Reborn in 2011, 985 missing from two copies

Chapter 274: Intercept Hu Ali, Wang Dong is crazy!
"It's just Sogou. Even guys like NetEase, Sina, Sohu, and 360 are coming to take advantage of it!"

"It's so abominable!" Li Yan was furious.

The business war on the Internet is so simple and unpretentious.

Once something happens to someone, other businessmen will seize the opportunity and swarm in to grab traffic, customers, and the market!

Whether it's 2022 or 2011, the rhythm is exactly the same.

After all, the Internet pie is so big, and Baidu search monopolizes 76% of the search engine market.

Baidu Tieba is one of the most popular platforms at the moment, making all the four major Weibo companies fearful.

Baidu browser also surged rapidly, grabbing Internet access...

Every business that Baidu develops will kill its peers, and its friends will have to take advantage of the opportunity to take action!
Li Yan was furious: "Wang Yi didn't follow common sense and planned to beat the old master to death with random punches. 360, these bastards from Sina actually followed suit and beat him up with black punches!"

"It's so wicked!"

Li Yan sighed. He no longer had the calmness before and could only open the background data.

Looking at this trend, it will continue to fall a little bit in the next two days.

This hot search not only caused Baidu’s market share to drop sharply, but also caused Sogou’s market share to continue to increase sharply.

He has a technical background, and relied on the core technology of Chinese search to seize the opportunity and build Baidu.

Coupled with Mei Qiulin's tutoring attack, Wang Yi mastered all 20 knowledge points, and the accountant on the 21st easily passed the test.

It all depends on your high school background and whether you have forgotten your dreams.

Of course, the database must also be done well and have comprehensive functions!

This makes Baidu anxious, but there is nothing it can do.

The market share of Sogou search engine increased from 2.4% before to 3.9% two days ago, and now it has exceeded 8%!

Seeing Wang Yi walking out of the examination room, Mei Qiulin was very excited: "Chairman, how did you do in the exam?"

There will be a Sixiu test in the morning on the 20th and an English test in the afternoon. On the 21st, I have an accounting test in the morning!

The market share of Sogou Browser has also increased from 9% before to 12% two days ago, and now it has exceeded 17% in one fell swoop!

I can only secretly remember today’s revenge!

And it’s still growing!

As long as Li Yan is really far-sighted and has an overall view, he will not be so far behind Tencent and Ali.

Fortunately, there are many multiple-choice questions in Sixiu, so you can get a lot of points. The following questions are also open-ended questions, so you can get some points by justifying yourself.

There are a lot of exams these days.

These matters were left to Wang Dachuan's command, and Wang Yi was very relieved.

Although it is still far behind Baidu's 70%, this kind of rapid progress is very impressive.

But in terms of business warfare methods and strategic development, Li Yan is far behind.

In desperation, Li Yan immediately held a high-level meeting to discuss countermeasures.

With the exam month approaching, Wang Yi had no choice but to give up his plan to return to Jeju, and instead started going to school, or studying accounting with Mei Qiulin, and preparing for other subjects.

It is precisely because of this that a few years later Baidu became a complete laggard from BAT's big brother.

As for the data center construction plan, Wang Yi can only communicate remotely with experts from Jeju and relevant departments in Jeju through video conferencing.

After all, the market value of more than 2300 billion yuan, with a fluctuation of 4%, is tens of billions.

What's even worse is that Baidu doesn't have a good response strategy for this!
We cannot label the four major Weibo, the four major portals, and 360 as mortal enemies and start a war with them all!
This is unrealistic. Baidu does not have that kind of energy, let alone that kind of energy.

Under the leadership of Wang Dachuan, Sogou quickly promoted various businesses, integrated resources, and connected with Meiyou!

As the saying goes, it’s safe to take the CET-6 test as a freshman, but it’s difficult to take the CET-6 test as a junior!

Wang Yi was very relaxed.

Next, just maintain the popularity and traffic, continue to build momentum, and gradually develop.

Sure enough, the number of users of Baidu Browser, which was already small, dropped by hundreds of thousands again compared to the same period a few days ago.

