Football: A late bloomer, starting with Leicester City

Chapter 404: Jerseys are selling like crazy! Crazy fans! The Audi Cup begins! (Ask for monthly ticket)

Jersey sales have nothing to do with most players.

There are so many players in the five major leagues, there are also many wealthy teams, and everyone can name a lot of superstars.

If someone wants to buy a jersey, why not buy it from Cristiano Ronaldo? Why not buy it from Messi? Why should they buy yours?
Not to mention that jersey piracy is rampant around the world.

If you don't love it so much, why would people go to the official flagship store to support you with a genuine jersey?
Pirated jerseys range from 20 to 35 euros, genuine jerseys range from 128 to 300 euros (the player version is more expensive).

Without enough love and support, anyone with a discerning eye knows how to choose.

But Chen Yufeng is obviously different. Objectively speaking, his influence has now caught up with Messi and Ronaldo, and in some aspects his appeal is no less than the two!

All the qualities he possesses have made him one of the players with the most fans in the world!

Fan stickiness is also extremely strong!

This was very evident during our trip to Mexico.

This person seems to be the person in charge of the Asia-Pacific region. At this time, he has completely turned into a bastard, shouting to himself: "My strategy is correct, and the efforts I have made are not in vain!"

"Chen Yufeng is of Chinese descent. There must be a lot of fans there, and the long-tail benefits are good. Just wait, there will be surprises." The general manager also spoke up at this time, with a smile on his face.

After this person finished speaking, the others nodded slightly, and then began to wait anxiously again.

If you want to suddenly explode, it depends on whether you can win any valuable championship in the future.

Someone explained with a smile: "You know, our jersey sponsor is not a big sports brand, so they naturally have no competitiveness and cannot obtain the manufacturing rights. Once this right falls into our hands, then our operability will That’s big.”

The price of the second edition goes straight to 300 euros. This is exactly the same jersey that Chen Yufeng wore in the game. The materials and workmanship are very top-notch.

The general persons in charge of each region were sitting anxiously, their hands clicking non-stop, either typing on the keyboard or poking at the mouse. Some people directly picked up the phone and made an international long distance call.

The quantity is not large, only 200 pieces. They will not be sold directly, but will be given away in various activities, in order to naturally stimulate the popularity of jersey sales.

"Don't worry about the gibberish at this time, it's not real."

In the first half hour, this is of course the best time for jersey sales. Due to the early publicity and the popularity of Chen Yufeng's transfer, many fans are waiting to snap up the jerseys as soon as they go online.

"In general, everyone knows that Chen Yufeng has great influence, and everyone knows that the jersey sales this time are very profitable. After bringing together many factors, we are very confident."

"Two hours of anger and twenty-four hours of anger!"

"Chen Yufeng, generally speaking, Chen Yufeng's influence is too great, and there are too many producers who want to cooperate."

"Our share is 35%, right?" someone finally confirmed.

Atletico Madrid training base, on the second floor of the administration building, in a large office.

The first edition, commonly known as the fan edition, is the most common one and is priced at around 128 euros, which may fluctuate due to tariffs in some countries.

"Through manufacturers and major platforms, dealers sell at 35%, but if it is our own official flagship store, the profit margin reaches 65%." One person said with a smile.

Putting down the phone, the man turned his head happily: "The server didn't crash, it's just that there are too many people, and synchronization takes time."

Until someone stood up first, laughed loudly and said: "Dongya, Dongya is coming out!"

"The place where piracy is the most rampant and where genuine jerseys are the hardest to sell, the number of orders in the first half hour was 9! It was shipped! Hahahaha!"

And so on, the first hour is better than the second hour, the first half of the day is better than the second half, the first whole day is better than the second whole day.

"There is another reason. Chen Yufeng's personal sponsor is Puma."

"Ha ha ha ha……"

"Record-breaking, this is record-breaking sales! Give it another two hours, and all single-day jersey sales records in East Asia will be broken!"

"Huh..." Many people breathed a sigh of relief and wiped the sweat from their foreheads.

“Hurry up and sort it out!!”

"If we continue at this rate, we have a good chance of recovering Chen Yufeng's transfer fee! Hahaha!"

