task, and voluntarily resigned from the Feichi Automobile Factory. (End of this chapter)
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