Li Yan said in a deep voice, his expression extremely cold:
"I'm afraid that if this continues, Baidu's users will plummet again. And if the number of users drops, it will cause the stock price to plummet! It's a vicious cycle!"

The news that RMB 250 billion disappeared overnight last night detonated the world and once again caused selling panic.

Having to rush for three consecutive exams, Wang Yi couldn't care about anything else and could only study hard and sharpen his skills before the battle.

As a student who could score 620 points, Wang Yi was not bad at English. He simply relied on his high school foundation to win easily.

Sogou Maps Department was also split off and moved to Xingyi Technology Park!
Also joining Xingyi Technology are 200 employees from the Map Division!
However, Wang Yi had no time to pay attention to this.

There was no surprise. When the U.S. stock market opened that night, Baidu's stock price fell again.

"The stock price will drop tonight!"

Baidu search engine's 76% market share has also dropped to around 70%!

"Wait, you guys, I have written down everything today. If you encounter a crisis in the future, I, Baidu, will definitely repay you tenfold!"

Baidu's stock price continues to fall. Although the decline is not as terrifying as yesterday, only 4.5%, it still evaporates tens of billions.

“It’s difficult to get above 75 points, but points is not a big problem!”

"Chairman is awesome!" Mei Qiulin breathed a sigh of relief.

"Thank you for your hard work, let's go, I'll treat you to a big dinner!"

"No, no need." Mei Qiulin waved his hand quickly: "It would be great if my performance evaluation can be a higher level and I can get tens of thousands more in year-end bonus!"

"A year-end bonus is a year-end bonus, and a feast is a feast!" Wang Yi smiled slightly: "Let's get in the car!"

"Thank you, Chairman!" Mei Qiulin got into the car.

Today's accounting test was held, and she came with her early in the morning to give Wang Yi a surprise before the test...

After taking Mei Qiulin and Wu Shuang for a meal at the Sheraton, Wang Yi returned to Xingyi Technology in the afternoon and went straight to the Xingyi Map Department.

If you want to do Baidu, you have to beat the old master to death with random punches.

For Baidu's core business, it launched a rapid and comprehensive attack to seize Baidu's market share. Baidu was exhausted and its stock price plummeted!
Whether it is Xingyi Video, Sogou search engine, Sogou browser, or Baidu, the battle is long-lasting.

It is unrealistic to overtake Baidu in the short term, so we can only do it step by step and gradually seize market share.

Fortunately, the current development momentum is good.

And next, Sogou Maps should also be prepared, with a strong layout, and another wave of Baidu Maps!
Seeing Wang Yi's arrival, Tian Guanghan, director of the map business department, quickly came to greet him: "Chairman, you are here."

Tian Guanghan is the top leader in Sogou Maps. Wang Yi has inspected him and found that his ability and character are all fine.

The reason why Sogou Maps cannot compete with Amap and Baidu is because it lacks money and invests too little money.

Most of Sogou’s money is invested in Sogou input method and search.

Wang Yi nodded and went straight to the office.

Tian Guanghan quickly took out a document that had been prepared long ago and began to report on the situation of the map business:

"Chairman, the previous Sogou Maps invested a total of 2011 million in R&D funds, marketing expenses, map data copyright fees, etc. in 8532.06, with revenue of 5121.18 million and a loss of 3411.88 million."

Wang Yi was a little surprised: "That's it?"

The total annual investment in the map business is only RMB 8532.06 million. It can only be said that Sogou has no money, so it has to be prudent.

Of course, don’t want too much market share and invest too little!
Next door, Gaode, the annual investment is 200 million to 300 million!

"Chairman, in the current map field, Nokia Maps accounts for..."

Tian Guanghan was about to continue his report, but was directly interrupted by Wang Yi: "Ignore Nokia and Google Maps, just talk about Apple and Android!"

As far as the current number of Nokia mobile phones is concerned, Nokia Maps has more maps than Baidu and Amap combined, but it is meaningless.

Nokia will soon be out of business, and no matter how much market share it gains, it will be a mirror image.

In the future, Android and ios will be the main battlefields.

There is also Google Maps, which has many users now, but no one will use it in a few years.