The third edition is printed with Chen Yufeng's autograph. This was signed by Chen Yufeng while discussing the details of the jersey contract after joining Atletico Madrid.

"Under this premise, as long as other manufacturers and distributors dare to lower our prices, we can completely abandon everyone and turn to Chen Yufeng as the middleman to negotiate cooperation with Puma."

"I know there are a lot of people, but isn't this something you should have prepared for a long time ago?!"

"Oh...is it normal over there? That's good, that's good. Then synchronize it quickly, we want to see! Don't play tricks, hurry up!"

"How did you negotiate this contract?" Someone asked breathlessly, as if they could only suppress their inner anxiety and eagerness by talking continuously.

Chen Yufeng has never marketed anything, nor has he played in the fandom, but this does not affect others' willingness to pay for his stories.

"Europe, the orders in the first half hour also came out, 17 orders, and the British orders accounted for 65%." The person in charge of Europe also spoke up quickly. His tone was relatively calm, but he was already completely lying in front of the computer screen. The right hand refreshes wildly.

"What's the situation? What's the situation? We can't see anything, can't we do the most basic synchronization? Then do we have to worry that the server will crash, data will be lost, and funds will be lost?!"

"I'm out here too!"

"Me too!! Me too!"

Specifically divided into three categories, regular version, player version, and signature version.

For those who didn’t know, I thought he was sitting at some Wall Street investment bank and was conducting stock transactions.

He can bring positive influence to others, make them believe in miracles, and believe that there is still hope for living. This is the most valuable thing he has.

On July 7, Atletico Madrid’s official jersey flagship stores around the world launched Chen Yufeng’s authentic jerseys.

"Are they all for half an hour? I'm here too. I can't believe there are a lot of orders from Africa! Hahaha! It's been shipped!"

"..."

Many people stood up at the same time, and the general manager immediately began the general calculation.

Finally, after a while of simple addition, subtraction, multiplication and division, they came up with a number.

In the first half hour, Chen Yufeng’s fan transaction volume was - 31 orders!

At a rough calculation, Atletico Madrid's share of the money is definitely more than 20 million euros!
First of all, there are definitely not a few people who buy the player version. Generally speaking, the average price of jerseys is calculated based on 180 euros.

Another point, if you buy it from Atletico Madrid’s official flagship store, the share is 65%. Therefore, this sales can be roughly estimated.

This result is indeed comparable to Melo!
"Pah, pah, pah, pah..." Everyone applauded immediately, and everyone felt that their fatigue was swept away, leaving only full energy.

Increased publicity! Turn up the firepower! Upgrade and repair the server to prepare for 48 million sales in hours!
Even when Atletico Madrid chairman Cerezo called to inquire about the situation that night, the general manager here just said lightly: "Sorry, Mr. Chairman, we are too busy and have to hang up the phone."

"You can wait until tomorrow to come and see for yourself. We are all rushing to deal with things and don't have time to do statistics every hour."

There was no sound from the other end of the nod, because as you can imagine, Cerezo was absolutely speechless.

The next day, Cerezo and Simeone had a busy day as the Audi Cup was about to start.

It was not until night that I came to this office.

"How's it going? Our new version of the jersey looks great and will definitely sell well." Cerezo walked over confidently.

Simeone is more curious because he doesn't get any money from it.

"I can only say one thing, the sales are crazy. The support from British fans and Chinese fans is simply too strong. I have never seen them so crazy, especially people near Leicester." The general manager looked at I didn't get a good rest when I got up, and I looked dazed and excited.

"How much?" Cerezo stepped aside and looked at the computer.

The system failure has been repaired long ago, and what is shown now is the amount that has been carefully calculated and calculated.

Time - 35 hours
Transaction volume - 841294 orders

Transaction volume – 146385156 euros
Total amount after sharing – 64217312 euros
Tax rates are not included.

Cerezo stood bent in front of the computer and counted for a long time. Finally, he stood up suddenly and stood firmly on the spot.

As if he noticed his daze, he immediately bent down again, squeezed out the sour water from his eyes, and then looked away.

"Hiss..." In the end, he could only take a breath.

"How much?" Simone curiously walked around Cerezo, approached him, and then turned his head: "Hiss..."

The two really didn't know what to say.

…………

The next day, Chen Yufeng, who had arrived in Munich, came to Cerezo's room.

As soon as he entered the door, Cerezo didn't say a few words, but already excitedly patted his shoulders a few times and gave him a heavy hug.

"How much?" Chen Yufeng knew that there should be good news again.

In the past few days, he has seen a lot of news on the Internet about the booming sales of his jerseys, but the media will certainly not be able to get any accurate data. You have to ask Cerezo for details.

When discussing the contract details at the time, he signed a contract with the team to take away 25% of the profits from jersey sales.

This means that he has a share in it.

As for whether he is afraid that the team will cheat, he is definitely not afraid. The financial reports of big clubs every season are public and he can check them.

Moreover, Atletico Madrid will not give up the friendship between the two parties for this thing.

"The total sales volume in 48 hours exceeded more than million. This is a record for Atletico Madrid and a record for football."

"As long as Ronaldo doesn't return to Manchester United and wear No. 7 again, and Messi doesn't return to Newell's Old Boys or change his number at Barcelona, ​​your record will continue." Cerezo's eyes There is a bright light flashing in it.

"That's such an honor." Chen Yufeng suddenly smiled and hugged Cerezo again.

At a rough calculation, he could take away more than 16 million of them.

What an unexpected windfall.

However, he must understand that the sales volume will gradually decrease in the future, and if the sales of the previous month can catch up with those of the previous two days, it would be a good long-tail effect.

If Atletico Madrid operates well and their cooperation can win important championships, then it is possible for Atletico Madrid to earn back the transfer fee later.

"We never imagined that Atletico Madrid would have a star of this level. To be honest, I haven't fully felt your true influence in terms of transfer fee."

Cerezo said proudly: "It is our honor to invite you to join Atletico Madrid. No matter from the perspective of football cooperation or from a business perspective, we have benefited from you.

"I now have every reason to believe that we can accomplish great things by working together."

"Come on Yufeng Audi Cup, you performed well in the first half of the season and we will definitely start a new contract negotiation."

Cerezo naturally meant a salary increase.

As soon as the jersey sales came out, he had no objection to Chen Yufeng's salary. On the contrary, he felt a little shortchanged.

The world is like this, and exchange of interests is king. If you are complacent all day long because you have taken advantage of it, and do not know how to share money with the people who make you money, then you will not go far.

Atletico Madrid gave Chen Yufeng 25% of the jersey share, but that was due and what the players should have earned.

Without Chen Yufeng, just relying on the jersey sales of Griezmann and Torres, how many people would wear Atletico Madrid jerseys on the streets around the world, and how many people would know about this team?
From all aspects, Chen Yufeng brought too much to Atletico Madrid, and in comparison, what Atletico Madrid gave him was not too generous.

Over time, what if Chen Yufeng has some opinions and the two sides have a disagreement?
Cerezo thought of this and very cleverly suppressed the possible conflicts.

"Hahaha, if we advance on three fronts and compete for the championship, Mr. Cerezo must be ready to bleed a lot." Chen Yufeng understood what Cerezo meant and said jokingly.

"Even if Atletico Madrid has no money by then, I will put down my real estate capital and still have to raise an extra 10,000 euros in weekly salary." Cerezo said generously.

The chat between the two ended here. Chen Yufeng went back to his room to rest while humming a ditty. He was obviously in a very good mood.

At two o'clock in the afternoon, the players who had packed up their equipment early arrived at Bayern Munich's Allianz Arena.

All Audi Cup matches will be played at the Allianz Arena. The two sides on the first day are Atletico Madrid and Naples.

The match between Liverpool and the home team will start the next day, followed by the final on the third day.

Generally speaking, if Atletico Madrid can reach the final, they will have a slight physical advantage because they have a one-day buffer period.

"We must win the championship." After Chen Yufeng took the bus to the gate of the Allianz Arena, looking at this magnificent stadium full of honor and splendor, his desire to win increased a lot.

Then, he suddenly remembered an old friend named Kane.

(End of this chapter)