"Yes!" Tian Guanghan took out another data: "On Apple and Android, Kaili De Navigation ranks first with a market share of 47%. AutoNavi ranks second with a market share of 22%. Baidu Navigation ranks third with a market share of 16%. Sogou Maps ranks fourth with a market share of 3%, while other Tiger Maps and Sosou Maps rank fifth and sixth..."

That's right, in 2011, Baidu and AutoNavi were both younger brothers, and Kaili De, which had users all over the world, was number one!

It is worth mentioning that the map software in 2011 is free, but the navigation is charged!
Car manufacturers have built-in navigation software, which requires money to buy, and is only free for car owners for one or two years.

After the free navigation package expires, car owners who want to continue using it will have to pay for it.

In addition, the map database is updated every year with increasing detail.

Therefore, if subsequent car owners want to upgrade the navigation map, they will have to go to a 4S store to spend money to upgrade.

Baidu Navigation and Amap are cheaper, with an upgrade costing 200-500.

And one upgrade of Kai Lide costs thousands of dollars!
As for BBA, it is even more expensive, 1800 or even 2000+ per year!

Therefore, current car navigation is the majority of map revenue.

As for not using car navigation, but using mobile phone navigation and turning on Bluetooth...

Totally overthinking it, mobile phone navigation in 2011 is also chargeable.

That's right, the current navigation is not only charged for enterprises, but also charged for users.

For example, users can use Baidu Navigation for a monthly subscription of 30 yuan, AutoNavi for a monthly subscription of 50 yuan, and Kaili De Navigation for a monthly subscription of 108 yuan!
In the previous life, Baidu and Amap continued to fight for users.

It wasn't until August 2013, 8, that Baidu Maps came up with its trump card and announced that Baidu Navigation would be permanently free, ushering in a new era of free navigation!

Four hours later, Amap was forced to follow up at night and also announced free navigation!

Baidu and Amap relied on free navigation to grow rapidly and became the first and second brothers.

But Kai Lide, the first brother, was completely killed by Baidu and Amap because he continued to charge fees.

But at the moment, Baidu and Amap are still making a lot of money from navigation.

However, Wang Yi has made up his mind to launch free maps next year, directly defeating Kay Rucker and grabbing Kay Rucker's market share!
It doesn’t matter whether Baidu and Amap follow.

It would be better if they don't follow it for free.

But it is a pity that Sogou Maps currently has too few users, and its map resources and navigation resources are not sufficient.

Street View and the like are also far behind Baidu and Amap.

It is worth mentioning that the current domestic map data manufacturers are mainly NavInfo and Amap!

Baidu Maps, Sogou Maps, Soso Maps, Nokia Maps, etc. currently do not have their own map data, and they do not even have Class A map surveying qualifications!

They all buy NavInfo licenses and use NavInfo map data.

AutoNavi has surveying and mapping qualifications, has its own map data, and has captured half of the car navigation market!

It’s just that AutoNavi is a map data manufacturer and also makes Internet navigation software. It naturally competes with Baidu and Sogou. Therefore, Baidu Maps and Sogou Maps have chosen to only provide map data and not make 4D navigation apps.

So next, the most important thing for the development of Xingyi Map is to improve the map data and navigation data!

Only when the basic data is up and users find it easy to use, will they continue to use it.

The current Sogou map resources are very limited, the navigation is not accurate, and many places do not support navigation, so there are only a few users.

As for the methods, there are nothing more than four:
First, continue to purchase the latest map data license from NavInfo!
This solution is the simplest and lowest cost, but it is unreliable because it buys licenses every year and does not have its own map resources.

Second, invest in shares or even acquire NavInfo!
At present, NavInfo has been listed on the market, with a market value of about 10 billion. The acquisition is unrealistic, the price is too high, and it is meaningless.

If you buy 10% of the shares and become the second largest shareholder, you will have to invest one billion.

And once free navigation is enabled, NavInfo’s market value will be cut in half instantly!
In the previous life, in 2013, Baidu and Amap successively announced free navigation, and NavInfo’s stock price halved to about billion.

Even ten years from now, it will only be around 200 billion, and the growth potential is not worth mentioning.

It is totally uneconomical to acquire it now.

Third, acquire a company with Class A map surveying and mapping qualifications, survey and map by yourself, and create your own map data and street view!
This plan is the safest in the long run, but it requires starting from scratch and takes a long time.

Fourth, acquire Amap!
Amap and NavInfo are similar in size, except that Amap is both a map data manufacturer and a navigation app. At present, AutoNavi, which is listed on the US stock market, has a market value of only about US$5 million, or 33 billion yuan.

NavInfo’s market value is tens of billions, three times that of Amap!
It can be said that the current market value of Amap is seriously underestimated, or the market value of NavInfo is seriously overestimated!
AutoNavi has a market value of US$6 million, and Wang Yi spent US$20 million to acquire AutoNavi at a premium of %. There should be hope.

After all, map navigation has just started, and the number of users on the entire mobile terminal is only 1.35 million.

Amap ranks second, with only 3000 million users.

Baidu Maps has only 2000 million users.

Sogou Maps only has over 300 million users!

But Amap’s map data is valuable!
In the previous life, Baidu proposed to acquire AutoNavi for US$2013 million in 6. However, Alibaba stepped in and doubled the valuation, promising not to change its name or interfere with AutoNavi's development.

In the end, Gaode fell to Ali.

In 2013, Alibaba invested US$2.94 million in AutoNavi, holding 28% of the shares, with a valuation of US$10.5 billion.

In 2014, Alibaba spent another US$14.5 billion to fully acquire the remaining shares of AutoNavi and delisted from the US stock market.

But that was all in 2013. At that time, the number of AutoNavi users exceeded 1 million, so it was naturally more valuable. The current number of AutoNavi users is only 10 million, which is definitely not worth billion US dollars.

In addition, Alibaba was forced to acquire AutoNavi at double the premium.

At that time, Tencent acquired Sogou Maps and also had its own Soso Maps.

Baidu has Baidu Maps.

Ali had nothing and was completely stupid, so he acquired AutoNavi at all costs and achieved a counterattack!

Otherwise, Alibaba would be completely behind in this wave of BAT map battles.

But now, Tencent has not taken over Sogou, Wang Yi has taken it down.

Baidu currently has no intention of acquiring Amap.

Wang Yi took it by surprise and won Gaode ahead of schedule for 33 billion. There is still hope.

Amap's map data, 3000 million mobile users, and 50% of the vehicle user base are all worth the 33 billion.

More importantly, once Wang Yi wins Gaode, there will be one less competitor.

Ali is dead!
If Gaode is let go, there is a high probability that he will be picked off by Baidu or Alibaba.

No matter who it was, it was a catastrophic impact on Wang Yi.

Fortunately, it was two years in advance, and the current scale of navigation is not large. Alibaba has not yet realized its value and is not in a hurry to take action.

Wang Yi made up his mind that he must win Gaode!

The price of 30 billion is completely worth it.

And as soon as possible!
If it is too late, the night will be long and there will be many dreams.

As long as we win Amap and merge with Sogou Map, Baidu Map will be useless!
Of course, if the acquisition of Amap does not go smoothly, we must also consider the options.

For example, option three is to acquire a company with Class A map surveying qualifications and do the surveying yourself.

Thinking of this, Wang Yi did not hesitate, directly arranged for someone to make an appointment with the old director of AutoNavi, and went straight to the AutoNavi headquarters.

Fortunately, Gaode's headquarters is also in the Imperial Capital, not far away.

An hour later, Wang Yi met Cheng Wu, the founder of Gaode.

"Wang Dong, you are indeed here!" Cheng Dong smiled slightly, as if he was not surprised by Wang Yi's arrival.

"Dong Cheng, did you guess my purpose?"

Cheng Wu nodded: "The most sensational news in the Internet industry right now is between Xingyi Technology and Baidu. This battle is about to catch up with the previous 3Q war! Moreover, Director Wang is vigorous and resolute in his work. Baidu search engine blocks Xingyi Video, so you can just Acquire Sogou Search. I was wondering if you would also acquire a map software and do Baidu Maps! Sure enough, here you are!”

"Haha, Cheng Dong Ruizhi." Wang Yi smiled.

It seems that it is not just Mr. Cheng who thinks so, but also Alibaba and Tencent. They all think that the acquisition of AutoNavi is just to do Baidu!

This is better, there is no need to make excuses to hide the truth.

Wang Yi simply nodded: "Yes, I do have this idea. The so-called gentleman takes revenge day and night. Baidu search is not easy to do, but Baidu Maps is easy to do! I hope Cheng Dong can think about it!"

"This..." Cheng Dong sighed: "To be honest, I don't intend to sell Gaode."

Wang Yi didn't care at all: "Director Cheng, you started your career by relying on car navigation, and most of your main revenue comes from car navigation, right?"

"That's right, more than 50% of the car navigation market belongs to us, Gaode!" Cheng Wu was very proud.

Wang Yi smiled: "But the growth rate of the global automobile industry has dropped sharply in recent years, only 5% this year, right? The car navigation business is also in crisis!"

"This..." Cheng Dong was silent. This was an indisputable fact.

I thought that car sales were booming, and AutoNavi could quickly become bigger and stronger after its listing.

Unexpectedly, as soon as it was launched on the market, it encountered a severe winter in the automobile industry, and the car navigation system could no longer be sold...

It is precisely because of this that the current market value of Amap is only US$5 million, only one-third of NavInfo!

Wang Yi could see through these data just by checking them casually.

Director Cheng waved his hand: "The car navigation is indeed unsatisfactory, but it doesn't matter. Next, we will focus on mobile navigation, focusing on mobile phone navigation! This market is still very big. Our mobile phone users have exceeded 3000 million."

"Yes, this market is huge, but Baidu is also eyeing it. Is your vehicle-mounted product comparable to Baidu's search engine?"

Wang Yixiao said: "Baidu's PC version of the map is very good and has many users. Now it has also launched the mobile version. Isn't it a serious impact on Amap?"

"I..." Cheng Dong was speechless for a moment, this is all true.

On the mobile side, after so many years of accumulation, Amap is almost overtaken by Baidu, a company that even relies on buying map data!

Gothe has no temper.

Wang Yi continued: "What's more, there is Kai Lide, the number one overlord, eyeing us, making Gaode's prospects even more bleak."

"Alas!" Cheng Dong sighed, but still said: "Even so, I believe that the mobile terminal will still develop. Wang Dong, please come back!"

The meaning is simple, we don’t sell!

Wang Yi was speechless and could only give strong medicine: "Dr. Cheng, you are half right. There is development in the mobile terminal, but there is no profit."

"What do you mean?" Cheng Dongmeng was confused.

Wang Yi smiled slightly: "The next era is the era of free navigation. Even if the number of mobile users increases dramatically, we still won't be able to make money!"

"!!!" Cheng Dong's expression changed drastically and he stood up:

"Director Wang, what do you mean? You want to provide free navigation? Are you crazy? Maps cost so much money, and if you provide free navigation, our entire industry will be ruined!"

Wang Yi waved his hand: "There is no way, Director Cheng, if we don't do it for free, I won't be able to work at Baidu!"

Cheng Dong's face was completely dark: "..."

Are you here to cause trouble?

"Director Wang, are you doing free navigation just to do Baidu? By the way, do you want to kill us Gaode too?"

Cheng Dong was speechless.

Amap spends 200 to 300 million a year on research and development, surveying and mapping, just to make money!
It's not for welfare.

If you do free navigation, it’s really over!
In 2011, AutoNavi and Baidu both relied on charging for maps to make money, and never thought about free navigation!

Now that Wang Yi wants to do it for free, Gao De is simply not given a way to survive!

Wang Yi sighed: "I did free navigation to kill Baidu. But for Amap, it was purely an accidental injury. I deeply regret it."

"..." Cheng Dong's mouth twitched: "Is regret useful?"

Wang Yi smiled: "So, I came to you just to give you a reasonable price and buy it in advance so that you don't lose anything. In this way, I will work on Baidu for free, and you will still not be affected. No matter how much you lose, it's all I belong to Wang Yi.”

"This..." Cheng Dong frowned and didn't know what to say for a moment.

After a long while, he said: "Director Wang, are you serious? Once it's free, the billions you spent on acquiring AutoNavi will be wasted and you won't make any money. Is it worth it?"

Wang Yi waved his hand: "Is it worth it? Let me ask you, if I spend 33 billion to acquire AutoNavi and launch free navigation, how much will Baidu lose?"

"Just tell me if it's worth it!"

"Hiss!" Cheng Wu took a breath of cold air.

Once Amap becomes free, Baidu will suffer heavy losses whether it follows or not.

If Baidu Maps continues to charge fees, it will inevitably lose a large number of users and evaporate tens of billions of market value.

Yes, if Baidu Maps is also free, revenue will definitely drop sharply, performance will decline, and the market value will evaporate by tens of billions!

It can be said that free navigation is Wang Yi’s conspiracy. Whether Baidu follows or not, it will suffer heavy losses!
Moreover, Wang Yi only used more than 3 billion to cost Baidu tens of billions. It was so worth it!

"madman!"

"Director Wang, you are a madman!"

For a moment, Chengwu didn't know what to say.

Wang Yi is not angry either, on the contrary, he likes this character very much!
Many people in the outside world think that he is young, frivolous and motivated.

Then Wang Yi will set up an impulsive persona, so that the outside world will think that he is young and energetic, and he will do it if he doesn't accept it!
After all, nineteen years old, a freshman, how reasonable!

In this way, many things Wang Yi will do in the future will become extremely reasonable, and his true intentions will not be suspected or intercepted.

Just like the acquisition of Gaode, even Cheng Dong felt that Wang Yi was young and energetic, and wanted to take revenge on Baidu!

But who would have thought that Baidu is a fool!
Of course, Wang Yi’s acquisition of AutoNavi is to intercept Alibaba and subsequently develop local services such as taxi hailing and group buying!

This is the point!
As for working on Baidu, it was purely a matter of convenience.

As for when the character collapses...Wang Yi is not in a hurry.

By then, Xingyi Technology will have already grown big, and BAT will have to repent endlessly!

Wang Yi sighed deeply and continued:

"Director Cheng, I, Wang Yi, have always been clear about grievances and grievances in my work. Free Navigation is purely for Baidu, and it is really not aimed at AutoNavi. So I first fully acquired AutoNavi, and then launched Free Navigation to do Baidu, and I will never let you suffer! After all, I have a grudge against Baidu, but we don’t have any grudge!”

Cheng Dong was silent: "..."

I didn't know what to say for a moment, but I believed it in my heart.

After all, Wang Yi had this style before.

Just do it!

Some time ago, Wang Yi spent 16.5 billion to acquire Sogou in order to do Baidu search.

Now in order to work on Baidu Maps, Wang Yi spent 33 billion to acquire Amap. It is very reasonable and normal!
There is this kind of person who is truly crazy!
As for not selling?
That doesn't make sense either.

Wang Yi still has Sogou Maps in his hands. Once Sogou Maps launches free navigation, Amap will be doomed.

By then, let alone 33 billion, I’m afraid even 23 billion will be difficult.

By then, the 30 million users of AutoNavi will have very few left, unless they follow the free and drink northwest wind.

It can be said that Gaode is not a good choice at the moment!

Cheng Wu took a deep breath: "Director Wang, this matter is very important. I have to discuss it with the board of directors. Give me some time."

"No problem." Wang Yi said casually:

"You discuss it as soon as possible. If you are willing to sell it, I will take it according to the current market value. I will not lower the price or make you lose. It is also considered as compensation for Gaode. I have always been principled!"

"If you don't want to sell it, don't blame me if Gaode is accidentally injured by Sogou Maps for free. The opportunity is given to you. If you don't want to sell it, I won't feel guilty."

Cheng Dong: "..."

Damn, this is such a conspiracy!
The conspiracy against Baidu is also a conspiracy against Gaode!

After sending Wang Yi away, Director Cheng's face turned dark. He immediately summoned the senior management and directors to hold a board meeting:
"Director Wang came just now. In order to succeed in Baidu, Director Wang is planning to launch free navigation."

"What? Free navigation? Let's all drink Mistral together?"

"That is, car sales are declining and car navigation revenue is plummeting. If navigation is free on mobile phones, wouldn't it be over? Our Amap stock price will plummet!"

(End of this chapter)